Vehicle Marketing Ideas

14 replies
How do you guys use vehicles to market your services? I know of the following techniques:

1. Vehicle magnets: Cost about $20 each. Good for a basic message. I think I get about 1-2 calls a month from mine (3 sides of the truck) for home improvement services; well worth it so long as your SO doesn't mind.

2. Vehicle wrap: Really makes a vehicle stand out. The problem is the cost: $3,000 - $7,000 or more depending on the type of vehicle. Does the cost justify an increase in response? I don't know
#ideas #marketing #vehicle
  • Profile picture of the author NewParadigm
    Try a decent size QR code magnet. It'll get scanned in traffic, at lights, and when parked.
    Signature

    In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt

    {{ DiscussionBoard.errors[8351029].message }}
  • Profile picture of the author Mr. Subtle
    Originally Posted by Delta223 View Post

    Does the cost justify an increase in response? I don't know
    What's going to get your attention... $50 magnetic sign or this?...

    Signature

    {{ DiscussionBoard.errors[8351059].message }}
    • Profile picture of the author Aaron Doud
      Originally Posted by Mr. Subtle View Post

      What's going to get your attention... $50 magnetic sign or this?...

      Couldn't have pointed it out better.

      There are points to make wraps work.
      • The Car Has To Stand Out: Don't wrap your Civic and expect the response a wrapped Viper would get.
      • The Wrap Has To Be Designed Well: You need to get attention and have a call to action.
      • The Product Has To Appeal: If no one who sees the car needs what you are selling it won't work.
      • The Location Of The Car Matters: Don't wrap a car that you drive the same two mile trip on back roads. If people never see it there is no point. Like a Billboard location matters.
      • The Car Must Match The Message: Don't wrap a Volt to promote a high performance shop. Don't wrap a Corvette to promote a health food store.
      {{ DiscussionBoard.errors[8351368].message }}
      • Profile picture of the author hometutor
        Lots of little things I mention in a book I wrote on Sneaky Advertising Tricks

        Bumper stickers which you can make
        Make one bumper sticker as a mirror image and place it on your front bumper, then place a regular one on the other side of the front bumper

        Place a bumper sticker on the rear
        hand out your bumper stickers to your frends
        If you make housecalls you can do what I do and place a sign on your dashboard with your phone number

        Computer Tech On Duty
        Housecall
        Call blah

        This will get you more business AND help keep you from getting towed.

        I've also seen people place magnetic business cards on their car on the trunk so people can take them when they are parked.

        Rick
        {{ DiscussionBoard.errors[8352238].message }}
  • Profile picture of the author Writerdave
    I'm not sure of the road regulations in your area but I think bumper stickers are small, cost very little to make and help brand visibility, wherever the vehicle goes.
    {{ DiscussionBoard.errors[8353592].message }}
    • Profile picture of the author hometutor
      Originally Posted by Writerdave View Post

      I'm not sure of the road regulations in your area but I think bumper stickers are small, cost very little to make and help brand visibility, wherever the vehicle goes.
      The only law I know about bumper stickers is one state has a profanity law on bumper stickers. I know of one state which charges a tax on your car if you advertise on it, but I do not recall which one.

      Rick
      {{ DiscussionBoard.errors[8354726].message }}
      • Profile picture of the author ewenmack
        [DELETED]
        {{ DiscussionBoard.errors[8356587].message }}
        • Even a common car can get excellent results with a well designed wrap. Working with a smaller budget and a partial wrap approach can be very effective. We did this one for a local company and they have seen their brand recognition just soar. The combination of the black carbon fiber, good color contrast and nice accents really get some pop.
          {{ DiscussionBoard.errors[9079207].message }}
  • Profile picture of the author bbminded
    You have 2-4 seconds roughly to get a persons attention and remember your business. Best to have your business name, logo, tagline(if you have one), and a short url. You can add a phone number, but the more you clutter up the design, the less effective it will be.
    {{ DiscussionBoard.errors[10795159].message }}
  • Profile picture of the author wordsandthebees
    This post originated three years ago so I'm sure the cost of car wrapping has been reduced since then.

    It's true though, it's the most effective way to get someone's attention, just make sure you don't break any road rules!!
    {{ DiscussionBoard.errors[10795246].message }}
  • Profile picture of the author sunsetcoder
    [DELETED]
    {{ DiscussionBoard.errors[10855112].message }}
    • Profile picture of the author EugeneWHZ
      Originally Posted by sunsetcoder View Post

      I have seen people allow to stick small stickers on their cars back glass, You can offer them some free things and they will allow you to use it
      I have seen as well. But in this case that ad should be really creative and motivate people to continue their learning the subject of ad in the internet or something like that.
      In this case QR code should be a part of this ad.
      {{ DiscussionBoard.errors[10856067].message }}
  • Profile picture of the author minishuu
    I'm not sure with the magnets. They are mostly noticeable to the driver or family tailing you and when you're parking. This is also helpful. But you know, when ads are bigger, it saves people the time and effort of having to scan a code or go nearer to the car to save the information.
    {{ DiscussionBoard.errors[10858300].message }}
  • Profile picture of the author winsoar
    Does anywhere know where I can get a small quantity of vinyl decals made for my motorbike? I've tried several places and they don't do small runs, or the price is sky high!
    Signature

    Visit my official blog: James Winsoar and learn how to generate 30+ new FREE leads a day on auto-pilot!

    {{ DiscussionBoard.errors[10859125].message }}
    • Profile picture of the author savidge4
      Originally Posted by winsoar View Post

      Does anywhere know where I can get a small quantity of vinyl decals made for my motorbike? I've tried several places and they don't do small runs, or the price is sky high!
      Single color or multi color?
      Signature
      Success is an ACT not an idea
      {{ DiscussionBoard.errors[10860787].message }}
  • Profile picture of the author intellg
    IMO, I would resort to other ways to market because I am OC when it comes to my vehicle. But if you really want to grow your business, then I am sure you will try every means to market outside of the internet. Would it be costly to put ads on trains/ buses?
    {{ DiscussionBoard.errors[10859481].message }}

Trending Topics