Do you use a marketing coach?

by maren
17 replies
Hello Warriors,
Do you ever find that you sometimes need someone to discuss your marketing ideas with in order to have clarity?

If so, do you use a marketing coach or consultant to give clarity and feedback to your ideas?

Are there any coaches you would recommend?
#coach #marketing
  • Profile picture of the author Erick Griffin
    I would recommend Brian Boyd for offline. I have used him before and he is very approachable.
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  • Profile picture of the author J R Salem
    When I was starting out (and even now) I worked with consultants and coaches, because it shortens the learning curve and brings fresh ideas into your business.

    I would suggest making sure you are educated well on a subject and then using a consultant to take your knowledge to the next level.
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  • Profile picture of the author MelanieandMiles
    We've been mentor'd, coached and enlightened in countless ways by a number of Warriors here, just through these forums... And, the shift from focusing on our own success to the success of others has opened up a whole new perspective that is proving to be incredibly valuable, too.
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  • Profile picture of the author davidreese
    Yes. A coach can give you feedback, double check your ideas and help you connect with others. A good coach can help. They can also keep you on track when things get you down.
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    David Alger
    Thumbtack Bugle We Get the Word Out

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  • Profile picture of the author Jason Kanigan
    Definitely. We're so close to ourselves that it's difficult to see what stands out to others.

    I've worked with EwenMack, Caleb Spilchen and others to develop ideas and get a plan together. It's no sign of weakness. Bouncing things off others and getting their perspective on it often leads to an improved idea, and removing extra steps you thought were necessary. Paying for expertise usually leads to more action, as well.

    I've been marketing since 1994 and there is still a ton to learn. Sometimes I'm the guy who gets asked, and sometimes I'm the guy asking. I view it as reinvesting profit into the business--it can be a new piece of software, a branding image by a graphic artist, a consultation to focus a plan. If I'm not reinvesting, I'm not growing.
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    • Profile picture of the author david1975
      So how does one find a "good coach?"
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  • Profile picture of the author socialentry
    The first question is an obvious yes. You should soak in as much as you can albeit I think need is perhaps a strong word...

    The second question is a nah. I did that at the beginning but it wasn't a game changer. I'd rather go out and research by myself what is right or wrong as part of commerce is innovation.

    If I really wanted to see what worked, I would join an organization and work there for some time, and then I would seek to build on that. That was a lot more useful and you could see contrarian ideas at work.

    Usually, when you use a coach, the tacit agreement is that you accept him as the authority and you are more or less wed to his methods for the duration.I think it might be a quick fix/placebo but you'll learn more on your own

    esp. in the beginning when you have more time and less money.

    If I genuinely ran out of time to learn it myself and I didn`t have the money to hire someone to do it inhouse, I would use a consultant but even then only for something outside core competencies.
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    • Profile picture of the author DaniMc
      Originally Posted by socialentry View Post

      The first question is an obvious yes. You should soak in as much as you can albeit I think need is perhaps a strong word...

      The second question is a nah. I did that at the beginning but it wasn't a game changer. I'd rather go out and research by myself what is right or wrong as part of commerce is innovation.

      If I really wanted to see what worked, I would join an organization and work there for some time, and then I would seek to build on that. That was a lot more useful and you could see contrarian ideas at work.

      Usually, when you use a coach, the tacit agreement is that you accept him as the authority and you are more or less wed to his methods for the duration.I think it might be a quick fix/placebo but you'll learn more on your own

      esp. in the beginning when you have more time and less money.

      If I genuinely ran out of time to learn it myself and I didn`t have the money to hire someone to do it inhouse, I would use a consultant but even then only for something outside core competencies.
      I have had long-term coaching relationships with several people.

      The important thing about being a coach is that I am not YOU. Yes - there is a depth of experience. Yes - there are specific coaching methods that are important to know and use like how to have provocative conversations, how to use very clean language so I'm not projecting MY personal path onto the client, getting to the heart of an issue, and always remembering the client is a human being.

