How do you get clients?

20 replies
Sup guys, well I've been trying to get some sales but its pretty useless!

I've tried ORM, SEO, Web Design, Mobile Sites but not one client :@

I'm from England and they are not interested, I had someone who I was messaging and I explained to him "I will do it for FREE" and he still said "No thanks"


Guys can you help me out please?
Am I just wasting time?
The people I target have paid advertising via Yellow Pages
How could I target businesses out of the Country? I mean how could I get hold of their email?
  • Profile picture of the author Eddie Spangler
    Why dont you ask Homer what to do?
    This was his genius way of promoting a bowling alley
    he was put in charge of..

    I just couldnt resist posting this.
    Promise Big.
    Deliver Bigger.
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  • Profile picture of the author kebertt
    The first thing I'd encourage is to not jump into so many different services at once. Pick one niche, become great at it, and stick with it. From there, as your clients request various services start to branch out your offerings.

    Finding your first client/s can be difficult if you don't know where to find them. What methods have you used in terms of prospecting and marketing your services?

    Don't get discouraged - It's all about testing, tweaking and perfecting the process.
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    • Profile picture of the author TheSimpsons
      Originally Posted by kebertt View Post

      The first thing I'd encourage is to not jump into so many different services at once. Pick one niche, become great at it, and stick with it. From there, as your clients request various services start to branch out your offerings.

      Finding your first client/s can be difficult if you don't know where to find them. What methods have you used in terms of prospecting and marketing your services?

      Don't get discouraged - It's all about testing, tweaking and perfecting the process.
      I mean, I tried one service to another to another. I think UK businesses are much more stubborn...
      I just tell my potential customers that looking at web design here I either ring them or text them; Hi there, noticed you don't have a website, we are a web design company based in xxxx and we are offering a full web design for £150, f you would like to know more, please contact me either by phone or text.
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      • Profile picture of the author qu4rk
        Hey bud. This forum is packed with great ways to get customers. There are cold calling scripts, niches to target, etc. I'd say take some time to start reading some of the threads around here.

        Whatever way you prospect, do what works for your personality. Some people are horrible on the telephone, others are bad in person, others have success on LinkedIn.

        Good luck
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  • Profile picture of the author jtchaschowy
    Open up your local newspaper, find whoever's paying for that ancient dinosaur mass marketing and tell them their audience has evolved. Show them proof; keyword searches, consumer data (people shifting to google when looking for a business). "YOU ARE LOSING ALL THESE TARGET MARKET CLIENTS!"

    Get to them with a cold call and explain that you're interested in working for a plumber/whatever their niche is in that area. Get them thinking, "oh if I don't take an interest in this guy he's just going to help out my competitors."

    Don't ever offer something for free, it completely devalues you in their opinion. It comes off scammy, professionals don't work for free in their minds.

    Also don't use a cold calling script, it makes it more easy for them to dismiss you as a telemarketer that's selling them garbage in their opinion. Don't procrastinate with what you're going to say. Instead just have a simple conversation, they should be talking more than you... Ask them questions about their website performance, is it even making them money? There's always room for growth.
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  • Profile picture of the author Jason Kanigan
    It isn't the darn services.

    It's how you're communicating with prospects.

    You've been sending a lot of emails, yes? Have you tried talking to anyone?

    EDIT: I'm not being smart. I'm saying there's a process to selling, and if you're using email alone you're going to have to send an awful lot of them and wait. If you talk to people, following a consistent sales process, you can get some quick answers.
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    • Profile picture of the author qu4rk
      Originally Posted by Jason Kanigan View Post

      It isn't the darn services.

      It's how you're communicating with prospects.

      You've been sending a lot of emails, yes? Have you tried talking to anyone?
      Jason - He wants the Glengarry leads, tho.
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  • Profile picture of the author Underground
    It's wrong targeting. Not just that, but that is where most go wrong the most. Targeting small business owners who don't have grand dreams of doing this and that or the hyped up selling points we use, or having a high converting website, a mobile optimised site, blah, blah, blah, and when someone is talking about something they have no immediate, visceral, relevant emotional connection with you get brushed off. Particularly in Britain.

    Plus virtually every guy who purchased an offline course teaching you to offer all these services are approaching these targets. And have had it drilled into them through the bad advice of people here of just pick a niche and dial, dial, dial. ''Just pick up the phone and go for it''.

    Think to yourself, if you were up to your eyeballs running your business in tough times and you get a phone call asking you ''Hi Jane, is now a good time? OK, great. Real quick, I own a mobile website company and I'm just calling around to see if...''. Really, if you're that business owner, does a mobile website or a website revamp really feature on your immediate radar all that much. Is it relevant? 95% it isn't. Yet people still think those are good odds and spend most of the week just trying to get a sale or 2.

