How can I market my video service to offline customers?

by thedog
25 replies
Hi guys, I run a video creation service, over 2 years old, most of my clients are online/affiliate marketeers...

I would like to promote more to offline businesses, plumbers, bars, gyms... you get the idea

Now, I know I've a quality product, at a very competitive price... but am trying to figure out the best way to find new customers.

I've been thinking
  • Craigslist and the like
  • Hiring a sales person

I was looking around craigslist, at services that are advertising, this tells me they're at least promoting their business... so, I sent out a bunch of emails, from their websites... I'm not sure how effective this sort of marketing is, I'm guessing a pretty low rate of return.

I'm going to post some

I'm not a sales person, so would like one on board... is it common to find one who will work on commission only, is 30% ok?

I'd really appreciate some feedback here guys, thanks.

I'd really appreciate some
#customers #market #offline #service #video
  • Profile picture of the author THK
    I don't know how successful you are going to be in getting clients through Craigslist and other online sources. But if you are going to sell the videos for the same price (around $30 a pop), even 100% commission may not be enough for a sales person.

    All the best

    Tanvir
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  • Profile picture of the author mikec513
    Have you thought about selecting some businesses very close to you, that are the kind of people where everyone in the entire city knows them, yet they are still a Mom and Pop, and kind of influencers in the city, and making them a killer free one, then going and showing it to them? While you could upsell them on ranking it for something they would want it to rank for (their name, or their type of business), you could leverage that to get your name out there, especially if they don't mind you putting your credits at the end of it. This worked for me and now a chiropractor not only gives me free service but is helping me with other business people that come see him.
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  • Profile picture of the author TheBigBee
    Originally Posted by thedog View Post

    Hi guys, I run a video creation service, over 2 years old, most of my clients are online/affiliate marketeers...

    I would like to promote more to offline businesses, plumbers, bars, gyms... you get the idea

    Now, I know I've a quality product, at a very competitive price... but am trying to figure out the best way to find new customers.

    I've been thinking
    • l
    • Craigslist and the like
    • Hiring a sales person


    I was looking around craigslist, at services that are advertising, this tells me they're at least promoting their business... so, I sent out a bunch of emails, from their websites... I'm not sure how effective this sort of marketing is, I'm guessing a pretty low rate of return.

    I'm going to post some

    I'm not a sales person, so would like one on board... is it common to find one who will work on commission only, is 30% ok?

    I'd really appreciate some feedback here guys, thanks.

    I'd really appreciate some

    The quality of your video will be 50% of your marketing plan. Create an amazing video for a real or imagined business and SHOW IT to potential prospects. You can also explain how and why video is important.

    Show them examples of video appearing in SERPs and what that can mean for business.

    Keep it simple - if they ask; "why do I need video?" you simply say "because Internet video helps people make buying decisions faster."

    PM me for a link that features 101 reasons why video is important - all backed up with DATA. They have taken down the link, but you can plug it into the wayback machine and have at it!

    I cannot stress quality enough. It can be average of good. They have to be INSANELY GREAT!
    Signature
    FILL IN THE BLANKS!
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    • Profile picture of the author thedog
      Originally Posted by TheBigBee View Post

      The quality of your video will be 50% of your marketing plan. Create an amazing video for a real or imagined business and SHOW IT to potential prospects. You can also explain how and why video is important.

      Show them examples of video appearing in SERPs and what that can mean for business.

      Keep it simple - if they ask; "why do I need video?" you simply say "because Internet video helps people make buying decisions faster."

      PM me for a link that features 101 reasons why video is important - all backed up with DATA. They have taken down the link, but you can plug it into the wayback machine and have at it!

      I cannot stress quality enough. It can be average of good. They have to be INSANELY GREAT!
      Thanks, pm sent.

      As to the quality, well, you would be very hard pressed to find better quality n this price range, my customers are delighted with them.

      I know that there's so many sites out there that could really benefit from a short, engaging video on their front page... I need to find the best way to get this through to them.

      I'm based in China, and my main target market is USA, so, approaching local businesses myself is not an option.
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  • Profile picture of the author TheBigBee
    Originally Posted by thedog View Post

    Hi guys, I run a video creation service, over 2 years old, most of my clients are online/affiliate marketeers...

