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Millions of Dollars at Stake in Internet Video

by TheBigBee
53 replies
One day I was poking around on Google. I was trying to figure out whether or not I should spend the time to fully immerse myself into SEO. So I looked at this one industry and started Googling.

Let's pretend I searched for "fried bananas"

Then I came across a result that looked like this:

"Fried Bananas | 555-555-5555"

It was a video.

I thought... "Wow that's smart. All those folks on the top side and bottom are paying for those clicks and PRAYING to convert. This dude is using the best medium for selling anything online to generate leads free!!"

I ultimately found the guy and we even met. Turns out he was getting about 20 leads a day on average. Those same 20 leads would have cost him about $1,000 per day when you account for conversion rate...

The secret is out; internet video helps people make buying decisions faster. It is also glaringly obvious that Google prefers a blended search result as they are continuing to rank videos in SERPs.

THIS IS A GOLD MINE. BUT...



Most videos produced for the purposes of commercial activity are absolutely terrible. We've seen the horrible product launches, poorly executed slide style videos, these obnoxious doodle videos, etc. Then you have the ones that have some guy or gal offering a sales pitch on video...

Video is the most consumed type of media and this is the best we can do?? Millions of dollars are at stake if we play our cards rigth and the crap we purchase through product launches and such is our best shot?

The opportunity is huge. Every Warrior would benefit from going on Craigslist or meetups and finding some talented folks in the video department to partner with.

Then you find an animated video producer or go online and partner with any of the many you will find, then you go out and sell several metric fecal tons of a service I am going to call "video for lead generation."

First you make a truly outstanding video for your own self. If you can't make a great video for yourself, or hire someone to make it for you, don't approach anyone offering video.

What you do is then rank that video by targeting a keyword of what your ideal prospect may be looking for. Example:

"leads for fried banana salesman"

Now here is a guy who went on Google to find a solution his problem. He is looking to buy some leads from somebody.

Use your video to sell him.

Include in your script the following:

"You have probably been pitched a lot of crap that never works. We know this strategy works because it is working on you right now."

You see you are telling them to use internet video to generate leads after you turned them into a lead by using internet video.

Please take it from me. As long as everything you produce is awesome, you will NEVER have to worry about getting clients again. If you make sure you develop the habit of pricing your services high enough - you can literally get to 7 figures faster than you could by doing anything else.

Always include the company name of the folks who produced the video (you) in YouTube descrips.

EDIT: Even if you'd prefer to sell other services, use video to sell those services. Again, if your video is great you will always be asked who did it. ALWAYS take credit for it. It will just enhance your ability to execute in the clients' mind. They get to see something you have done right off the bat - powerful.
#dollars #internet #millions #stake #video
  • Profile picture of the author Aaron Doud
    Personally I'm a fan of awesome. But not of professional.

    The reason people are attracted to youtube videos and such is that they are real. That IMO is the reason so many of the slideshow and similar videos suck. The look like they are professional but boring.

    So my personal tip on video is to make them amateurish.
    Little shaky camera? Great, keep it real.
    No professional background? Great, let them see the business behind the owner talking.

    Youtube is dominated by amateur video.

    So don't make a professional ad piece for your clients. Make nice amateur videos. As long as the content is good (will depend on the business) people will watch it. It will feel real to them because it has that amateur (read REAL) look to it.

    People like people like themselves (basic psychology). And they know they could make a video like that. So that thought process of "I could make something like that". Helps them related to the business and the owner (put the owner on video because people like people in videos). And when they can related to the business they want to do business with the business.

    Sounds a lot like selling doesn't it? That's because it is the same principal. If they like you and trust you they will buy from you. When the video is amateurish they like you because they could do it. Also they trust you since there are no "camera" tricks.

    I've never understood why we got away from the great TV ads of the 70's & 80's where an owner or manager would do something crazy and silly. They worked. Yet the ad execs I am sure didn't think they were polished enough. I say stop polishing. Youtube's popularity literally tells you that people don't want polish.

    So create some great "shiny turds" as I would jokingly call them. After all aren't the most viral of videos, things like Flea Market Montgomery and Friday, basically "shiny turds"?
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    • Profile picture of the author abbot
      Banned
      People are growing to love videos plain and simple.

      Youtube has drifted into facebook and now all you see on your wall is what?...youtube videos.

      Song covers
      Funny Vines
      Funny video pages
      How to videos attached to pinterest

      I personally hate facebook...it seems like all of my friends have horrible depressing lives and they love voicing it on facebook. I feel this is true with many people.

      BUT when I see a video, I instantly watch it. Hell the video could be about a guy collecting dog shit and I would still watch it.

      Our brains are being trained to LOVE videos. We're lazy...and a video just makes it so easy to inhale information. Much easier than reading.
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      • Profile picture of the author Aaron Doud
        Originally Posted by abbot View Post

        Our brains are being trained to LOVE videos. We're lazy...and a video just makes it so easy to inhale information. Much easier than reading.
        Has to do with the motion. Yet another reason why slide show videos fail. We also are drawn to look at faces and people in general. It's biology.

        You can fight it to make your videos look pretty. Or you can use biology.

        Pretty wins Awards. Biology wins sales.
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      • Profile picture of the author Writerdave
        Originally Posted by abbot View Post

        People are growing to love videos plain and simple.


        BUT when I see a video, I instantly watch it. Hell the video could be about a guy collecting dog shit and I would still watch it.
        You cracked me up. Can't stop laughing about this!
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  • Profile picture of the author NewParadigm
    network at local arts colleges/schools/institutes, they have tons of creative video students looking for projects as interns (free) for classwork or work for cheap.

    also, many cities/communities have a fair amount of great audio/video equipment and studios for community TV, that citizens to use for free. My city will even have a guy help train you to use the Equipment. (you could prob strike a deal with him to work on your stuff for cheap during his downtime throughout the day.
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  • Profile picture of the author RentItNow
    I'm a professional business photographer and my colleagues always say do not do video for businesses unless you really know what you are doing...hire someone to do it for you. To that I say hogwash, I can produce videos many times the quality of most youtube videos with a simple Canon DSLR (at least a T3i), a cheap 50mm lens, good mic (important) and iphone to record it. Will be moving more towards this model that you speak of BB and using it to collect highend leads ($100/lead). The thing about video is while others are thinking about doing it and how to do it well, there are 50 people already doing it making money no matter the quality.
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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  • Profile picture of the author RentItNow
    Btw, the difference between a good video and bad is usually in the steadiness of the camera and the sound. Cannot use the built in mic on the cam, need a good Lav mic at the least and a tripod.
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    • Profile picture of the author TheBigBee
      Originally Posted by RentItNow View Post

      Btw, the difference between a good video and bad is usually in the steadiness of the camera and the sound. Cannot use the built in mic on the cam, need a good Lav mic at the least and a tripod.
      These are ELEMENTS of a great video - the story is really where the action is. You are using camera to tell a story. You can tell the story through motion pictures, narration, first person, or second person.


