If you are selling a package, here is my new pricing

11 years ago

Claude...can you tell us some features about the niches you're serving?

I think people would get a lot of value from that, understanding about the clients you're working with. I don't think you have to say the niches exactly, just a bit about them.

And some people will still say, "Well that's fine for Claude; he's well established" etc., but no, everyone can get clients like this if you can deliver what you promise.

Thanks

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GodMode52

11 years ago

Wow that's an amazing load of useless crap. Why would someone buy this stuff?

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abo28

11 years ago

Originally Posted by GodMode52

Wow that's an amazing load of useless crap. Why would someone buy this stuff?

That's pretty tough. Could you please explain us why is all that stuff "crap"?

Thanks
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GodMode52

11 years ago

Originally Posted by abo28

That's pretty tough. Could you please explain us why is all that stuff "crap"?

I guess this sounded offensive altough nothing personal against OP. However I can't believe that in the mid 2013 after 20+ pandas , 4 penguins people are still selling ''wikis , 1000's links , edu (lol edus) etc.

What's the point with all those youtube videos also? Do you know that you tube links are no-follow right? 1k fake video views ? Same crap as those wikis /edus etc, why?

Now if you are outsourcing and stealing money from your clients this is kinda wrong , but at least you are earning. But if you are paying in house people and wasting your time doing all the mentioned above ,wasting unique content , creating videos and what else this is a big non-sense.

90% of the things you mentioned above are is almost completly useless as today and I can't believe how someone can ask such fees but mostly important how can you find someone crazy enough to pay this money for such work?

Originally Posted by Eddie Spangler

And you call yourself an SEO expert.:rolleyes:

Can you point me at where did I exactly called myself SEO expert?

_ _

To finish, there's no doubt that you are an absolute selling genius if you manage to sell it as is for such fees , hands down with this , but I have my reserve with the real value that your clients are having with your work.

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Claude Whitacre

11 years ago

Originally Posted by GodMode52

I guess this sounded offensive altough nothing personal against OP. However I can't believe that in the mid 2013 after 20+ pandas , 4 penguins people are still selling ''wikis , 1000's links , edu (lol edus) etc.

What's the point with all those youtube videos also? Do you know that you tube links are no-follow right? 1k fake video views ? Same crap as those wikis /edus etc, why?

Now if you are outsourcing and stealing money from your clients this is kinda wrong , but at least you are earning. But if you are paying in house people and wasting your time doing all the mentioned above ,wasting unique content , creating videos and what else this is a big non-sense.

90% of the things you mentioned above are is almost completly useless as today and I can't believe how someone can ask such fees but mostly important how can you find someone crazy enough to pay this money for such work?
Can you point me at where did I exactly called myself SEO expert?

Everything you say is true, and I have perfect answers that will make perfect sense to you. But you have made a first and second impression on me, young man...and it ain't good. If anyone else asks the question, I'll be happy to answer.

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Eddie Spangler

11 years ago

Originally Posted by Claude Whitacre

Everything you say is true, and I have perfect answers that will make perfect sense to you. But you have made a first and second impression on me, young man...and it ain't good. If anyone else asks the question, I'll be happy to answer.

Okay, I'll ask

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iAmNameLess

11 years ago

Originally Posted by GodMode52

I guess this sounded offensive altough nothing personal against OP. However I can't believe that in the mid 2013 after 20+ pandas , 4 penguins people are still selling ''wikis , 1000's links , edu (lol edus) etc.

What's the point with all those youtube videos also? Do you know that you tube links are no-follow right? 1k fake video views ? Same crap as those wikis /edus etc, why?

Now if you are outsourcing and stealing money from your clients this is kinda wrong , but at least you are earning. But if you are paying in house people and wasting your time doing all the mentioned above ,wasting unique content , creating videos and what else this is a big non-sense.

90% of the things you mentioned above are is almost completly useless as today and I can't believe how someone can ask such fees but mostly important how can you find someone crazy enough to pay this money for such work?

To finish, there's no doubt that you are an absolute selling genius if you manage to sell it as is for such fees , hands down with this , but I have my reserve with the real value that your clients are having with your work.

In general, I would agree with you on most things you said. Except....

1.) Panda has nothing to do with backlinking. Penguin does, but even with penguin, it is massively flawed. You can black hat the night away and still have success if you know what you're doing. However, that isn't my argument, I agree that mass link building is kind of a bad strategy. The difference though in general link spamming and what claude has described, is that the links are going back to youtube. Youtube is a google property that is almost exempt from penguin. Spammy links still work. The views, are useless when it comes down to ranking the video in the SERPs, but you can mass blog comment and easily rank videos.

2.) Youtube isn't useless. You're making your points as a link builder, not an overall ranking strategy. I don't think that Claude cares about youtube for backlinks, but to actually rank the videos so they show up in the SERPs for the keyword(s) he's targeting. A website with 50 pages, can rank for 50-100+ keywords... The video can occupy another 1 or 2 keywords, so that would be an extra 72 positions being occupied by his extended property. The whole nofollow vs. dofollow is a useless argument nowadays... It cracks me up when people advertise all their dofollow links.. From a PR cultivating perspective, the PR being spread throughout the youtube channel allows for him to rank videos easier. Nofollow links mean a lot still, but the majority of the SEO community is clueless when it comes to that. Twitter, FB, Youtube... these are social signals. The plays, useless, I agree... but the rest are definitely not useless.

3.) He isn't wasting content. It seems that he really isn't as concerned with linkbuilding, but with ranking the content. If the article he is writing, is occupying the SERPs then the link value is meaningless.

When ranking locally, it is hard to say that most of this is useless...

I think the citation amount is overboard, but good for cultivating PR throughout the site. The citation value for ranking local has gone down quite a lot. On page is easily the most important aspect.

There is a difference between linkbuilding, and an overall SEO strategy.

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Claude Whitacre

11 years ago

Originally Posted by GodMode52

I guess this sounded offensive altough nothing personal against OP. However I can't believe that in the mid 2013 after 20+ pandas , 4 penguins people are still selling ''wikis , 1000's links , edu (lol edus) etc.

The links are almost entirely for the Youtube videos. Youtube videos are helped a lot by lots of incoming links, and a few other things I'll talk about here.

Originally Posted by GodMode52

What's the point with all those youtube videos also? Do you know that you tube links are no-follow right? 1k fake video views ? Same crap as those wikis /edus etc, why?

I'm going for multiple page one listings. Usually, my client has 8 or 10 keywords they want ranked. They may be drawing customers from 8 cities. The videos have to rank for every combination of product/keyword/city. And I want at least two videos to be a perfect match in title,tags, and content. So I need lots of videos so that a few of them will be a perfect match for whatever a customer searches for. Getting multiple local Google listings is different from getting one website at the top of a Google search. This involves lots more diversity in the listings. The views aren't fake, but they are paid for. The views help get the video on the first page of a Youtube search, so that natural views take over. The client likes to see their videos rank quickly. Views/likes/comments (manually posted) all help. Youtube (like almost all video sites)has only Nofollow links. But you can create hundreds of links in Youtube that are Dofollow, and you can end up with very high Pagerank videos in a few months. Almost all the links into Youtube, that I create are Dofollow links with a little Pagerank. I use the same method to get my Amazon books ranked on the first page of a national Google reach.
Some of the videos are there primarily for linking purposes. It's a little grey hat, so I won't go into detail...but it's very effective. There are WSO's that cover some of it.
I know what I'm doing. I also use social bookmarks, links from other relevant websites, and links from social media websites. Nearly all of these are Nofollow links, but they are social signals that Google likes.

Iamnameless: You covered the reasons I do what I do very clearly. Thanks. You're right about my not needing so many Citations. But Many of my clients have multiple locations, and I never know how many are actually being indexed by Google (even though I send every link through Backlinksindexer.com). So I just include the business Name/address/phone/url in every blog I post.

Oh, and I own a little over 100 blogs with Pagerank. Every niche I enter has at least one dedicated blog to that niche. I do have 100 article sites, that I own...most with a little Pagerank, but I only use them because the articles sometimes actually show up on page one of a Google search. The links themselves are pretty worthless.

I do use some crap Nofollow links, but mainly to keep the Nofollow/Dofollow ratio in favor of the Nofollow links. I use plenty of Dofollow links. Mostly from sites I own. The Nofollow links also hide any footprint I might leave.

My clients end up with multiple page 1 Google search results for a large number of major search terms, so they are pretty freakin happy. I've never had one ask for a refund.

Anyway, This isn't why I started this thread, but I hope it helped someone.

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TheBigBee

11 years ago

Google: "Ohio vacuum cleaners." Then enter other permutations. He's crushing it. Because of him, I'm annihilating it.

However, Post Penguin 2.0 and with all due respect to Mr. Whitacre, I wouldn't sell all that other stuff.

10 videos + ranking saturation is enough for you to sell me (Dentist) at $2,000 per month. Know that dentists who use 800 Dentist are ripe. They are billed $2000 each month for a 4 lead guarantee.

Take the cap off for $2k maybe?

Less work, MORE CLIENT VALUE DELIVERED. We all laugh hard over hearty meals.

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Hogre

11 years ago

Originally Posted by TheBigBee

Google: "Ohio vacuum cleaners." Then enter other permutations. He's crushing it. Because of him, I'm annihilating it.

Which gets " - " exact local searches per month.See,that's the thing.You can use spam to rank weak terms with zero traffic.And,how long do you think google is going to tolerate spam second tier blasting to youtube videos?

They are already talking about changes in the algorithm coming this summer which will deal with exactly this issue - tiered spam links.

OP, if you want a pro's opinion,post the OP in the SEO section and pay special attention to what Mike Anthony,Mike Friedman and Yukon have to say.

With the cash you're raking in now,you can setup a strong private network that will stand the test of time instead of using wikis,articles,edus and all that other stuff that just screams spam.

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bizgrower

11 years ago

Originally Posted by Hogre

Which gets " - " exact local searches per month.See,that's the thing.You can use spam to rank weak terms with zero traffic.And,how long do you think google is going to tolerate spam second tier blasting to youtube videos?

They are already talking about changes in the algorithm coming this summer which will deal with exactly this issue - tiered spam links.

OP, if you want a pro's opinion,post the OP in the SEO section and pay special attention to what Mike Anthony,Mike Friedman and Yukon have to say.

With the cash you're raking in now,you can setup a strong private network that will stand the test of time instead of using wikis,articles,edus and all that other stuff that just screams spam.

In Google's eyes, there will probably never be a significant enough amount of exact local searches for "Ohio vacuum cleaners" for Google to quantify.

But, it does get the business above the fold for the small number of people who do NOT want to buy Hoovers or Bissells from Wal-Mart, and DO want to buy the more expensive vacuums or vacuum systems.

All offline service providers have to, or ought to, do what is best for the particular client.
It's not always about SEO per se. It is about getting the particular client more business.

Again, though, the thread is supposed to be about pricing, not technique.

Not arguing, just trying to clarify.

Dan

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shockwave

10 years ago

Originally Posted by TheBigBee

Google: "Ohio vacuum cleaners." Then enter other permutations. He's crushing it. Because of him, I'm annihilating it.

However, Post Penguin 2.0 and with all due respect to Mr. Whitacre, I wouldn't sell all that other stuff.

10 videos + ranking saturation is enough for you to sell me (Dentist) at $2,000 per month. Know that dentists who use 800 Dentist are ripe. They are billed $2000 each month for a 4 lead guarantee.

Take the cap off for $2k maybe?

Less work, MORE CLIENT VALUE DELIVERED. We all laugh hard over hearty meals.

