Value of SEO Rankings (Use to Close More Deals!)

11 years ago

I am actually following your Fan Page on Facebook and saw this earlier. I must say, it is very clever and definitely a simple way for clients to see how the numbers will work in their favor.

I do have a couple of questions though:

For a small business like a mechanic, plumber, or carpet cleaner, would you base their client's value on 12 months or their actual lifetime value? (Some businesses are clueless towards this)

Some clients want some type of guarantee if they are going to invest $800+ month, how do you address this concern with them?

I remember a while back, a plumbing company I worked for while in college, decided to begin a PPC campaign of $1500.00 per month using Reach Local to manage their campaign. They did a good job as far as being able to track every phone call and lead, however the plumbing company never did work for any of the leads that called so they ended up losing $9,000 over the course of 6 months.

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Brenda Trott

11 years ago

Originally Posted by abelamorales

I remember a while back, a plumbing company I worked for while in college, decided to begin a PPC campaign of $1500.00 per month using Reach Local to manage their campaign. They did a good job as far as being able to track every phone call and lead, however the plumbing company never did work for any of the leads that called so they ended up losing $9,000 over the course of 6 months.

Seems to me like they need some training in closing the sale.

Thanks

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Voasi

11 years ago

Originally Posted by abelamorales

I am actually following your Fan Page on Facebook and saw this earlier. I must say, it is very clever and definitely a simple way for clients to see how the numbers will work in their favor.

I do have a couple of questions though:

For a small business like a mechanic, plumber, or carpet cleaner, would you base their client's value on 12 months or their actual lifetime value? (Some businesses are clueless towards this)

Some clients want some type of guarantee if they are going to invest $800+ month, how do you address this concern with them?

I remember a while back, a plumbing company I worked for while in college, decided to begin a PPC campaign of $1500.00 per month using Reach Local to manage their campaign. They did a good job as far as being able to track every phone call and lead, however the plumbing company never did work for any of the leads that called so they ended up losing $9,000 over the course of 6 months.

Client's value is up to you to put in the spreadsheet. Obviously, the Lifetime Value (LTV) is going to show more money for rankings - and they should be looking at it from that angle, but I understand that a lot of small business (like the ones you have above) don't have that information.

So what I'll do is show both scenario's with the client. Walk them through the spreadsheet and changing the numbers. Be completely open and transparent. By doing so, you're building rapport, which is a secondary mechanism for closing the sale. This is just another tool to get the owners TALKING with you, and it gets you to show the owner you know more about business then just SEO.

As for the plumbing company... I don't feel sorry for them one bit. Once they engage in marketing efforts, it's there job to start performing on the leads you're providing.

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longrobnc

10 years ago

Originally Posted by abelamorales

I am actually following your Fan Page on Facebook and saw this earlier. I must say, it is very clever and definitely a simple way for clients to see how the numbers will work in their favor.

I do have a couple of questions though:

For a small business like a mechanic, plumber, or carpet cleaner, would you base their client's value on 12 months or their actual lifetime value? (Some businesses are clueless towards this)

Some clients want some type of guarantee if they are going to invest $800+ month, how do you address this concern with them?

I remember a while back, a plumbing company I worked for while in college, decided to begin a PPC campaign of $1500.00 per month using Reach Local to manage their campaign. They did a good job as far as being able to track every phone call and lead, however the plumbing company never did work for any of the leads that called so they ended up losing $9,000 over the course of 6 months.

I've dealt with Reach Local. Their team is completely incompetent. They prey on stupid people. Before I took them to task they were selling me clicks all over the country. They knew full well of my geographic limitations. I had to go to the BBB to get my money back.

It's the companies fault it they can't convert leads that are in their area, but knowing Reach local I'd bet that most of those leads were questionable.

Note: When I was on my Yahoo Local Page I saw listings from California based local brick and mortar companies in my niche. I called them all and let them know the score. All were using Reach Local.

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Birlamedisoft

11 years ago

Email Camping is good job to increase the site rank. It also helps in increase the targeted visitors.

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Digi Maniak 11 years ago

Hi...

SEO Ranking Plays a major role in Digital Marketing because SERP(Search Engine Result Pages) Plays a major role to get traffic into our website and get business too...bcz of the top listings we can get more relevant traffic to our website if any visitor is searching for online markeitng business into our business if he he will find our website in top listing of his web search the chances are there if he is came to our office and make business deals like getting some services etc..
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Jeremiah2911

11 years ago

Excellent data in this video, just thanked

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Voasi 11 years ago

Originally Posted by Jeremiah2911

Excellent data in this video, just thanked

Thanks!

Guys... I literally just used this to close a client. If you're not using this spreadsheet, you're missing the boat!
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Voasi 11 years ago

Originally Posted by Jeremiah2911

Excellent data in this video, just thanked

You're welcome and thank you! Glad you liked it! I've been using this excelsheet for years and it's fantastic!
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Ethan F.

11 years ago

Really cool chart dude, I've been closing clients with this exact method for quite a while, and it works awesome. This chart will allow me to do it visually and with them at the same time, making it an even more easy/powerful close I assume. I have a meeting tonight and I'll be trying it out for the first time. Thanks for this.

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Voasi

11 years ago

Originally Posted by Ethan F.

Really cool chart dude, I've been closing clients with this exact method for quite a while, and it works awesome. This chart will allow me to do it visually and with them at the same time, making it an even more easy/powerful close I assume. I have a meeting tonight and I'll be trying it out for the first time. Thanks for this.

Glad you like it!! Let me know how well it worked out for you. It really has a great way for clients to "SEE" how much success they can have with a high ranking website, in dollars and cents.

Thanks

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JohnJMJKEnterprises

11 years ago

Hey Voasi,

Little trick I used before to get website re-designs while selling SEO was this:

Whenever they would ask the question about what they will get out of their rankings, I would side step it just like you. But instead of just rambling off statistics or anything, I would mention that it all depends on how clearly their website displays their marketing message and how powerful this message actually is. Also, let them know it depends on if the site is converting traffic into calls or not, if not... They could get 500 hits a month and get one call just because the phone number wasn't in a good spot.

I hope you see where I am going with this. Once you get them on the SEO, you can upsell them on doing a website re-design and re-write even and use that as your way of leveraging that their SEO campaign will be a success. Then you have both angles to play ball from and can keep him on board for a longer period of time!

Hope this helps!

John

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dlberger

10 years ago

So, for local businesses such as roofers who do not generate lifetime income do they figure the average amount they charge for installing a roof and then multiply that amount by the expected number of customers to be generated by SEO? This would be how they would determine their increase in income? Not sure I'm making myself clear.

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Brandboyz

Banned 10 years ago

SEO to be a valuable pursuit two things must be true. There must be a benefit to possessing high search engine rankings, and you must be able to manipulate the web environment to achieve those rankings.