This Takes Out Low Price Competitors

15 replies
This got buried inside another thread,
thought it deserved to have a place of it's own.

A hair salon got $10 cut shops invading it's space.

Instead of lowering it's prices it put them in their not so subtle place
by putting a sign up saying...

We Fix $10 Hair Cuts

Positioning yourself as the antidote to
a section of your competitors can be a great move.

It saves you being creative in coming up with
your positioning statement to win the battle of the mind.

Best,
Ewen
#competitors #low #price #takes
  • Profile picture of the author A la Cart
    Thank you Ewen!

    This is a great strategy and I would not hesitate for a second to use it

    Cheers!
    {{ DiscussionBoard.errors[8280106].message }}
  • Profile picture of the author AndrewCavanagh
    Sounds like a great strategy.

    Did it work though?
    {{ DiscussionBoard.errors[8281360].message }}
  • Profile picture of the author Lokahi
    Most barber shops will fix a bad home hair cut. That's just common practice. So pointing out that you provide this service to your customers (via billboard or sign) is just smart business.
    Signature
    {{ DiscussionBoard.errors[8281611].message }}
  • Profile picture of the author JonBird
    Thanks for the great positioning advice Ewen... I remember hearing this story before and not from the WF thread... but maybe that'll job my memory. What was the thread Ewen? Thanks again.
    {{ DiscussionBoard.errors[8282107].message }}
  • Profile picture of the author cshilling22
    This may be simple but honestly it is brilliant. Just gave me tons of ideas. Thank you!
    {{ DiscussionBoard.errors[8283312].message }}
  • Profile picture of the author Ron Lafuddy
    I remember this one from a couple of decades ago when it was
    "we fix $6 haircuts."

    A tested and proven approach that is probably even more valid today
    given the additional competition.

    Thank you for the reminder, Ewen.
    {{ DiscussionBoard.errors[8283331].message }}
  • Profile picture of the author Katee
    This just reminds me that I must keep my mind open. I understand how many would try to make their pricing competitive. But we must step away, & look at the big picture of the situation. What are we trying to accomplish, and how can we use these "challenges" to obtain our goals?

    Thank you for opening my mind . . .
    Signature

    Believe . . . .
    and
    . . . . Achieve

    {{ DiscussionBoard.errors[8295347].message }}
  • Profile picture of the author Wyteria Jacobo
    Hats off to you, Ewen, for getting my creative juices flowing again!
    {{ DiscussionBoard.errors[8297409].message }}
  • Profile picture of the author Dennis Gaskill
    Nice, Ewen, nice. Reminds me of the story about a business in a strip mall that had a competitor open up on each side of him. One competitor put a big sign in their window saying "Lowest Prices." The other competitor put a big sign in his window saying "Best Selection." So the guy in the middle put an even bigger sign over his door saying "Main Entrance."
    Signature

    Just when you think you've got it all figured out, someone changes the rules.

    {{ DiscussionBoard.errors[8298269].message }}
  • Profile picture of the author SashaLee
    Hi there,

    Thanks Ewen, that is certainly a creative approach. It could probably be applied to any business.

    All the best,

    Sasha.
    {{ DiscussionBoard.errors[8298324].message }}
  • Profile picture of the author competent123
    10 creative Ways to kill the Competition

    1. Do you know which of your marketing efforts have been effective in the past? Find out where the rock created the ripple, then go back and throw more rocks. Repeat past successes.

    2. Do your beautiful, award-winning marketing materials actually influence customer decisions? No, they don’t. Nobody cares. Nobody cares about you, nobody cares about your company and nobody cares about your crappy brochure. They care about THEMSELVES and what you can do to make their lives better. Get over yourself.

    3. Does your marketing move people’s eyebrows? If not, you’re in trouble. Because this involuntary indicator of interest, intrigue and curiosity is the best instant barometer of your marketing. EVER. Huh? Before Aha!

    4. How are you enabling your customers to do your marketing for you? Build community. Cultivate fans, not customers. Build inherent remarkability into your products and services from the get go. You’ll never have to waste your money on another worthless Yellow Pages ad again. Fans equal money.

    5. How are you getting permission from people to market to them? You ARE collecting email addresses, right? You ARE sending out a regular, value-driven newsletter, right? You ARE getting subscribers to your blog through RSS, right? Get permission early.

    6. How are you marketing yourself daily? The more answers you can come up with to this question, the more money you will make. Period. Market yourself daily.

    7. How much money do you spend on marketing? On one hand, you could say “nada,” if your customers are doing your marketing for you. On the other hand, you could say “mucho dinero,” if everything you do is a form of marketing. Imagination, not millions.

    8. How much time do you spend on marketing each day? On one hand, you could say “nunca,” if your customers are doing your marketing for you. On the other hand, you could say “todo,” if everything you do is a form of marketing. Imagination, not millions.

    9. How much stopping power does your marketing have? Nobody notices normal. Nobody buys boring. The effectiveness of a message isn’t necessarily dependent on its longevity, but rather its ability to evoke emotion in the moment. Make people stop.

    10. Is your marketing making music or noise? It’s the difference between the homeless guy who sits on a street corner with a sign versus the homeless guy who stands in a subway station with a guitar. One gets money; the other gets ignored. Interesting. Sing; don’t yell.

    11. Is your marketing so good that it doesn’t even look like marketing? Not because it’s slick, but because it’s authentic. It’s YOU. A logical extension of your passion and love and fire. Movements, not campaigns.

    got this from my email list - worth every minute of it.
    {{ DiscussionBoard.errors[8298578].message }}
  • Profile picture of the author ronrule
    This is an old Jeff Slutsky concept, which was ripped off in an Office Depot commercial recently:


    And some people were ticked at the marketing company who produced it when they stole it from this guy:

    Signature

    -
    Ron Rule
    http://ronrule.com

    {{ DiscussionBoard.errors[8306399].message }}
  • Profile picture of the author PayForWords
    Banned
    Simple yet effective! People underestimate the power of something so simple and FREE!
    {{ DiscussionBoard.errors[8306999].message }}

Trending Topics