How to Get Your Business in Front of Over 500 Prospects Today
Seems like a hot button topic here is always, "How do I get more prospects/clients?"
Well many people don't go out and make it happen or they don't go through the proper referral process with existing clients like they should.
You should do those things, but if you want a way you can get in front of hundreds of prospects today inexpensively, then do this:
1) Buy a list in a certain niche (ie. Plumbers in Atlanta) or use a lead scraper software to pull this data. I'm not going to name any software because I don't want anyone thinking I'm promoting it.
2) Organize this data by phone number into a CSV file. So basically you have let's say 1000-2000 or more phone numbers, one per line, in a CSV file.
3) Make sure you have a nice website or landing page ready to go, specific to this niche, with a call-to-action with something of benefit you can offer (free consultation, a guide to 'seo in 2013' or maybe a free trial).
4) Upload this CSV as a CUSTOM AUDIENCE in the Facebook Power Editor. This means when you run Facebook Ads, you will ONLY show your ads to the profiles that match the phone numbers in your CSV.
5) Setup your Facebook Ads (there are many ways to do this), and test a few different pictures, headlines and ad copy.
6) Make the ads specific, ie. Attention Plumbers in Atlanta: How we bring daily leads to plumbers using unique internet strategies. (you get the point, just give them a reason to click your ad, which of course leads to your specific landing page). This will grab their attention because they are a plumber and the ad speaks to them!!
7) Wait for leads to come in and then go through your sales process.
The power of Facebook targeting cannot be ignored. You can get in front of whoever you want to work with, and then your job is to set up a proper funnel and follow-up sequence to close them.
Good luck!
Well many people don't go out and make it happen or they don't go through the proper referral process with existing clients like they should.
You should do those things, but if you want a way you can get in front of hundreds of prospects today inexpensively, then do this:
1) Buy a list in a certain niche (ie. Plumbers in Atlanta) or use a lead scraper software to pull this data. I'm not going to name any software because I don't want anyone thinking I'm promoting it.
2) Organize this data by phone number into a CSV file. So basically you have let's say 1000-2000 or more phone numbers, one per line, in a CSV file.
3) Make sure you have a nice website or landing page ready to go, specific to this niche, with a call-to-action with something of benefit you can offer (free consultation, a guide to 'seo in 2013' or maybe a free trial).
4) Upload this CSV as a CUSTOM AUDIENCE in the Facebook Power Editor. This means when you run Facebook Ads, you will ONLY show your ads to the profiles that match the phone numbers in your CSV.
5) Setup your Facebook Ads (there are many ways to do this), and test a few different pictures, headlines and ad copy.
6) Make the ads specific, ie. Attention Plumbers in Atlanta: How we bring daily leads to plumbers using unique internet strategies. (you get the point, just give them a reason to click your ad, which of course leads to your specific landing page). This will grab their attention because they are a plumber and the ad speaks to them!!
7) Wait for leads to come in and then go through your sales process.
The power of Facebook targeting cannot be ignored. You can get in front of whoever you want to work with, and then your job is to set up a proper funnel and follow-up sequence to close them.
Good luck!
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