Ahhhh...thanks for that BigBee. That is some good info.

Thanks

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GodMode52

11 years ago

Originally Posted by Claude Whitacre

But my clients are usually more than 40% of the first page search results for a major keyword. It takes constant work though. A month off, and the rankings suffer.

Originally Posted by Claude Whitacre

The links are almost entirely for the Youtube videos. Youtube videos are helped a lot by lots of incoming links, and a few other things I'll talk about here.

I'm going for multiple page one listings. Usually, my client has 8 or 10 keywords they want ranked. They may be drawing customers from 8 cities. The videos have to rank for every combination of product/keyword/city. And I want at least two videos to be a perfect match in title,tags, and content. So I need lots of videos so that a few of them will be a perfect match for whatever a customer searches for. Getting multiple local Google listings is different from getting one website at the top of a Google search. This involves lots more diversity in the listings. The views aren't fake, but they are paid for. The views help get the video on the first page of a Youtube search, so that natural views take over. The client likes to see their videos rank quickly. Views/likes/comments (manually posted) all help. Youtube (like almost all video sites)has only Nofollow links. But you can create hundreds of links in Youtube that are Dofollow, and you can end up with very high Pagerank videos in a few months. Almost all the links into Youtube, that I create are Dofollow links with a little Pagerank. I use the same method to get my Amazon books ranked on the first page of a national Google reach.
Some of the videos are there primarily for linking purposes. It's a little grey hat, so I won't go into detail...but it's very effective. There are WSO's that cover some of it.
I know what I'm doing. I also use social bookmarks, links from other relevant websites, and links from social media websites. Nearly all of these are Nofollow links, but they are social signals that Google likes.

I appreciate the answer however your strategy isn't offering real value to your client , at least not compared with the price they pay and not compared with the amount of work involved from your side.

I have quoted the post above as those links are hardly something that will last in a long term strategy without the continuos work behind it, in fact as you said ''one month off and rankings suffer''. Of course it's not my business but optimizing your strategy would lead at better value offered to your clients and less work for you, which leads at bigger income.

Also you may not selling SEO to them but you're driving organic traffic to their business , it's your responsability to guarantee long lasting results - even once they stop to pay your monthly fees

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Jason Kanigan

11 years ago

Originally Posted by GodMode52

I appreciate the answer however your strategy isn't offering real value to your client , at least not compared with the price they pay and not compared with the amount of work involved from your side.

I have quoted the post above as those links are hardly something that will last in a long term strategy without the continuos work behind it, in fact as you said ''one month off and rankings suffer''. Of course it's not my business but optimizing your strategy would lead at better value offered to your clients and less work for you, which leads at bigger income.

Also you may not selling SEO to them but you're driving organic traffic to their business , it's your responsability to guarantee long lasting results - even once they stop to pay your monthly fees

<sigh>

Dude. He's SELLING these packages. To happy buyers.

That's FAR MORE than nearly everyone else on here can do.

Watch and learn.

Arguing about the technical merits of this or that is not the point here.

Seeing how y'all can sell larger packages for more dollars IS the point.

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GodMode52

11 years ago

Originally Posted by Jason Kanigan

<sigh>

Dude. He's SELLING these packages. To happy buyers.

That's FAR MORE than nearly everyone else on here can do.

Watch and learn.

Arguing about the technical merits of this or that is not the point here.

Seeing how y'all can sell larger packages for more dollars IS the point.

Dude this is a free forum and I think there's still freedom to express our own opinion. I already commented about his selling strategy and hands down with this. The problems is anyone with a bit more ''technical'' knowledge than the average Joe wont jump on this as even Indians almost stopped selling such links. You could get the whole package he's selling at 200$ or less collecting fiverr gigs, because fiverr is still the only market alive for such links.
And remember you get what you pay for. So all my respect goes for Claude Whitacre if he's able to sell this type of service for such fees as he's surelly an awesome seller, but his product is more than discutable.

With this said I'm out of the thread as I'm not looking for useless flames and as you have pointed out the thread is about his up-selling strategy and not about his service. Cheers

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Robert Domino

11 years ago

Originally Posted by Jason Kanigan

And some people will still say, "Well that's fine for Claude; he's well established" etc., but no, everyone can get clients like this if you can deliver what you promise.

Thanks Jason, the part about delivering warmed my heart. And Claude does actually deliver results. I would hire a good salesman who delivers results any day.

Originally Posted by GodMode52

Dude this is a free forum and I think there's still freedom to express our own opinion. I already commented about his selling strategy and hands down with this. The problems is anyone with a bit more ''technical'' knowledge than the average Joe wont jump on this as even Indians almost stopped selling such links. You could get the whole package he's selling at 200$ or less collecting fiverr gigs, because fiverr is still the only market alive for such links.
And remember you get what you pay for. So all my respect goes for Claude Whitacre if he's able to sell this type of service for such fees as he's surelly an awesome seller, but his product is more than discutable.

With this said I'm out of the thread as I'm not looking for useless flames and as you have pointed out the thread is about his up-selling strategy and not about his service. Cheers

Are you for real?

You're talking out of your ass. If you have a budget of $200 and you can replicate his results using Fiverr gigs, you are god's gift to online marketing.

But I'm feeling pretty safe because you will NEVER build a website, populate it with good content, and get 8-10 page 1 results, ranking videos, for multiple keywords combinations, with 200$ using Fiverr.

If you're too idiotic to see the value in that, no one here is going to try to convince you otherwise.

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fandbworld

11 years ago

Originally Posted by Robert Domino

Thanks Jason, the part about delivering warmed my heart. And Claude does actually deliver results. I would hire a good salesman who delivers results any day.

Are you for real?

You're talking out of your ass. If you have a budget of $200 and you can replicate his results using Fiverr gigs, you are god's gift to online marketing.

But I'm feeling pretty safe because you will NEVER build a website, populate it with good content, and get 8-10 page 1 results, ranking videos, for multiple keywords combinations, with 200$ using Fiverr.

If you're too idiotic to see the value in that, no one here is going to try to convince you otherwise.

Umm you can get all of that from fiverr pretty easily... lol I don't feel like searching for all of them but just real quick for youtube views. and there are tons more like this for even more views.

Youtubeviews5 will give you 1,000++ real human fast youtube views within 5 to 8 days for $5, only on fiverr.com

I guess bottom line is if it is working for his clients and he is selling it who really cares.

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GodMode52

11 years ago

Originally Posted by Robert Domino

Thanks Jason, the part about delivering warmed my heart. And Claude does actually deliver results. I would hire a good salesman who delivers results any day.

Are you for real?

You're talking out of your ass. If you have a budget of $200 and you can replicate his results using Fiverr gigs, you are god's gift to online marketing.

But I'm feeling pretty safe because you will NEVER build a website, populate it with good content, and get 8-10 page 1 results, ranking videos, for multiple keywords combinations, with 200$ using Fiverr.

If you're too idiotic to see the value in that, no one here is going to try to convince you otherwise.

1) Videos creation 5$ with master card - example 1

2) Video distribution to video sites 5$ with master card - example 2

3) Fake video views 5$ with master card - example 3

4) Crap links [inser name here] 5$ with master card - example 4 - example 5

The good thing is you can blast multiple urls with 1 single gig, so 10$ is more than enough to gather some cheap spam. The bad thing is maybe 5% of those links will get indexed, and even when they get indexed they will still hold 0 power.

5) Private blog network links 5$ with master card - example 6

Those links are the closest thing to real backlink you can get on fiverr , the bad part is they will probably get de-indexed in less than 2 months, that's why you'll need to buy some new ones every month

6) Google citations 5$ with master card - example 7

7) Wordpress site 5$ with master card - example 8

8) Content as low as 0,50$ x 100 words for bulk orders.

_ _ _

Now I could keep going for hours but that's not the point, I have picked up random fiverr gigs just to show the lack of common sense of some of our long term forum members. You can find the same stuff on BH forums even for cheaper, wiki blasts for 2$ , youtube views for 0,40$ x1k etc etc etc.

Using in-house people to produce such results is a non-sense from my personal POV , if you have to produce crap at least pay it what's it worth.

That was my point from the very start and that's my point now. I'm pretty sure many people surfed the thread with the same thoughts but often is preferable to close an eye and pass over. They are investing their time better than me for sure

And once again this was nothing personal against Claude as this is the first time I read his posts at all but a lot of people like to click the ''submit reply'' button without thinking.

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kenmichaels 11 years ago

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- iAmNameLess 11 years ago
  
  Originally Posted by kenmichaels
  
  780 W. Granada Blvd
  
  Geeze... way to make me feel like a peon.
  
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Claude Whitacre 11 years ago

Originally Posted by GodMode52

1) Videos creation 5$ with master card - example 1

I've spent a lot of time trying to convince a person that;
1) Sees himself as a competitor
2) Is never going to agree with what I do.
3) Is never going to do business with me. (That's not a question)

But I'll take the first point he raised, and give it a shot.

The fiverr gigs are for near worthless slide show videos. My videos are mostly shot live, on location. The titles, descriptions and tags are then optimized for the best keywords, and posted. Every video gets it's own title, tags, description. The default settings are optimized, the Username is optimized, and every title and description is written out with the purpose of selling.

The videos are scripted, and edited. The last client I did videos for (a few days ago) required me to go on location and spend the day shooting videos.

Then the videos are edited, contact information added, and they are also sent to 50 other video sites. Each site they are sent to has its own set of different keywords, different titles, different descriptions.

Two more Youtube accounts are set up for the client, and now animated videos are created. I hire voice actors, and the videos have scripts that engage and draw customers to the store or the websites.

And again, the titles/tags/ descriptions are different for each video. All have to be hand typed.

Can you deliver a package for $200 of Fiverr gigs? Sure. But not videos that are live. Not videos that sell. Not with extensive keyword research of brand names/product names/search phrases that are questions.

I spend an average of two hours interviewing the new client to find out objections to buying their product/service...questions new customers ask...most profitable offers they have....best sales points to include in the videos, and more.

That's one part of my package.

Can I offer less for less money? Sure. Do I use Fiverr gigs? A few, but just for the second tier junk links.

And views? Youtube knows how long the video was watched. Videos that are watched completely through are considered more popular, and rank higher.
The videos with the most complete views, likes, comments, favorites...count more. The videos with the highest Pagerank count more.

All the comments (hundreds of them) to the video, and on the video page are hand written. Spam looks like spam. You can get your channel deleted for using spam comments.

Believe me, I know how to create videos, get views, get comments, create websites, get links, and the rest on Fiverr. And I know when the gigs are valuable and when they hurt your results (The ones I've tried anyway). But you want to really generate sales for the client? This ain't the way.

99% of what I deliver is marketing. The website, articles, videos...are all just media. And it works.

What you deliver and what I deliver are completely different, for completely different purposes.
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Robert Domino 11 years ago

Originally Posted by GodMode52

8) Content as low as 0,50$ x 100 words for bulk orders.

Now I see which kind of service provider you are. You link to a bunch of 2nd rate Fiverr gigs and you consider that your standard for online marketing a business.

Good luck being considered a serious player in North America.

Thanks for the great content Claude. I always enjoy reading your real life, tested and working strategies. You go above and beyond in providing real numbers.
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YellowGreenMedia

11 years ago

Originally Posted by GodMode52

1) Videos creation 5$ with master card - example 1

2) Video distribution to video sites 5$ with master card - example 2

3) Fake video views 5$ with master card - example 3

4) Crap links [inser name here] 5$ with master card - example 4 - example 5

The good thing is you can blast multiple urls with 1 single gig, so 10$ is more than enough to gather some cheap spam. The bad thing is maybe 5% of those links will get indexed, and even when they get indexed they will still hold 0 power.

