I have a client, a pretty big client that just signed on for some SEO. We're doing organic at first but going to add in local for each location in a few months. There are a couple issues though.
1.) This is a franchise in the service industry. Think along the lines of rotorooter.
2.) He is currently using some virtual offices, he used to have contractors in each city have their address, but since this is a franchise he doesn't want their addresses to be listed in case they don't follow the service agreements.
My question is... can they really use virtual offices? I know it is a grey area, and I have successfully had Google do manual verifications in the past, but he said they wouldn't do it. Now, maybe they couldn't do it, or maybe someone answered and didn't know they could do a manual review ( I have had that happen often with PO Boxes). I haven't dug that deep to see if it is really an issue, or maybe it was an issue with how he was set up. Perhaps he displayed the address or had the setting set for customers come to this location, I'm not sure.
What is your take on it?
Will the bulk upload be best to use? I remember in the past Google didn't have a strict verification process for bulk uploads but I remember it being a little different about 6 months ago.
So what would you do in a situation where you have a client that is a franchise but doesn't have physical offices?