How To Become Locally Famous Overnight

49 replies
As an offline consultant, wouldn't it be great if nearly every business owner recognized you immediately and knew what you were about before you ever approached them?

Heck, it'd be pretty nice if they approached you, wouldn't it?

Here's a little trick that will make both of those happen...

A bit of a warning: I'm going to give you the WHAT to do, and less of a how to do it. The reason is, I don't want you to get overwhelmed when there is no need to.

If I wrote out every step to this it would look really intimidating, when really most of it is a click here and a click there and you're done...

Now, here's what you're going to do.

You can do this in Facebook or GDN (Google Display Network) for cheap, so I recommend using both for maximum impact.

Seriously, we're talking pennies a click here.

First thing you need to do is create a few banners and write a few ads that promote you and what you do. (Go to Odesk if you can't make your own banners.) Be sure to write these as benefits for your potential clients. Your ads should be about how you're going to help them - not self aggrandize you.

Next start GEO-TARGETED campaigns in Facebook and GDN. Target the area you're willing to work and travel in. Don't pick keyphrases in GDN because you want to be seen by everyone in your area.

In GDN load up your banners, and set your campaign for any placement above or below the fold - you're only paying for clicks so it doesn't matter where you show up... In fact, you want to show up as many places as possible so people see your banners with your good looking mug on it.

In Facebook you can set your campaign to CPM to get the maximum views. Again, your picture should be your face. You're doing this to become a recognizable face after all.

(With the new Newsfeed ads - you have to do those in a PPC setting, but that's OK. It's still cheap and will get lots of views).

Once you've got your campaigns set up with your banners that have a picture of you in it - it's time to direct them to your site.

Personally I like to have a direct response style site that get's people to leave their contact info and what they need help with - but whatever site you have will work.

The important thing is you have re-targeting set up on your site!

Again, don't get bogged down with the "how" at this point. Adding a retargeting pixel to your site is a simple copy and paste.

So what have we done?

You've created 2 campaigns that will make you highly recognizable and instantly famous in your town.

And for those people who are interested in what you offer, they'll click your link, go to your site and be re-targeted around the web.

So if they didn't fill out your contact form, or take some kind of action on your site, they'll see you everywhere they go until they do

If you use Perfect Audience, AdRoll, or GDN's own targeting - you're going to have a very wide reach so no matter where they go - there YOU are.

Congratulations. Everyone in your area now knows your face. Expect to get a lot of "Do I know you from somewhere?" comments. And when you do, be sure to tell them what you do to help local businesses.

Oh, and did I mention - you can charge a fee to do this for local professionals who want to gain exposure?
#famous #local marketing #locally #offline #overnight
  • Brilliant idea - I live in a country with 50K - I'm going to try this!

    >>The important thing is you have re-targeting set up on your site!
    You retarget both fb and google?
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  • Profile picture of the author Eddie Spangler
    Sounds like a pretty good plan BUT how do you set this to
    target small biz owners OR are you just shotgunning your ad
    out there?
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    • Profile picture of the author Aaron Doud
      Originally Posted by Eddie Spangler View Post

      Sounds like a pretty good plan BUT how do you set this to
      target small biz owners OR are you just shotgunning your ad
      out there?
      Sounds like shotgunning as he is building his brand awareness. Like how realtors put their billboards everywhere but this is much cheaper.
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    • Profile picture of the author vndnbrgj
      Originally Posted by Eddie Spangler View Post

      Sounds like a pretty good plan BUT how do you set this to
      target small biz owners OR are you just shotgunning your ad
      out there?
      I am not too familiar with Facebook Ads.
      However, with GDN... The Google Display Network....
      You target by keywords.
      You can also target by area.
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  • Profile picture of the author James Foster
    This is more of a shotgun. As I said, it makes you "famous".

    And in this context, famous means getting your face and your business out to as many people as possible.

    Business owners will be in this group, but obviously so will a lot of other people.

    Ask yourself this, have you ever recommended something that you haven't personally used? Everyone has. And that's another benefit of this.

    Maybe a particular business owner doesn't see your ad, but he/she mentions something to someone who has and they say "Have you heard of (you)? I haven't tried it, but it looked like what you're talking about".

    ...But again, this will hit plenty of business owners. Don't be surprised if you're out to dinner somewhere and the owner says "Hey, aren't you the one who ____" .

