Telemarketing - Getting Past the Gatekeeper?

by marc.v
4 replies
I do lead generation for health insurance agents. Despite only targeting businesses with 1-4 employees, a big obstacle for my group of telemarketers is getting past gatekeepers.

What are your strategies for blowing past gatekeepers and talking to who you want to talk to?

A small tweak in my script here would mean the world at the moment.
#gatekeeper #past #telemarketing
  • Few Basic Tips:


    Don't sound to corporate over the phone -
    Remain clam & speak to them like a "Human" -
    Don't (Pitch) or get rite into the purpose of the call -

    I have a few more
    send me a PM.

    WILL-
    Signature
    WebDevelopmentGroup NYC & CA- Small Business Web Development, App Development, WordPress Development, Graphic Designs, Online Marketing, Local Marketing & more!. "Call us 1.800.219.1314 or message us!". Visit us today! "Now On Live Chat Mon-Fri.". www.WebDevelopmentGroup.org
    (Whitelable our Services)
    ===================================
    ==> #1 OFFLINE MARKETING FORUM ON THE WEB! <==
    www.OFFLINEMARKETINGFORUM.com
    (Register Now)
    {{ DiscussionBoard.errors[8292414].message }}
  • Profile picture of the author Mwind076
    Make sure they are asking for the person they need to talk to, or describing who they need to talk to. In a 1-4 business, they can simply say "This is Mary, I'm calling about your website, who in the office handles updating that?"

    Don't let them simply read off the script to whoever answers, because she/he will immediately flag them and they won't get through.
    Signature

    Looking for answers on how to SUCCESSFULLY market your company?
    Cold Calling, Appointment Setting, Training, Consulting - we do it all!
    PM for more information

    {{ DiscussionBoard.errors[8292428].message }}
  • Profile picture of the author Katee
    I think that Mwind076 said it best:
    Make sure they are asking for the person they need to talk to, or describing who they need to talk to. In a 1-4 business, they can simply say "This is Mary, I'm calling about your website, who in the office handles updating that?"

    Don't let them simply read off the script to whoever answers, because she/he will immediately flag them and they won't get through.

    Remind your people, they are talking to humans that like to be treated like humans in this scripted world . . .
    Signature

    Believe . . . .
    and
    . . . . Achieve

    {{ DiscussionBoard.errors[8295012].message }}

Trending Topics