Problem: Several people on WF have mentioned how the real estate niche is pretty bad because agents are cheap, poor, get 1000 calls a week, are unreliable, are hard to reach without networking etc. The consensus seems to be that it is a fairly weak niche.
Here's what I've observed:
Real estate agents and brokers are actual very big purchasers of products and services related to marketing. But they know VERY little about marketing, so they need a lot of hand holding.
They are fairly smart people coming from a lot of backgrounds - teachers, programmers, financial planners etc. But they are used to being employees, not independent contractors. When they suddenly have to do everything by themselves, they do not realize that, as I always say "they are a marketing business where the product is..." buying and selling real estate. They have to be taught marketing from the ground up.
I was invited to a class with 10 agents where they were told to have a database of contacts and market to them.. and that was a big revelation to them.
They are also not typically technologically savvy. They get 100s of cold calls from newbs trying to sell them SEO and a bunch of other junk.. that they don't know how to use in the first place.
If I call you and ask you $250/mo for something you don't understand, what are the odds that you'll pay up?
After this experience, I realize that the BEST way to market to this niche, which I strongly believe will be very lucrative, is through education.
Whether it's through group presentations like Claude does, or Frank Kern style webinars, or direct mail etc. You really need to bring them from point A to point B before they will shell out money to get to point C. I have noticed that they cling to the tools that they are being taught.