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Is PPC management a polarizing service offering?

by TheBigBee
11 replies
I called a guy I know to talk about marketing. This wasn't a sales call, just a chat...

He dove into PPC in the winter, and so I asked him about that. How'd the PPC go? He said and I quote; "I got hammered." Apparently he decided it would be dumb to hire a PPC company, and smart to hire Google...

He put so much trust in Google that he figured, "if Google can't get it right, then maybe I'm not meant for PPC."

Have any of your leads / clients gotten their arses handed to them in PPC and have now chosen to swear it off at all costs, and by any means? Have they put too much trust in Google, failed, and when you come along give you the "if Google can't help me win, you can't" attitude?
#management #offering #polarizing #ppc #service
  • Profile picture of the author Aaron Doud
    I have never heard of Google offering PPC management beyond the DIY in Adwords. In fact I have only seen them promote others running it for you.

    Unless I am mistaken it sounds like you need to have an education conversation. Sounds like he got taken in by someone pretending to be Google and in that case no wonder he wasn't happy.
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    Aaron Doud - Sales & Success
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    • Profile picture of the author TheBigBee
      Originally Posted by Aaron Doud View Post

      I have never heard of Google offering PPC management beyond the DIY in Adwords. In fact I have only seen them promote others running it for you.

      Unless I am mistaken it sounds like you need to have an education conversation. Sounds like he got taken in by someone pretending to be Google and in that case no wonder he wasn't happy.
      Aaron,

      When you're new to PPC, Google sets up your account for you. They select words , budgets, help you set up ad extensions, etc. When an authorized Google rep sets up your account and you know zip about PPC, you may think Google just put you on the gravy train...

      This is what my buddy thought and thinks. I'll be educating him via join.me later...
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  • Profile picture of the author Aaron Doud
    Oh yeah that is just the DIY I was thinking.

    I don't know his business but I think a great way to point out how silly that is would be to find something in his business that he has a person do that a machine could do. And ask him why he doesn't have the machine do it.

    Normally the answer will be something about how the human can handle it better because they can adapt and etc.

    This should be an easy objection to overcome once he is educated.
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    Aaron Doud - Sales & Success
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    • Profile picture of the author ukcarl
      I know here in the UK they set up new accounts and they do offer some form of paid management, but I have never heard anyone say anything good about it and I would always recommend against it.

      A few examples I have found when prospecting is people saying we tried it before, Google set it up for us, but it didnt work for our business, basically this translates to
      • Google built our campaign in 10 minutes
      • All my keywords were broad match
      • I had no negative keywords
      • etc, etc
      Its not really good business on Googles part, because doing shitty campaigns like this for new customers, loses them a customer for life.

      I once let my Google Engage rep build a campaign for a new client of mine, it was extremely poor and I ended up just deleting it and starting it again from scratch.

      Probably the funniest thing I have heard from someone with an Adwords account, which was set up by Google, was that they didn't need any more help from someone like me, because Google set it up for them, when I explained this was not a good idea, he told me there was no way I could set it up better than Google and that if I thought I could, maybe I should go get a job with Google, basically I just laughed and politely wished him good luck with his campaign, he'll need it.


      In conclusion don't let Google set anything up for you, if you cant do it competently yourself just hire someone who is an Adwords certified professional for a single payment setup, its going to be much easier to manage a professionally set up account from day one, than to try and turn a disaster of a campaign profitable with limited knowledge.
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  • Profile picture of the author vndnbrgj
    Yes Google does setup a lot for you, if you are new.
    However, that doesn't mean it will work well. The majority don't.

    If you are offering, or plan on offering PPC services... you need to slowly steer them back to PPC and get their trust back with it.

    You could also focus on people currently doing PPC and offer a conversion test.
    They only pay you if your ads perform better than their existing ads.
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  • Profile picture of the author webrankingservices2000
    Banned
    Google helping setup is only from point of view of doing the right way of setup as per their rules and how you can get more clicks. You need to have your intelligence in getting conversions from it. Until you are not doing your basic tracking and tweaking right, whoever sets up the account, it wont help you.

    So either learn ppc or get someone to coach you or hire a professional ppc management company
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  • Profile picture of the author Rus Sells
    Google only cares about 1 thing. How much money "THEY" make. They couldn't not give 2 shits about your landing page conversions to actual customers.

    In fact their goal IF they handled some ones whole PPC account would be to steadily increase the cost while not worrying about the actual results the business owner gets.

    Conversely the business owner is concerned with decreasing ad cost's while improving conversions to customers.

    The two are diametrically opposed to each other.
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  • Profile picture of the author ppcmanager
    Most of the time, the assistance from Google is for a one-time setup. However, once the campaign goes live and starts generating traffic - the bulk of optimization activities comes into play.
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  • Profile picture of the author CageyVet
    I have tested the Google's "Initial Campaign Setup" quite a few times now with fresh customers to see what they will do for various industries and keywords. Out of the 20+ starter campaigns that they have setup, 5 of them have had a CTR of over 2.5% while the rest were below that mark. They were so generic, I was unsure if the adwords rep even used the keyword tool for find any kind of relevant keyword.

    I use these campaigns to test Google Adwords service and as a benchmark to show my customers what Google can do for them and what I can do for them. Which in ALL cases, I have been able to blow the initial starter campaign out of the water. This lends more credibility to my services, shows that businesses that do no utilize my companies services are weaker and that there is extreme value in what I provide.

    The one thing that I do know happens, is if a business does call Google for extra adwords help after the initial campaign...they will send the the contact information of a Google Adwords Partner and make it sound like they are going to be contacting an actual Google Rep...which is kind of sneaky.
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  • Profile picture of the author digichik
    Originally Posted by TheBigBee View Post

    I called a guy I know to talk about marketing. This wasn't a sales call, just a chat...

    He dove into PPC in the winter, and so I asked him about that. How'd the PPC go? He said and I quote; "I got hammered." Apparently he decided it would be dumb to hire a PPC company, and smart to hire Google...

    He put so much trust in Google that he figured, "if Google can't get it right, then maybe I'm not meant for PPC."

    Have any of your leads / clients gotten their arses handed to them in PPC and have now chosen to swear it off at all costs, and by any means? Have they put too much trust in Google, failed, and when you come along give you the "if Google can't help me win, you can't" attitude?
    This is the internet equivalent of "Direct Mail doesn't work". I agree with Rus Sells, Googles only interest is in making money, Billions of $$$, they have no interest in whether the client makes money or not. They figure there are billions more customers to go through -- Next.

    Your friend should keep in mind, paying a PPC professional, a professional copywriter, and a conversion specialist for his landing page is an investment for his business. PPC is more than just getting someone to click on the ad, it's planning out what next actions you want the prospective client to take each step of the way.

    I'll bet money, he never really thought about it beyond keywords and getting them to his website.
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  • Profile picture of the author Rus Sells
    The one thing that I do know happens, is if a business does call Google for extra adwords help after the initial campaign...they will send the the contact information of a Google Adwords Partner and make it sound like they are going to be contacting an actual Google Rep...which is kind of sneaky.
    Don't you mean deceptive? LOL I hate Google with a passion!
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