      Originally Posted by Aaron Doud View Post

      Personally I'm a fan of awesome. But not of professional.

      The reason people are attracted to youtube videos and such is that they are real. That IMO is the reason so many of the slideshow and similar videos suck. The look like they are professional but boring.

      This is broadly contextual. Your opinions directly apply to guys like Claude Whitacre. Why would he need to hire a professional video crew, director, and lighting. His strategy works.

      I am creating videos in a competiive space. Soon EVERYONE and their mother will be creating videos to target keywords so they can generate leads.

      Just watch. Give it two years and your Google searches will be flooded with videos.

      Videos help people make buying decisions faster and to an extent - he who "looks" the best wins.

      Here's the even bigger picture. If you want to profit in video you can be really creative in your business model. For instance, I took a random group of words and did some research in the keyword tool.

      I found that 22,000 people search for "cheesecake" each month... Hmm.. what can I do with that?

      I can find an upstart company who has online ordering and make an amazing video for them. I'll cut them a deal to cut me in on the profits.

      I'll convert 1% of those searches into customers as long as my video ranks (thats a REALLY conservative number).

      So I am going to sell 220 cheesecakes a month for a cut of the profits. Let's say $5 a cake.

      That's $132,000 I made from having produced a video about this one companys' cheesecake that prompted people to buy.

      Let's take this up another level.

      Each new video piece I personally create generates on average another 5 total organic inbound leads for contracts ranging from a simple $2,500 animated video to a $50k video + ranking package.

      So, that amazing video about cheesecake will get me inbound leads to help folks sell their stuff.

      Here's the bottom line.

      You can scale greatness. You can't scale mediocrity.

      There are guys out there literally trying to sell video. I am sure they are hammering away at all the right reasons.

      That's where they are failing - they are trying to sell videos.

      I will NEVER have that problem because I make sure to never ever ship junk.
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      • Profile picture of the author midasman09
        Banned
        Re: your comment about "Quality" of Promotion Videos.

        Waay baack in 1988 I discovered "Video Tape Marketing"! I had 2 businesses going that I started from scratch. One of these businesses had to do with sending "Restaurant Daily Special Faxes to local business offices....so office workers could see what the Daily Special was at 6 local restaurants.

        I'd phone local business offices and ask the Office Mgr if I could FAX them a "Daily Special Fax" that listed the Daily Specials of 6 local restaurants so the people in the office would have a choice of where to go for Lunch (or order in)

        Well....I got 25 local biz offices to agree to receive my faxes.

        I then went to 6 local restaurants and asked f they'd like me to FAX their Daily Specials to 25 local offices. (and when the "dust" cleared.... had 7 areas paying me $2,000 a week!)

        Biz #2 had to do with placing Photo Business Cards of Video Rental Cases.

        I won't go into the details as to how I discovered how to start these biz because this thread is about "Videos".

        So....I had these 2 biz going and one day I wanted to find out if there was any other biz doing these similar biznesses so....I phoned Entrepreneur Mag and asked to speak to an editor.

        An editor came on and I explained what I was doing. She asked me to hold on a minute and she' bring on another editor. A few min later 2 other "editors" come on and the first editor asked me to repeat what I was doing.

        I did and....the first editor said they had NOT heard of what I was doing ANYWHERE in the world....and would I send them some photos and a "Press Release" on these programs. Which I did.

        I heard nothing for 2 mos (not knowing that it takes 2 mos for an article or Ad to appear in any magazine) THEN....one day I come into my "Man-Cave" home office and notice my answering machine blinking "40", "40", "40"....the Max my ans machine would handle.

        I click on the 1st call, "Hi Don....my name is Matt from Toledo, Ohio. Would you rush me info on your program? My address is.......!

        All 40 calls are like this and....as soon as I delete the calls, they start filling up again.

        I then go down to the local drugstore and pick up a copy of the Mag...flip thru the pages and....low and behold....there I AM....a photo of me and an article about what i'm doing.

        So....I thought, Holy Camoly....here's a whole bunch of people interested in starting a business like mine in their area.

        Well....because I was a "student" of Gary Halbert (may God rest his soul) I remembered he taught me his thoughts on creating Videos as a way to get prospects into your "Sales Funnel"

        And....because this was in the days of "TAPE"....every video was taped and he told me where to go to get 100 Video Tapes made for $2 each, so I decided to make some "Video" tapes.

        On one phone call with Gary he said I did NOT have to use fancy cameras or lights. Get a used "Panasonic" video cam (which I found in my local classifieds for $100)....go to local hardware store and get 2 "Clamp-On" flood lights.

        Place Camera on a tripod....place 2 chairs on either side. Clamp floods on each chair and....tape it!

        Which I did to promote my first 2 Biz-Op programs. Then...a short time later a guy named Bill Myers (who also has a GREAT member site www.bmyers.com) comes out with his videos he calls "Guerilla" Videos. So, I decided to call my vids "Jungle" videos cause they were total amateur!

        However....they sold over 500 of my biz-ops at $495 each. In fact, I had a whole bunch of people who received my "Jungle" videos, call me and say they LOVED my "Home-Made" videos. They were "REAL"! and.... "BELIEVABLE!"

        These were just me...sitting behind a table with 2 floodlights...speaking to my audience.

        So.....the basic of what I learned is; It AIN'T the "Quality" of the Videos, it's the Quality of the CONTENT!!

        Granted....you can't sell videos that look like this;
        Re: your comment about "Quality" of Promotion Videos.

        Waay baack in 1988 I discovered "Video Tape Marketing"! I had 2 businesses going that I started from scratch. One of these businesses had to do with sending "Restaurant Daily Special Faxes to local business offices....so office workers could see what the Daily Special was at 6 local restaurants.

        I'd phone local business offices and ask the Office Mgr if I could FAX them a "Daily Special Fax" that listed the Daily Specials of 6 local restaurants so the people in the office would have a choice of where to go for Lunch (or order in)

        Well....I got 25 local biz offices to agree to receive my faxes.

        I then went to 6 local restaurants and asked f they'd like me to FAX their Daily Specials to 25 local offices. (and when the "dust" cleared.... had 7 areas paying me $2,000 a week!)

        Biz #2 had to do with placing Photo Business Cards of Video Rental Cases.

        I won't go into the details as to how I discovered how to start these biz because this thread is about "Videos".

