Realtor & Real Estate marketing - WSO Recommendations?

I'd stick with some heavy content marketing strategies by loading up on content about each property that the realtor has listed.

You may want to dig in a little deeper into the realtor's overall marketing strategy. Is he/she a buyer's agent or a listing agent?

If he/she is a listing agent, then I'd focus more efforts on the marketing system that the listing agent offers to home owners. Put yourself in the homeowner's shoes and ask yourself what you'd want the most. The top 2 things most sellers would say is "sell my house fast" and "sell it as close to my asking price as possible".

With those 2 things in mind, you may consider a content marketing strategy that floods the internet with information about the selling plan, such as "How To Sell Your House In 30 Days or Less.", etc., where all roads lead back to your agent.

If he/she is a buyer's agent, you'd do the same as above, BUT focus your content on how well this agent will take care of the buyers during the buying process and get them the most house for the least amount of money.

My two cents: stick with a heavy content marketing strategy boasting the realtor and the listings the realtor has in the MLS.

I work with many different real estate agents in my area... and it all stemmed from grabbing a huge package of Craig Proctor ads around 10 years ago.

In fact, I took about 100 of these ads, changed them up to reflect my own voice and market area, and actually started selling a "marketing package" to local realtors.

In other words... instead of just working with one realtor, now I actually license out a package of winning real estate ads to local agents.

It's a way to use leverage in this market, instead of spending valuable time working with just one realtor, put together a package of winning ads you can then license out to X number of realtors.

Hint, hint, you can actually do this in just about any service market...

So, I HIGHLY recommend Craig Proctor because he's steeped in direct response and was trained by Dan Kennedy.

Also, you could do a lot worse than studying Dean Jackson, also... the man is a genius when it comes to online real estate marketing.