If you were to grade yourself on
either side, which one would you be...nice to have or essential?
By now I suspect you realize the more essential to a customer or client you are,
not only will you get the business, you'll be able to get lower resistance,
at a higher price and for a longer time.
Agreeing to this simple buying criteria,
allows you to make adjustments how you market your business.
This aha moment may be the thing that removes your shackles.