What's your favourite Offline Advertising Method?

28 replies
Hi there,

This is one of my favourite topics when it comes to advertising an online business by doing so offline.

I'm curious to see what's your favourite offline marketing method and why :rolleyes:...
#advertising #favourite #method #offline
  • Profile picture of the author lequyduc
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  • Profile picture of the author learningall
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  • Profile picture of the author bsummers
    Telemarketing works well for me. Joining network seminars is also one of my favorite. It allows me to meet new people, build network and possible clients.
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  • Profile picture of the author DaniMc
    Utilizing centers of influence - its like networking on steroids.
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  • Profile picture of the author eClicker
    I have cold called in the past and I would have to say it seems to cut through a lot of the fluff to me and get straight to the point of getting someone on the phone and getting down to business....lol
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  • Profile picture of the author Big Money
    Do freebies work any more or is that inviting the potential client to low ball? Could proof of concept be considered the same thing? If I agree to do work and then get paid after I show proof of what I can do.
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    • Profile picture of the author Ty Spiller
      Originally Posted by Big Money View Post

      Do freebies work any more or is that inviting the potential client to low ball? Could proof of concept be considered the same thing? If I agree to do work and then get paid after I show proof of what I can do.
      Yes giving something away for free that has value is always winner!
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  • Profile picture of the author socialapps
    banner holding and SMS is my favourite Offline Advertising Method. I think It is best Offline Advertising Method
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  • Profile picture of the author dave147
    Face to Face cold walk-ins
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  • Profile picture of the author SashaLee
    Hi there,

    Direct mail - hands down.

    All the best,

    Sasha.
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    • Profile picture of the author Ty Spiller
      Originally Posted by SashaLee View Post

      Hi there,

      Direct mail - hands down.

      All the best,

      Sasha.
      Hi Sasha,

      Would you like to share with us some knowledge on this subject? How do you implement this method?

      thank you
      Ty
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  • Profile picture of the author hayfj2
    interestingly sasha, Here in the UK, it cost me £0.90 for a stamp for a DL envelope containing 4 sheets of A4 folded to send via my local post office.

    Direct mail isn't as cheap as it used to be.

    thankfully though there are sites like - www.cfhdocmail.com that offer excellent savings with their complete print n mail services.



    Fraser
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  • Profile picture of the author Chris Rivers
    I'm still using display ads in niche industry publications.

    Chris
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    • Profile picture of the author Ty Spiller
      Originally Posted by Chris Rivers View Post

      I'm still using display ads in niche industry publications.

      Chris
      That's fantastic. Do you see much if an increase in conversions/traffic?
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  • Profile picture of the author mrmatt
    My all time favorite is classified ads in classified ad papers.
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    • Profile picture of the author ewenmack
      Originally Posted by mrmatt View Post

      My all time favorite is classified ads in classified ad papers.
      Matt, would you care to let us all in,
      or at least me, on what service or product you are advertising in classified ad
      newspapers?

      Thanks,
      Ewen
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      • Profile picture of the author jonrpatrick
        My first would be Drop Cards. Expensive and time consuming if you wanted to build a large organization with just them, but SO easy to keep on you at all times and leave during your daily routine.
        Second would be car window signage. For a modest investment, you can have your phone and website working for you each and every day.
        I read once that the average person during their shopping trips and to-and-from work will be seen by an average of 40,000 other cars. This is the equivalent of having a storefront on a pretty busy highway.
        And for the about $60, it's worth it.
        JP
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  • Profile picture of the author melodeas
    you can never go wrong with bandit signs!
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  • Profile picture of the author amcg
    Print. People still read newspapers, books etc. We all know that's changing, but it's still a viable medium for the short-term.

    I think another under-rated one is events; people still love going to events and despite the cost, it might be worth it for your business.
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  • Profile picture of the author liydjw3
    Offline marketing completely depends on your industry. For example I work for an online business in the funeral industry and we have to do so much offline marketing (pretty expensive) because those arranging funerals still read newspapers, magazines and books etc.

    A lot of our target audience aren't online - they might be online but might not be using it enough.

    To answer your question our favourite is Word of Mouth. We do a lot of networking and this has the highest amount of conversion.
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  • Profile picture of the author RRG
    The answer is . . . It depends.

    If you look at Dan Kennedy's marketing triangle, you need to determine the market first, then the message, and only then decide which medium or media is appropriate.

    Media: they're all good . . . and they're all bad.
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  • Profile picture of the author mert
    My favorite offline advertising would be cold calling and direct mail. It's still one of the effective ways in winning a number of converts.
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  • Profile picture of the author eClicker
    So many methods so little time..lol I have dabbled in cold calling. I like that because it's direct and to the point. You are speaking to the person on the phone and you can address wants needs and questions.
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  • Profile picture of the author davidreese
    Flyers with tear tags.
    Giving postcards to people in my circle of influence.
    Posters.
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    • Profile picture of the author LeighAnnK
      Definitely inexpensive classified ads in Thrifty Nickel or Pennysaver type papers. AdvertisingResults.com is a great resource! Affordable and effective for biz opps.
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  • Profile picture of the author dee4d
    e-books is my favourite method.
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    • Profile picture of the author jsmm
      It really depends who I am marketing to offline.
      I like to go where my perspective client hangs out.

      Craigslist is killer for almost all offline services I have found but I have had major success with a ad in a magazine called the clipper.
      It is pretty pricey $500 for a 1/2 page but most of your target offline niches are in there.

      But just one client and you made your money back plus some if you have your funnel set up correctly to get paid over and over from your clients.

      The clipper is like a advertisement magazine that gets mailed to a certain demographic and all your local doctors, lawyers, pizza places and you name it advertise in there. Like a coupon offering magazine they have them in every state in the US.
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  • Profile picture of the author TrumpiaTim
    SMS Text Marketing and Social Media
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