    Not a bad way to get a conversation started.
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  • Profile picture of the author Aaron Doud
    When you did this yourself how big was the area?
    How much did you budget for this?
    And how do you feel about the attention you got? Just give us a personal taste of how it worked for you.
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  • Profile picture of the author James Foster
    I personally like it. It puts me in the position I want to be in. One where people come to me.

    If I was single, this would be great for getting dates too.
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  • Profile picture of the author misterme
    I only have about 16 million people living around me but regardless of size, wouldn't it be easier and quicker to isolate small tiny markets and become known in them?
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    • Profile picture of the author James Foster
      Originally Posted by misterme View Post

      I only have about 16 million people living around me but regardless of size, wouldn't it be easier and quicker to isolate small tiny markets and become known in them?
      That's true, depending on your business, you might want to target an industry instead.

      But think of a Chiropractor, a plastic surgeon, or even a politician.

      All of them find this beneficial.... Not to mention an ego boost.
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  • Profile picture of the author SashaLee
    Hi there,

    Neat application of some nice tricks. This would be a great way to promote quite a few things - contests, chartitable efforts....the imagination is now grinding - thanks, I'd just checked out for the night!

    All the best,

    Sasha.
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  • Profile picture of the author internetmonkey
    Did you see any immediate benefit in terms of actual clients from this?
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    • Profile picture of the author mjbmedia
      Originally Posted by internetmonkey View Post

      Did you see any immediate benefit in terms of actual clients from this?
      be nice to have a reply to this rather important question please
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  • Profile picture of the author Rus Sells
    Some insight here. Make sure your re-target ads are different then the initial ones they'll see.
    Maybe something like, Hey I've seen you somewhere before.
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    • Profile picture of the author 9999
      Very interesting method, will have to consider giving this a try!
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  • Profile picture of the author bob ross
    Can someone give me insight on re-targeting. I've been meaning to use it but I swear I saw some unique visitor requirement before it will actually work. Like 30 visits in 30 days or something. Any truth to this?
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    • Profile picture of the author James Foster
      Originally Posted by bob ross View Post

      Can someone give me insight on re-targeting. I've been meaning to use it but I swear I saw some unique visitor requirement before it will actually work. Like 30 visits in 30 days or something. Any truth to this?
      There aren't any requirements, but if your site is getting little to no traffic, you're not going to have anyone to retarget.
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  • Profile picture of the author sdentrepreneur
    Love this James....I took longer route years ago, 100+ Videos, 100+ Blogs and branded myself as Internet Marketing and Social Media Expert here in San Diego. I am very well known around town.
    I have been running Facebook PPC last 6 months and I use my Page that shows my image instead of my Business Page. Works VERY well...I would say only downfall, is that many people have made up their minds that they can't afford me because of the popular status.

    James
    P.S. It also does work well to meet women too...bahaha
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    • Profile picture of the author James Foster
      Originally Posted by sdentrepreneur View Post

      I have been running Facebook PPC last 6 months and I use my Page that shows my image instead of my Business Page. Works VERY well...I would say only downfall, is that many people have made up their minds that they can't afford me because of the popular status.
      This should answer the question about immediate benefits.
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      • Profile picture of the author DaniMc
        Originally Posted by James Foster View Post

        There aren't any requirements, but if your site is getting little to no traffic, you're not going to have anyone to retarget.
        Hey James - here you go spouting this method all over - now everyone will try to offer it. I've been selling this to my clients for awhile and they love it.

        But - the quote above is not true. In GDN - you have to get 100 people on your retargeting list before your ads start to show. It's much higher for places like AdRoll - I think I remember it was 500 or 1,000.
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        • Profile picture of the author James Foster
          Originally Posted by Dan McCoy View Post

          Hey James - here you go spouting this method all over - now everyone will try to offer it. I've been selling this to my clients for awhile and they love it.

