The thought occurred to me: If we're as good as we're telling our prospects we are within the realm of internet marketing, then WHY do so many of us use COLD CALLING as our primary means to drum up new business?
Shouldn't we become our own best customer and use the internet to drive in leads for ourselves, rather than cold calling?
It almost doesn't make sense to cold call if we're as good at driving leads and traffic as we're telling our customers we are.
Maybe, just maybe, before we run out and try to get any new customers, we should be our own best customer or treat our businesses as if it were a customer and employ some of these lead generation tactics for ourselves.
Just a thought...