    You have to target relevant people with services immediately relevant to them to sell more with far greater frequency, otherwise you can't sustain a business when most of your time is spent calling. I get this when I have to enter my details into Hubspot to get their great material. I have to enter my website, my number of employees, biggest challenges and act like a big company ready to implement a $100,000 marketing campaign. And then later on a salesperson from their team will contact me (by email because I give a fake number as otherwise they would phone me) talking about things that are relevant to businesses with lots of employees or expensive marketing campaigns. It has no relevance to me and I wouldn't even begin to enter into a sales calls. It's might be great to use their services, it probably would bring in more leads, this that and the other, but it's not where I'm at. This is exactly how we are when we think any old business owner is fair game without properly researching them and finding what they need.

    Or if we adopt the needle in a haystack approach each day.

    Even the best cold callers on this place have to go through hundreds of calls to get a few customers. Those numbers are just too high. Anyone happy with them is not someone to take seriously as an expert and you should not follow their advice.

    Whereas people who target the right people with a proper methology, can generate 5 to 8 £3000-6000 clients a month from a pool of 50 people. Or 15 leads from 50 calls like a guy got for me a few days ago. But because I was making the mistakes I talk about here with target the wrong people, conversions are low. But trust me, hiring a a professional who got that amount of leads has made come to my senses very quick and realize that if I had something they couldn't overlook and was far more relevant, that my business would explode with those kinds of numbers leads from just 50 calls when I scale up and target ultra-qualified people with something of relevance to them.

    Trouble is, most Offline WSO's are made by amateurs for amatuers. Learning the skills to be able to target a market before hand, properly consult with businesses, address their real needs in a tailored way, get them real results, improve what they are currently doing, is hard on this place. Rarely do people teach them, but it's so worth it.

    90% of the people are contacting businesses doing what you are doing. And have to burn through 90-99% just to get heard. Me too. I know how hard it is doing it that way. Statistically, you aren't going to sell much for your efforts.

    We are all trying to make 'us' money, and find people willing to give us it. Opposed to finding out how we can really find businesses we can offer greater value than they pay to us.

    There is a thread that got posted yesterday on the Offline section about how to consistently get £2000 a month clients. The guy presenting his methods is ... well, look check out his accomplishments and pedigree for yourself here, then check out that thread. He lays out how you can sell more. This is consummate display from a real pro of how to go about things properly.
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  • Profile picture of the author Huskerdarren
    It's pretty good, but the background images are a little too clustered toward the center of the page and really add nothing. They were a distraction. Overall, nice effort though.
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  • Profile picture of the author Achiz768
    I had the same problem. have tried an array of go on most of them. Maybe it's my selling ability--I dunno. But I will tell you I picked up the Bob Ross 9x12 WSO and have already made about $1000 in just 3 days work selling ad spots to local business owners on a giant postcard. What I've found is that since biz owners can actually see this card--it's a tangible thing---they've seen the value a lot quicker without a lot of "selling". And it's budget-friendly and they get fast, effective results with it.
    what's worked well for me & my husband is just targeting new businesses (you can get these sort of lists from, and targeting biz that are already doing direct mail coupons (like Valpak), or who are spending money in Yellowpages/yellowbook or spending money with PPC.
    I will say with this biz model it definitely works fast if you just beat the pavement--plan your routes and walk in cold. And if I can do this or my husband--ANYONE can. My husband has NO sales training at all--and killed it today with just a few hours of going out into the community & meeting with local business owners. And we always mention the other services we offer (online marketing services) & many of these biz owners say they will want to touch base with us in the near future about online marketing. so it's a great foot-in-the door strategy that you can focus on solely and really scale (making $2k-$5k per card on average pure profit) or use it to build relationships with local biz owners and upsell them on your other services in the future.

    Join my private Facebook very active facebook group and learn the secrets of selling print advertising to offline businesses.

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    • Profile picture of the author KLPublishing
      Sell something no one else is selling.

      Sell something that really helps the prospect.

      Sell to prospects who are qualified (Want/Need, Money, Decision Maker).

      Sell the END and forget about the means to the end.

