This Takes Out Low Price Competitors

Thank you Ewen!

This is a great strategy and I would not hesitate for a second to use it

Cheers!

Sounds like a great strategy.

Did it work though?

Most barber shops will fix a bad home hair cut. That's just common practice. So pointing out that you provide this service to your customers (via billboard or sign) is just smart business.

Thanks for the great positioning advice Ewen... I remember hearing this story before and not from the WF thread... but maybe that'll job my memory. What was the thread Ewen? Thanks again.

This may be simple but honestly it is brilliant. Just gave me tons of ideas. Thank you!

I remember this one from a couple of decades ago when it was
"we fix $6 haircuts."

A tested and proven approach that is probably even more valid today
given the additional competition.

Thank you for the reminder, Ewen.

This just reminds me that I must keep my mind open. I understand how many would try to make their pricing competitive. But we must step away, & look at the big picture of the situation. What are we trying to accomplish, and how can we use these "challenges" to obtain our goals?

Thank you for opening my mind . . .

Hats off to you, Ewen, for getting my creative juices flowing again!

Nice, Ewen, nice. Reminds me of the story about a business in a strip mall that had a competitor open up on each side of him. One competitor put a big sign in their window saying "Lowest Prices." The other competitor put a big sign in his window saying "Best Selection." So the guy in the middle put an even bigger sign over his door saying "Main Entrance."

Hi there,

Thanks Ewen, that is certainly a creative approach. It could probably be applied to any business.

All the best,

Sasha.

10 creative Ways to kill the Competition

1. Do you know which of your marketing efforts have been effective in the past? Find out where the rock created the ripple, then go back and throw more rocks. Repeat past successes.

2. Do your beautiful, award-winning marketing materials actually influence customer decisions? No, they don’t. Nobody cares. Nobody cares about you, nobody cares about your company and nobody cares about your crappy brochure. They care about THEMSELVES and what you can do to make their lives better. Get over yourself.

3. Does your marketing move people’s eyebrows? If not, you’re in trouble. Because this involuntary indicator of interest, intrigue and curiosity is the best instant barometer of your marketing. EVER. Huh? Before Aha!

4. How are you enabling your customers to do your marketing for you? Build community. Cultivate fans, not customers. Build inherent remarkability into your products and services from the get go. You’ll never have to waste your money on another worthless Yellow Pages ad again. Fans equal money.

5. How are you getting permission from people to market to them? You ARE collecting email addresses, right? You ARE sending out a regular, value-driven newsletter, right? You ARE getting subscribers to your blog through RSS, right? Get permission early.

6. How are you marketing yourself daily? The more answers you can come up with to this question, the more money you will make. Period. Market yourself daily.

7. How much money do you spend on marketing? On one hand, you could say “nada,” if your customers are doing your marketing for you. On the other hand, you could say “mucho dinero,” if everything you do is a form of marketing. Imagination, not millions.

8. How much time do you spend on marketing each day? On one hand, you could say “nunca,” if your customers are doing your marketing for you. On the other hand, you could say “todo,” if everything you do is a form of marketing. Imagination, not millions.

9. How much stopping power does your marketing have? Nobody notices normal. Nobody buys boring. The effectiveness of a message isn’t necessarily dependent on its longevity, but rather its ability to evoke emotion in the moment. Make people stop.

10. Is your marketing making music or noise? It’s the difference between the homeless guy who sits on a street corner with a sign versus the homeless guy who stands in a subway station with a guitar. One gets money; the other gets ignored. Interesting. Sing; don’t yell.

11. Is your marketing so good that it doesn’t even look like marketing? Not because it’s slick, but because it’s authentic. It’s YOU. A logical extension of your passion and love and fire. Movements, not campaigns.

got this from my email list - worth every minute of it.

This is an old Jeff Slutsky concept, which was ripped off in an Office Depot commercial recently:


And some people were ticked at the marketing company who produced it when they stole it from this guy:

Simple yet effective! People underestimate the power of something so simple and FREE!