      It is important, when you consider getting a coach - that you do NOT take the approach of the poster above.

      As you can tell, his coaching failed him...I can tell why from his post:

      Usually, when you use a coach, the tacit agreement is that you accept him as the authority and you are more or less wed to his methods for the duration.
      That is not the right way to approach coaching. There are many people with coaching WSO's ( I have bought some of them in years past) and they are not really coaching programs. They are structured systems designed by the seller to make you money. You have to do it THEIR way.

      This is not coaching. Not even close. That is a GURU.

      Successful coaching is about helping you be successful in your own way. To help you find YOUR path and walk it. It is about leading you to be your best self and therefore become more effective in your business.

      I have had some terrific coaches and have grown and learned so much from them. I have in-turn coached others. It takes some study and learning to become an effective coach.

      I absolutely recommend you find a coach. I would also recommend you forget about searching for a Guru to solve your problems for you. Rather, find a coach to help you solve the problems for yourself. The results are much better that way.



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      Be kind, for everyone you meet is fighting a hard battle.
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      • Profile picture of the author socialentry
        I never believed in gurus... please don't project what you see/saw in yourself unto others.

        What happened to simply being a subject matter expert?

        When I go see a coach (a real coach as it is generally understood, e.g. like a boxing coach) , I expect to get better skills in one specific area if I listen to his advice, period.

        If an IT consultant say the goal of his service is " helping you find your own way", he'd get laughed out of the room.

        If said consultant calls himself a "coach" on top of that ...Well, that "coach"... better find a way to instead fix the technical problems. And fast.

        What's up with all this self-help rhetoric?

        "In war,there is no substitute for victory" - Douglas Macarthur
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        • Profile picture of the author DaniMc
          Originally Posted by socialentry View Post

          I never believed in gurus... please don't project what you see/saw in yourself unto others.

          What happened to simply being a subject matter expert?
          No offense was intended. I wasn't attempting to criticize you. I was just trying to give some help to the OP so if he does engage a coach, he can find one that will help HIM get the best results.

          My apologies for any offense.

          When I go see a coach (a real coach as it is generally understood, e.g. like a boxing coach) , I expect to get better skills in one specific area if I listen to his advice, period.
          That's because there are only a few correct ways to throw a jab. With any sport, there are physical body mechanics involved so there is a definite "correct way" to do things.

          This is NOT true at all with marketing. Each company has a very unique set of customers. Each company and business person has a very unique personality and therefore the coaching cannot be the same for everyone.

          It doesn't matter if we are talking about advertising, direct mail, client acquisition, or any other part of marketing. The way each company executes will be totally unique.

          If an IT consultant say the goal of his service is " helping you find your own way", he'd get laughed out of the room.
          The question was about coaching, not consulting. These are two totally different specialties. This misunderstanding is at the heart of your argument - and your offense.

          Coaching is about coaching someone else do something better on their own.

          What's up with all this self-help rhetoric?
          It's not rhetoric at all. The things which hold us back the most are almost always in our own minds.

          "In war,there is no substitute for victory" - Douglas Macarthur
          I agree 100%. Winning solves everything.


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          Be kind, for everyone you meet is fighting a hard battle.
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  • Profile picture of the author BoJoFitz
    Originally Posted by maren View Post

    Hello Warriors,
    Do you ever find that you sometimes need someone to discuss your marketing ideas with in order to have clarity?

    If so, do you use a marketing coach or consultant to give clarity and feedback to your ideas?