    I would like to promote more to offline businesses, plumbers, bars, gyms... you get the idea

    Now, I know I've a quality product, at a very competitive price... but am trying to figure out the best way to find new customers.

    I've been thinking
    • l
    • Craigslist and the like
    • Hiring a sales person


    I was looking around craigslist, at services that are advertising, this tells me they're at least promoting their business... so, I sent out a bunch of emails, from their websites... I'm not sure how effective this sort of marketing is, I'm guessing a pretty low rate of return.

    I'm going to post some

    I'm not a sales person, so would like one on board... is it common to find one who will work on commission only, is 30% ok?

    I'd really appreciate some feedback here guys, thanks.

    I'd really appreciate some

    The quality of your video will be 50% of your marketing plan. Create an amazing video for a real or imagined business and SHOW IT to potential prospects. You can also explain how and why video is important.

    Show them examples of video appearing in SERPs and what that can mean for business.

    Keep it simple - if they ask; "why do I need video?" you simply say "because Internet video helps people make buying decisions faster."

    I wi edit this later to include a link that features 101 reasons why video is important - all backed up with DATA. They have taken down the link, but you can plug it into the wayback machine and have at it!

    I cannot stress quality enough. It can be average of good. They have to be INSANELY GREAT!
    Signature
    FILL IN THE BLANKS!
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  • Profile picture of the author Talltom1
    Somebody once told me that hiring a salesperson who will sell something on commission is a loser. The reason is that the successful commission salespeople are already gainfully employed and don't need you.

    Not sure this is the route you want to go.

    Tom
    Signature

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    • Profile picture of the author ewenmack
      You say your videos are good...
      are they as good as these?

      Video Production Service New York Samples
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      • Profile picture of the author thedog
        Originally Posted by ewenmack View Post

        You say your videos are good...
        are they as good as these?

        Video Production Service New York Samples
        As I said, "you would be very hard pressed to find better quality in this price range"

        Those videos are a completely different kettle of fish, her basic video starts at $997... mine are $29.95, so you can't compare the two.
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        • Profile picture of the author ewenmack
          Originally Posted by thedog View Post

          As I said, "you would be very hard pressed to find better quality in this price range"

          Those videos are a completely different kettle of fish, her basic video starts at $997... mine are $29.95, so you can't compare the two.
          Your problem is threefold...

          1 you don't like/want to talk with business owners through cold calling

          2 There can be no marketing budget at a $29.95 price point

          3 At that price point you aren't aligning it to a great value proposition

          Best,
          Ewen
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  • Profile picture of the author helisell
    Originally Posted by thedog View Post

    Hi guys, I run a video creation service, over 2 years old, most of my clients are online/affiliate marketeers...

    I would like to promote more to offline businesses, plumbers, bars, gyms... you get the idea

    Now, I know I've a quality product, at a very competitive price... but am trying to figure out the best way to find new customers.

    ..........
    Call a local plumber, bar, gym and say the words I've quoted from your original post.

    If the person you call isn't interested then just ask them how they'd go about getting new customers for your service.

    3 things will happen..

    1. They'll ask you questions about your service and you may be able to pitch them.

    2. They'll suggest different ways that you might get new customers.

    3. They'll tell you to bog off (very unlikely in my experience)

    See...you had your own answer all the time.

    You probably won't do what I've suggested which is a great shame.....because it works.

    How do I know it works?

    Guess.



    EDIT: A typical script on the phone might sound like this.

    Hi there, I'm not sure who I should ask for....I wonder if you could help me?

    Could I pick your brain as a fellow business owner for about 60 seconds?

    I been running a video creation service for over 2 years and most of my clients are online internet type businesses.

    I know that my business is a lot different to yours so I wouldn't be stealing your trade secrets......but I just wondered what ways have you found best for getting new customers.
    [Listen Carefully...then continue with]

    The thing is, I would like to promote more to offline businesses like yours...you know plumbers, bars, gyms etc...now, I know I've a quality product, at a very competitive price... but am trying to figure out the best way to find new customers.


    .
    Signature

    Making Calls To Sell Something? What are you actually saying?
    Is there any room for improvement? Want to find out?

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    • Profile picture of the author thedog
      Originally Posted by helisell View Post

      Call a local plumber, bar, gym and say the words I've quoted from your original post.

      If the person you call isn't interested then just ask them how they'd go about getting new customers for your service.