        So....I had these 2 biz going and one day I wanted to find out if there was any other biz doing these similar biznesses so....I phoned Entrepreneur Mag and asked to speak to an editor.

        An editor came on and I explained what I was doing. She asked me to hold on a minute and she' bring on another editor. A few min later 2 other "editors" come on and the first editor asked me to repeat what I was doing.

        I did and....the first editor said they had NOT heard of what I was doing ANYWHERE in the world....and would I send them some photos and a "Press Release" on these programs. Which I did.

        I heard nothing for 2 mos (not knowing that it takes 2 mos for an article or Ad to appear in any magazine) THEN....one day I come into my "Man-Cave" home office and notice my answering machine blinking "40", "40", "40"....the Max my ans machine would handle.

        I click on the 1st call, "Hi Don....my name is Matt from Toledo, Ohio. Would you rush me info on your program? My address is.......!

        All 40 calls are like this and....as soon as I delete the calls, they start filling up again.

        I then go down to the local drugstore and pick up a copy of the Mag...flip thru the pages and....low and behold....there I AM....a photo of me and an article about what i'm doing.

        So....I thought, Holy Camoly....here's a whole bunch of people interested in starting a business like mine in their area.

        Well....because I was a "student" of Gary Halbert (may God rest his soul) I remembered he taught me his thoughts on creating Videos as a way to get prospects into your "Sales Funnel"

        And....because this was in the days of "TAPE"....every video was taped and he told me where to go to get 100 Video Tapes made for $2 each, so I decided to make some "Video" tapes.

        On one phone call with Gary he said I did NOT have to use fancy cameras or lights. Get a used "Panasonic" video cam (which I found in my local classifieds for $100)....go to local hardware store and get 2 "Clamp-On" flood lights.

        Place Camera on a tripod....place 2 chairs on either side. Clamp floods on each chair and....tape it!

        Which I did to promote my first 2 Biz-Op programs. Then...a short time later a guy named Bill Myers (who also has a GREAT member site www.bmyers.com) comes out with his videos he calls "Guerilla" Videos. So, I decided to call my vids "Jungle" videos cause they were total amateur!

        However....they sold over 500 of my biz-ops at $495 each. In fact, I had a whole bunch of people who received my "Jungle" videos, call me and say they LOVED my "Home-Made" videos. They were "REAL"! and.... "BELIEVABLE!"

        These were just me...sitting behind a table with 2 floodlights...speaking to my audience.

        So.....the basic of what I learned is; It AIN'T the "Quality" of the Videos, it's the Quality of the CONTENT!!

        Granted....you can't sell videos that look like this;
        (BUT....I did!...for a nice chunk of change!)

        However.....fast forward to today (Aug 9, 2013) and....Niche videos of small businesses do NOT need "professional" voice-overs or fancy-schmancy graphics. Consumers love "real" stuff!

        Don Alm....
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        • Profile picture of the author TheBigBee
          Originally Posted by midasman09 View Post

          Re: your comment about "Quality" of Promotion Videos.

          Don Alm....
          A simple definition of a quality video can be found in the analytics section of any YouTube account. There you can get the answer to the ONLY question that matters. "Are people actually watching the whole video? Is my ENTIRE message getting across?"

          The better you are at getting more people to watch all or most of your videos speaks directly to the quality of it.

          I can do a video of some tricks with my cat, you think I need a camera crew to make it awesome? No, just make sure the cat is feeling in the mood and the lights are on.

          I love adding an artists sensibilities to internet marketing videos... But make no mistake about it - my success is rooted in math.

          "Are people watching my whole video?"

          "Is my entire message getting across?"

          "Are more people watching my stuff or my competitors?"

          Positive answers to these means you have some pretty quality stuff.
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        • Profile picture of the author TheBigBee
          Originally Posted by midasman09 View Post

          Re: your comment about "Quality" of Promotion Videos.


          Don Alm....
          Another note on "quality..." Something has to be said for one having a poor strategy.

          Let's do some math.

          Run around selling videos for $200 a month to a dozen or so restaurants for $30k per year - ish... Or...

          Rank a video designed to connect and convert for a term that will allow you to sell 100 leads a month at $100 each? You do that a dozen times, you're a millionaire.

          Create great videos. Quality ones. You know the kind that people watch as evidenced by your channel analytics?

          Want an example of something super quality and brilliant?

          The Taco Bell "Yo quiero taco bell" commercials. Anyone with a basic camera, a microphone, a decent editor (local student), and a Chihuahua could have done it!... Quality stuff...
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  • Profile picture of the author Aaron Doud
    But does "he who looks best wins"?

    The copy writing professionals here would say that isn't true. They have on multiple occasions. How many "pretty" postcards have we redone on this forum? Pretty wins awards not sales.

    My point, and I am not sure I was clear enough on it, is this. People don't watch Youtube videos to see things like professional commercials. What gets the views are how to and other "amateur" style videos.

    That is not to say that you can't make it look good. But if you make it too professional and too sterile IMO (based on my knowledge base) it will turn them off.

    Claude is a great example of this. His videos are simple. They start the owner of the business whenever possible. They are real. He uses a simple flip camera if I remember right.

    Even big brands are stating to create more amateurish looking videos for youtube and social media. In many ways it is a return to the roots of what video marketing (on TV) used to be. We all remember the ads of the owner of an auto dealer, furniture store, or etc that would do something silly, stupid, and low budget in their TV spots. That worked then and I never understood why we let people with marketing degrees who wanted to make pretty ads take over.

    Hell the most famous coke TV spot of all time, the "buy the world a coke" is basically what I would call professionally done with an amateur feel. Really surprised that coke hasn't brought that song back and asked for videos of people singing it. They could put them together to make new amateur versions of the original. (hey coke guys you owe me for consulting if you use that)

    As for your personal videos I am really curious on the following.

    What percentage of inbound leads from these videos are you converting to sales?
    And on average how much is the average clients billable?

    Since you are getting 5 leads per video and your prices vary so much I couldn't do the math in my head without these.

    On the cheesecake thing it sounds like you are planning to do that. Can you report back how that goes? If your projections are on target you are looking to make a lot of money. I'm curious how close your projections end up being to reality.

    I don't know the market and have no idea what percentage of people googling "cheesecake" are buyers. And I have no idea how many buyers would click on the video. And so on and so on. Be interesting to see a break down of the numbers.

    Like this for example:
    22,000 Searches
    4,400 Views of Video
    2,200 Click Link to Cheesecake Site
    220 Sold

    I'm also curious what your projections are for each of those as I just made up the middle numbers. What percentage of searches do you think will watch the video? How many will click the link? (Anyone have person stats on how many video viewers click links in their videos?) And how many of those who click the link will buy? You figure 1% of total searches will lead to buyers but what are the numbers you are projecting for the other steps?

