Our participation here validates the fact that order amongst a group of inherently selfish humans is anchored by willingness to give by the most generous amongst them (and mods!)
We have come to know that giving works. It helps us help others. When we give it makes it easier for others to help us.
Most business owners are in dire need of help... We need help too... We need clients.
Can we just say screw it, "I will give until they either ask me to stop giving or pay me to access the things I can't give for free."
Why is the entire centerpiece of your marketing plan not centered on finding targets for which to give value with the expectation of nothing in return?
Why not design a sales funnel optimized to strictly give as much as you can (within reason) for free...
This has worked like gangbusters for me....
If I had to cold call. I am not calling to pitch - I am calling to give... My direct mail would be giving. My in person cold calls would be designed to give something.
There's something to be derived from having a client percieve your willingness to give as a sign that you can AFFORD to give. Who is going to hire the consultant who is desperate for a client and it visibly shows?
It's cheap to give out copious of info out to your target audience to start the relationship.