      3 things will happen..

      1. They'll ask you questions about your service and you may be able to pitch them.

      2. They'll suggest different ways that you might get new customers.

      3. They'll tell you to bog off (very unlikely in my experience)

      See...you had your own answer all the time.

      You probably won't do what I've suggested which is a great shame.....because it works.

      How do I know it works?

      Guess.



      EDIT: A typical script on the phone might sound like this.

      Hi there, I'm not sure who I should ask for....I wonder if you could help me?

      Could I pick your brain as a fellow business owner for about 60 seconds?

      I been running a video creation service for over 2 years and most of my clients are online internet type businesses.

      I know that my business is a lot different to yours so I wouldn't be stealing your trade secrets......but I just wondered what ways have you found best for getting new customers.
      [Listen Carefully...then continue with]

      The thing is, I would like to promote more to offline businesses like yours...you know plumbers, bars, gyms etc...now, I know I've a quality product, at a very competitive price... but am trying to figure out the best way to find new customers.


      .
      I've never done cold calling, honestly, sales is not my bag, I've a feeling I'd be pretty rubbish at it, most people don't like unsolicited calls, I mean, unless you are a very capable sales person on the line.

      But thanks for your suggestion.
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  • Profile picture of the author AndrewCavanagh
    You should seriously consider:

    # Going to some business networking meetings.

    # Talking to business owners you know.

    # Asking everyone you know who they know.

    That should get you face to face with quite a few business owners.

    Outside of that you want to think through the multiple ways you can use video
    marketing to help brick and mortar businesses (there are many).

    The good news is this is an area where most business owners will show
    and interest and it hasn't been heavily promoted yet (business owners
    haven't had half a dozen calls from online video marketers wanting to
    help them).

    So you should have a market that's fairly easy to talk to as long as you've
    thought through some cool ways to help them.

    Kindest regards,
    Andrew Cavanagh
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    • Profile picture of the author thedog
      Originally Posted by AndrewCavanagh View Post

      You should seriously consider:

      # Going to some business networking meetings.

      # Talking to business owners you know.

      # Asking everyone you know who they know.

      That should get you face to face with quite a few business owners.

      Outside of that you want to think through the multiple ways you can use video
      marketing to help brick and mortar businesses (there are many).

      The good news is this is an area where most business owners will show
      and interest and it hasn't been heavily promoted yet (business owners
      haven't had half a dozen calls from online video marketers wanting to
      help them).

      So you should have a market that's fairly easy to talk to as long as you've
      thought through some cool ways to help them.

      Kindest regards,
      Andrew Cavanagh
      That's what I'm talking about... I need to network, unfortunalty, I'm in China... they're not big on marketing here... yet.

      I know there's small business groups, just wondering if I can target them somehow, from here.

      I'm interested in flyer marketing, direct mail to businesses, jv's with other warriors... I liked the earlier suggestion about offering a free video to a popular site... lacking in video... I think this would be a good way to promote...
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      • Profile picture of the author Rollmodl
        Originally Posted by thedog View Post

        That's what I'm talking about... I need to network, unfortunalty, I'm in China... they're not big on marketing here... yet.
        You just realized your main problem. You gotta address that first through education, adding value, showing results and testimonials. It takes alot of footwork and networking. After 1 year I'm now getting paid clients because of my portfolio and the work I have done for free.
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        • Profile picture of the author ewenmack
          Do all that work to get a one time payment of $30?

          Some serious miss-guided thinking in this thread.

          Best,
          Ewen
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        • Profile picture of the author Underground
          Originally Posted by Rollmodl View Post

          You just realized your main problem. You gotta address that first through education, adding value, showing results and testimonials. It takes alot of footwork and networking. After 1 year I'm now getting paid clients because of my portfolio and the work I have done for free.
          Very, very nice work on your video sites. Very professional and accomplished, something you obviously put a lot of real knowledge and skill into yourself as WSO's never teach how to be that level.

          I'll be doing something very similar. I'll be upselling the video, with a text and image based interview being free.

          Do you upsell the vids?
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          • Profile picture of the author Rollmodl
            Originally Posted by Underground View Post

            Very, very nice work on your video sites. Very professional and accomplished, something you obviously put a lot of real knowledge and skill into yourself as WSO's never teach how to be that level.

