I'm here today to tell you that telemarketing is absolutely THE BEST form of marketing which can be applied to selling virtually ANYTHING imaginable, from investment houses to tampons.
Products exist because there is a market that wants that product, telemarketing is just reaching a high volume of people in that market for that product, matching up the seller to the buyer and then facilitating the sale between the two. That's it.
Now with that basic description let's talk about why it's so effective:
Telemarketing splits buyers from time wasters very quickly, you get economies of scale with more agents and the data can be laser-targeted towards past buyers of the same or complimentary products.
A cold calling campaign can also be piloted, A/B tested and polished within a week. Compare that to how the feedback loop would be for say a direct mail campaign or doing the same thing door to door. Very quickly and sometimes on the first call you will understand what works and what doesn't in your script or offering.
This means you can start making money very quickly if you are strict with the testing process. Even a 0.5% increase in conversions adds an amazing difference to your bottom line, convert that half percent to the difference in sales and work out what that makes to your quarterly and annual income, you will see why it's worth it!
If you are broke, picking up the phone and selling services to businesses is the fastest way to get that urgent cash NOW. You can easily make one sale a day if you committed yourself to learning the script and doing the dials. Just by the sheer amount of prospects you will be talking to SOMETHING is going to stick even if you are very inexperienced.
$799 for a basic website sounds good right? Outsource that to a company such as Odesk for $50 on a basic Wordpress platform, there's $749 you just made in a profit in an afternoon. These are moderate numbers as well, but for most people this kind of money is unimaginable.
In a week that's close to $4,000. Enough to get you out of any kind of financial trouble you might be having I'd think. Imagine how many doors you'd need to knock on to reach these kinds of numbers, how many emails or DMs you'd need to send out. How much would that all cost you in terms of time, money and emotional investment?
When all you need for telemarketing is a headset and an unlimited skype account. Take out the phone book and a script and then start making the dials. This is why cold calling works because you are not ******* around, you are focused on a single point which is why it is so overwhelmingly powerful.
On your first day will you make a sale? Probably not. But after 3 days, 5 days? You bet!
You quickly learn the first rule of sales, and that's always be prospecting. Always be on the phone calling NEW leads, there are acres of diamonds right beneath your feet which are easily uncovered with some nuclear telesales TNT.