    Be great to be able to compare the real world to your projections after this case study is done.
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    • Profile picture of the author TheBigBee
      Aaron,

      Sorry.

      I was using an overly simplistic example to illustrate a larger point. The "cheesecake" stuff was a stretch. Let me paint a direct and clear picture for you.

      You're right about YouTube. We go there to be entertained - mostly. Not to be sold too. I want to turn Google into YouTube

      Now that we agree on this, lets look at a case study. Because... Case studies are awesome.

      This should be especially delicious for all you guys who are actively selling SEO.
      1. In your internet browser go to Google.com and type in "affordable SEO"
      2. Take note of the video that appears in one of the primary spots.
      3. Take note of the date it was uploaded. Count the numbe of days from then until now. NOTE. I FIRST OBSERVED IT THERE ON 8/2
      4. Go to the Google keyword tool and see how many EXACT MATCH searches are made for "affordable SEO"
      5. Notice the competition? There 1,600 EXACT MATCH searches made for "affordable SEO" - please take note how many companies are competing?
      6. Go to Google and do research on stuff like "does video convert sales?" "internet video conversion rate" etc etc. Here's a link that should help: 101 Online Video Statistics for 2012
      7. Then search for "average customer acquisition costs for SEO company."
      8. After you have done all these things, go back to Google.com and type in "affordable SEO." With this new found knowledge of the competitive landscape - tell me exactly who is winning?


      Here's my ultimate point. This case study is awesome because it's a blueprint of how to get there.

      You've got a TON of Warriors sweating bullets trying to close SEO sales. Then out the blue here's a company that uses video to not only generate it's leads for free, but to increase the cost per click (raise competitors') customer acquisition costs!

      I looked at the video and have decided to compete. I WANT THAT LEVERAGE. That much leverage can be disruptive. You think I am just going to let that crap video stand there by itself?

      It's going to cost me a net total of $1,000 to take that spot. A lot of folks are scared to share ideas, but the strength of my product is such that I welcome competition.


      Can I create a website and outrank that term in 6 weeks?

      No...

      If guys were smart, then can too turn Google into Youtube.

      I hate to self promote - please PM me for my portfolio. My talent for this is God given.
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  • Profile picture of the author NewParadigm
    speaking of video selling. Are there tools for video IMers that have video viewing analysis? Similar to web page heat maps? Showing data where people quit watching your video? Could be a great tool to identify problem spots in video/copy for split testing and better conversions.
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  • Profile picture of the author Dannn36
    TBB everything you post is gold and 100% true.

    Put a little elbow grease in with video marketing and video SEO .... the results are unbelievable (not only rankings but how much you can charge for how little work is involved).

    You're dead on though ... the easy sale is when you sell the results. Fortunately it seems like a lot of our competitors are trying to sell the video or medium isntead.

    Keep ranking man! I can attest to what you're doing with the "cheesecake" product idea ... worked even better than you would think/
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    • Profile picture of the author midasman09
      Banned
      Again, Re: Quality of videos;

      Most of those who are earning a GOOD living using videos to get Leads for their clients (Videos for Entertainment is a different ballgame) always place a Contact Phone # in the Title and they've found that over half the viewers do NOT look at the video!!!

      They just want to contact a biz that can provide the Service they're looking for. If the Phone# is near the Thumbnail....they phone the #!

      This applies to most "service" biz however, a Jewelry Store would probably want "quality" vids to show off their stuff.

      Don Alm
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      • Profile picture of the author 9999
        Video is already taken off and as we all know, most ppl would rather watch video than read text.
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    • Profile picture of the author TheBigBee
      Originally Posted by Dannn36 View Post

      TBB everything you post is gold and 100% true.

      Put a little elbow grease in with video marketing and video SEO .... the results are unbelievable (not only rankings but how much you can charge for how little work is involved).
      Dan,

      I am glad you are doing well! I'm soooo hungry and there are sooo many high commercial intent keywords ready to be taken.

      Come sit down and eat with me!!
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      • Profile picture of the author Marty S
        I agree that this debate is leaning too much towards what is a "quality" and in midasman's (http://www.warriorforum.com/offline-...see-video.html) video, obviously everyone (including himself) accepts the video is of low quality. It is after all - subjective.

        Now yes, that is a relevant factor for how a video can be effective, but there are some videos that are done so poorly that it is the lack of "quality" which has brought them traffic - even notoriety. But those videos have something that the midasman's example clearly does not - authenticity.

        "Authenticity is the benchmark against which all brands are now judged." John Grant, The New Marketing Manifesto.

        A recent video I created for a client had several challenges, none more significant than a reluctant rep for the business, who was camera shy, and, well shy to begin with. But he is a very talented piece of the business that needed to be promoted more. I eventually got him to loosen up enough to talk away from the camera in a relaxed situation (while he was working), and interspersed the video with b-roll shots.

        Again, not the BEST production values, but I was going for authentic. Is the business real, what are the people like, what is their story, how can we express their talent without getting into "who's best" war of words with the competition etc...


        I have made 500 Youtube videos across different channels and invariably, the ones that evoke the most real personality do the best. Above all else - it's about being authentic.
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        • Profile picture of the author Aaron Doud
          Originally Posted by Marty S View Post

          Again, not the BEST production values, but I was going for authentic.

          Above all else - it's about being authentic.
          I think those statements were what I was trying to convey. Thanks for this post and making the point better than I did.
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        • Profile picture of the author RentItNow
          Originally Posted by Marty S View Post

          Again, not the BEST production values, but I was going for authentic. Is the business real, what are the people like, what is their story, how can we express their talent without getting into "who's best" war of words with the competition etc...Wedding Cake Shop in Toronto - YouTube
          I have made 500 Youtube videos across different channels and invariably, the ones that evoke the most real personality do the best. Above all else - it's about being authentic.
          That is EXACTLY what you want. 2:33 is where the person will see the owner's sparkle with emotion (or as much as the guy can give ya) about their business. Get that moment on video (however your can) and you have created gold for the owner, which is WHY they hire you to do video.
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          I have no agenda but to help those in the same situation. This I feel will pay the bills.
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  • Profile picture of the author safe as houses
    Marty what software do you use to make the video, and have you had that template made for you where the red border is with the clients logo.
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  • Profile picture of the author bob ross

    you guys just wish you had the brains to come up with this magnificence
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    • Profile picture of the author Aaron Doud
      Originally Posted by bob ross View Post

      Checking with a HUG. - YouTube

      you guys just wish you had the brains to come up with this magnificence
      LMAO. The male actor was very bad (on purpose?) and was clearly reading his script from the iPad. But overall that was entertaining.

