I closed a new client yesterday, small budget but a client is a client and they help pay the bills.
Last year around October 2012, I wrote a direct mail piece and sent it to about 60 address. Wasn't the best letter I admit but it still went out. Hand written, red private confidential stamp and all that.
I followed up with calls. To be honest I can't even remember if I called the whole list as I was still a newbie.
One of the prospects replied to me via email as he knew my business partner (part of the same networking group). So there's me thinking this is a hot lead. We got the meeting at our office, reports etc, didn't close. Had another meeting elsewhere as there was issues with the previous provider that needed to be resolved before they start. Waste of time to be honest.
Another prospect said that another person handles the marketing. I got her details and started talking about SEO. How she had a current company working with her but wasn't getting value but couldn't pull out due to contract. Despite my efforts to prove I was better than them (and she agreed ) nothing happened.
I did follow up calls to see where she was but as the site was on page 1, doing PPC, she was happy where she was so nothing came of it. As far as I was concerned, this lead was dead.
Fast forward June 2013, her rankings have dropped (she fired the last provider awhile ago) and now she needs my help. I got the meeting and closed the deal.
Here's how it happened
1. Direct Mail Piece (badly written, but this was key as it was passed on to the correct person)
2. Warm cold call
5. Deal closed
Nothing ground breaking here but just shows that putting yourself out there
whatever the method and selling yourself, will get you business at some point whether its today, tomorrow, or 6 months from now.
You can do it, I believe in you.