5) Private blog network links 5$ with master card - example 6

Those links are the closest thing to real backlink you can get on fiverr , the bad part is they will probably get de-indexed in less than 2 months, that's why you'll need to buy some new ones every month

6) Google citations 5$ with master card - example 7

7) Wordpress site 5$ with master card - example 8

8) Content as low as 0,50$ x 100 words for bulk orders.

_ _ _

Now I could keep going for hours but that's not the point, I have picked up random fiverr gigs just to show the lack of common sense of some of our long term forum members. You can find the same stuff on BH forums even for cheaper, wiki blasts for 2$ , youtube views for 0,40$ x1k etc etc etc.

Using in-house people to produce such results is a non-sense from my personal POV , if you have to produce crap at least pay it what's it worth.

That was my point from the very start and that's my point now. I'm pretty sure many people surfed the thread with the same thoughts but often is preferable to close an eye and pass over. They are investing their time better than me for sure

And once again this was nothing personal against Claude as this is the first time I read his posts at all but a lot of people like to click the ''submit reply'' button without thinking.

Your proven that you're right, but like always when one of the regulars gets called out, his buddies come to his defense...

If you were posting the same or similar post as OP, these same people would be calling you out on your lack of service (which it is for the price you have to pay for)

Don't sweat it dude, it comes with the territory here, for some people there are other standards then the for rest of us...

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Claude Whitacre

11 years ago

Originally Posted by YellowGreenMedia

Your proven that you're right, but like always when one of the regulars gets called out, his buddies come to his defense...

If you were posting the same or similar post as OP, these same people would be calling you out on your lack of service (which it is for the price you have to pay for)

Don't sweat it dude, it comes with the territory here, for some people there are other standards then the for rest of us...

You're missing everything, and turned it into a minor argument.

GodMode52 thought I was offering one thing, and I was offering something else. Everything he has posted is true and accurate. Everything I posted was true and accurate.
People came to my defense because they knew more about what I was doing, because I had posted about this subject dozens of times. GodMode52 hadn't read any of my previous posts. So he misunderstood what I was offering (I could have been clearer).

People aren't attacked because they disagree. They are attacked because they act like jerks. And honestly, a couple of the posts were overboard on both sides.

The standards are;
Don't accuse someone until you know enough to sound knowledgeable.
Treat everyone with respect. At least be civil.
Play nice. It's not our sandbox.

Now it's all clear...to everyone.

Well, almost everyone.

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GodMode52

11 years ago

Originally Posted by Claude Whitacre

You're missing everything, and turned it into a minor argument.

GodMode52 thought I was offering one thing, and I was offering something else. Everything he has posted is true and accurate. Everything I posted was true and accurate.
People came to my defense because they knew more about what I was doing, because I had posted about this subject dozens of times. GodMode52 hadn't read any of my previous posts. So he misunderstood what I was offering (I could have been clearer).

People aren't attacked because they disagree. They are attacked because they act like jerks. And honestly, a couple of the posts were overboard on both sides.

The standards are;
Don't accuse someone until you know enough to sound knowledgeable.
Treat everyone with respect. At least be civil.
Play nice. It's not our sandbox.

Now it's all clear...to everyone.

Well, almost everyone.

I have already posted an answer but my post got deleted because I quoted the ''big boy ghetto gangnstà kenmichaels'' (LOL) which post got deleted by mods.

So once again, your first post left too much to the immagination, now after your explanations I understand that the bigger part of your work is involved in video creation/filming etc which we all know can cost $x,xxx. So this justify the whole price thing and I guess you know your niche and you know why it works. That's not our business.

From the SEO point of view I can't do anything else than DIE inside when I still see ''wiki blasts or even worse "edu" links'' etc as this as today is 100% pure and ineffective crap. I said this at the very start , I said it later and I'll repeat it tomorow.

I'm still here answering as I seriously appreciated the way you answered to the critiques so respect for this and respect for your business.

@kenmichales You are seriously one of the most pathetic subject I ever meet on this forum, lucky thing I'm not 16 anymore so you don't even deserve an answer. And no , I didn't missed your first (deleted) post , I didn't even reported it as I'm pretty sure it was a nice read for everyone to see how brainless can someone be. Get a life or grow up. Sadly we're on different sides of the planet otherwise I'd be more than happy to have an 4 eyes talk. Get a life and grow up.

With this said I'm calling myself out of this thread, I already apologized for the wrong tone of the first post as it was probably ''too much'' , hands down to Claude for being more civil than me and many others on this thread.

Cheers

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Robert Domino

11 years ago

Originally Posted by YellowGreenMedia

Your proven that you're right, but like always when one of the regulars gets called out, his buddies come to his defense...

If you were posting the same or similar post as OP, these same people would be calling you out on your lack of service (which it is for the price you have to pay for)

Don't sweat it dude, it comes with the territory here, for some people there are other standards then the for rest of us...

Yeah, he proved his point.. that he can list a bunch of crappy Fiverr gigs and really believe he's going to dominate Google page 1 with it, get traffic and convert to actual sales in the business.

Only thing he proved to me is that his services are garbage and he's actually the type of Snake Oil salesmen that are plaguing offline marketing. "oh yeah, I paid for SEO before but it was a waste of money"

lol.. Pakistani 100 word articles competing with western written full article.. really..

Theme'd out video competing with live action video of the business owner talking about his products.. really..

Then he lists a "Wordpress install" as a full content website..

Don't know why I even bother answering. This just proves one thing Claude, your business is safe. These guys still don't get what you're doing, despite you basically giving a step by step manual (with numbers no less) on everything you're doing. Live long and prosper.

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bizgrower

11 years ago

Originally Posted by YellowGreenMedia

Your proven that you're right, but like always when one of the regulars gets called out, his buddies come to his defense...

If you were posting the same or similar post as OP, these same people would be calling you out on your lack of service (which it is for the price you have to pay for)

Don't sweat it dude, it comes with the territory here, for some people there are other standards then the for rest of us...

Not saying GodMode52 or Claude is right or wrong.

You have to compare apples to apples.

You can't compare slideshows to custom videos, Researched Native English writing to a lot of cheap fiverr stuff...

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Joe Mobley 11 years ago

Sounds like a good strategy to me.

Joe Mobley

Originally Posted by Jason Kanigan

<sigh>

Dude. He's SELLING these packages. To happy buyers.
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iAmNameLess

11 years ago

Originally Posted by GodMode52

I appreciate the answer however your strategy isn't offering real value to your client , at least not compared with the price they pay and not compared with the amount of work involved from your side.

If the client is seeing results, and is happy.... then what is the problem? You know how many people spend big money on SEO guys that don't perform? People spend much more than what he is saying.... think about the people spending 10K and 2-4K/mo with a bigger agency, and STILL not getting results for 6 months.

This forum gets caught up on "value" waaaaay too much. What is value? Most people create false "value" with crap that just makes it seem you're doing more, and no real value. Value shouldn't even be used anymore in this forum. What really matters is results. Are you getting results or capable of getting results for your client? Can you make them more money? That is what it comes down to.

Argue about value all you want, but clients don't care. If you are unable to make them more money then they aren't going to continue paying you.

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Eddie Spangler 11 years ago

Originally Posted by GodMode52

Wow that's an amazing load of useless crap. Why would someone buy this stuff?

And you call yourself an SEO expert.:rolleyes:
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iAmNameLess

11 years ago

Claude, do you include all that, more to show value or because you believe all that matters?

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Claude Whitacre

11 years ago

Originally Posted by iAmNameLess

Claude, do you include all that, more to show value or because you believe all that matters?

Both. The parts that really matter are the videos, all the linking to the videos, all the linking on Youtube, all the citations, and the paid views of the videos. Each video gets 67 steps to help it show up in a Google search. Maybe 5 or 6 are necessary, usually. But I want my rankings to be bulletproof. Sending each main video to 50 videos sites is only useful for the citations. The links are pretty useless. But they do show up in searches, at least the Dailymotion and Metacafe videos do.

The website shows up in a search, but It's mostly just so I don't have to work with their "website guy".

The articles, and some of the linking is to show value. But the articles on the website actually show up in searches. We do quite a lot of on page optimization, and internal linking.

Most of the outside linking to the website is just maybe 40 links directly to the website, but we create a second layer of links that I believe helps. None of the secondary links ever show up in searches.

But my clients are usually more than 40% of the first page search results for a major keyword. It takes constant work though. A month off, and the rankings suffer.

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iAmNameLess 11 years ago

Originally Posted by Claude Whitacre

The website shows up in a search, but It's mostly just so I don't have to work with their "website guy".

Can you explain this to me? I thought you were building the website with 50 pages as well, meaning, you are their website guy, lol.
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- Aaron Doud 11 years ago
  
  Originally Posted by iAmNameLess
  
  Can you explain this to me? I thought you were building the website with 50 pages as well, meaning, you are their website guy, lol.
  
  I think that's what he meant. He does the website only to avoid dealing with their web guy.
  
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- Claude Whitacre 11 years ago
  
  Originally Posted by iAmNameLess
  
  Can you explain this to me? I thought you were building the website with 50 pages as well, meaning, you are their website guy, lol.
  
  Aaron has it right (in a couple of posts from now). The first few clients I had already had a website, and I tried to add content to it. The back and forth with the web guy (whoever it was) was always a headache. They questioned what we did. They would tell the client that they could do what we were doing, and were usually bothered that the client found someone else for internet marketing.
  
  So we just decided to leave their existing website out of the equation.
  
  We still link our website to theirs, along with plenty of other links. and if they ever cancel my service, their website isn't affected. Besides, both websites usually show up on a local search anyway.
  
  You brought up a good point. I don't want to be their web guy. There are lots of services I don't want to provide. My field of expertise is very narrow. And I'm not a SEO guy. I'm a business owner that happens to sell a local online marketing package.
  
  I may branch out a little, but I'm pretty happy with where I'm at now. And in a few years, I'll retire anyway.
  
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JohnZoidberg

11 years ago

Originally Posted by Claude Whitacre

The website shows up in a search, but It's mostly just so I don't have to work with their "website guy".

So much good advice in this thread, but this particular nugget is a big aha for me right now.
Thanks for sharing Claude... can't believe the haters in here... what's there to debate? if you don't like it don't use it. move on to the next topic.

This nugget about setting up your own site so you don't have to deal with their website guy or "i already have an seo guy, etc. etc. " resonates with me well.

I have a customer that "has a web guy" who is AWFUL... so bad that if you google the company name, their website does not even show up.

Now, I have set up a lead-generation agreement with this business where i will get paid per lead.... so I don't necessarily want to touch his primary website, because i won't get paid on any leads that come from their existing website and business phone #. (please before you tell me don't go the pay per lead or pay per close lead because of the 'trust issues' i don't need to hear it. I trust this person, have already received $ deposit and i know he is doing $20,000 per month in services revenue for his business).

Sorry for the longwinded post, but I have some questions around setting up a new website and using Claude's tactics to help promote this business, and get the lead phone # to ring so I can get paid.
Since my 'alternate site' will essentially be a lead-gen site, should I or should I not market the company by name? what is the impact (positive or negative) to his existing site if I set up a new marketing site and use his business name (with no duplicate content of course). Are Claude's tactic's aptly suited for a pay-per-lead model? realizing that if the arrangement doesn't work out, i will still own the domain, and a lot of articles, FAQ's, etc. which are pretty generic in the industry.