      If I didn't love my bank and saw that I would consider switching. I'm a fan of Drive-by Hugs
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    • Profile picture of the author TheBigBee
      Originally Posted by bob ross View Post

      Checking with a HUG. - YouTube

      you guys just wish you had the brains to come up with this magnificence
      This is a dope share!!

      It encapsulates the spirit of the discussion.

      When you break this down into story boards (wide shots, medium, close up) you will see that editing was done flawlessly.

      I am certain that when they were hiring actors - they wanted bad ones.

      They were taking a swing at "micro viral" and nailed it.

      Again the magic is in the basic script and EDITING.

      Crushed it!

      Thanks for the share!
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      • Profile picture of the author Marty S
        Originally Posted by TheBigBee View Post

        The quality of your work is directly correlated with not only how many people watch your whole video - but can it go viral?
        Wow. So not true. And viral actually has little to do with video marketing, especially when doing work for clients.

        Originally Posted by TheBigBee View Post

        They were taking a swing at "micro viral" and nailed it.
        Micro and Viral seems to be an oxymoronic expression to me, so not sure what you mean by that, and doubt it as relevant to this thread.

        But further, how has this digressed into a viral video conversation? Most viral videos are NOT scripted, NOT professional, and have very little to do with quality. (One shaky camera is all that's needed). They are also oftentimes NOT monetized in anyway - at least in the beginning.

        You say everyone in this thread misses the point? Well since you say you are actually "livin it", I am not sure what you are living, but I think "fantasy" plays a big roll in whatever zone you are in.
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        • Profile picture of the author TheBigBee
          Originally Posted by Marty S View Post

          Wow. So not true. And viral actually has little to do with video marketing, especially when doing work for clients.



          Micro and Viral seems to be an oxymoronic expression to me, so not sure what you mean by that, and doubt it as relevant to this thread.

          But further, how has this digressed into a viral video conversation? Most viral videos are NOT scripted, NOT professional, and have very little to do with quality. (One shaky camera is all that's needed). They are also oftentimes NOT monetized in anyway - at least in the beginning.

          You say everyone in this thread misses the point? Well since you say you are actually "livin it", I am not sure what you are living, but I think "fantasy" plays a big roll in whatever zone you are in.

          Thanks Marty,

          Please go and search for the post I titled named "Picasso Baby." You see those videos?

          Lets make a PUBLIC wager. Whatever you can afford that "Disco Danny" will go viral. No fear here Marty.

          I wrote, produced and marketed it as such.

          Lets not even talk about "Ruth Lesser"

          See Marty, that's living it.... More bread than you will earn from any one client in your life. Lol

          You hustling $200 videos and I am focused on using my talents as an artist and instincts as a marketer to turn SERPs into YouTube.

          You see the work on my site?

          If you need my contact info directly - PM me. Lets chat. I'll give you my cell.

          Marty - I am the truth. I know you hate that.

          Numbers don't lie. Lets compare scoreboards.

          EDIT: Let's compare scoreboards very publicly. Marty, how much did you BIGGEST contract net you?

          Lets hire a TRUSTED Warriror - you pick to be the middle person.

          Numbers don't lie, let's put up PROOF.

          Publicly Marty.

          $1,000 should be light enough for you - you got it?

          Let me coach you.
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          • Profile picture of the author Marty S
            Originally Posted by TheBigBee View Post

            If you need my contact info directly - PM me. Lets chat. I'll give you my cell.
            Thanks. But no. I tend to disregard people spending a lot of time coming to forums tooting their own horns. I suppose it's a bias of mine. Maybe I am missing something, here, with you. If so - my loss then, and I accept. But I prefer to follow my instincts. They've done me well.

            All the best.

            P.S. - Don't forget to log in with your forum aliases and thank your own posts.
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            • Profile picture of the author TheBigBee
              Originally Posted by Marty S View Post

              Thanks. But no. I tend to disregard people spending a lot of time coming to forums tooting their own horns. I suppose it's a bias of mine. Maybe I am missing something, here, with you. If so - my loss then, and I accept. But I prefer to follow my instincts. They've done me well.

              All the best.

              P.S. - Don't forget to log in with your forum aliases and thank your own posts.
              Marty,

              Please see the start of the thread.

              Did I not go far enough to make this about how YOU can be like me? Did I mention me in the thread?

              No. Marty I said; "there's money here if you think differently."

              Don't MODS do IP bans for spam posts? I need y'all that much I need multiple accounts?

              You know what's the best feeling Marty? Helping people.

              Wanna compare PMs PUBLICLY Marty?

              How many people have written you to thank you because a post you shared, of some data you gave made them money.

              That's why I post.

              I'll never do a WSO.

              When provoked I will attack with the full force of the revenue I've booked through the practicing of what I am preaching.
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            • Profile picture of the author TheBigBee
              Originally Posted by Marty S View Post

              Thanks. But no. I tend to disregard people spending a lot of time coming to forums tooting their own horns. I suppose it's a bias of mine. Maybe I am missing something, here, with you. If so - my loss then, and I accept. But I prefer to follow my instincts. They've done me well.

              All the best.

              P.S. - Don't forget to log in with your forum aliases and thank your own posts.
              Marty,

              Please also understand that more people are apprised of the oppty that Video + Video SEO offers because of this thread - than before.

              Guys are going to start to compete in SERPs... That excites me.

              Is that not enough? That more people have become more empowered?

              You've rubbed me in such the wrong way that I want you to PM me so I can send you 2 video leads I have zero interest in working for.

              HOLD ME TO MY WORD MARTY.
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            • Profile picture of the author Eddie Spangler
              You gotta love the Big Bee

              He indeed lives in his own micro viral world.

              You never know what he is going to be touting from one week to the next. Looks like he got someone to invest some good money in a few videos and now he is Martin Fking Scorcese this week.

              When he is down he is humble and trying to learn, put a few bucks in his pocket and he becomes abrasive and brash, belittles the income of others and wants to make big bets with other forum members.

              (I say Disco Danny turns into the Disco Inferno and burns in hell, never to be seen again but that is just a guess)

              Its fun to keep and eye on you Big Bee or rather Big Picasso Bee Baby!
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              • Profile picture of the author TheBigBee
                Originally Posted by Eddie Spangler View Post

                You gotta love the Big Bee

                He indeed lives in his own micro viral world.

                You never know what he is going to be touting from one week to the next. Looks like he got someone to invest some good money in a few videos and now he is Martin Fking Scorcese this week.

                When he is down he is humble and trying to learn, put a few bucks in his pocket and he becomes abrasive and brash, belittles the income of others and wants to make big bets with other forum members.

