ABP

by 2 replies
3
ABP = Always Be Prospecting

Question; when out and about making normal purchases, how often do you come into contact with an owner? How often do you use those moments to get them talking about themselves?

I did just that today. He was first my salesperson - his job was to sell me stuff. Then I got him to telling me his story... Before I left, I worked with him to call his POS provider to print a custom message on the bottom of his receipts. Reason; he needed to promote his SMS marketing I set him up and trained his head gal on for free.

I got a reasonable discount. But it was awesome when he texted me a short while ago; "I have money to market better, and I want you to help me."

Moral of the story as a marketer - whenever you meet an owner, make them open up. However, do not blatantly market to them. Show them something cool...

The smart ones will ALWAYS reach out. Those are the best customers!

Always. Be. Prospecting.
#offline marketing #abp
  • I love this ABP idea. It's a classic from the car world. Everyone you meet will be buying a car within the next 5 years and most of them know someone who will be buying in the next 6 months.
    • [1] reply
    • A long, long time ago when most dealers did the high pressure tactics, I tried to get them to grasp the idea of how many cars a person will buy in their lifetime and how many friends and family they would refer if treated right. To me the numbers seems staggering good compared to getting no referrals and not much or no business from me.

      Dan
Join the discussion

Next Topics on Trending Feed

  • 3

    ABP

    ABP = Always Be Prospecting Question; when out and about making normal purchases, how often do you come into contact with an owner? How often do you use those moments to get them talking about themselves?