    Are there any coaches you would recommend?
    Have a look at MagicMikeIM, he has a lot of good feedback.
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  • Profile picture of the author smoor2012
    Hello. Yessir, I definitely have a recommendation for you but don't know if I can elaborate here. I definitely believe in coaching, though. When I first came online I didn't really, but since I have seen the benefits of it and highly recommend it. What I am recommending is tied to an industry leader. This leader is very heavily involved and answers questions routinely.
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    PM me and I will respond as soon as possible

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  • Profile picture of the author Paul Moss
    Yes, I am working with one right now. It cuts the time in learning and split testing by yourself. Also, I'm Jv-ing with him and well, it means they are as invested in the project as you are to be a success and when it succeeds (the project) you'll both earn. Which is the goal after all.
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  • Profile picture of the author Ken Houck
    I do use a coach. It is making things seem more doable.
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  • Profile picture of the author ViralMediaBoost
    I absolutely agree. There are things you can learn by yourself but some are just too complicated and time is gold. Getting a good coach can save you from spending your time on unnecessary things. Your time spent can be more productive if you are able to get a good coach. I haven't tried getting a marketing coach but I have experiences working with one and it's really effective.
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  • Profile picture of the author JonBird
    Agree with Viral, Ken and Paul. Coaching keeps you focused on what's important and shortens the learning curve. If you want to move ahead quickly it's one of the best investments you can make in yourself. Again... just my 2 cents.
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  • Profile picture of the author hayfj2
    In my opinion, Many Marketing Consultants, Coaches and Social Media advisers are often on broadcast mode, boasting how much money they've made, how many mailings they've done and the response they got recommending other people's products to their list.

    They often get invited to do talks at their mate's events and sell at the back of the room to those from their mate's list who were invited to attend the event.

    But in the words of Stephen Covey...

    ...Should they not seek first to understand, then be understood?

    Many are so "in your face" telling you how fantastic they are or to buy their mate's latest software, app or masterclass, they forget all about demonstrating their own knowledge, skills and how they can actually help their intended audience.

    Sometimes expertise is not demonstrated in what is said, but sometimes in what is asked...

    I think coaches should challenge, clarify and help diagnose and confirm the current situation and what the objectives are that the client wants to achieve instead of rushing in saying how fantastic they are and before they make any marketing recommendations or rush to execute any marketing tactics or campaigns.

    So before PACKAGING, before PROMOTION via a host of different online and offline channels and tactics, before PERSUASION and how you'll close all the prospects you're generating, and finally, before PERFORMANCE and evaluating the effectiveness of your marketing... ...Let's take just one aspect of your marketing -

    Your POSITIONING, and ask yourself the following questions...

    • Have You Created a Prospect Profile so you will know exactly who it is you're targeting online?
    • Do you Know exactly where suspects, prospects and Joint Venture Partners hang out?
    • Have You Determined what their likes, dislikes, wants, needs, pains and frustrations are, and how your products and services can address, fix or solve every of their problems?
    • Do You Know How To Build your list fast by knowing how to approach potential Joint Venture Partners and how to pitch them your ideas and propositions on a revenue share basis?
    • Do you Know how many leads & signups you need to give you the revenue you want.
    • Do You exactly how much traffic you need to give you the revenue you want?
    • Do you know how much your time is really costing you & how you can save days, even weeks of your valuable time spent on managing your marketing?
    • Do you know how much you should be charging for your hourly and daily fees if selling yourself through elance or odesk.com or direct to clients at your appointments?
    • Do you know how to determine your cost per sale, your cost per lead, and how to calculate the Life Time Value of each and every one of your customers?
    • Do you do specific Keyword Analysis and research to find out which phrases are pulling prospective clients to your competitors?
    • Have you Identified who your competitors are and which channels they're successfully using to market themselves - online?
    • Do you get instantly notified every time your competitors try a new marketing approach online?
    • Do you track & monitor 100% of your promotional activities online and offline, while successfully lowering your marketing acquisition costs and maximise your conversions?
    • Do you calculate to the penny what your ROI is for shareholders, stakeholders and investors for both your ONLINE and OFFLINE marketing each and every month?
    • Do you know how you will hold your coach accountable?

    If you answered NO to 3 or more questions above, then maybe, just maybe, you need to revisit your marketing and get some help from someone who really wants to take an active interest in you and your marketing needs before you think about increasing your overdraft, stress levels or spending your investors', your life partner's or your own hard earned cash and not achieve the progress or results you or they want or need.

    Hope that gets you thinking...
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