Here's 2 examples...
When eBay, Disney And Marriot Need SEO Help,
Here's What They Do...
The headline was part of the changes which made an extra $1 million
for SEO Moz by Conversion Rate Experts.
That headline was adapted from a very successful ad with the headline...
When Doctor's Feel Rotten,
This Is What They Do...
My client adapted the lead story which sold, some say,
$1 billion dollars worth of subscriptions to the Wall Street Journal.
Their online revenue was a little over $5 million per year
selling training, digitally delivered.
Technology may change, but people still respond
to the same desires.
Optimizing peoples thought processes rather than web pages is where
the money is at.