Let's pretend I searched for "fried bananas"
Then I came across a result that looked like this:
"Fried Bananas | 555-555-5555"
It was a video.
I thought... "Wow that's smart. All those folks on the top side and bottom are paying for those clicks and PRAYING to convert. This dude is using the best medium for selling anything online to generate leads free!!"
I ultimately found the guy and we even met. Turns out he was getting about 20 leads a day on average. Those same 20 leads would have cost him about $1,000 per day when you account for conversion rate...
The secret is out; internet video helps people make buying decisions faster. It is also glaringly obvious that Google prefers a blended search result as they are continuing to rank videos in SERPs.
Most videos produced for the purposes of commercial activity are absolutely terrible. We've seen the horrible product launches, poorly executed slide style videos, these obnoxious doodle videos, etc. Then you have the ones that have some guy or gal offering a sales pitch on video...
Video is the most consumed type of media and this is the best we can do?? Millions of dollars are at stake if we play our cards rigth and the crap we purchase through product launches and such is our best shot?
The opportunity is huge. Every Warrior would benefit from going on Craigslist or meetups and finding some talented folks in the video department to partner with.
Then you find an animated video producer or go online and partner with any of the many you will find, then you go out and sell several metric fecal tons of a service I am going to call "video for lead generation."
First you make a truly outstanding video for your own self. If you can't make a great video for yourself, or hire someone to make it for you, don't approach anyone offering video.
What you do is then rank that video by targeting a keyword of what your ideal prospect may be looking for. Example:
"leads for fried banana salesman"
Now here is a guy who went on Google to find a solution his problem. He is looking to buy some leads from somebody.
Use your video to sell him.
Include in your script the following:
"You have probably been pitched a lot of crap that never works. We know this strategy works because it is working on you right now."
You see you are telling them to use internet video to generate leads after you turned them into a lead by using internet video.
Please take it from me. As long as everything you produce is awesome, you will NEVER have to worry about getting clients again. If you make sure you develop the habit of pricing your services high enough - you can literally get to 7 figures faster than you could by doing anything else.
Always include the company name of the folks who produced the video (you) in YouTube descrips.
EDIT: Even if you'd prefer to sell other services, use video to sell those services. Again, if your video is great you will always be asked who did it. ALWAYS take credit for it. It will just enhance your ability to execute in the clients' mind. They get to see something you have done right off the bat - powerful.