If you offer offline services to larger businesses, you may be interested in a move from some companies to account-based marketing. With B2B, there are only so many companies generating over $250 million per year. That has led some vendors to create sales and marketing material not just for B2B in general, or even a vertical, but for an individual account. Get the whole skinny here: Account-Based Marketing Creates Personalized Engagement
The key is extreme focus on fewer targets.