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Generating Leads Low Volume Keywords

by richie311
16 replies
How are you guys generating leads with these low volume keywords from google? I'm on the first page for about 1000 exact searches and I'm not getting many hits. There aren't that many local keyword with more volume so I'm wondering how you guys do it? Is it just a numbers game target more keywords?
#generating #keywords #leads #low #volume
  • Profile picture of the author AussieT
    Are they buyer keywords? DO they show up in Google Suggest, indicating they ARE being searched for?
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  • Profile picture of the author ContentWritingPhD
    Banned
    This is the problem with low search volume keywords. It's easy to rank high and you may be at the top of a Google search. It is still useless if your targeted customers are not searching for the term.
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  • Profile picture of the author TheBigBee
    Originally Posted by richie311 View Post

    How are you guys generating leads with these low volume keywords from google? I'm on the first page for about 1000 exact searches and I'm not getting many hits. There aren't that many local keyword with more volume so I'm wondering how you guys do it? Is it just a numbers game target more keywords?
    Low volume keywords may seem just like low hanging fruit. "oooh let me grab this one!"

    Focus on the intent of the person who entered that EXACT MATCH PHRASE. There is no science to this, you have to have common sense; "is this a search that would have been made by someone who is looking to BUY something."

    FeeFighters is a case study on this. They figured PPC would be a huge part of their customer acquisition strategy, but what does one enter when they want to sign up for credit card processing?

    Their failure in PPC forced them to be creative, and that creativity lead to their explosion... Anyway...

    Before you consider a keyword just ask; "is someone ready to buy something when searching for this?" If not, it's probably not worht the time. Unless you are going after a brand awareness strategy.
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  • Profile picture of the author KingOfContentMarketing
    Long tail keywords can convert much higher than more common terms.

    How to Increase Your Sales Through Long Tail SEO
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  • Profile picture of the author shockwave
    This could be semantics, but I'll throw it out there for conversations' sake. Yes "buyer" keywords are good. Most of the time, when someone says that, it implies some sort of transaction - as in somebody has that credit card out and ready to throw down some dough.

    ....in my opinion THAT is the most difficult type of buyer to convert. Asking someone to spend money is the tough part.


    Big G looks at keyword intent and the SERP results in 3 ways:
    1. Informational query
    2. Navigational query
    3. Transactional query
    Here's another approach you could use to make some easy chee$e....Focus on keywords where the intent is to gain more information to be used in the buying decision. A good example, perhaps a homeowner is THINKING about getting a new roof on the house.

    roofers san diego (transactional or informational)
    cost of shingle roof (informational)

    So how do you make money on the informational query? You make it easy for that homeowner to get an estimate (that does not cost them anything) by finding an affiliate program that will pay you for directing that lead to them (Home Depot, Service Magic....there are several).

    All you have to do is get that potential customer connected to the actual lead potential provider, you get paid regardless if that homeowner is ready to buy or not.

    Like I said, perhaps it's semantics, but I always hear people talking about focusing on "buying" keywords, but if you open up your brain to queries outside of that, and figure out how to monetize it, you'll be opening more revenue streams to yourself.
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    • Profile picture of the author TheBigBee
      Originally Posted by shockwave View Post

      This could be semantics, but I'll throw it out there for conversations' sake. Yes "buyer" keywords are good. Most of the time, when someone says that, it implies some sort of transaction - as in somebody has that credit card out and ready to throw down some dough.

      ....in my opinion THAT is the most difficult type of buyer to convert. Asking someone to spend money is the tough part.


      Big G looks at keyword intent and the SERP results in 3 ways:
      1. Informational query
      2. Navigational query
      3. Transactional query
      Here's another approach you could use to make some easy chee....Focus on keywords where the intent is to gain more information to be used in the buying decision. A good example, perhaps a homeowner is THINKING about getting a new roof on the house.

      roofers san diego (transactional or informational)
      cost of shingle roof (informational)

      So how do you make money on the informational query? You make it easy for that homeowner to get an estimate (that does not cost them anything) by finding an affiliate program that will pay you for directing that lead to them (Home Depot, Service Magic....there are several).

      All you have to do is get that potential customer connected to the actual lead potential provider, you get paid regardless if that homeowner is ready to buy or not.

      Like I said, perhaps it's semantics, but I always hear people talking about focusing on "buying" keywords, but if you open up your brain to queries outside of that, and figure out how to monetize it, you'll be opening more revenue streams to yourself.
      I agree with 100% of what you said. Let's zero in on your examples:

      "cost of shingle roof" to me is 100% high intent. I don't even consider that informational because they are actively looking for a price. If you are price shopping - barring unforseen circumstances, you are a lock to buy something.

      That's a high commercial intent keyword for me.

      Conversely - this search term is of zero value; "how to fix your shingles" or even the generic "roof cost" is of zero value. To take it a step further the informational term; "find local roof repairman" is high commercial intent - though it's informational in nature, whereas "local roofing help" may be less attractive.

      You're right - it's mostly semantics and a lot of common sense.
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      • Profile picture of the author KingOfContentMarketing
        Originally Posted by TheBigBee View Post

        Conversely - this search term is of zero value; "how to fix your shingles"
        What if you sell shingles?
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        • Profile picture of the author TheBigBee
          Originally Posted by joe golfer View Post

          What if you sell shingles?
          "how to fix" sucks! Now I have to convince someone they should not do it themselves and pay me!?