For further illustration and input... it is a 'services' business that does not have a walk-in location (like a photographer for example)... their existing website is JoesPhotography dot com, and it is terrible from an SEO perspective.
My new website is eventphotogapherhouston dot com (example). with a dedicated phone #, and email for lead tracking etc. The phone forwards to the business' primary phone. The average closed deal for this business is about $3000 per new customer plus residual.

The net net, I would love to just get started setting this up and 'go around' their existing website and existing 'web guy'... is this a sound approach?

Also for those that think Claude charges way too much and his customers are stupid... go pick up any book on sales or business and look up VALUE BASED PRICING.. customers pay for Value. I had conversation yesterday with a business owner booking $100,000 per MONTH in his business. and he has almost no online presence. now if i can help him double his business to $200,000 per month do you think he will feel $10,000 per month as my fee is too much???

Thanks.

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Claude Whitacre

11 years ago

Originally Posted by JohnZoidberg

Since my 'alternate site' will essentially be a lead-gen site, should I or should I not market the company by name? what is the impact (positive or negative) to his existing site if I set up a new marketing site and use his business name (with no duplicate content of course). Are Claude's tactic's aptly suited for a pay-per-lead model? realizing that if the arrangement doesn't work out, i will still own the domain, and a lot of articles, FAQ's, etc. which are pretty generic in the industry.

Man, This is way out of my expertise zone. I'm assuming you could do what I do for a PPL model. I just have never done it.

Originally Posted by SirThomas

Claude, in one of your posts you say that you don't want to work with their web guy. Are you asking the biz owner to input your new site to Google Places instead of the one created by the other guy? I assume, the other guy created placed "his" site into GPlaces...
Thomas

Wow, smart question. I do not replace their Google Places website with my own. I will add to their listing, if it's bare...but usually that isn't necessary.

My main goal is multiple page one Google listings that have content that brings in phone calls and buyers. I concentrate on the organic listings. To be honest, most of my clients are already in the top three locally on Google Places.
If they are, I just leave it alone. The citations and links to their website (the one they already have) helps in the Places rankings. I build links to their existing site, but I don't work on it. I may even write a review for their business. But that's it.

By the way, guys....
On the website they already have? I always compliment them on it. It doesn't matter what I think of it. I may use headers from it, maybe some content, but I never say anything bad about it.
"You did what many of my smarter new clients did..." is usually how I start any sentence about their website. Making them feel stupid for buying a website is 50% of the reason many don't buy from you.

When I was selling vacuum cleaners in people's homes, I always said good things about their previous buying decisions. If you say bad things about what they did before...you are insulting them, no matter what your purpose in telling them. Praise previous purchases, because you want them to feel good about giving you money. Not in a sappy fake way, but at least one compliment on them taking action before would help.

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9999

10 years ago

Guys; I just raised my price for;
A website with 50 pages
A mobile website
36 total videos
Each videos sent to 50 different videos sites
1,000 paid views on every Youtube video
A boatload of internal linking on Youtube to generate Pagerank
1,030 articles with links to each video, and the new website
Links from Wiki sites, EDU sites, blogs, my private article site stable, and a few more sites
500 citations for the Google Places (plus) listings

I notice that nowhere does it say anything about keywords or SEO really. With each package do you target a certain number of keywords?

Thanks

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Claude Whitacre 10 years ago

Originally Posted by 9999

I notice that nowhere does it say anything about keywords or SEO really. With each package do you target a certain number of keywords?

Thanks

Not a specific number. But I like to keep it to the most relevant and well searched 8-12. Those are keywords. Then each client may have 7 or 8 towns they draw from. Maybe a few brand names. All of that gets factored in.

All of that has to be worked into the videos, articles, website, directory listings, and incoming links.

Then I wait a few weeks, and check to see if they are showing up on the first page of a Google search. If they are there 4 or more times..good. If not, I go back to work adjusting video titles, descriptions, etc. to make them show up.

I had one client that gave me a list of 50 towns, 105 brand names, maybe 50 services, and wanted me to optimize for it all.

Never again. Of course, he wasn't happy, because he wasn't on page one of Google for every single town, and every single service. But I counted over 100 keywords (good ones too) that he had multiple listings for. I spent three times the normal effort with this guy, and got mediocre results. I was spreading the efforts way to thin on his keywords.

Now I just tell people, "Give me as many locations and brands as you like. But the more I do, the less results you get for each one. Why not give me your top 8 brands, maybe you top 8 locations?".

I no longer use my own blog network or article site network. The links are too weak and the articles never show up in search results (the original purpose).

Most articles are now just on their new website, with lots of links coming in from Social sites.
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- 9999 10 years ago
  
  Claude, if you don't mind me asking, what do you mean by Brand names?
  
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  Claude Whitacre 10 years ago
  
  Originally Posted by 9999
  
  Claude, if you don't mind me asking, what do you mean by Brand names?
  
  A Keywords is whatever people search for. Brand names are often used in searches. For example; "Hoover vacuum cleaner bags" or "Ford Thunderbird exhaust service".
  
  A lesser used keyword is a part number, or model number. like "Kirby #0786498 bags".
  
  I do a lot of work with mattress stores. "Sealy Tempurpedic" is often used in searches for mattresses. Any brand that is advertised on TV, will be searched for.
  
  Those are brand names.
  
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jalynn

11 years ago

Originally Posted by Claude Whitacre

Both. The parts that really matter are the videos, all the linking to the videos, all the linking on Youtube, all the citations, and the paid views of the videos. Each video gets 67 steps to help it show up in a Google search. Maybe 5 or 6 are necessary, usually. But I want my rankings to be bulletproof. Sending each main video to 50 videos sites is only useful for the citations. The links are pretty useless. But they do show up in searches, at least the Dailymotion and Metacafe videos do.

The website shows up in a search, but It's mostly just so I don't have to work with their "website guy".

The articles, and some of the linking is to show value. But the articles on the website actually show up in searches. We do quite a lot of on page optimization, and internal linking.

Most of the outside linking to the website is just maybe 40 links directly to the website, but we create a second layer of links that I believe helps. None of the secondary links ever show up in searches.

But my clients are usually more than 40% of the first page search results for a major keyword. It takes constant work though. A month off, and the rankings suffer.

I know that what you said is true - if one takes a month off, the ranking on the video will suffer.

Thanks for your input, btw.

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fandbworld

11 years ago

Personal opinion, most people won't know what the hell all of this means or does.

1,000 paid views on every Youtube video
A boatload of internal linking on Youtube to generate Pagerank
1,030 articles with links to each video, and the new website
Links from Wiki sites, EDU sites, blogs, my private article site stable, and a few more sites
500 citations for the Google Places (plus) listings

Why not just explain you will work to get their website/videos ranking? Just my opinion anyway. But if you are selling them who cares lol

Or do you just mean that is what you do and do not tell the clients those details?

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Claude Whitacre

11 years ago

Originally Posted by fandbworld

Personal opinion, most people won't know what the hell all of this means or does.

1,000 paid views on every Youtube video
A boatload of internal linking on Youtube to generate Pagerank
1,030 articles with links to each video, and the new website
Links from Wiki sites, EDU sites, blogs, my private article site stable, and a few more sites
500 citations for the Google Places (plus) listings

Why not just explain you will work to get their website/videos ranking? Just my opinion anyway. But if you are selling them who cares lol

Or do you just mean that is what you do and do not tell the clients those details?

Smart question
I use it because it sounds like a lot of work, and it is. It isn't important that I go through the list for most clients. It really helps that they see the list. Even if they have no idea what any of it means, it shows that I give a lot of value. And having the list on the order form keeps them from cancelling. The order form is actually a short sales presentation in itself.

I run through it quickly if I think it's needed. Some clients are very detail oriented...the list is for them. But after they buy, I go over everything I'm going to do. I want to manage their expectations.

I use a stable of blogs that I own, and article sites. But the links from those are very weak. It's mostly because once in a while, one of the articles/posts show up in a search. I also submit the articles slowly over time.

5,000 links over a couple of days to a new website will kill it.

Originally Posted by Jason Kanigan

Claude...can you tell us some features about the niches you're serving?

I think people would get a lot of value from that, understanding about the clients you're working with. I don't think you have to say the niches exactly, just a bit about them.

And some people will still say, "Well that's fine for Claude; he's well established" etc., but no, everyone can get clients like this if you can deliver what you promise.

Automotive repair shops, mattress dealers, karate studios, vacuum cleaner retailers, home inspectors (No more. It's better if they have one location and the customer comes to them), an insurance guy, a couple of printers, a dental surgeon (never again), a chiropractor, and awning company, a few others that skip my mind right now. I think 64 in all right now.

I really just want to deal with the sole owners of the business. No committees, no meetings with staff, no proposals, just a presentation and a sale.
Most of my sales and leads come from speaking in front of groups. But many come from referrals. A few from cold calling.

I have a book Local Online Marketing, that helps. It details everything I do. Most clients have read it. Most clients just realize that they will never do all the work involved. So they hire me.

I do a lot of the writing by hand, and shooting the videos may take several hours. This isn't "Me sending off the work to guys on Fiverr". I have two in house employees. I don't outsource much.

By the way, the purpose of this thread was to recommend that you guys upsell your clients at the point of sale, to a larger package. I may double my net profit, with no extra effort. That kind of screams for attention, doesn't it?

Oh, and I did write a book, and I do speaking in front of groups. But guess what? Anyone can write a book. Anyone can get in front of a group of business owners.
The only thing different about me than most is that I know how to sell.
But on SEO? I'm mediocre at best. I don't even know how to get a website online. The techie part is the least important part. The selling part is the most important part.
Most guys here are better at what I do than I am.
My only secret is that I'm in front of the client pitching.
And so far, nobody has asked me about my credentials or what college I went to.

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Aaron Doud

11 years ago

Originally Posted by Claude Whitacre

I do a lot of the writing by hand, and shooting the videos may take several hours. This isn't "Me sending off the work to guys n Fiverr". I have two in house employees. I don't outsource much.

I don't want this point to get lost so I wanted to highlight it.

Too many people in the internet marketing space focus so much on outsourcing it and to what is often too cheap of sources. They do this of course to maximize profit. But think about the big boys. The truly big marketers. And the vast majority of them have employees not random outsourcer. Even those that use contractors they use people they have relationships with. Some if not most of these contractors only work for them.

Employees is how you build a real business and control quality.

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derricks4

11 years ago

Originally Posted by Claude Whitacre

By the way, the purpose of this thread was to recommend that you guys upsell your clients at the point of sale, to a larger package. I may double my net profit, with no extra effort. That kind of screams for attention, doesn't it?

Love the strategy. Have you been getting referrals?

Thanks
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Claude Whitacre

11 years ago

Originally Posted by derricks4

Love the strategy. Have you been getting referrals?

Yes. Most of my clients are way out of my area, and are in different states. I found them by speaking at trade shows and conferences. I don't get referrals from them, because I can't meet with the referrals. I have a few referral sales I got this way, (clients call me with eager referrals) but I can't do live videos, and their results aren't as good.

But from local (driving distance)? Absolutely. But I wait a month or two. Then after the client has bragged to a few of their business friends, I get the contact information. These people are generally expecting my call. Or at least they always talk to me when I call. I don't think I've ever not closed a presentation to a client referral.

Clients tend to give you two different types of referrals;
1) People in the same business, but in a different area.
2) People in a different business in the same area.

The people in the same business take less work, because I already have plenty of content I can use to create videos, articles, etc. But if they are out of travel range, I can't do live videos (unless they supply them, almost never).

The people in the same area are better as far as referrals, because I can see them in person, create the videos on location, and that will give them better results. The bad thing is now I have to learn a lot more about their business. The keywords are different, the customer questions are different, and don't have strong relationships with anyone in their business.