          But - the quote above is not true. In GDN - you have to get 100 people on your retargeting list before your ads start to show. It's much higher for places like AdRoll - I think I remember it was 500 or 1,000.
          Hmm... I'm not sure how that works then Dan. Because I have clients who don't get much traffic at all (very expensive corporate product) and the retargeting still work fine. Maybe it's my Engage account that allows that?
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  • Profile picture of the author Matt Lee
    What a cool way to gain some instant visibility AND credibility. Thanks for laying out a road map on how somebody can do the same for themselves.
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  • Profile picture of the author DaniMc
    Not sure...here are some links for more info.

    https://support.google.com/adwords/answer/2472738?hl=en
    Frequently Asked Questions - AdRoll Support <--- click "Why hasn't my campaign begun serving impressions?"
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  • Profile picture of the author James Foster
    Just checked, they get more traffic than I realized.
    I'm so good at PPC they got more traffic for the same money
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  • Profile picture of the author StevieJK
    Cool idea.

    How does this work with Facebook? Do you make sure you have a facbook landing page and then promote that with ads?
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    • Profile picture of the author James Foster
      Originally Posted by StevieJK View Post

      Cool idea.

      How does this work with Facebook? Do you make sure you have a facbook landing page and then promote that with ads?
      You can use either your own website or a fan page. Either will work, but I personally use my (or clients) website.
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  • Profile picture of the author bob ross
    Dan, thanks for giving me that info as well.
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  • Profile picture of the author RyanJ
    James this is a great idea, and I see others are doing their own variation of this for their clients. You have been asked a couple times of your own experience... Why are you having such a hard time saying that you haven't actually done this?
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    • Profile picture of the author rizy
      Originally Posted by RyanJ View Post

      James this is a great idea, and I see others are doing their own variation of this for their clients. You have been asked a couple times of your own experience... Why are you having such a hard time saying that you haven't actually done this?
      haha


      hahaha


      LOL, ur crazy ryan
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    • Profile picture of the author James Foster
      Originally Posted by RyanJ View Post

      James this is a great idea, and I see others are doing their own variation of this for their clients. You have been asked a couple times of your own experience... Why are you having such a hard time saying that you haven't actually done this?
      I'm not really sure what you mean by this Ryan, if you scroll up, I did talk about my own experience with it; why I like it, how it helps me position, etc.

      If you're exacting me to tell you the money I or my clients have made from using this... Respectfully, that's not going to happen.

      But I'm glad you like the idea and you should definitely use it. I'm sure you'll see great results too.
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  • Profile picture of the author Writerdave
    Keeping it Short and Simple. I like the idea rather than a detailed manual where you get lost in the nitty-gritties of how to implement. Good work!
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  • Profile picture of the author SümerTech
    I have done facebook advertising using the CPM method and I have to say I prefer CPC simply because CPM counts the endless amount of people on facebook who are not typically paying attention or are interested in the advertisements. Ultimately it all boils down to testing, so I would recommend before starting any campaign you have enough time to sit at your computer and track how many actions you're getting from any CPM or CPC campaign.
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  • Profile picture of the author KnightOnboard
    Certainly it does make you famous at least locally. However if you do not have a way to monetize traffic generated by your campaign it will be a waste of time and money. People forget very easy if they do not have something to peg your brand with the service of product that you are selling.
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    • Profile picture of the author James Foster
      Originally Posted by KnightOnboard View Post

      Certainly it does make you famous at least locally. However if you do not have a way to monetize traffic generated by your campaign it will be a waste of time and money. People forget very easy if they do not have something to peg your brand with the service of product that you are selling.
      I think it's a fairly safe assumption people on this forum have a service they can offer.

      If nothing else, they can sell a service and outsource the work to someone else on this forum.
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  • Profile picture of the author Action Junkie
    I love the idea. Nice post. I wonder how much more effective this would be if you published a Kindle book or something of that nature? Either way great idea
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    • Profile picture of the author James Foster
      Originally Posted by Action Junkie View Post

      I love the idea. Nice post. I wonder how much more effective this would be if you published a Kindle book or something of that nature? Either way great idea
      You mean promote a book or someone who wrote a book? Either way it would work.
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    • Profile picture of the author stratoG
      If I may ask. Whats the average cost to run a campaign on FB and retargeting?
      Thanks,
      Corey
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      • Profile picture of the author James Foster
        Originally Posted by stratoG View Post

        If I may ask. Whats the average cost to run a campaign on FB and retargeting?
        Thanks,
        Corey
        There really isn't an average. Different areas with different populations will have different prices, especially if there are other people bidding in the same, city wide, way.

        More people bidding will cause the price of clicks and impressions to go up.

