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Lessons Learnt From Bringing in The Biggest Nationwide Brands

by ewenmack
1 replies
After bringing on the biggest nationwide brands in their field
as long term clients, there's a few repeatable and transferable
lessons learnt.

May as well share them here.

First off, here's a list of the better known ones here
in New Zealand, plus the international footwear brand,
Puma...

PUMA. Welcome to the home of SportLifestyle.
Placemakers - Know how. Can do.
Dentists in New Zealand - Dental Practices - Dentists NZ - Lumino The Dentists
The Lion Foundation
Accommodation Auckland | Auckland Hotels | Heritage Hotels in Auckland
CityLife Auckland | Heritage Hotels
Wellington Hotels | CityLife Wellington Hotel Accommodation | Serviced Apartments Wellington
Wellesley Boutique Hotel
Queenstown Hotels | Queenstown Hotel Accommodation | Apartments | Heritage Hotels
New Zealand Luxury Lodge & Luxury Accommodation | Huka Lodge
Warmest welcome to the Sudima Auckland Airport hotel
Queenstown Accommodation - The Rees, NZ - New Zealand
Coffee from Auckland down to Queenstown
Sierra Coffee - Your Cafe Location
Gold Buyers New Zealand
Fruit World Auckland City | Yellow® NZ
Peaches & Cream New Zealands Adult Store - Our Stores
Find your nearest Rodney Wayne salon

1 First approach is to ask who you should be speaking with.

2 First approach give a very quick advantage as why the right person should be speaking with you.

3 When you get to the right person, again very briefly give the advantage
why he/she should be speaking with you.

4 Keep sending the same message if ignored.

The same message saying an advantage with speaking with me is the same to small businesses too.

That's the power of a short message with a clear advantage to them has.

The problem arises when you don't have it, think you do but don't,
to the prospect.

Keep working harder on your message than anything else you do.

Best,
Ewen
#biggest #brands #bringing #learnt #lessons #nationwide
  • Profile picture of the author Joshua Lowenthal
    This is like the Holy Grail of marketing advice.

    In this situation we're speaking about quick communication and making the seconds count.

    In today's world, a lot of people end up holding the attention span of a packet of ketchup.

    So in order to just go ahead, break the ice, make a point, and lay the cards on the table, we engage our prospects into the conversation through their inherit response needs.

    I enjoy seeing information like this talked about on here!
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