            I'll be doing something very similar. I'll be upselling the video, with a text and image based interview being free.

            Do you upsell the vids?
            Thanks for the compliment and yes I do upsell. Take a look We don't just create video business listings, we tell your story!. The get started button also leads to other creative services.
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            • Profile picture of the author Underground
              Originally Posted by Rollmodl View Post

              Thanks for the compliment and yes I do upsell. Take a look We don't just create video business listings, we tell your story!. The get started button also leads to other creative services.
              Wow. Man, that is seriously impressive work. Whenever I've looked at work by other warriors that they done, implementing sites, the quality is never better than laughably bad.

              But you cut your teeth in the real world doing free work for year, and it putting that graft in comes through all throughout your site. You just know what you are doing. With the copy, with the design, with the level of professionalism and standard of the video, with the case studies that got incredible results.

              I love when I see someone doing it properly and really learning about the game and getting real results for clients. It's rare. Shockingly rare in this space in my experience.

              I went hungry for a long time till I mastered marketing and video to get real results like you got, and to be able to get them consistently. I wasn't happy with mediocre or poor results. I'm ready to do things properly and you've set a great example of how to do things right.

              When you have sites and happy customers like that to leverage that's when people pay attention to you.

              I read a WSO a few months back where a guy claimed he got a 50% cold email response from people by offering interviews on a local review site. The site was crap, but it gave me ideas, and I had all the same ideas as you've done to really build an active community, and it's good to have that inspiration. To really build a site that is really about promoting them and getting them real exposure to a big social following and high traffic numbers, instead of just a site to lure people to, like most will do.



              I see you charge for both listings with a free trial for the basic listing. I'll have to make sure I do the same when I have the traffic to justify that. Good idea.

              Major props on this man, great stuff.
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              • Profile picture of the author Rollmodl
                Originally Posted by Underground View Post

                Wow. Man, that is seriously impressive work. Whenever I've looked at work by other warriors that they done, implementing sites, the quality is never better than laughably bad.

                But you cut your teeth in the real world doing free work for year, and it putting that graft in comes through all throughout your site. You just know what you are doing. With the copy, with the design, with the level of professionalism and standard of the video, with the case studies that got incredible results.

                I love when I see someone doing it properly and really learning about the game and getting real results for clients. It's rare. Shockingly rare in this space in my experience.

                I went hungry for a long time till I mastered marketing and video to get real results like you got, and to be able to get them consistently. I wasn't happy with mediocre or poor results. I'm ready to do things properly and you've set a great example of how to do things right.

                When you have sites and happy customers like that to leverage that's when people pay attention to you.

                I read a WSO a few months back where a guy claimed he got a 50% cold email response from people by offering interviews on a local review site. The site was crap, but it gave me ideas, and I had all the same ideas as you've done to really build an active community, and it's good to have that inspiration. To really build a site that is really about promoting them and getting them real exposure to a big social following and high traffic numbers, instead of just a site to lure people to, like most will do.



                I see you charge for both listings with a free trial for the basic listing. I'll have to make sure I do the same when I have the traffic to justify that. Good idea.

                Major props on this man, great stuff.
                I don't want to hijack the OP's thread but thanks. The website is 1 year old but it's been a 6 year process of learning to do everything.
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                • Profile picture of the author Underground
                  Originally Posted by Rollmodl View Post

                  I don't want to hijack the OP's thread but thanks. The website is 1 year old but it's been a 6 year process of learning to do everything.
                  Been three years for me, and probably closer to two where I put things on hold to really learn all the skills. It pays off. Marketing has a long learning curve like any subject and needs real study and application, but many won't put it in.

                  I'll shut up now as I don't want to derail things. I did want to draw attention to the work you do, as it's a great example to people on this forum into video marketing in how to sell it and position yourself with credibility, authority and communicate the value, like you said the OP needs to in your post to him.

                  With those kinds of things, any sales tactics the OP or others are after will be an uphill battle.
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  • Profile picture of the author shawnlebrun
    Don't underestimate the power of your local newspaper.

    It's been a goldmine for me and my marketing business/ad agency.

    In fact, we've been running ads targeting local service professionals and then licensing one of our proven ad campaigns that I created.
    --------------------
    Attention L/A Plumbers: My Proven, Low-Cost Marketing Ideas are Guaranteed to Bring You More Customers, Sales, and Profits… Or You Pay Me Nothing!