But a new business niche? Usually I can get at least one speaking engagement at their trade show or conference. That usually gets me a batch of new clients.

Speaking engagements are the best, because people buy right then. And you are in front of them to create live videos.
Clients who call out of the blue, because they read a book of mine are about as effortless as you can get to sell.
Referrals from clients are the next best, because I'm not talking to them until they are impressed with what I've done, and know someone who is a client.
Occasionally, I'll still cold walk into a business, but it isn't necessary anymore.

If you guys want offline clients that are effortless to close, write a book (free on Amazon Createspace), book a few speaking engagements with small business groups, and get referrals from your buyers.

Cold calling is much faster, and gets you new blood. But after you get the hang of writing, speaking, pitching, getting referrals...life gets a lot easier.

And while you are waiting for this pipeline to get built...cold calling sure is better than waiting.

If I hired a few people to sell for me, I would teach them how to cold call first, and after they had a few clients, how to get referrals. Getting referrals and seeing them is very advanced selling, if you do it effectively.

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Jason Kanigan

11 years ago

Originally Posted by Claude Whitacre

Yes. Most of my clients are way out of my area, and are in different states. I found them by speaking at trade shows and conferences. I don't get referrals from them, because I can't meet with the referrals. I have a few referral sales I got this way, (clients call me with eager referrals) but I can't do live videos, and their results aren't as good.

But from local (driving distance)? Absolutely. But I wait a month or two. Then after the client has bragged to a few of their business friends, I get the contact information. These people are generally expecting my call. Or at least they always talk to me when I call. I don't think I've ever not closed a presentation to a client referral.

Clients tend to give you two different types of referrals;
1) People in the same business, but in a different area.
2) People in a different business in the same area.

The people in the same business take less work, because I already have plenty of content I can use to create videos, articles, etc. But if they are out of travel range, I can't do live videos (unless they supply them, almost never).

The people in the same area area are better as far as referrals, because I can see them in person, create the videos on location, and that will give them better results. The bad thing is now I have to learn a lot more about their business. The keywords are different, the customer questions are different, and don't have strong relationships with anyone in their business.

But a new business niche? Usually I can get at least one speaking engagement at their trade show or conference. That usually gets me a batch of new clients.

Speaking engagements are the best, because people buy right then. And you are in front of them to create live videos.
Clients who call out of the blue, because they read a book of mine are about as effortless as you can get to sell.
Referrals from clients are the next best, because you I'm not talking to them until they are impressed with what I've done, and know someone who is a client.
Occasionally, I'll still cold walk into a business, but it isn't necessary anymore.

If you guys want offline clients that are effortless to close, write a book (free on Amazon Createspace), book a few speaking engagements with small business groups, and get referrals from your buyers.

Cold calling is much faster, and gets you new blood. But after you get the hang of writing, speaking, pitching, getting referrals...life gets a lot easier.

And while you are waiting for this pipeline to get built...cold calling sure is better than waiting.

I know a high-end videographer who will fly in to shoot on-site. It costs much more than you going to him, and he says so. People still get him to fly in.

I don't know if you'd want to do that, or what price point you'd want to make it worthwhile, but I'd be interested in seeing how out-of-state referrals react to the offer. They're already warmed up.

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Claude Whitacre

11 years ago

Originally Posted by Jason Kanigan

I know a high-end videographer who will fly in to shoot on-site. It costs much more than you going to him, and he says so. People still get him to fly in.

I don't know if you'd want to do that, or what price point you'd want to make it worthwhile, but I'd be interested in seeing how out-of-state referrals react to the offer. They're already warmed up.

That's a great idea. So far, a few have mentioned that I should fly out to see them...but they want it included, at no additional cost. I may add my cost of the plane ticket, and a little more for my time, as long as I can get back the same day, and they pay me before I go.

At $4,000 it simply wasn't worth the day and the flight. At $6,000 (maybe $1,000 more for the flight), I may do it. The clients would certainly get more out of it. Thanks for the suggestion.

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DABK 10 years ago

What college did you go to?

Originally Posted by Claude Whitacre

Smart question

And so far, nobody has asked me about my credentials or what college I went to.
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GodMode52

11 years ago

I apologize for the inappropriate tone of my comment, however my thought remains the same.

Kudos for the selling strategy

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Rearden

11 years ago

Claude, so is this your "slack adjuster" strategy?

If I ever make it up to your neck of the woods one day, can I join you on a ride-along?

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spesialis

11 years ago

This thread turned into another post penguin/panda debate. We all know there's so many factors involved (city size, competition etc) that forming an opinion of whether it will generate traffic is useless.

Put a tracking phone number on all web assets, and track the phone calls for 6 months, end of story.

OP is sharing how he was able to raise his price for generating more customers BY explaining all the technical stuff involved.

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Aaron Doud

11 years ago

GodMode52 I don't think you understand the value.

He is dominating local search for these clients with this content. While I have not done directly what he does I can tell you in the real world videos bring you buyers. We sell RVs all the time because of the videos we have out there. And I wish I had time to make more. We get buyers all the time from our pictures (content that matters for our customers). And I know we would get clients if I had the staff write articles and I posted them.

What Claude is doing isn't really about SEO. Yes SEO is part of it but it is beyond that. It is about answering questions. And branding the business as the experts. Unless they are buying Walmart junk people want to buy from the best. They want to know someone will help them choose the right product. And that is what this package does. It presells them on buying from the business.

If you don't think that has value I understand why. You are an SEO guy not a local business person. I've spoke about this before SEO is about more than ranking a site. The things you use to produce the links should have value. The content should stand by itself as well.

That said is some of what he is providing not worth as much as other stuff? Of course. Let's look at his package and I will explain each thing.

A website with 50 pages
He is adding a second webpage and I am not sure of the exact content but the purpose of course is to dominate local search. You want potential customers to see nothing but the business' name. And this is part of that.

A mobile website
This is about customer usablity of course. I am sure everyone in here gets why they need a mobile site.

36 total videos
This is a huge part of the value as these will not only help dominate those local searches but people love video content.

Each videos sent to 50 different videos sites
Value here is catching potential customers no matter where they are. Claude can you PM the service you use to send this out. I think this could have value for our dealership and I don't do this.

1,000 paid views on every Youtube video
While most of us think that views don't matter on Youtube ranking I suspect they do to a point so this may actually help the ranking a bit when and if competing with other local videos. But I don't think people get the real reason behind these. It is about making the videos seem like hits to those that watch them? "Wow over 1,000 people have viewed these? This must me the place to buy from." Several of our videos have over 1,000 views natural so I know the excitement this can bring to owners and to customers.

A boatload of internal linking on Youtube to generate Pagerank
Personally never tried this but I know a lot of the Youtube stars do this. And it works so I see the value here easy. Remember we want to dominate local search with content especially the videos. Also we want people on Youtude to find these videos when they search and also to have them suggested to them.

1,030 articles with links to each video, and the new website
The links have value but the content is the key. We want the content to be found.

Links from Wiki sites, EDU sites, blogs, my private article site stable, and a few more sites
This is the one thing I am not sure of the value on but if the business owner has researched SEO these likely sound like value. They won't be hard to do and likely still provide enough SEO value to help.

500 citations for the Google Places (plus) listings
Yes this is overkill but overkill can be good. First this should help the company dominate places/maps. Second this just screams time and value especially to those who have done a few citations here and there.

The business owners will see the value in this list. He gets results and can show that using his business and others. So if I am a local business owner why would I not pay him $6k plus $200/mo. This seems like a no brainer. The $200 a month for a lot of businesses is just 1 or 2 sales to get the profit to cover it. So if he can bring me 1 or 2 sales a month I am in. The $6k takes more but within a few months that should be paid for from the profits he brings them.

Honestly the biggest shock in this forum is that he hasn't sold more. The value is huge and he is a great seller.

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Robert Domino

11 years ago

Originally Posted by Aaron Doud

1,000 paid views on every Youtube video
While most of us think that views don't matter on Youtube ranking I suspect they do to a point so this may actually help the ranking a bit when and if competing with other local videos. But I don't think people get the real reason behind these. It is about making the videos seem like hits to those that watch them? "Wow over 1,000 people have viewed these? This must me the place to buy from." Several of our videos have over 1,000 views natural so I know the excitement this can bring to owners and to customers.

Everyone is getting hung up on this. Not blaming you Aaron.

It's pretty clear that the views themselves do nothing, it's the system behind it that does:

- A video with 1000 views WILL be watched more than a video with 0 views.
- A video with 1000 views WILL be found more than a video with 0 views.

When you search stuff in Youtube, one of the filter that people use all the time is number of views. Why? Because a video that's been viewed 1000 times is perceived as more important / better than a video who's never been watched in 2 years.

So what happens.. the video with 1k views gets more views while the one at 0 stays close to 0.

That's 100% assuming that Youtube and Google don't give a search results premium on videos with views, which would be an additional bonus.

Edit: Oops, I read too fast and thought Aaron was questioning the views. My mistake.

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Aaron Doud

11 years ago

Originally Posted by Robert Domino

Everyone is getting hung up on this. Not blaming you Aaron.

It's pretty clear that the views themselves do nothing, it's the system behind it that does:

- A video with 1000 views WILL be watched more than a video with 0 views.
- A video with 1000 views WILL be found more than a video with 0 views.

When you search stuff in Youtube, one of the filter that people use all the time is number of views. Why? Because a video that's been viewed 1000 times is perceived as more important / better than a video who's never been watched in 2 years.

So what happens.. the video with 1k views gets more views while the one at 0 stays close to 0.

That's 100% assuming that Youtube and Google don't give a search results premium on videos with views, which would be an additional bonus.

I think you misunderstood me. I didn't say it the same way as you but we meant the same thing. The views make the video seem to have more value to the viewer and perhaps the search engines as well.

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iAmNameLess

11 years ago

Originally Posted by Aaron Doud

The views make the video seem to have more value to the viewer and perhaps the search engines as well.

Only youtube's internal search, but the integrated results in google the views are meaningless. I guess the biggest thing for it would be when a potential customer sees the video, it positions you differently when they see 1,000+ views instead of 5.

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Aaron Doud

11 years ago

Originally Posted by iAmNameLess

Only youtube's internal search, but the integrated results in google the views are meaningless. I guess the biggest thing for it would be when a potential customer sees the video, it positions you differently when they see 1,000+ views instead of 5.

Yeah that is my main belief on the value. It's a perception thing.

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Robert Domino

11 years ago

Originally Posted by Aaron Doud

I think you misunderstood me. I didn't say it the same way as you but we meant the same thing. The views make the video seem to have more value to the viewer and perhaps the search engines as well.

Yes, I edited my message but had internet connection issues and it took multiple attempts.

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Talltom1

11 years ago

Hey Claude,
Thanks for an outstanding post. I especially enjoy reading actual experience from successful warriors, as opposed to those who are 'big' on theory, and short on dollars. You probably remember Charley Finley (he used to live in the midwest here with us years ago, and used to own the Oakland A's). He used to refer to the so-called experts as those who don't have any cattle on the ranch.

Thanks for taking the time to enlighten the rest of us.

Tom

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sandalwood

11 years ago

Originally Posted by Talltom1

Hey Claude,
Thanks for an outstanding post. I especially enjoy reading actual experience from successful warriors, as opposed to those who are 'big' on theory, and short on dollars. You probably remember Charley Finley (he used to live in the midwest here with us years ago, and used to own the Oakland A's). He used to refer to the so-called experts as those who don't have any cattle on the ranch.