        The amount it goes up will be based on how many people are bidding and how much they're willing to spend.
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  • Profile picture of the author JayBay
    Nice method, thanks for sharing! Now to find info on implementation for newbies.

    -Jay
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    • Profile picture of the author NINJA85
      Brilliant.

      What things would you do differently if you do this for dating only?
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      • Profile picture of the author James Foster
        Originally Posted by NINJA85 View Post

        Brilliant.

        What things would you do differently if you do this for dating only?
        I haven't done this, but if I was going to, I would have a landing page created that looked like a generic dating site profile... but make it so it highlighted the best stuff.

        Although this is probably a post for a different kind of forum.
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  • Profile picture of the author Andra el
    thank for the nice thread, i gonna do it soon.
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  • Profile picture of the author David B.
    This a great idea for offline.
    I will try it for my offline consultant business.
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  • Profile picture of the author nlef327
    Thanks. I'm working on this. I'm setting up my sales channel so I can be prepared when the leads do come in!
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  • Profile picture of the author stargazinc
    Its not possible to be famous overnight untill you will do something for negative publicity you should work hard and being famous is steady and slow process. But yes if you do something extraordinary related to advertisement you can be famous overnight.
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  • Profile picture of the author BlogDiva
    I want to try this but need a little help with what to put on the banners b/c I know the words are important part to get them to click on the ad.
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  • Haha great stuff! going to give it a shot soon.

    WILL -
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  • Profile picture of the author iLinkedin
    Originally Posted by James Foster View Post

    As an offline consultant, wouldn't it be great if nearly every business owner recognized you immediately and knew what you were about before you ever approached them?

    Heck, it'd be pretty nice if they approached you, wouldn't it?

    Here's a little trick that will make both of those happen...

    A bit of a warning: I'm going to give you the WHAT to do, and less of a how to do it. The reason is, I don't want you to get overwhelmed when there is no need to.

    If I wrote out every step to this it would look really intimidating, when really most of it is a click here and a click there and you're done...

    Now, here's what you're going to do.

    You can do this in Facebook or GDN (Google Display Network) for cheap, so I recommend using both for maximum impact.

    Seriously, we're talking pennies a click here.

    First thing you need to do is create a few banners and write a few ads that promote you and what you do. (Go to Odesk if you can't make your own banners.) Be sure to write these as benefits for your potential clients. Your ads should be about how you're going to help them - not self aggrandize you.

    Next start GEO-TARGETED campaigns in Facebook and GDN. Target the area you're willing to work and travel in. Don't pick keyphrases in GDN because you want to be seen by everyone in your area.

    In GDN load up your banners, and set your campaign for any placement above or below the fold - you're only paying for clicks so it doesn't matter where you show up... In fact, you want to show up as many places as possible so people see your banners with your good looking mug on it.

    In Facebook you can set your campaign to CPM to get the maximum views. Again, your picture should be your face. You're doing this to become a recognizable face after all.

    (With the new Newsfeed ads - you have to do those in a PPC setting, but that's OK. It's still cheap and will get lots of views).

    Once you've got your campaigns set up with your banners that have a picture of you in it - it's time to direct them to your site.

    Personally I like to have a direct response style site that get's people to leave their contact info and what they need help with - but whatever site you have will work.

    The important thing is you have re-targeting set up on your site!

    Again, don't get bogged down with the "how" at this point. Adding a retargeting pixel to your site is a simple copy and paste.

    So what have we done?

    You've created 2 campaigns that will make you highly recognizable and instantly famous in your town.

    And for those people who are interested in what you offer, they'll click your link, go to your site and be re-targeted around the web.

    So if they didn't fill out your contact form, or take some kind of action on your site, they'll see you everywhere they go until they do

    If you use Perfect Audience, AdRoll, or GDN's own targeting - you're going to have a very wide reach so no matter where they go - there YOU are.

    Congratulations. Everyone in your area now knows your face. Expect to get a lot of "Do I know you from somewhere?" comments. And when you do, be sure to tell them what you do to help local businesses.

    Oh, and did I mention - you can charge a fee to do this for local professionals who want to gain exposure?
    Can i do some press releases for better exposure?
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  • Profile picture of the author D.A.
    so do we do CPM in GDN? keyword planner, etc is such a mess right now...
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