If you are selling a package, here is my new pricing

Claude...can you tell us some features about the niches you're serving?

I think people would get a lot of value from that, understanding about the clients you're working with. I don't think you have to say the niches exactly, just a bit about them.

And some people will still say, "Well that's fine for Claude; he's well established" etc., but no, everyone can get clients like this if you can deliver what you promise.

Wow that's an amazing load of useless crap. Why would someone buy this stuff?

Claude, do you include all that, more to show value or because you believe all that matters?

Personal opinion, most people won't know what the hell all of this means or does.

1,000 paid views on every Youtube video
A boatload of internal linking on Youtube to generate Pagerank
1,030 articles with links to each video, and the new website
Links from Wiki sites, EDU sites, blogs, my private article site stable, and a few more sites
500 citations for the Google Places (plus) listings

Why not just explain you will work to get their website/videos ranking? Just my opinion anyway. But if you are selling them who cares lol

Or do you just mean that is what you do and do not tell the clients those details?

I apologize for the inappropriate tone of my comment, however my thought remains the same.

Kudos for the selling strategy

Claude, so is this your "slack adjuster" strategy?

If I ever make it up to your neck of the woods one day, can I join you on a ride-along?

This thread turned into another post penguin/panda debate. We all know there's so many factors involved (city size, competition etc) that forming an opinion of whether it will generate traffic is useless.

Put a tracking phone number on all web assets, and track the phone calls for 6 months, end of story.

OP is sharing how he was able to raise his price for generating more customers BY explaining all the technical stuff involved.

GodMode52 I don't think you understand the value.

He is dominating local search for these clients with this content. While I have not done directly what he does I can tell you in the real world videos bring you buyers. We sell RVs all the time because of the videos we have out there. And I wish I had time to make more. We get buyers all the time from our pictures (content that matters for our customers). And I know we would get clients if I had the staff write articles and I posted them.

What Claude is doing isn't really about SEO. Yes SEO is part of it but it is beyond that. It is about answering questions. And branding the business as the experts. Unless they are buying Walmart junk people want to buy from the best. They want to know someone will help them choose the right product. And that is what this package does. It presells them on buying from the business.

If you don't think that has value I understand why. You are an SEO guy not a local business person. I've spoke about this before SEO is about more than ranking a site. The things you use to produce the links should have value. The content should stand by itself as well.

That said is some of what he is providing not worth as much as other stuff? Of course. Let's look at his package and I will explain each thing.

A website with 50 pages
He is adding a second webpage and I am not sure of the exact content but the purpose of course is to dominate local search. You want potential customers to see nothing but the business' name. And this is part of that.

A mobile website
This is about customer usablity of course. I am sure everyone in here gets why they need a mobile site.

36 total videos
This is a huge part of the value as these will not only help dominate those local searches but people love video content.

Each videos sent to 50 different videos sites
Value here is catching potential customers no matter where they are. Claude can you PM the service you use to send this out. I think this could have value for our dealership and I don't do this.

1,000 paid views on every Youtube video
While most of us think that views don't matter on Youtube ranking I suspect they do to a point so this may actually help the ranking a bit when and if competing with other local videos. But I don't think people get the real reason behind these. It is about making the videos seem like hits to those that watch them? "Wow over 1,000 people have viewed these? This must me the place to buy from." Several of our videos have over 1,000 views natural so I know the excitement this can bring to owners and to customers.

A boatload of internal linking on Youtube to generate Pagerank
Personally never tried this but I know a lot of the Youtube stars do this. And it works so I see the value here easy. Remember we want to dominate local search with content especially the videos. Also we want people on Youtude to find these videos when they search and also to have them suggested to them.

1,030 articles with links to each video, and the new website
The links have value but the content is the key. We want the content to be found.

Links from Wiki sites, EDU sites, blogs, my private article site stable, and a few more sites
This is the one thing I am not sure of the value on but if the business owner has researched SEO these likely sound like value. They won't be hard to do and likely still provide enough SEO value to help.

500 citations for the Google Places (plus) listings
Yes this is overkill but overkill can be good. First this should help the company dominate places/maps. Second this just screams time and value especially to those who have done a few citations here and there.

The business owners will see the value in this list. He gets results and can show that using his business and others. So if I am a local business owner why would I not pay him $6k plus $200/mo. This seems like a no brainer. The $200 a month for a lot of businesses is just 1 or 2 sales to get the profit to cover it. So if he can bring me 1 or 2 sales a month I am in. The $6k takes more but within a few months that should be paid for from the profits he brings them.