      Do that and you'll be fine.
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      • Profile picture of the author Bear Trader
        You are dealing with the UK - The land of pessimism and cynisim! You have a tough job ahead sorry to break it you.
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        • Profile picture of the author Underground
          Originally Posted by Bear Trader View Post

          You are dealing with the UK - The land of pessimism and cynisim! You have a tough job ahead sorry to break it you.
          They are justified in that though with most of what is on offer. They don't get easily swayed and over-excited by some breathless excitable, starry-eyed, overly enthusiastic idea or promise. Thank god.
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          • Profile picture of the author DaniMc
            Originally Posted by TheSimpsons View Post

            I think UK businesses are much more stubborn...
            Don't get caught in this trap. This mindset is the road to failure and frustration. I have heard it over and over in every market and every product.

            Are there other people doing what you want to do? Absolutely YES.

            Get in the mindset that things don't happen TO you, they happen BECAUSE of you.

            It is you. It's not them. It IS you.

            I know I'm not offering you solutions - But that line in your post hit me like a brick. It's a trap. It's not true. Run away from that line of thinking.
            Be kind, for everyone you meet is fighting a hard battle.
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  • Profile picture of the author AndrewCavanagh
    Originally Posted by TheSimpsons View Post

    I've tried ORM, SEO, Web Design, Mobile Sites but not one client :@

    Generally speaking business owners aren't interested in any of those

    What they want is more sales and more profits.

    And when they see that a particular service can help them bring in
    more sales and profits (which usually takes some education) they'll
    hire someone they trust to do it for them.

    So the first part of the process really is building trust and educating
    your prospects about how a service you offer can benefit them.

    Often the best way of doing this if you're talking to a business owner
    in person is to ask a lot of questions and listen.

    People who listen and are genuinely interested are so rare you'll
    stand out.

    And the more information you gather about a business and what's
    important to the business owner the easier it is to customize a
    solution that you know the business owner will get excited about.

    From there you can establish the potential dollar value of the
    solution you've offered and get paid to get started.

    But you can't go straight from A to Z.

    You need to go through the steps if you want to get paying
    clients and take your focus off what you want and put it on
    what your prospects want.

    Kindest regards,
    Andrew Cavanagh
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  • Profile picture of the author RockNRolla
    I'm from Scotland and have had no problem selling these services in the past, so there must be a problem with your approach as there are definitely plenty of people you can sell these services to in the UK.

    Pick one service and concentrate on that. Then look at the best ways to promote that one service, this alone will bring you more success. Once you then start getting clients on board and have delivered and gained their trust, then you can start cross promoting other services to them.
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    • Profile picture of the author DABK
      Do you believe the services you offer will help the business owner you're talking to?

      If yes, why? What's your proof?

      If you have proof, use it on the business owner, assuming he wants the results.

      I mean, you must find a business owner who wants and can handle more clients, then you must find out weaknesses in his/her marketing that you can fix for a price that makes sense to the business owner and you.

      You did not describe your process, so it's hard to figure out where your weaknesses are. Are you identifying the right business owners to target? Are you identifying what they want and how much they can afford (if they love what you offer and are sure you're the best of the best but you want $5000 and they can only pay $573, it's no use to you)? Are you credible? Etc.
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  • Profile picture of the author CollegeCEO
    It would be helpful if you posted more info about how you actually approach these businesses. Then we can tell you how to improve.
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  • Profile picture of the author wralyn
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    • Profile picture of the author Jason Kanigan
      Originally Posted by wralyn View Post

      One thing I noticed is that not that many people realize that these business owners are not marketers. so when you call them or email them with all this talk about SEO, and rankings and backlinks, and mobile websites and blah blah blah,,, NONE of that makes any sense to them.

      Think of things from their point of view, what do most businesses want and need to be survive, they need more customers, more clients, more sales, and ultimately more cash!

      So My 2 cents is to try to communicate to your clients in a language they understand which is Profit vs. Loss.

      Most business owners have an analytically kinda mindset or at least have someone running their business who works with numbers. So Maybe come to them with some Stats, Statistics, some Professional looking graphics that depict these statistics and paint a picture that makes sense to them. Show them how their competition is Out performing them and how they are falling behind, Use specific examples ie, the actual names of companies who have more social media presence and subsequently More business.

      All in all, Use words Like "More Sales", "More Customers", "More Profit" instead of phrases like SEO Optimization, Mobile websites, Search engine Rankings, Reputation Management and so on...
      In general, I agree. Business owners want more customers, more sales...not SEO or a mobile website. Those things are means to an end. First find out if your prospect is experiencing a problem you can solve. Then find out how big the problem is. Then, if it's big enough and worth your time to solve, you can talk about how you're going to solve it.
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  • Profile picture of the author JustinDT
    I'd actually recommend putting up a warrior for hire ads. Build up a portfolio with adoring customers, then use that to leverage offline leads.
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