A small balding man with a slight lisp, and a kind voice. Not dynamic, he told no jokes, but I listened to the audio, and cried a few times. Not because it was sad, but because I knew I was listening to greatness.
I would listen to someone give him an objection, and he would answer it, making it brain dead obvious that you should buy insurance from him. This was in 1976.
I was selling life insurance about that time, and I either called him, or wrote him a letter..it's been so long, I can't clearly recall.
Anyway, you can get a taste of what he was like from this article written at the time of his death.
The Death--and Inspiring Life--of an Extraordinary Salesman : Motivation: It's not Ben Feldman's fault that life insurance isn't universal. It's just that he didn't have time to sell to everyone. - Los Angeles Times
Maybe Monday, I'll have my IT guy post a link to one part of that talk.
Here's the links to a few hours of Ben Feldman.