Honestly, just between me and you, why haven't you picked a niche, vertical or industry to become the obvious marketing expert to?
Is it because you don't want to miss out on a potential deal from any and every type business owner?
Maybe, you don't know which niche, vertical or industry to pick?
Did you already try to pick a industry a while back and it didn't work for you?
(Seriously, send me a email or pm and let me know what's holding you back from picking a niche and I'll help you in anyway I can to overcome that hurdle and break through)
It never ceases to amaze me how many offliners are afraid of picking a niche to target.
99% of the successful marketing consultants will tell you that their real financial and marketing practice breakthrough came when they became the obvious go-to expert in a specific industry.
And even the ones who scratched, clawed and fought to do it the "generalist" way will tell you what they would do differently if they could go back in time.
They all say they would've become the go-to marketing expert to one lucrative industry and avoided years of needless struggling.
So, if we as offline marketers know this, then why is it still so hard for us to pick a industry for our own marketing practice?
I've spent alot of time thinking on this and all of the reasons I could come up with are based in fear:
- Fear of missing out on a potential deal from business owners outside our target industry.
- Fear of working in industries where we feel the business owners are smarter than us.
- Fear of simply picking a industry.
- Fear of only focusing on one industry.
- Fear, fear, fear.
Just like much of life, running a successful offline marketing business will require you to face your fears.
There is no other way around it.
Whatever you're afraid of will always limit, constrain or constrict you.
After all, let's be honest and look at it this way.
Do you have $10,000 to invest over the next few months to buy advertising, pay a telemarketing team or invest in direct mail campaigns?
If the answer is no, then you should be doing everything in your power to be as efficient and strategic as possible with the money you have now.
After all, would you rather contact 100 business owners to get 10 paying clients at $1,000-$2,000 each because you're the "HVAC, Real Estate Agent or Restaurant" marketing expert.
Or would you rather contact 5,000 business owners to get two paying clients at $97 each because you're just another consultant who helps in any way you can and all they needed was a cheap corporate-looking wordpress website?
Hopefully the answer is obvious.
One of the best ways to dramatically turn the odds in your favor is to pick a local niche, vertical or industry and become the go-to marketing expert for those business owners.
It's much easier to do it this way with a targeted group of business owners than it is to try and target every business owner in the United States.
Now, go close some deals,