"What can I expect to make when I get to Page 1 in Google?"
I never really had an answer and would always just kinda sidestep the question, like a politician during a live debate. It never stopped me from closing the deal, but I still hated the question.
Optify, Chitika and AOL data (that was stolen) all had reports on average click-through-rates (CTR) for ranking in different locations in Google. For instance, in Optify's study, they said the #1 Google ranking received 36.4% of the traffic for a given keyword.
After that data came out, I put together a spreadsheet that I used to help close more deals, which answered the question above. It was a great visual demonstration of what the client could expect to make with the SEO I was providing and also helped with my pricing. The prospect saw the potential of ranking in certain positions and what they could ultimately make, which made my monthly fee seem small. Win-win.
Here's a video of me describing how to use this spreadsheet:
Here's where you can download the Excelsheet and use in your presentations to clients!
And if you'd really like some offline marketing MEAT... you can check out my "Generate $6k/mo SEO Clients" video: https://www.facebook.com/pages/Offli...27089034046612
Feel free to give me a "Thanks" and give this thread 4-5 stars... I won't mind!