Thanks for taking the time to enlighten the rest of us.

Tom

OMG, they all live in Washington D.C. and are either appointed or elected and are fast and furious hombres. Nothing political just stating fact.

They are the ones who would tell Claude he isn't doing it right and force him to form a committee of bi-partisan multi-cultural diversities. Study it for up to a year and get back to them with the results.

It's nice to see Claude just acted and is making money and told us how he did it. Nobody has to copy his method. Nobody has to believe him. But what if you do???

Tom

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Rearden

11 years ago

When I lock my keys in my car and the driver uses a fifty cent tool to open my door and charges me $50, do I complain about the price or am I relieved by the results?

When my toilet gets clogged and my plumber spends 15 minutes fixing the problem with a $5 tool and charges me $150, should I feel ripped off or happy with the results?

When I as a business see more call-ins, more presentations, and an ROI of 5:1 on the $6000 investment I made in Claude's program, when I could have spent my valuable time trying to manage outsourcers, foreigners, and developing my learning curve, with little guarantee I'd get anywhere meassurably in a quick period of time, do I feel ripped off or happy with the results?

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Arzak

11 years ago

I don't understand why there continues to be so much drama when everything has already been answered... anyways... good way of upselling. Buyers are already paying a few thousand for "a lot of stuff," and when they see that you'll DOUBLE everything for less than what they're initially paying, their eyes will light up and they'll have an impulsive urge to take the offer.

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Claude Whitacre 11 years ago

Something else I wanted to mention to you guys.
Most advertising offers cost between $600-$1,000. Meaning most direct mail offers, most decent size newspaper ads, many Yellow Page ads. Merchants are kind of used to spending this kind of money on each offer.

My new price is $699 a month for a year ($199 a month after) or $5,999 up front and $199 a month after.

My $2,000 upgrade can only be paid for up front.

When selling, I don't go for the lump sum until I'm filling out the agreement.
I also don't mention the upgrade until then. I want these things to feel like details instead of major decisions.

Hope that's useful. It sure is a lot easier to agree to $699 a month than $6,000 now. I found this out the hard way, pitching.
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- Joe J 11 years ago
  
  Originally Posted by Claude Whitacre
  
  Hope that's useful. It sure is a lot easier to agree to $699 a month than $6,000 now. I found this out the hard way, pitching.
  
  Just wanted to say that I really appreciate all the info Claude has provided to us FREE OF CHARGE from all of HIS testing and doing.
  
  This info will save people a lot of time and trouble I'm sure, because it's all spelled out in his posts and also he is welcoming any questions.
  
  Thanks Claude,
  
  Joe
  
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kenmichaels

11 years ago

So i called out the 3 evil trolls in this thread.
( who is actually just one person )

My post was deleted.

Dear Mr troll,

My offer still stands.
If you missed it, it most likely because i used some foul language.

so in a nutshell, here is my ( sanitized ) message.

Back off. Or pick on me. I know who you are.
I know your website. I know what you do.

I even know why you do it.

You have my name, address and phone number.
I have yours. So we are on an even playing field.

bring it.

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vndnbrgj

11 years ago

Hey Claude,

Check out http://www.SmartShoot.com

It might be a good alternative to you having to fly out.

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SirThomas

11 years ago

Originally Posted by Claude Whitacre

500 citations for the Google Places (plus) listings

Claude, in one of your posts you say that you don't want to work with their web guy. Are you asking the biz owner to input your new site to Google Places instead of the one created by the other guy? I assume, the other guy created placed "his" site into GPlaces...

Thomas

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Amanda786

11 years ago

I think its kind of expensive.

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bizgrower 11 years ago

Originally Posted by Amanda786

I think its kind of expensive.

You have to remember that it's a lot of custom, handmade work and brings a lot more
new business to the clients.

If they don't do it, then they don't get more business and the chance for future repeat and referral business from the new wave of "it" brings.

Dan
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Aaron Doud

11 years ago

Hogre,

The very point is he is targeting local SEO for smaller companies so they dominate. Yes he is using some holes in google that allow videos to be ranked but this is because people want videos when they search.

He isn't so much doing SEO is he is doing content domination as i would call it. It works. Rather big SEO guys like it or not I personally don't care. Because both myself and those SEO guys have to admit it works and if done right (the content has to convert and has to provide value vs. just crap) it can truly help businesses is less competitive keywords.

Of course this same strategy would work for competitive keywords as well but would require an SEO expert to get all the content to rank.

But here is the thing most local businesses are not competing in highly competitive markets because the vast majority of local businesses have a set it and forget it mentality when it comes to the web.

And on a personal opinion a "private network" screams spam to me vs. using sources already out there. I suspect people at google feel the same way and over time we will see such private networks have less value.

Google wants natural links. They want real people talking about it. Google has a love hate relationship with SEO because in the end Google's product is about finding the best sites for any web search and thanks to SEO that does not always happen.

Personally I have always cared very little for SEO tricks. I wants natural links because not only do they provide SEO value but they get people to your site. For example a few months ago I was on our analytics and noticed a 3 day spike of traffic from a forum. A guy was asking on a truck forum if his truck could pull a camper he wanted to buy from us. And of course the bounce rate was high but some of the people stayed and looked at more. That is the value in that link. The SEO from it I could care less. The fact it got people looking and shopping for campers is what I loved about it.

In the end we can debate SEO to high hell but here is the thing. Most people are like me and couldn't care less about SEO. Sure they might buy SEO but that is because of the results promised. And so often those results do not happen so they get a bad taste for SEO.

See with Claude's package the results happen. So they love him for it. Remember businesses don't often care what you are doing. They only care that it works.

So if you can get results using fiverr and low priced stuff like that I see no problem with it. But remember it is about the results and Claude is getting them for himself and dozen's of other businesses and do the math and realize he is making more off this than the vast majority of people on this forum are.

Of those who have been public with their incomes in some way and have been believable no one thus far has convinced me they make more than him. Do the math and ask yourself if you are making more than him, and this is one business remember he has multiple businesses. And yeah what I am about to say is going to make me sound like a bit of a dick. But if you are not making more money than him why the hell should we listen to you and not him? In the real world, for better or worse, we are judge by our incomes since income shows our worth to society.

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Hogre

11 years ago

Originally Posted by Aaron Doud

Hogre,

The very point is he is targeting local SEO for smaller companies so they dominate. Yes he is using some holes in google that allow videos to be ranked but this is because people want videos when they search.

He isn't so much doing SEO is he is doing content domination as i would call it. It works. Rather big SEO guys like it or not I personally don't care. Because both myself and those SEO guys have to admit it works and if done right (the content has to convert and has to provide value vs. just crap) it can truly help businesses is less competitive keywords.

Of course this same strategy would work for competitive keywords as well but would require an SEO expert to get all the content to rank.

But here is the thing most local businesses are not competing in highly competitive markets because the vast majority of local businesses have a set it and forget it mentality when it comes to the web.

And on a personal opinion a "private network" screams spam to me vs. using sources already out there. I suspect people at google feel the same way and over time we will see such private networks have less value.

Google wants natural links. They want real people talking about it. Google has a love hate relationship with SEO because in the end Google's product is about finding the best sites for any web search and thanks to SEO that does not always happen.

Personally I have always cared very little for SEO tricks. I wants natural links because not only do they provide SEO value but they get people to your site. For example a few months ago I was on our analytics and noticed a 3 day spike of traffic from a forum. A guy was asking on a truck forum if his truck could pull a camper he wanted to buy from us. And of course the bounce rate was high but some of the people stayed and looked at more. That is the value in that link. The SEO from it I could care less. The fact it got people looking and shopping for campers is what I loved about it.

In the end we can debate SEO to high hell but here is the thing. Most people are like me and couldn't care less about SEO. Sure they might buy SEO but that is because of the results promised. And so often those results do not happen so they get a bad taste for SEO.

See with Claude's package the results happen. So they love him for it. Remember businesses don't often care what you are doing. They only care that it works.

So if you can get results using fiverr and low priced stuff like that I see no problem with it. But remember it is about the results and Claude is getting them for himself and dozen's of other businesses and do the math and realize he is making more off this than the vast majority of people on this forum are.

Of those who have been public with their incomes in some way and have been believable no one thus far has convinced me they make more than him. Do the math and ask yourself if you are making more than him, and this is one business remember he has multiple businesses. And yeah what I am about to say is going to make me sound like a bit of a dick. But if you are not making more money than him why the hell should we listen to you and not him? In the real world, for better or worse, we are judge by our incomes since income shows our worth to society.

Aaron,

I pretty much agree with you on everything except the blocks in bold.Sure,if it works,knock yourself out but why oh why would you make spam integral part of your flourishing business?

What happens when client's sites and videos start dropping like stones?Why take the risk and use such an obvious spam tactics when you're making piles of cash?

That's why I said Private Blog Network.Not the private blog networks open for public (LOL) for 90 bucks per month you've heard of, but the one you control.Your domains.Your hosting.Your content.Real sites with useful content which can be used for multiple sites in similar niches.

As for the income part,yes I believe he's the real deal.I believe he makes as much as he claims.Mr.Whitacre makes waaay more money than me.He can sell like crazy.I'm mediocre at best.And I'm from a poor country from the Balkans.So yeah.

But tell you what.I know more about SEO than him.That's why I said he should look for pro's advice in the SEO section.He could make such a deadly combo with his selling prowess and a powerful private network.Which could be acquired for less than one of his client's fees,by the way.

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Aaron Doud

11 years ago

Originally Posted by Hogre

Aaron,

I pretty much agree with you on everything except the blocks in bold.Sure,if it works,knock yourself out but why oh why would you make spam integral part of your flourishing business?

What happens when client's sites and videos start dropping like stones?Why take the risk and use such an obvious spam tactics when you're making piles of cash?

That's why I said Private Blog Network.Not the private blog networks open for public (LOL) for 90 bucks per month you've heard of, but the one you control.Your domains.Your hosting.Your content.Real sites with useful content which can be used for multiple sites in similar niches.

As for the income part,yes I believe he's the real deal.I believe he makes as much as he claims.Mr.Whitacre makes waaay more money than me.He can sell like crazy.I'm mediocre at best.And I'm from a poor country from the Balkans.So yeah.

But tell you what.I know more about SEO than him.That's why I said he should look for pro's advice in the SEO section.He could make such a deadly combo with his selling prowess and a powerful private network.Which could be acquired for less than one of his client's fees,by the way.

Will the videos start dropping like stones? Who knows. None of us know what Google will change and how that will affect future results. What we do know however is what Google's goal is with their search and that is to provide the end user with the best results.

So quality content in low competition areas will always likely dominate. That said do I personally agree with everything he does? No in fact i think some of his links do sound old school (aka maybe spammy) and I am not sure even now that Google will give them much value. But for now what he is doing is working and that none of us can fault.

As for private networks and I meant truly private like you meant to me those kind of link webs look spammy because they are designed to "game" the system and that is what Google wants to stop. So I believe personally in the next two years that sites whose SEO is based on them will see a fall in the rankings. But Google has to find a way to harm the people gaming the system vs. blog networks like gawker. That is the only reason IMO that private blog networks still have value. They simply have not found coding that works to eliminate the game changers while not harming the gawkers of the world that clearly have value. Of course I could be wrong on this but this is my personal opinion based on what I would do if I was at Google.

Claude makes more than me too and it inspires me to get off my ass. As for you knowing SEO better than him I suspect he would agree with you. But if you can SEO and get results you need to really use your skills and start bringing in the income. I understand you are in a low income area of the world but that doesn't mean you can't personally strive to be the best.

