What would you charge eCommerce Clients for this?

by ivana
7 replies
I have a question. We have been providing seo services for many years now, and recently we expanded our services to traffic generation packages as they all provide SEO link juice plus real traffic.

So we have this system that does 3 things.

It builds a huge list of potential buyers (at least 1000 leads but can go all the way up to 20000), it increases sales for the eCommerce site (shopping for real products) plus it gives them some powerful SEO link juice.

Our fee cannot be low as we do a lot of work, and all manually, but at the same time, we don't want them to run away :-)

So let me know your thoughts...
#charge #clients #ecommerce
  • Profile picture of the author abozeb
    Originally Posted by ivana View Post

    I have a question. We have been providing seo services for many years now, and recently we expanded our services to traffic generation packages as they all provide SEO link juice plus real traffic.

    So we have this system that does 3 things.

    It builds a huge list of potential buyers (at least 1000 leads but can go all the way up to 20000), it increases sales for the eCommerce site (shopping for real products) plus it gives them some powerful SEO link juice.

    Our fee cannot be low as we do a lot of work, and all manually, but at the same time, we don't want them to run away :-)

    So let me know your thoughts...
    If you are sure that you will help the business generating sales, I would charge % of the sales. And it would be much easier to get more ecommerce businesses.
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  • Profile picture of the author GodMode52
    Keep the list on your servers and handle the whole mail marketing thing on your own. At the end ask for % on every sale. If done correctly you'll earn a nice add on in your pockets and I'm more than sure every business owner will gladly accept the no-risk free additional income.
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  • Profile picture of the author GodMode52
    I got your point Ivana but that's how this business model works. If you offer them value with high ROI they will jump on it without questions asked.

    If the ROI is very low or even worse non-existant then you shouldn't even offer it to your clients. Otherwise if the game is worth it you can consider it a long-time investment. I'm involved in 2 separate projects that run based on a similar concept, the initial investment wasn't low but as today it's all passive income.

    Thing is every client will easily accept it if you sell the solution with a risk-free proposal. But you are the first who should know if it's going to be profitable or not.

    Then again I have no idea which niches are you tapping in and how much are your's ''$xx'' fees , but if it's profitable in the long run then it's definitly worth investing your time/money
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  • Profile picture of the author Jason Kanigan
    Every time I see the phrase "link juice" I roll my eyes. If someone actually said this to me in person, I would burst out laughing and all their credibility would be lost. Is it hand squeezed?

    Now. About your pricing issue. Get paid in proportion to the size of the problem you're solving.

    How much is their average client/customer/guest/patient worth?

    And how many new customers do they expect your service to provide them over the next year (at least--but most people can only visualize a year...any farther out is just too much for them)?

    Multiply the two together, and now you have an estimated size of the problem.

    Dead minimum you should be working for at least 5% of that value. Maybe 10-20%. Should be straightforward to get. Have the prospect provide the numbers so they don't argue with you.

    If they say it, it's true. If you say it, you have to defend it.

    I've been selling high ticket solutions this way for many years. It works.
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  • Profile picture of the author derricks4
    I always charge rates that are respective (at least somewhat) to the profit of my clients. Sometimes, when clients margins are low, it won't be worth doing. Other times, you'll have a very nice profit.
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