Several months ago I bought some WSO on building lead sites that sounded easy enough so I decided to build 3 for my medium sized city (175k population) and see what happened.
I bought 3 domains with generic sounding business names like SuperiorCarpetCleaning.com, SuperiorPlumbingServices.com & SuperiorAutoTowing.com. Not the actual names I bought by the way.
Then a bought 3 local phone numbers from CallFire and used them for tracking calls received, forwarding the calls to Google Voice numbers with prerecorded messages for callers.
I built the sites with WordPress free themes, tricked them out with generic business photos and keywords, made videos and uploaded to YouTube using the keywords and photos and threw a couple of Fiverr backlinking gigs at them. That is it. Spent about $75 total on all 3.
I monitored them for a while and started getting a few calls here and there but nothing big. Then a few months ago one of them exploded and started getting 20 - 30 calls a month...each month. I figured now was the time to try and sell some leads but I always put it off thinking they would be hard to sell.
This past Wednesday I finally decided to make some calls. I called 3 companies in the niche that was doing so well and got answering machines for all...July 4th holiday.
Anyway, all 3 called me back and all 3 wanted the leads but the one with the credit card in his hand got them.
Guess they weren't such a hard sell after all.
I am selling these leads for $12 each with a deposit held back for 20 up front. $240 in the bank and looking at $240 - $360 per month in almost passive income. I say almost because you know I am going to start giving those videos and websites a little love now after ignoring them for the past few months.