                (I say Disco Danny turns into the Disco Inferno and burns in hell, never to be seen again but that is just a guess)

                Its fun to keep and eye on you Big Bee or rather Big Picasso Bee Baby!


                Eddie,

                You are way smart enough to know that we artists are sensitive by nature. We need two doses of either extreme. We need to be hated as much as we are loved. Study art history.

                I'm insecure, brash when provoked, but ultimately as a human being - I am really proud of one thing. I've helped Warriors make money.

                Aside frim that my post was inspired by the "hustle approach" to video marketing in Don Alms posts. Eddie, I've been making videos for a profit for a while but while I do HUMBLY ask for help - I so too liberally give.

                I'm also pretty consistent in who I am.

                Search my very first ever posts.

                See me getting flamed?

                Why?

                I was selling "STOP HUSTLING AND BE GREAT!"

                Here I was a noob - lambasting folks "stop hustling - ship greatness."

                That's what motivates me Eddie. This is aint it... How do I get to the Super Bowl?

                I gotta keep writing....

                I know you understand these things... Especially after you thoroughly examine my history and consistency.

                I am a piss dirt poor sorry version of a Steve Jobs wanna be.

                I never ever wanna ship junk

                This heuristic had served me well financially.

                Lets build!!
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          • Profile picture of the author Aaron Doud
            Originally Posted by TheBigBee View Post

            Thanks Marty,

            Please go and search for the post I titled named "Picasso Baby." You see those videos?

            Lets make a PUBLIC wager. Whatever you can afford that "Disco Danny" will go viral. No fear here Marty.

            I wrote, produced and marketed it as such.

            Lets not even talk about "Ruth Lesser"
            Ok I have now watched these video. But before I comment on them I want to make a few points about where my comments are coming from.

            I have been around the begining of many viral videos. I was among the first to watch Friday. Among the first to be Rick Roll'd. Among the first to see Flea Market Montgomery.

            How? I happen to post in a place where, at least in the past, they were on the cutting edge. Not /b at 4chan in case you wonder as I never liked the way 4chan looked. But a place with much the same mentality.

            Boards like 4chan (to use the named example) are where the vast majority of the viral videos, creepypastas, memes and etc start. They randomly find something funny and it spreads out from there to the major social bookmark and social media sites via their networks. Then a few months later I see it on the local news and people act like it is new and hot. Or I find it funny when my girlfriend's daughter wants me to watch a clip on Tosh to tell her I saw it a year and a half ago.

            I bring this up to show I have experience seeing viral videos at the start of the spread. When the counter is still at 301 (I hope everyone here knows what that means). I may not know which videos will go viral but I do have an understanding of the psychology of those who cause the original social push.

            So I don't say this to be mean. I don't say this without backing it up with experience.

            But neither of those would go viral in my opinion. They simply are not funny. Also from a selling point they are not authentic. They are 100% what I was talking about. They are professional but in a boring way. They don't stand out. They have so-so scripts and so-so actors.

            Ruth is kinda hot and if I was single I would ask you for her number. That is the only thing that stood out for me. I say that jokingly to make my point. I honestly had to "force" myself to watch them. I wasn't entertained. They were sterile and low budget professional. They had no soul.

            Yet they were not bad. At least if they were bad they could have a shot of going viral. That is what happened with Friday. It was so professional and yet so bad we all thought someone was trolling us.

            These videos do neither. They look like something a local writer and local TV production company would make. There is normally a reason those people are still working in a small metro area vs. a major market, wouldn't we all agree? And you can see the difference. It's the reason I don't like professional videos and would rather small businesses stick to authentic amateur style videos.

            I didn't laugh at the videos but I didn't cringe enough either. It was in that mediocre medium where the vast majority of professional youtube videos end up. There was nothing, save my attraction to the actress playing Ruth, to make me want to watch them. And she is not hot enough or undressed enough to be a real reason to watch.
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            • Profile picture of the author TheBigBee
              Originally Posted by Aaron Doud View Post

              Ok I have now watched these video. But before I comment on them I want to make a few points about where my comments are coming from.

              I have been around the begining of many viral videos. I was among the first to watch Friday. Among the first to be Rick Roll'd. Among the first to see Flea Market Montgomery.

              How? I happen to post in a place where, at least in the past, they were on the cutting edge. Not /b at 4chan in case you wonder as I never liked the way 4chan looked. But a place with much the same mentality.

              Boards like 4chan (to use the named example) are where the vast majority of the viral videos, creepypastas, memes and etc start. They randomly find something funny and it spreads out from there to the major social bookmark and social media sites via their networks. Then a few months later I see it on the local news and people act like it is new and hot. Or I find it funny when my girlfriend's daughter wants me to watch a clip on Tosh to tell her I saw it a year and a half ago.

              I bring this up to show I have experience seeing viral videos at the start of the spread. When the counter is still at 301 (I hope everyone here knows what that means). I may not know which videos will go viral but I do have an understanding of the psychology of those who cause the original social push.

              So I don't say this to be mean. I don't say this without backing it up with experience.

              But neither of those would go viral in my opinion. They simply are not funny. Also from a selling point they are not authentic. They are 100% what I was talking about. They are professional but in a boring way. They don't stand out. They have so-so scripts and so-so actors.

              Ruth is kinda hot and if I was single I would ask you for her number. That is the only thing that stood out for me. I say that jokingly to make my point. I honestly had to "force" myself to watch them. I wasn't entertained. They were sterile and low budget professional. They had no soul.

              Yet they were not bad. At least if they were bad they could have a shot of going viral. That is what happened with Friday. It was so professional and yet so bad we all thought someone was trolling us.

              These videos do neither. They look like something a local writer and local TV production company would make. There is normally a reason those people are still working in a small metro area vs. a major market, wouldn't we all agree? And you can see the difference. It's the reason I don't like professional videos and would rather small businesses stick to authentic amateur style videos.

              I didn't laugh at the videos but I didn't cringe enough either. It was in that mediocre medium where the vast majority of professional youtube videos end up. There was nothing, save my attraction to the actress playing Ruth, to make me want to watch them. And she is not hot enough or undressed enough to be a real reason to watch.

              Thanks for your point of views.

              We really wanted to just call up clients and pay them for their stories on camera - that was too costly... Then we figured lets find a location we can "stage" into multiple locations. Finding a retail location that we could have produced 6 videos in what APPEARED to be 6 different backgrounds was also unaffordable - and mostly time consuming.

              We even considered writing scripts like:

              "When banks decline you, call us..." etc etc. and paying $75 a pop through these online testimonial services. But, that stuff doesn't stand out. A great thumbnail image for a video of a nice "retail looking" background is far more appealing in SERPs than those slides, but it wasn't in the budget.