Honestly the biggest shock in this forum is that he hasn't sold more. The value is huge and he is a great seller.

Hey Claude,
Thanks for an outstanding post. I especially enjoy reading actual experience from successful warriors, as opposed to those who are 'big' on theory, and short on dollars. You probably remember Charley Finley (he used to live in the midwest here with us years ago, and used to own the Oakland A's). He used to refer to the so-called experts as those who don't have any cattle on the ranch.

Thanks for taking the time to enlighten the rest of us.

Tom

When I lock my keys in my car and the driver uses a fifty cent tool to open my door and charges me $50, do I complain about the price or am I relieved by the results?

When my toilet gets clogged and my plumber spends 15 minutes fixing the problem with a $5 tool and charges me $150, should I feel ripped off or happy with the results?

When I as a business see more call-ins, more presentations, and an ROI of 5:1 on the $6000 investment I made in Claude's program, when I could have spent my valuable time trying to manage outsourcers, foreigners, and developing my learning curve, with little guarantee I'd get anywhere meassurably in a quick period of time, do I feel ripped off or happy with the results?

I don't understand why there continues to be so much drama when everything has already been answered... anyways... good way of upselling. Buyers are already paying a few thousand for "a lot of stuff," and when they see that you'll DOUBLE everything for less than what they're initially paying, their eyes will light up and they'll have an impulsive urge to take the offer.

So i called out the 3 evil trolls in this thread.
( who is actually just one person )

My post was deleted.

Dear Mr troll,

My offer still stands.
If you missed it, it most likely because i used some foul language.

so in a nutshell, here is my ( sanitized ) message.

Back off. Or pick on me. I know who you are.
I know your website. I know what you do.

I even know why you do it.

You have my name, address and phone number.
I have yours. So we are on an even playing field.

bring it.

Hey Claude,

Check out http://www.SmartShoot.com

It might be a good alternative to you having to fly out.

Claude, in one of your posts you say that you don't want to work with their web guy. Are you asking the biz owner to input your new site to Google Places instead of the one created by the other guy? I assume, the other guy created placed "his" site into GPlaces...

Thomas

I think its kind of expensive.

Hogre,

The very point is he is targeting local SEO for smaller companies so they dominate. Yes he is using some holes in google that allow videos to be ranked but this is because people want videos when they search.

He isn't so much doing SEO is he is doing content domination as i would call it. It works. Rather big SEO guys like it or not I personally don't care. Because both myself and those SEO guys have to admit it works and if done right (the content has to convert and has to provide value vs. just crap) it can truly help businesses is less competitive keywords.

Of course this same strategy would work for competitive keywords as well but would require an SEO expert to get all the content to rank.

But here is the thing most local businesses are not competing in highly competitive markets because the vast majority of local businesses have a set it and forget it mentality when it comes to the web.

And on a personal opinion a "private network" screams spam to me vs. using sources already out there. I suspect people at google feel the same way and over time we will see such private networks have less value.

Google wants natural links. They want real people talking about it. Google has a love hate relationship with SEO because in the end Google's product is about finding the best sites for any web search and thanks to SEO that does not always happen.

Personally I have always cared very little for SEO tricks. I wants natural links because not only do they provide SEO value but they get people to your site. For example a few months ago I was on our analytics and noticed a 3 day spike of traffic from a forum. A guy was asking on a truck forum if his truck could pull a camper he wanted to buy from us. And of course the bounce rate was high but some of the people stayed and looked at more. That is the value in that link. The SEO from it I could care less. The fact it got people looking and shopping for campers is what I loved about it.

In the end we can debate SEO to high hell but here is the thing. Most people are like me and couldn't care less about SEO. Sure they might buy SEO but that is because of the results promised. And so often those results do not happen so they get a bad taste for SEO.

See with Claude's package the results happen. So they love him for it. Remember businesses don't often care what you are doing. They only care that it works.

So if you can get results using fiverr and low priced stuff like that I see no problem with it. But remember it is about the results and Claude is getting them for himself and dozen's of other businesses and do the math and realize he is making more off this than the vast majority of people on this forum are.

