Here's a strategy that I use when dealing with people raising legitimate objections in the sales process.
All objections can be dealt with and I'll tell you now there are no true objections - I'm going to give you a rock solid strategy to answer ANY objection without getting into an argument.
All you have to do is remember the three FFFs?
Feel - I understand how you feel
Felt - Others have felt the same way
Found - What we have found is that by creating the right marketing campaign the overall cost is more than covered by the lifetime profit from just 2 new customers.
Acknowledge the objection. Tell them their objection is reasonable and one many people have raised. Then deliver the solution, which must be a reasonable solution as it has been tested on many people who raised the same objection.
Also when you are using the first two Fs you give yourself thinking time to come up with the final F.
By acknowledging their issues you are reasonable and helpful and understanding. So next time someone raises ANY objection use: Feel, Felt, Found.