    If you have a plumbing business in the L-A area and you’d like to get MORE business,
    call now for a FREE consult that could increase your sales, profits, and cash flow.

    NO cost or sales pitch. Just a FREE consult that gets you more customers in less time!
    Call now at XXXX
    -----------------


    but yeah, for me, newspaper ads have worked well. not so much in the freebie
    newspaper rags that many cities give away... but the actual city paper.

    It's a bit more expensive, but for me, it's been a good ROI because I can
    target any given market... and most of the markets i go after, they get and
    read the paper.
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    • Profile picture of the author ewenmack
      Guys, the economics of selling a one time $30 service don't stack up for paid advertising.

      Best,
      Ewen
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  • Hello,
    As for Craigslist, I think it is one of the most successful way of marketing and reaching out to your buyers. You just need to know how to optimise it. I'm learning on using it now as I have seen plenty of them benefiting from it.
    Signature
    Start Making The Money You Deserve | Get Coaching.
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  • Profile picture of the author Underground
    Been some absolutely great advice and methods shared in this thread by a lot of people.

    My methods for selling my videos are (or will be at relaunch):

    * Create a local business site/local review/local networking site. A genuine quality one. Then reach out by email offering free promo and a text based interview.

    I've seen at least two WSO's on this method and the response rates are high - 10% to 50% keen to get the free promotion.

    Then in the process, upsell them with time limited coupon offer with a '50' % off or something from an artificially high figure (there's a good Wp plugin that does these coupons fast and they are effective.


    Contant 200 a day (or it could be hire as you can automate most of the process on aweber and maybe even get a bit of software made to autopopulate a page on your site with the info they provide from the interview questions you supplied) and be pitching a nice stream of people each day who will look at your offer if done in the right sequence.

    That's one method.

    * Create a facebook page around the local site, and build up the likes through advertising (you can get thousands in a few short days to a week). Then you social lead freak to capture their email and other details if you haven't already got them to opt in).

    Request friends, or just email or pm them on facebook and offer them the promotion on your site or just link them straight to your offer.

    * Linked in. Join groups. Post. Then intitiate conversations on the board and follow up with further questions in pm with interested people and lead them to a pitch or offer with smart questioning.

    * Meet-ups. Join groups and mass email or email members. Don't know how good this one is yet. Just read a WSO about it but there wasn't anything but claims from the author and most are lies.

    * Telemarketing. Daily. Offering people the free interview to be posted, promoted and syndicated on your site and across the web. Again you draw them in and they will look at your offerings when placed in front of them. I found telemarketing with offering something like info or something 20 times more effective. A lot say yes to getting it just to get you off the phone but it still gives reason for follow up. And in this case, where you actually offer something they want and need to partcipate in and not just look at, you could bring in 30-50 people a day if a pro is doing the calling.

    * Strat Alliances with people of influence. People online with big audiences on social media. Contact them by phone and work something out with them to promote or recommend your stuff to their list or implement a referral scheme.

    * JV or commission agreements with complimentary but non-competing businesses.

    * Some chamber of commerce networking with the owner of the chamber.

    This is an aggressive strategy that can be systemized and outsourced pretty quickly.

    It gives values first, so opens more doors than the straight selling approach. Gets daily traffic to your offers. Builds trust and credibility. Uses special offers and urgency. Builds a database of contacts that can be nurtured, educated, provided value, and who can recommend and market your stuff and expand your reach even if they don't buy. Has a mix of methods. Can be systemized and outsourced.


    That Jalanda is impressive in her marketing btw. Great link.
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  • Profile picture of the author hobgoblin
    Hire an odesk person that speaks good english to do the telemarketing for you. I've come across some really good ones for $2 to $3 an hr, and I give them a bonus for sales. If they work 5 hours a day it's only $10 to $15. One sale pays for their time, but hopefully they do 2, 3, 4 a day, then you're really cookin'.

    I've done some test calls myself for exactly what you are doing, and I always got a great response. As soon as I started talking about a video for their company their ears perked up. BUT I am wishy washy and fearful one day and full of balls the next so I didn't keep doing it. I was actually just thinking about trying this again, that's why I clicked on this thread.

    I think it's awesome idea... do it!!
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