Of those who have been public with their incomes in some way and have been believable no one thus far has convinced me they make more than him. Do the math and ask yourself if you are making more than him, and this is one business remember he has multiple businesses. And yeah what I am about to say is going to make me sound like a bit of a dick. But if you are not making more money than him why the hell should we listen to you and not him? In the real world, for better or worse, we are judge by our incomes since income shows our worth to society.

Godmode52: Just want to say I respect you last post there. And it was a nice way to leave the thread.

I've been following this thread closely. One thing I just did earlier this morning, is going to YouTube and do a search on: vacuum cleaner Wooster Ohio. Up pops all of Claude's videos for vacuum cleaners in Wooster Ohio. You can quickly see how he changed the titles, tags and descriptions for each of those.

Then go to Google, and do a search on the same phrase. Notice the results that come up on the first page that are somehow related to Claude.

What I haven't done is a quick keyword analysis to see what kind of traffic that the phrase vacuum cleaner Wooster Ohio generates. Could be only 4 uniques per month, but at least he's got most of the positions on page 1.

The other thing this all did for me was to show me with real life examples exactly what he's doing. Reading about it is one thing, doing it is another.

Tom

Hey Claude
Thanks for starting this post. Even though I like your pricing !!! I don't think I would sell this package to business owners. I get between $1,500 to $2,500 per month, doing much less work and getting solid, trackable results for my clients. Congrats and keep up the good work my friend !!!

What camera do you use for the videos?

And example of the animated videos?

... epic fail

Link to this crap-tastic gig - Steve41 will create 45 high authority contextual backlinks on a private pr1 to pr6 dofollow blog network, multiple class c and ip for $5, only on fiverr.com

If youd push those links at your clients site - may karma have its way with your sphincter

Thanks for the great info on this thread, have already made a video!

Old thread I know but, Is this still the same basic package you are selling Claude?

LOL. This is an "interesting" package.

Here is the "package" I do (which isn't really a package cause I don't sell it) -

300-400 page website, good on page, strong internal linking (80% geotargeted pages).
250-300 geotargeted YT videos.
Every video gets backlinked with highly restricted GSA campaigns.
Only about 10% of those videos (county & state keywords [not towns]) get paid views.
Videos do NOT get sent to other video sites because YT is the only video site that drives traffic.
25 reviews to insider pages, kudzu, yellow pages, yahoo local and merchant circle (they get drip fed over the course of 2 months).
50 reviews on G local (usually takes about 3 months).
75 niche relevant, "high pr" PBN links drip fed to main site (if niche is dominated with G local)
150 niche relevant PBN links (if niche is dominated with organic SERPS).
Mobile site.
Facebook page + 3 posts / week (each post gets a $5 boost), +250 likes.
5 ads / day per site on Craigslist using my server / proxies / etc.
+ much much more.

And I don't charge 1 penny for this. I pay for everything on my own.

Then I broker the leads for commissions.

When I was doing good, I was pulling in $6-8k / month in commissions.

But after this recent Pigeon update, since most my niches were dominated with G local, 80% of my traffic is GONE.

All the other stuff I do just generates residual traffic (like youtube, craiglist, facebook, etc) but for home improvement niches, it's not even close to enough to sustain a business.

The point is, with ALL this work I do, I still have to rely an awful lot on LUCK.

Especially after these last couple updates. Site's no longer rank like they use to. G local is an absolute mess after this Pigeon update. And no offense Claude, but I can't see a funnel like the 1 you're selling generating a decent amount of traffic. It would of course be relative to the industry but in home improvement that package might get you 4 calls / month if you're lucky.

I'm more curious about how much traffic your sites generate (on average) than how much your charging.

Because I'm building funnels more than 4 times the size of you and the traffic is still nothing remarkable. The best day I've ever had was 24 calls but typically all 4 of my sites only generate about 4-6 calls / day (combined - and this was when everything was going "good"). But then a simple little pigeon update came along and slaughtered everything.

Right now I have 4 massive sites with funnels much larger than yours and I'm getting about 1 call / day lol. So there is no way in hell I'd drop $4,000 + $200 / month for a funnel that would most likely generate (in my niches) about 1 call week. I just know if I made my funnels that small they would not drive that much traffic no matter how good the copy was.

-Rob

ps. I'm not saying your package is overpriced. Because I don't know your niches and how much traffic you're generating for your clients. I can only estimate how those funnels would perform in my own niches. And what I'm really implying is my own personal belief that marketers should stop selling "packages" and start selling "performance".