I don't know your SEO skills but I will take you at face value that you know more than Claude. We know he is a hell of a salesman but are you letting what you can't do hold you back or are you using what you can do to push yourself forward.

The biggest thing I feel Claude can teach us is something he has never said. And that is this. If you use your talents and forget about your weaknesses you will get ahead.

Too many of us, myself included (trust me), spend way too much time worrying about how we will do it. How we can overcome this or overcome that. If we just got out there and did it we would be better off. The stuff we don't know how to do we can figure along the way.

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Claude Whitacre

11 years ago

Guys;

I'm actually getting a lot out of this.

My blog network is private, and only accepts content from me. At least one blog per niche is exclusive to that niche. I own lots of Article sites, but that's just the template (ArticleFriendly). They are all private and only accept my articles.
The articles are almost all (except for a few a couple years ago) well written high content articles that I write myself.

The wiki articles (and other spammy links) are only second tier links pointing to other sites that I do not own, or to the Wiki articles themselves.

But, after saying all that...There is a lot I don't know about SEO. I know the basics, but I know I could learn more here.

Oh, the number of searches each phrase gets is minuscule. "Vacuum cleaners Ohio" is not a search anyone would use. But, even for my own store, I get maybe ten views a month on each video. Maybe less. That's not why they are there.

The videos (and other content) is there so that it shows up in a local search when someone is ready to buy (whatever the client is selling).

I'll spend some time in the SEO section.

Thanks for the help, Guys.

Originally Posted by Hogre

They are already talking about changes in the algorithm coming this summer which will deal with exactly this issue - tiered spam links.

OP, if you want a pro's opinion,post the OP in the SEO section and pay special attention to what Mike Anthony,Mike Friedman and Yukon have to say.

With the cash you're raking in now,you can setup a strong private network that will stand the test of time instead of using wikis,articles,edus and all that other stuff that just screams spam.

Strong advice. Like I said, my network is my own already, but I do appreciate the advice to seek out advice in the SEO section. I know my clients are vulnerable to Google shift in policy.

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Mike Anthony 11 years ago

Originally Posted by Claude Whitacre

Strong advice. Like I said, my network is my own already, but I do appreciate the advice to seek out advice in the SEO section.

Just do not rely on it. I spend most my time in there (since I am into SEO) but to be honest its not that suited for business SEO. If you think people kicked up a snuff about your prices here they would have a heart attack over there because its also the adsense forum and most people there are still doing made for adsense sites and making pennies.

You can pick up some good things every now and again but there is also a whole lot of garbage that especially is not suited to clients with a real business that their family and employees depend on.
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Aaron Doud

11 years ago

Godmode52: Just want to say I respect you last post there. And it was a nice way to leave the thread.

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Talltom1

11 years ago

I've been following this thread closely. One thing I just did earlier this morning, is going to YouTube and do a search on: vacuum cleaner Wooster Ohio. Up pops all of Claude's videos for vacuum cleaners in Wooster Ohio. You can quickly see how he changed the titles, tags and descriptions for each of those.

Then go to Google, and do a search on the same phrase. Notice the results that come up on the first page that are somehow related to Claude.

What I haven't done is a quick keyword analysis to see what kind of traffic that the phrase vacuum cleaner Wooster Ohio generates. Could be only 4 uniques per month, but at least he's got most of the positions on page 1.

The other thing this all did for me was to show me with real life examples exactly what he's doing. Reading about it is one thing, doing it is another.

Tom

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Claude Whitacre

11 years ago

I'm guessing that my clients get less than 100 searches a month from everything I do for them. For example, there just ain't that many people going online in a small town to buy a mattress.

My retail store gets anywhere from $3,000 to $8,000 in sales a month from online shoppers coming in to buy. Those are the ones I know of.
And I live in a small town of 17,000. It isn't how many searches are done every month, it's how much money the clients make from the people who do go online and then call the client to buy.

Most of my clients have an average sales ticket of $500-$5,000. So a sale or two a month makes my program pay off. In fact, about 30% of the people who call me about becoming a client, I turn down. Seriously. If they are selling $5 trinkets, they just aren't going to see a return.

My marketing is wrong for restaurants, discount stores...I no longer accept home inspectors because the ticket is too small and the area they sell in is too big.

Thanks
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nest28

11 years ago

Originally Posted by Claude Whitacre

Most of my clients have an average sales ticket of $500-$5,000. So a sale or two a month makes my program pay off. In fact, about 30% of the people who call me about becoming a client, I turn down. Seriously. If they are selling $5 trinkets, they just aren't going to see a return.

My marketing is wrong for restaurants, discount stores...I no longer accept home inspectors because the ticket is too small and the area they sell in is too big.

Couldn't you adjust your pricing according to what your clients sale? So if they sale 50 dollar items drop the website price to something they can afford and the same with the money fee.

But I suppose you have high paying customers so you most likely want to stick with those.

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Claude Whitacre

11 years ago

Originally Posted by nest28

Couldn't you adjust your pricing according to what your clients sale? So if they sale 50 dollar items drop the website price to something they can afford and the same with the money fee.

But I suppose you have high paying customers so you most likely want to stick with those.

I could adjust my price, but there is no reason to. I never adjust my price. Maybe my Terms, but not the price. I may give something for free (extra web pages for different locations for example), but I don't need to sell everyone.

My personality and selling mode are far more aligned with selling one offer at one price.

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nest28

11 years ago

Originally Posted by Claude Whitacre

I could adjust my price, but there is no reason to. I never adjust my price. Maybe my Terms, but not the price. I may give something for free (extra web pages for different locations for example), but I don't need to sell everyone.

My personality and selling mode are far more aligned with selling one offer at one price.

Cool, I can dig it.

Thanks

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Talltom1

11 years ago

Originally Posted by Claude Whitacre

I'm guessing that my clients get less than 100 searches a month from everything I do for them. For example, there just ain't that many people going online in a small town to buy a mattress.

My retail store gets anywhere from $3,000 to $8,000 in sales a month from online shoppers coming in to buy. Those are the ones I know of.
And I live in a small town of 17,000. It isn't how many searches are done every month, it's how much money the clients make from the people who do go online and then call the client to buy.

Most of my clients have an average sales ticket of $500-$5,000. So a sale or two a month makes my program pay off. In fact, about 30% of the people who call me about becoming a client, I turn down. Seriously. If they are selling $5 trinkets, they just aren't going to see a return.

My marketing is wrong for restaurants, discount stores...I no longer accept home inspectors because the ticket is too small and the area they sell in is too big.

Yup, that's a very good point Claude.

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Mike Anthony

11 years ago

I got directed to this thread after someone mentioned me in regard to SEO. I read the OP and not being familiar with the OP as I gather some of you are here are my first impressions

A website with 50 pages
A mobile website
36 total videos
Each videos sent to 50 different videos sites
1,000 paid views on every Youtube video
A boatload of internal linking on Youtube to generate Pagerank
1,030 articles with links to each video, and the new website
Links from Wiki sites, EDU sites, blogs, my private article site stable, and a few more sites
500 citations for the Google Places (plus) listings

I saw no issues with the price. I might be wrong but I don't see how you can just look at the SEO factors in that price. Are these original videos or even customized to each customer?

IF so thats alot of content. Depending on the customization might even be cheap (edit:just saw a video and looks highly customized)

Like GM not to thrilled with links from Wikis etc but to me that seems like a small part of the package. I'd upsell that as well.

Theres a tendency to freak out when you see what real businesses are prepared to spend on their advertising compared to WSOs but not to offend anyone that might be - WSos are not the real business world.

One thing fuzzy on though - why does the customer need 35 videos? Are these unique videos or just retreads?

Other benefit these days is you can shoot high quality video and the customer can use it other venues - not just online.

Now if someone was just buying all that for SEO alone then yeah I could think of much better ways to spend the cash but as the OP states - He is selling an entire marketing package so from what I see

More power to him.

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Claude Whitacre

11 years ago

Originally Posted by Mike Anthony

I saw no issues with the price. I might be wrong but I don't see how you can just look at the SEO factors in that price. Are these original videos or even customized to each customer?

IF so thats alot of content. Depending on the customization might even be cheap (edit:just saw a video and looks highly customized)

One thing fuzzy on though - why does the customer need 35 videos? Are these unique videos or just retreads?

Other benefit these days is you can shoot high quality video and the customer can use it other venues - not just online.

We talked about this in an earlier post. The videos are live, if I can visit the business. They are customized to the business. Usually, the owner or top salesperson in the videos.
Why 35? (It should be 36) Everyone pays the same so everyone gets the same amount delivered. For most clients this is 12 live presentation videos, and 24 animated videos (with voice actors) linking to the 12 main videos. I have at least one (preferably two) videos for each major search phrase.

I just finished a batch of videos for a client. It was 42 live videos done on location. They have 14 locations. So I did "Welcome videos" for each location.
The owner did one, and their best rep did the other. They were scripted.

So that's 28 live "welcome to our store" videos. The website includes a page for each location with one of the videos on the page. So the website will show up for most any search.

The rest of the videos were also live, on location, and they were product demonstration videos. These videos were scripted to sell.

So that's 42 videos on Youtube, and each video also goes to 50 other videos sites. The truth is, only Daily Motion and Metacafe videos show up in searches....but it doesn't take long to submit the videos and spun titles/descriptions/tags.

This client paid me $2,000 extra (on my recommendation. Because of the large number of locations.) And I'll be including another 84 animated and slide show videos (produced in house. They look very good). These may never show up in searches, but they are for linking purposes.

Every customer gets customized videos, although, for clients in the same niche, the scripts are similar.

Of course, this is just part of what we do for them.

I know I could do less and charge the same. But that simply isn't the way I think. I want to find out how to give more value, and charge more.

I have a friend that has one offer. He comes into a dental practice and shoots a 30 minute documentary. It looks great! He brings in real patients for testimonials, interviews employees, and does it all on location in about a week. He even airs it on TV (Paid on a cable channel) His price is $35,000 plus travel and hotel....and he gets it. In fact, he does no real prospecting. Every few months he talks to a group of dentists...and each time he gets a few new clients. Want to make $100,000 for a free speech? That's how.

He showed me his presentation (I belonged to a small Mastermind group), and at the time he was charging $25,000. I told him "This is the single best presentation I've ever seen, including my own. Everyone you show this to will buy. Raise the price to $50,000".

He did raise it to $35,000. It hits every pain point, and buying trigger a dentist could have. He has closed the last 12 in a row that I know of.

He's selling so many, that he is trying to figure out a way for his assistant to do most of the work, with him flying out for just one day.

I'll be gone all day tomorrow, because I got a call from someone that heard my speech, and I have to spend the day shooting videos. It's a 3 hour drive...but it's enough money to make the drive worthwhile.

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KingOfContentMarketing

11 years ago

Originally Posted by Claude Whitacre

I have a friend that has one offer. He comes into a dental practice and shoots a 30 minute documentary. It looks great! He brings in real patients for testimonials, interviews employees, and does it all on location in about a week. He even airs it on TV (Paid on a cable channel) His price is $35,000 plus travel and hotel....and he gets it. In fact, he does no real prospecting. Every few months he talks to a group of dentists...and each time he gets a few new clients. Want to make $100,000 for a free speech? That's how.

He showed me his presentation (I belonged to a small Mastermind group), and at the time he was charging $25,000. I told him "This is the single best presentation I've ever seen, including my own. Everyone you show this to will buy. Raise the price to $50,000".

He did raise it to $35,000. It hits every pain point, and buying trigger a dentist could have. He has closed the last 12 in a row that I know of.

