Need good ideas for marketing solar power?

by magnus1 15 replies
Hi all,

I'm new to offline marketing, but I'm looking for good ideas to get leads for solar power.

My husband just started with a solar company and gets 10% per sale. The company generates leads for him, but he wants a lot more. He's already offering leads a percentage of his commission for referring any new leads that result in sales ($100).

As he's limited in what he can offer, what else could he do to get new leads? I was thinking JV's with builders, but because he's only an employee and not the business owner, I'm not too sure how well this would work.

Any ideas? Preferably free or low cost. Any help would be great!


Cheers,
Michelle
#offline marketing #good #ideas #marketing #power #solar
Avatar of Unregistered
  • Profile picture of the author mehandi12
    wow this is nice thought
    {{ DiscussionBoard.errors[8294867].message }}
  • Profile picture of the author SashaLee
    P { margin-bottom: 0.08in; } Hi there,

    From what we are reading over here in Europe, it appears that builders and developers are starting to do well again in America. Think about partnering with people who sell to them - insulation vendors, heating/cooling vendors. Any vendor who sells something to do with energy, or energy savings.

    I'm not sure $100 is going to be enough to entice any partnerships, but maybe if you JV on lead sharing you might get something going.

    All the best,

    Sasha,
    {{ DiscussionBoard.errors[8294953].message }}
  • Profile picture of the author magnus1
    Thanks Sasha.

    Yeah that was the main problem. It's hard to give a good incentive when you're only getting a piece of the pie!


    Cheers,
    Michelle
    {{ DiscussionBoard.errors[8297500].message }}
  • Profile picture of the author snooder
    Make your own flyers and hire a guy to go around cities posting them door to door. Also you can make a quick site and do adwords for cities around you.
    {{ DiscussionBoard.errors[8297506].message }}
    • Profile picture of the author magnus1
      Originally Posted by snooder View Post

      Make your own flyers and hire a guy to go around cities posting them door to door. Also you can make a quick site and do adwords for cities around you.
      Cheers for that.
      {{ DiscussionBoard.errors[8297710].message }}
  • Profile picture of the author skillboyz
    For this solar power you can market using News Paper ads, magazine ads, you can use even email marketing and TV ad is the best one for this type of products
    {{ DiscussionBoard.errors[8297619].message }}
    • Profile picture of the author magnus1
      Originally Posted by skillboyz View Post

      For this solar power you can market using News Paper ads, magazine ads, you can use even email marketing and TV ad is the best one for this type of products
      Thanks. Newspaper ads could be an option. As he doesn't own the company I don't think we can do magazine... definitely not tv. Thanks!
      {{ DiscussionBoard.errors[8297713].message }}
  • Profile picture of the author Aaron Doud
    Can these be installed on RVs?

    There is quite a market for solar for RVs in CA and NV
    {{ DiscussionBoard.errors[8297628].message }}
    • Profile picture of the author ewenmack
      Michelle,

      Between you and your husband,
      profile who are the best existing customers.

      Once you get them worked out,
      then you'll be able to work out where to find them
      and the best way to reach them.

      It needs to be done in that order.

      Best,
      Ewen
      {{ DiscussionBoard.errors[8297709].message }}
      • Profile picture of the author magnus1
        Originally Posted by ewenmack View Post

        Michelle,

        Between you and your husband,
        profile who are the best existing customers.

        Once you get them worked out,
        then you'll be able to work out where to find them
        and the best way to reach them.

        It needs to be done in that order.

        Best,
        Ewen

        Thanks for the advice Ewen.
        {{ DiscussionBoard.errors[8297719].message }}
    • Profile picture of the author magnus1
      Originally Posted by Aaron Doud View Post

      Can these be installed on RVs?

      There is quite a market for solar for RVs in CA and NV
      No. It voids the warranty. Thanks though.
      {{ DiscussionBoard.errors[8297717].message }}
      • Profile picture of the author SashaLee
        Originally Posted by magnus1 View Post

        No. It voids the warranty. Thanks though.
        Hi there,

        Voids the warranty on what - the vehicle, or the solar unit?

        All the best,

        Sasha.
        {{ DiscussionBoard.errors[8298320].message }}
        • Profile picture of the author magnus1
          Originally Posted by SashaLee View Post

          Hi there,

          Voids the warranty on what - the vehicle, or the solar unit?

          All the best,

          Sasha.
          Hey Sasha,

          The solar panels. This particular system is not suitable for mobile homes. Cheers!
          {{ DiscussionBoard.errors[8298467].message }}
  • Profile picture of the author bizgrower
    If the company can do commercial buildings, then contact the owners of buildings similar to buildings in your market area which have been "solarized".

    Where I live there is a famous restaurant chain which had solar installed on the building they own that is their first property. Very good publicity for the solar company. (And the restaurant.)

    In the residential market, differentiate from the used-to-be-plumbers who jumped onto the solar bandwagon. Nice looking, logoed vehicles and more professional, timely responses to inquiries and appointments, etc., etc.

    Keep in mind that in residential, it takes a very long time for the owner to recoup the investment; therefore, making it a difficult sale. The leasing model has some problems when it comes to change in property ownership.

    It seems to me that if your husband establishes a good relationship with a builder that specializes in the right type of solar building, then it can't hurt to get the 10% over and over. Assuming the commission structure works that way.

    Just my opinion, but it's a very competitive field and oversaturated. I almost worked for a lead generation company that bailed out of the solar field.

    I'm all for being green, but also believe in "no green before it's time". The market forces and pricing are what they are, and a lot of green technology just is not yet cost effective.
    Signature

    "If you think you're the smartest person in the room, then you're probably in the wrong room."

    {{ DiscussionBoard.errors[8298299].message }}
    • Profile picture of the author magnus1
      Originally Posted by bizgrower View Post

      If the company can do commercial buildings, then contact the owners of buildings similar to buildings in your market area which have been "solarized".

      Where I live there is a famous restaurant chain which had solar installed on the building they own that is their first property. Very good publicity for the solar company. (And the restaurant.)

      In the residential market, differentiate from the used-to-be-plumbers who jumped onto the solar bandwagon. Nice looking, logoed vehicles and more professional, timely responses to inquiries and appointments, etc., etc.

      Keep in mind that in residential, it takes a very long time for the owner to recoup the investment; therefore, making it a difficult sale. The leasing model has some problems when it comes to change in property ownership.

      It seems to me that if your husband establishes a good relationship with a builder that specializes in the right type of solar building, then it can't hurt to get the 10% over and over. Assuming the commission structure works that way.

      Just my opinion, but it's a very competitive field and oversaturated. I almost worked for a lead generation company that bailed out of the solar field.

      I'm all for being green, but also believe in "no green before it's time". The market forces and pricing are what they are, and a lot of green technology just is not yet cost effective.
      Great idea! Solar isn't saturated in NZ yet, but hitting the commercial market before it is, is good thinking. Thanks heaps!
      {{ DiscussionBoard.errors[8298464].message }}
Avatar of Unregistered

Trending Topics