              So as the deadline loomed... I forced myself into a box because I / we completely underestimated costs - I just sorta freaked out and wrote this stuff.

              Forget about me.. Can we focus on my original start to the post.

              Can we examine all the elements to being able to successfully rank video so as to generate leads?

              I've gotten PM's from folks who have been turned off by not only the feedback I have received, but also have been turned off by my "line of attack."

              Let's hit the reset button so we can turn this thread into one that empowers folks to cake it internet video.

              Suffice it to say... I'll just keep writing. This was my first crack at it and it wasn't horrible. I can only get better.

              EDIT: Again, this post was inspired by this "video hustle" mentality as promoted by Don Alm. Why even bother going door to door selling videos when you can find juicy keywords, and do whatever kind of video you'd like to target that keyword and just sell leads instantaneously?

              Why not create a video titled "Auto Insurance Chicago" based on that search traffic, and produce a video, rank it, and hot transfer leads for $25 or whatever they go for in insurance?

              Essentially, if you are going to make a video, turn that video into a money machine. No reason to settle for $190 a month per client, per video.

              You know how many B2B high commercial intent keywords have no videos on page on in SERPs!!!! It's crazy!!!
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              • Profile picture of the author shockwave
                Originally Posted by TheBigBee View Post

                Why not create a video titled "Auto Insurance Chicago" based on that search traffic, and produce a video, rank it, and hot transfer leads for $25 or whatever they go for in insurance?

                Essentially, if you are going to make a video, turn that video into a money machine. No reason to settle for $190 a month per client, per video.

                You know how many B2B high commercial intent keywords have no videos on page on in SERPs!!!! It's crazy!!!
                ...Winner Winner Chicken Dinner!
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      • Profile picture of the author Wade Watson
        Originally Posted by TheBigBee View Post

        They were taking a swing at "micro viral" and nailed it.
        That video has had appx. 90 views in the last 2 years. Is that what you define as a "viral" video?

        Personally, I think that example looks way too much like a TV ad, which I'm sure it is.
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        • Profile picture of the author TheBigBee
          Originally Posted by Wade Watson View Post

          That video has had appx. 90 views in the last 2 years. Is that what you define as a "viral" video?

          Personally, I think that example looks way too much like a TV ad, which I'm sure it is.
          Wade

          Two years ago - I was somewhere talking to farmers about some technology they were not interested in lol.

          Two weeks ago maybe? Re-check?

          Also, Wade the marketing of them has only commenced as of the last week. We're going to push hard - we'll see what happens. Bookmark the channel and such so as to stay tuned for yourself over the next 90 days.
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          • Profile picture of the author Aaron Doud
            Originally Posted by TheBigBee View Post

            Wade

            Two years ago - I was somewhere talking to farmers about some technology they were not interested in lol.

            Two weeks ago maybe? Re-check?

            Also, Wade the marketing of them has only commenced as of the last week. We're going to push hard - we'll see what happens. Bookmark the channel and such so as to stay tuned for yourself over the next 90 days.
            The post you used "micro viral" in appeared to me and I assume him to be about this video.


            2011 and 92 views.
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            • Profile picture of the author TheBigBee
              Originally Posted by Aaron Doud View Post

              The post you used "micro viral" in appeared to me and I assume him to be about this video.

              Checking with a HUG. - YouTube

              2011 and 92 views.
              I didn't make that video.
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              • Profile picture of the author Aaron Doud
                Originally Posted by TheBigBee View Post

                I didn't make that video.
                I know but he (and I) thought your quote was about that one. Since that quote came in your reply to that video. Just explaining what he was talking about with the 2 years and 90 views.

                Which video were you speaking about when it comes to the micro viral quote?
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                • Profile picture of the author TheBigBee
                  Originally Posted by Aaron Doud View Post

                  I know but he (and I) thought your quote was about that one. Since that quote came in your reply to that video. Just explaining what he was talking about with the 2 years and 90 views.

                  Which video were you speaking about when it comes to the micro viral quote?
                  I couldn't find the words, I think I meant that this video had the chance to have a little hot streak. Maybe a very literal 15 minutes of fame.
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                  • Profile picture of the author Aaron Doud
                    Originally Posted by TheBigBee View Post

                    I couldn't find the words, I think I meant that this video had the chance to have a little hot streak. Maybe a very literal 15 minutes of fame.
                    Oh I agree. It is just weird enough that people would share it. Like I said I still am not sure if the guy was really that bad of an actor or just pretending to be.

                    Surprised it only has 92 views.
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                    • Profile picture of the author TheBigBee
                      Originally Posted by Aaron Doud View Post

                      Oh I agree. It is just weird enough that people would share it. Like I said I still am not sure if the guy was really that bad of an actor or just pretending to be.

                      Surprised it only has 92 views.
                      Yeah they probably just "expected" viral to happen just because...
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                      • Profile picture of the author Aaron Doud
                        Originally Posted by TheBigBee View Post

                        Yeah they probably just "expected" viral to happen just because...
                        Yeah you have to get it to the incubators. I still believe Friday was seeded to places like 4chan a month after it was posted because it hadn't gone viral yet like they expected.
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  • Profile picture of the author thomasmps
    I like what everyone is sharing here on this thread especially TBB and Aaron. I have thought to myself about certain niches if there was a video in the search results the video would do better

    I think certain products or niches are screaming to have a video such as a plastic surgeon, real estate agent to sell your house, divorce attorney or house painters. I think that the video sells the high priced niches more so than any text could ever do because then the prospect can take in a lot more important information to make high priced decision.

    If the cosmetic surgeon is good looking and has nice teeth and sounds competent you might think hmm this guy might be what I need for my messed up teeth.just my two cents

    Thomas
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  • Profile picture of the author TheBigBee
    I think everyone is missing the ball

    Alot of people come here and talk - but aint livin it. I am living it.

    It's not about quality - it's about strategy. I got sick of selling $2,500 videos, so rather than offering a video - I offered a strategy. That pay$$

    I never considered going door to door when billions in B2B money is at stake. Why would I want to sell some vids to local docs when local insurance agents are losing their shirt in PPC?

    Back to my example; GOOGLE "affordable SEO"

    See that video?

    I don't like it.

    I wrote some sh*t. Will ship it soon. Their video vs mine?

    My angle and copy is better - stay tuned.

    The quality of your work is directly correlated with not only how many people watch your whole video - but can it go viral? More importantly, can you charge make six figures per client?

    If so, why not? If people are not seeking you out because they saw your video - then step it up. I do no marketing for my services. I just make stuff my target customers and THEIR target customers love.

    That's the secret sauce right there.