He's selling so many, that he is trying to figure out a way for his assistant to do most of the work, with him flying out for just one day.

Another gift from Santa Claude.

Claude, do you know if any of his clients have posted their documentary video online? Would love to see one.

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Claude Whitacre

11 years ago

Originally Posted by joe golfer

Another gift from Santa Claude.

Claude, do you know if any of his clients have posted their documentary video online? Would love to see one.

I doubt it. The end product is a video that the dentists hand out. It serves as a brochure, sales letter, credibility piece, PR piece, and it lets the dentist say that they were featured in a documentary that was on TV.

But I doubt that any of them are on Youtube. He's not doing online marketing at all. He's creating a DVD that can be used to promote, but it's a physical DVD...not a download. He can't be the only guy that offers this though. He had to get the idea somewhere.

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Jezreel Pigott

11 years ago

Originally Posted by Claude Whitacre

I doubt it. The end product is a video that the dentists hand out. It serves as a brochure, sales letter, credibility piece, PR piece, and it lets the dentist say that they were featured in a documentary that was on TV.

But I doubt that any of them are on Youtube. He's not doing online marketing at all. He's creating a DVD that can be used to promote, but it's a physical DVD...not a download. He can't be the only guy that offers this though. He had to get the idea somewhere.

Hey Claude, I'm really liking all the info you're dishing out in this thread. Awesome stuff.

I have a few questions regarding your business model and that of your friends who does the dentist documentaries.

1: When you offer the upsell of $2000 to double the package, do you also offer any other services along with that? Such as maybe Social Media Management? I imagine having all that content consistently trickling into social media for a year would be a great boon to your clients profile and traffic as well.

2: Can you go into any more specifics as to how your friend gets the documentaries onto cable channels please?

Thanks
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Claude Whitacre

11 years ago

Originally Posted by Proudmoor Media

Hey Claude, I'm really liking all the info you're dishing out in this thread. Awesome stuff.

I have a few questions regarding your business model and that of your friends who does the dentist documentaries.

1: When you offer the upsell of $2000 to double the package, do you also offer any other services along with that? Such as maybe Social Media Management? I imagine having all that content consistently trickling into social media for a year would be a great boon to your clients profile and traffic as well.

2: Can you go into any more specifics as to how your friend gets the documentaries onto cable channels please?

Thank you.
1) It's a great idea, but it's an area I'm not expert in. To be honest, I'm not an SEO guy or an internet guy. I sell a package. And in what I deliver, I'm an expert...but it's really not my arena.
2) My friend pays for time on cable channels. He calls them documentaries. But they are really infomercials. And the stations treat them as such.

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Jezreel Pigott

11 years ago

Originally Posted by Claude Whitacre

Thank you.
1) It's a great idea, but it's an area I'm not expert in. To be honest, I'm not an SEO guy or an internet guy. I sell a package. And in what I deliver, I'm an expert...but it's really not my arena.
2) My friend pays for time on cable channels. He calls them documentaries. But they are really infomercials. And the stations treat them as such.

Thanks for the response, Claude, so basically you work to your strength of selling (and ONLY selling) the package then you have your in-house team fulfill it?

Thanks
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Jezreel Pigott 11 years ago

As for your friend and the "Docu-mercials", its brilliant and what a selling point that is to say that they have their own documentary on cable television.
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Claude Whitacre

11 years ago

Originally Posted by Proudmoor Media

Thanks for the response, Claude, so basically you work to your strength of selling (and ONLY selling) the package then you have your in-house team fulfill it?

That's right. I do much of the writing and I take the videos, but I have two guys that build the websites and create most of the direct links.

I only have one package I sell.

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Jezreel Pigott 11 years ago

Thanks a lot for the responses Claude, you've opened my eyes to a better method of offering offline service. Having only one awesome offer sure simplifies things. Especially these days when some businesses come with pieces missing in their marketing puzzle. Having a solid service that can work in tandem with other web guys efforts without having to strip away anything and rebuild from someone else's foundation is a blessing. Cheers!!
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sdentrepreneur

11 years ago

Hey Claude
Thanks for starting this post. Even though I like your pricing !!! I don't think I would sell this package to business owners. I get between $1,500 to $2,500 per month, doing much less work and getting solid, trackable results for my clients. Congrats and keep up the good work my friend !!!

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Claude Whitacre

11 years ago

Originally Posted by sdentrepreneur

Hey Claude
Thanks for starting this post. Even though I like your pricing !!! I don't think I would sell this package to business owners. I get between $1,500 to $2,500 per month, doing much less work and getting solid, trackable results for my clients. Congrats and keep up the good work my friend !!!

Is that a Pay per call model? Are you selling leads to the client? Phone calls?
If I may be so bold to ask. Is yours a lead generation model?

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sdentrepreneur 11 years ago

Originally Posted by Claude Whitacre

Is that a Pay per call model? Are you selling leads to the client? Phone calls?
If I may be so bold to ask. Is yours a lead generation model?

Yes, some Pay Per Call, Tracking Codes on Weblinks and using Google Adwords Conversion code to track leads/sales. Also using Facebook Deals, Google Offers, Foursquare Check Ins and Yelp Deals to track and prove to the clients that Social Media works if done professionally.
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Aaron Doud

11 years ago

What camera do you use for the videos?

And example of the animated videos?

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Claude Whitacre

11 years ago

Originally Posted by Aaron Doud

What camera do you use for the videos?

And example of the animated videos?

I use a cheap Flip Camera. I take three just in case.

Here's an animated video I made for a client.

Bagless Vacuum Cleaners Albert Lea Minnesota:...

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ADukes81

11 years ago

Originally Posted by Claude Whitacre

I use a cheap Flip Camera. I take three just in case.

Here's an animated video I made for a client.

Bagless Vacuum Cleaners Albert Lea Minnesota: Albert Lea Minnesota Vacuum Cleaner - YouTube

Answering people's questions with animated videos...LOVE IT!

Excellent thread from someone out there doing it. A ton of nuggets in this thread and will be sending this link out to my group to share the knowledge.

Well done, Mr. Whitacre!

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jalynn

11 years ago

Originally Posted by Claude Whitacre

I use a cheap Flip Camera. I take three just in case.

Here's an animated video I made for a client.

Bagless Vacuum Cleaners Albert Lea Minnesota: Albert Lea Minnesota Vacuum Cleaner - YouTube

Subj: Animated video

Claude, do you mind if I ask the video creation software you use ..

That would be quite useful . Thank you.

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Claude Whitacre 11 years ago

Originally Posted by jalynn

Subj: Animated video

Claude, do you mind if I ask the video creation software you use ..

That would be quite useful . Thank you.

Goanimate.com
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4morereferrals

11 years ago

pay special attention to what Mike Anthony,

... epic fail

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4morereferrals

11 years ago

Link to this crap-tastic gig - Steve41 will create 45 high authority contextual backlinks on a private pr1 to pr6 dofollow blog network, multiple class c and ip for $5, only on fiverr.com

If youd push those links at your clients site - may karma have its way with your sphincter

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9999

11 years ago

Thanks for the great info on this thread, have already made a video!

Thanks

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internetmonkey

10 years ago

Old thread I know but, Is this still the same basic package you are selling Claude?

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Claude Whitacre

10 years ago

Originally Posted by internetmonkey

Old thread I know but, Is this still the same basic package you are selling Claude?

Same package.

But I think I'll stop selling it by the end of this year. I'm not really interested in SEO, and the changes Google makes.
And I think my methods are becoming outdated. My book on Local Online Marketing, I may even pull from Amazon.com at the end of the year.

My interests are taking me in a different direction.

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internetmonkey

10 years ago

Originally Posted by Claude Whitacre

Same package.

But I think I'll stop selling it by the end of this year. I'm not really interested in SEO, and the changes Google makes.
And I think my methods are becoming outdated. My book on Local Online Marketing, I may even pull from Amazon.com at the end of the year.

My interests are taking me in a different direction.

True, the updates on Google's end are getting crazy. This last that eliminated a ton of 7 packs but still keep some with super spammy listings...

Are you leaning another direction in the online marketing game or something entirely different?

Thanks

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RedShifted

10 years ago

LOL. This is an "interesting" package.

Here is the "package" I do (which isn't really a package cause I don't sell it) -

300-400 page website, good on page, strong internal linking (80% geotargeted pages).
250-300 geotargeted YT videos.
Every video gets backlinked with highly restricted GSA campaigns.
Only about 10% of those videos (county & state keywords [not towns]) get paid views.
Videos do NOT get sent to other video sites because YT is the only video site that drives traffic.
25 reviews to insider pages, kudzu, yellow pages, yahoo local and merchant circle (they get drip fed over the course of 2 months).
50 reviews on G local (usually takes about 3 months).
75 niche relevant, "high pr" PBN links drip fed to main site (if niche is dominated with G local)
150 niche relevant PBN links (if niche is dominated with organic SERPS).
Mobile site.
Facebook page + 3 posts / week (each post gets a $5 boost), +250 likes.
5 ads / day per site on Craigslist using my server / proxies / etc.
+ much much more.

And I don't charge 1 penny for this. I pay for everything on my own.

Then I broker the leads for commissions.

When I was doing good, I was pulling in $6-8k / month in commissions.

But after this recent Pigeon update, since most my niches were dominated with G local, 80% of my traffic is GONE.

All the other stuff I do just generates residual traffic (like youtube, craiglist, facebook, etc) but for home improvement niches, it's not even close to enough to sustain a business.

The point is, with ALL this work I do, I still have to rely an awful lot on LUCK.

Especially after these last couple updates. Site's no longer rank like they use to. G local is an absolute mess after this Pigeon update. And no offense Claude, but I can't see a funnel like the 1 you're selling generating a decent amount of traffic. It would of course be relative to the industry but in home improvement that package might get you 4 calls / month if you're lucky.

I'm more curious about how much traffic your sites generate (on average) than how much your charging.

Because I'm building funnels more than 4 times the size of you and the traffic is still nothing remarkable. The best day I've ever had was 24 calls but typically all 4 of my sites only generate about 4-6 calls / day (combined - and this was when everything was going "good"). But then a simple little pigeon update came along and slaughtered everything.

Right now I have 4 massive sites with funnels much larger than yours and I'm getting about 1 call / day lol. So there is no way in hell I'd drop $4,000 + $200 / month for a funnel that would most likely generate (in my niches) about 1 call week. I just know if I made my funnels that small they would not drive that much traffic no matter how good the copy was.

-Rob

ps. I'm not saying your package is overpriced. Because I don't know your niches and how much traffic you're generating for your clients. I can only estimate how those funnels would perform in my own niches. And what I'm really implying is my own personal belief that marketers should stop selling "packages" and start selling "performance".

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Claude Whitacre 10 years ago

Originally Posted by internetmonkey

Are you leaning another direction in the online marketing game or something entirely different?

I'm not an online guy. I'm a sales and marketing guy. I only sold my service because it was incredibly easy for me to sell, and it made speaking to groups highly profitable.

I'm not planning another online marketing service.

At my core, I'm a salesman. And I train salespeople. Speaking to groups of salespeople would be a great way for me to live the rest of my life.

I created everything I do online to bring buyers into my own store. Then I saw how easy it was for a speaker selling a less comprehensive service, for more money. Then I decided to sell it while speaking to business owner groups.

I've just lost interest in the business of online marketing.
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One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

What if they're not stars? What if they are holes poked in the top of a container so we can breath?
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- kemdev 10 years ago
  
  Red, this could be a shot in the dark... But maybe all of those paid reviews you're sending out are the reason your listings are falling off the map.
  
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If you are selling a package, here is my new pricing

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