I just closed my first offline account through cold calling. I had been setting appointments for in person meetings.
8 calls in today and I closed the last for monthly SEO.
I did what Jason Kanigan suggested and picked a vertical and stuck with it, and I'm using PanteraIM's appointment setting script modified to make the call a one call close.
I'm opening with Pantera's script to get past the gatekeeper, then asking questions about their marketing efforts, then I go from there explaining benefits of my services.
I'm so excited!