    I didn't have to share this. I just chose to.


    Best,

    TBB
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  • Profile picture of the author Eddie Spangler
    I feel you Big Bee BUT if this is true
    We need to be hated as much as we are loved.

    then I dont see the need to get worked up when someone does not
    agree with what you are saying or doing.

    In fact you should embrace it since you are in effect looking for and expecting it.
    I have improved my life in the last couple years by worrying less about trying to prove naysayers wrong and more about focusing on what I think is right.

    As always, best success to you.
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    • Profile picture of the author TheBigBee
      Originally Posted by Eddie Spangler View Post

      I feel you Big Bee BUT if this is true
      We need to be hated as much as we are loved.

      then I dont see the need to get worked up when someone does not
      agree with what you are saying or doing.

      In fact you should embrace it since you are in effect looking for and expecting it.
      I have improved my life in the last couple years by worrying less about trying to prove naysayers wrong and more about focusing on what I think is right.

      As always, best success to you.
      I got worked up because the larger point was not about anything other than "there is a crap load of $ to be made in video + video SEO."

      Quality + Strategy = $$

      ...you're right though Eddie. I should have stayed stone silent and let the thread die.

      Next time I post some quality and potentially life changing stuff that is ACTUALLY FEEDING ME and I get negative feedback, I'll just ignore and let thread die.

      Also, NOT being sarcastic. 10000000% genuine.
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  • Profile picture of the author misterme
    The bad actor just could be the bank president's boyfriend he promised could get the gig.

    But what i wanted to add was, marketing videos, such a that wedding cake video, push features (each cake takes up to 60 hours, made from buttermilk) and that's boring stuff. That's talking at people. Giving a speech. Reciting facts.

    It's like you're treating video as if all it could hold was the same as a piece of paper.

    If you are, then you're underestimating video's potential.

    Video is a visual audio media. It has power. It can move people. It can incite. If you want to grab people by their throats, what's needed is to show them the EXPERIENCE of the service or product. Get them FEELING something when they watch the video. Make it bigger than just the item. You've got sight, sound and movement to evoke emotion to sell. Use it. Video does a great job at delivering a punch.

    Watch this for example. It sells the fun of having your portrait taken by this photographer. No features mentioned. They don't have to be.

    For a senior portrait photographer:
    Little Girl with Great Big Plans
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    • Profile picture of the author Marty S
      Originally Posted by misterme View Post

      The bad actor just could be the bank president's boyfriend he promised could get the gig.

      But what i wanted to add was, marketing videos, such a that wedding cake video, push features (each cake takes up to 60 hours, made from buttermilk) and that's boring stuff. That's talking at people. Giving a speech. Reciting facts.
      There are different kinds of small business videos, and this one was intended to help with the branding of the company. So far, in terms of analytics, response, and social media feedback it has been well received - but is part of a broader marketing plan. My hunch is that someone in the stores local market searching for a wedding cake will not find it boring, but I won't know for sure for until a couple months of stats are collected.

      Originally Posted by misterme View Post

      It's like you're treating video as if all it could hold was the same as a piece of paper.

      If you are, then you're underestimating video's potential.
      How so? It introduces staff, pro techniques, back stage workings and industry expertise - all visually. If you've ever heard of the Food Network, well they've made quite a decent business off of bringing such aspects to video, 24 hours a day.

      Originally Posted by misterme View Post

      Video is a visual audio media. It has power. It can move people. It can incite. If you want to grab people by their throats, what's needed is to show them the EXPERIENCE of the service or product. Get them FEELING something when they watch the video. Make it bigger than just the item. You've got sight, sound and movement to evoke emotion to sell. Use it. Video does a great job at delivering a punch.
      I agree with this. Not sure anyone could argue. What's your point?

      Originally Posted by misterme View Post

      Watch this for example. It sells the fun of having your portrait taken by this photographer. No features mentioned. They don't have to be.
      Hmmm.... Had you not mentioned what the video was for, I would have had no idea, so I beg to differ that it didn't have to be mentioned....but I suppose it could be a decent landing page video for the photographer. Excellent quality as well.

      I found it hard to get through since I thought it was some kind of a music video for a kid's song. A little far removed from the type that I do and sell. But again, it could be part of a bigger marketing plan.

      Did you actually have a small business video to show here that you did that exemplifies some of the values you described? Would be interested to see how you pull it off.
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  • Profile picture of the author misterme
    Quote:
    Originally Posted by misterme
    It's like you're treating video as if all it could hold was the same as a piece of paper.
    If you are, then you're underestimating video's potential.


    How so? It introduces staff, pro techniques, back stage workings and industry expertise - all visually. If you've ever heard of the Food Network, well they've made quite a decent business off of bringing such aspects to video, 24 hours a day.

    Obviously a cable show is different than a 30 second spot and the job it needs to do, and so, how it goes about doing that job.

    This is left brain vs right brain stuff. What you've mentioned is right brain. I'm talking about using video to activate the left brain and get people emotionally involved through their senses, to create an experience of what it's like to dine at the restaurant, live in a beautiful new home, etc.

    Quote:
    Originally Posted by misterme
    Video is a visual audio media. It has power. It can move people. It can incite. If you want to grab people by their throats, what's needed is to show them the EXPERIENCE of the service or product. Get them FEELING something when they watch the video. Make it bigger than just the item. You've got sight, sound and movement to evoke emotion to sell. Use it. Video does a great job at delivering a punch.
    I agree with this. Not sure anyone could argue. What's your point?


    If you don't understand my point, how is it you can agree with what I wrote? My point is that talking at people in the video, reciting features and benefits, showing them slides of the product or service, listing bullet points... that's not delivering an experience of what it would be like to enjoy that product or service (such as in the example video I provided) - and that under-utilizes the power of video.

    A video introducing staff, pro techniques, back stage workings and industry expertise... same old stuff. It gives the consumer a choice between that vendor and practically every other vendor following the same cookie cutter mold. Has nothing in it to differentiate itself and make a person stop what they're doing to watch it, it hooks them, and without needing to know much else taps into their psyche and makes them say "Oooh - that looks great! I want that!"

    Quote: Originally Posted by misterme
    Watch this for example. It sells the fun of having your portrait taken by this photographer. No features mentioned. They don't have to be.
    Hmmm.... Had you not mentioned what the video was for, I would have had no idea, so I beg to differ that it didn't have to be mentioned....but I suppose it could be a decent landing page video for the photographer. Excellent quality as well.


    And she books like crazy and at high numbers because her target market understands it completely. I swear, I've shown these types of videos to people and without knowing a stitch more about the vendor they're hooked and want to find out more.

    Why? Emotions sell. Facts only tell.
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