How much do you charge for Local SEO

It is not what you charge, but how you present it and how professional your business dealings are.

We could both sell the same service, you for $99 and me for $999, but I may land it if I present it more professionally and sell the value of it.

In short, price it based on what you want to make, just make sure you can back that up.

Depends alot on the clients business type and size.

In my experience, low-ticket businesses and solo contractors like electricians, plumbers etc will pay around $200-$300 a month.

Business sizes from 3-5 (or who sell expensive, big ticket items) are happier to pay around $500 per month.

That's the extent of my experience, of course I could be undercharging, but to be honest, my competitors in my town charge like $50 a month and when I mention my prices their reaction is typically "people are happy to pay that?"

It's different with every client, so it's hard to nail down.

I've seen ranges from $20 a month to $10,000+ a month.

If you want to charge higher fees (which any intelligent
person would) you need to do two things well:

1. Establish the potential dollar value of your service with
your prospects. This is a process you can learn and it works
better if you go through your SEO strategies step by step
and get your prospect to estimate what response you'll get
at each step then drop the figures he gives you down so you
look like you're being conservative.

2. Deliver value way over the fees you charge. That's more of
a personal committment. Remember you can keep doing more
until your clients are getting results.


As a guideline for what you might charge...think through how
much money you need to make in a month and look at your
setup fee for a single project being somewhere in that range.

If you only need one good client a month to make money then
your life is going to be a lot easier.


Another option when most of your fees are ongoing fees is to
divide the amount you need to make a month by 4 and charge
that per month for ongoing fees.

If you only need 4 good clients total to make your monthly income
again you're not going to be under so much pressure to hustle
to find clients and you can invest a whole lot more time in making
sure the clients you have are getting some nice results.

Kindest regards,
Andrew Cavanagh

If you're starting getting $200 means the world to you, but eventually you'll get tired of it.

I now have a rule to only do minimum of $2,500 a month and up.
It depends on who you go after so the more you know about your target the better your chances of getting nicer deals.

If you are actually effective at SEO, your price is limited only by how many clients your client can accept and what the price point is.

The plumbers offering you $300/mo are swindling you, if, and only if, you actually know SEO.

Why? Because one client for a plumber might bring them in $300. If it is an emergency service (where the client NEEDS the service and is basing their choice off who is first and has the most professional looking website, essentially), it can go up to $1000 to $2000, not including potential financing costs.

So, again,if you actually know SEO and are able to do SEO effectively (instead of doing the BS "Well, Mr. XYZ, nothing is guaranteed but what I can promise you is X links PER MONTH!" and then just trying to get as many months in until you get fired), then $300 per month is laughably low.

Don't sell yourself short.

And, remember, you might not need marketing and sales skills and a shark's mindset when you do affiliate sales, etc. online, but you most definitely need it when you are selling face to face and figuring out pricing.

Some of the answers here are funny... "I'll charge whatever I want to make for profit" so if you want to make $5000 profit you will just charge that despite what you offer? LOL Anyways, my local clients I don't charge them less than $800 per month. A lot of depends on how many keywords we go after and what is included. I try to put together a package on what the client needs and will help them the most not just something standard.

Price is really depends on the keywords and business type of the client. I would say more competitve keywords will give you higher money compare to lesser one

As always pricing should be based on what you are worth as the minimum. With things like SEO that could have greater value for the client you may want to consider pricing based on what you could do for them.

Though I advocate packages and standards if you are a single person business to stand out in this crowd you likely will want to customize. Or you can have packages and after talking to the customer say I feel the best fit for your needs would be our silver package....blah...blah....blah. But just presenting packages will not work. You have to sell custom of sell into the packages as if they were custom.

So with that said how do you price based on what you are worth?

First you need to figure out what you are worth per hour. To do that consider the following.

• Skill Level: Are you entry level, average, or a rock star?
• Industry Standards: For professional web based services you are looking at $100 to $200/hr
• Billable Hours: What percentage of your time is billable (I mean the term as in working on a customer project not that you will be charging per hour to the customer) I tell people who are unsure to estimate 1/3rd to 1/5th as a starting point. So in a 40 hour week figure you will only spend like 10 hours on actually work you are being paid for.
• Taxes & Expenses: Remember $50 an hour often can translate into basically a minimum wage job if you are not careful. So what sounds like a big amount isn't when you are the business.

Second figure out how long it will take to do and add a 20-25% flub factor. So a 4hr job becomes 5hrs for the math.

Third you just take your estimated time by your worth and that is your minimum price or even what you will charge.

So let's say you are lower average so use $100/hr. You are selling an SEO package that will take you 8hrs to implement. You make that 10hrs with the flub factor and get a price of $1,000.

There are only two things you price should ever be based on and I stress this. And that is what you are worth (as at minimum) and what the service is worth to your client.

Myself I am a believer in pricing most of your services based on what you are worth so pricing is consistent from client to client and those who can't afford you then are referred to lower priced providers who you trust and who pay you a commission. Than for bigger projects on your higher end you use a value based on what it is worth to them.

And if you are worth $10,000/hr or more charge that. But remember you can't sell a $299 service for $5,000 and expect satisfied clients. You will never get repeats and referrals. Nor can you price and sell a $299 service but treat it like it is a $999 service. You will not make enough money to be worth your time.

In closing know your worth and charge accordingly.

I am very flexible with my SEO pricing.

I charge either:

£35
£75
£150

per month, per keyword.

I decide what level the keyword is, and how much it's worth. Based on traffic, competition and revenue potential.

Most keywords I do for clients will either come under £150 or £75 per month.

I setup a signed legal contract for min 3 months, and most often 6 months.

This works well for me.