A Tool To Replace Writing A Book

What do you think of the term tool?

Something to get the job done,
easier and faster?

And if you had the choice between reading
how to do something or given the tool to do it yourself,
you and most others would choose the tool...

right?

Split tests have shown this has been true.

So not only do you save the grief of writing
out your best of your best when you could drastically
shave off your launch time by giving a list of free
and low cost tools you use to get the job done which your prospects want
done.

They hand over their email in exchange and
you've got a hot lead to follow up with automation.

On the thank you page you can make an offer which says, in affect,
Hey even the tools I'm sending your way which I use,
we can speed up everything even faster
by doing it for you.

Acknowledge that tech stuff can be daunting
and that many of your sales come in at the middle of the night
after the DIY selfer threw the towel in and let you do it for him.

You'll convert some on the thank you page.

For those that don't, keep giving them free tools/ tips
then keep offering the done for you solution
while giving the reason it's so much easier and faster in the end.

You can get them on a webinar promising them to train them.

At the end of the training, again offer ghag same done for you solution.

Now you are building up a relationship with prodpects
which puts more control of the sales sequence compared to a book.

You have a lot more points where you can track and test your conversions.

Your speed to launch is much faster than
doing the grunt work of book writing.

Best,
Ewen