How many you reach doesn't matter... email doesn't convert as well as phone. Email only wins on connivance and depending on how you go about calling ( using call centers etc) the ROI could be better as well.

Phone call -> email

Why not both?

I know someone who sends out to a list of local businesses. They are targeted.

He also then gets his best sales rep (a woman) to then call the top 10 companies by revenue spend. She then closes them.

Seems to work well for him.

What about sending an email, and then following up?

I think it's a great way to "introduce" yourself on the sly. You can ask if he'd received the email and it then becomes somewhat alarming to the person on the other end, whom is now intruged to ask more questions and find which email.

That's my theory, in practice I'm closing an average of 1.6 per 100 calls. Still a lot of learning to do!

What's the point of the question? The would help in giving an answer that is appropriate to the question.

Phone is a great way to hit the masses, especially if you're using a dialer.

Email is fantastic if you have built a relationship with your list.

So it just depends on the motive of the question.

Email makes it possible to take days what could be done in a three minute phone call. But with more stalls and aborted conversations.

Yes, being used in tandem could be very
effective.

Email first, then call to do a follow up. ( you should be doing follow ups anyway)

- Jonathan Webb

hmm, I wonder if some of you even read the OP's post.

The people he is talking about are already customers. He is not asking about generating new leads.

If that were the case then sure the phone would be better.

But in this situation where they are already customers my recommendation would be to go with email.

But it does depend on the purpose and the situation.

If you wanted to inform customers about a special that one of your Restaurant clients is having tomorrow, then it would be easier to send that message out through email than trying to call every customer on the list. Your chances of getting the message in front of them are alot better.

According to me i think phone call is instant because email will be displayed only when someone checks it, phone call is having better alert and marketing techniqie

Phone call is better. One challenger with emails is that most of it are left unopened or worse sent to spam, so the chances are smaller. However, since they are already familiar with your company and you have their permission, it is easier to get more people on the phone. Let them know who you are and asked to be connected.

In conclusion, a call is quicker. Hope this helps.

Phone calls are more effective as they reach client at the spot and later you can send email for a record or just to follow up.

Do you want an answer quickly? Call.

Do you want to automate communication, and are you willing for that communication to get lost, get deleted by accident, or take a long time to return an answer to you? Email.

"Both" is the answer. But there is nothing urgent about email.

My opinion and what we do:

If there has been contact made by the customer, meaning they opted in, they already signed up, they called you, they answered an ad, they answered a mailing etc - and you have their email...then email them the offer, call a few days later and use "Hi, John, this is Mary with ABC Media, I sent over an email the other day and wanted to follow up with you on it, do you recall seeing it?" This leads to yes - which gives you the go to talk, or a no which usually results in them saying "let me look" - at which time I say "great, I know you're busy so I'll recap what it said real quick" and I go into the pitch.

If you have NOT made contact (either initiated by them or you) and just have a list of emails and phone numbers - CALL FIRST...get them on the phone, get permission to email, you can just say "I'd like to send over some information, what's your email?" Confirm the address you got (most lists with emails are not correct for the DM you need), and then say "I'll send this over today, what time on Tuesday is good to follow up and make sure you got it?" Then nail down a time for a call back.

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