          Not worth it - unless the term was high traffic. Meaning if millions of people searched; "how to fix your shingles" - it's absolutely worth it for me to rank a video (in my case) after creating one that specifically spoke to the guy who wants to learn to fix shingles. As long as I convince him to call and pay me I'm good.

          If it's low traffic, why bother? Come back for those later - iteratively to sort of serve as the icing on the cake from a competitive standpoint.
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          • Profile picture of the author Climb Online
            Originally Posted by TheBigBee View Post

            If it's low traffic, why bother?
            Because they are ideal to build up ones portfolio, same goes for ranking websites. No better way to build credibility.
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            "It is your choice of message that targets the customer, not your choice of media. There are rare exceptions, of course. But not many."
            - Roy H. Williams

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          • Profile picture of the author shockwave
            Originally Posted by TheBigBee View Post

            "how to fix" sucks! Now I have to convince someone they should not do it themselves and pay me!?

            Not worth it - unless the term was high traffic. Meaning if millions of people searched; "how to fix your shingles" - it's absolutely worth it for me to rank a video (in my case) after creating one that specifically spoke to the guy who wants to learn to fix shingles. As long as I convince him to call and pay me I'm good.

            If it's low traffic, why bother? Come back for those later - iteratively to sort of serve as the icing on the cake from a competitive standpoint.
            I agree with BigBee on this one - This guy who's looking for "how to fix shingles" is most likely looking to do a repair job on his own with a bundle of shingles from home depot. And unless you can sell something directly to that person who's clear intent is DIY, then better stay away from that one.
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            • Profile picture of the author iAmNameLess
              Originally Posted by susie haynes View Post

              Because they are ideal to build up ones portfolio, same goes for ranking websites. No better way to build credibility.
              I disagree 100%. Portfolio is useless if you can't provide results. That outlook is so surprisingly bad. How is a low value, low volume, low competition keyword a good way to build credibility? The best way to build credibility is providing results that are credible...not fluff.

              Also, when it comes to low volume keywords, the money is in volume. Not volume of searches but volume of low volume keywords.
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              • Profile picture of the author midasman09
                Banned
                With "low volume" keywords think of 2 words; EGO and EMERGENCY

                With "Ego".....Example: Google "Restaurants Toledo" (if you live in Toledo) With G's newest thingee, you will see their "Carousel"...7 or 8 thumbnails across the top of your screen (clicking the > arrow will bring more)

                So....pick a restaurant that has a website with Photos and preferably some Reviews. Using WindowsLiveMovieMaker or PhotoStory3 or even "Video Cheap Skate" (a recent WSO)...make a Video...upload to your YT Channel using the NAME of their restaurant (or business, if you're using Non-Restaurants)

                Optimize it...for the NAMEof the business..... using any of the many optimizing WSOs. Because you're ranking for the Name of the biz and not a Keyword...your video should be on page 1 in a few minutes (for the Name of the biz, "Ricks BBQ Portland ME".

                Send an email to "Ricks BBQ" telling them you have made a Video for their biz and to Google "Ricks BBQ" and contact you for more info.

                Now....this vid should be on page 1 for the biz name..within minutes and, it will probably NOT have any viewers....yet. And even if it gets 1 or 2 views a month..or year...the MAIN THING IS....Rick's BBQ is ON Google! Rick himself just googled it and...sure nuff...there's the video you made.

                For "Emergency" think long-tail keywords;

                "24 Hour Emergency Roof Repair Toledo Oh"
                "24 Hour Emergency Dentist Toledo Oh"
                "24 Hour Emergency Towing Toledo Oh"
                "24 Hour Emergency Locksmith Toledo Oh"
                "24 Hour Emergency Water Leak Repair Toledo Oh"

                Now...these long-tail keywords will NOT get many hits for the "Emergency" aspect BUT...Big G will also rank them for the other Keywords in the Title! So...you have many ways to get ranked with these long-tailers!

                Again....these will probably NOT get many clicks per mo BUT....the biznesses in these categories will PAY to be the ONE that gets the clicks!

                Don Alm...."clicking his way thru life"
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              • Profile picture of the author Climb Online
                Originally Posted by iAmNameLess View Post

                I disagree 100%. Portfolio is useless if you can't provide results. That outlook is so surprisingly bad. How is a low value, low volume, low competition keyword a good way to build credibility? The best way to build credibility is providing results that are credible...not fluff.

                Also, when it comes to low volume keywords, the money is in volume. Not volume of searches but volume of low volume keywords.
                Providing results is never going to happen if you don't get the job. Having a couple videos and websites ranking high up your sleeve to show prospects, nothing bad about that.
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                "It is your choice of message that targets the customer, not your choice of media. There are rare exceptions, of course. But not many."
                - Roy H. Williams

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  • Profile picture of the author richie311
    So if I'm targeting let's say

    5 long tails of the same type of keyword do them all on the same blog post or split them up?
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  • Profile picture of the author richie311
    Also someone who has experience with SEO and knows a bit about this

    For targeting longer tails should I be targeting one blog post with lets say

    Best homes for sale in Arizona
    homes for sale in Arizona with Pool
    Cheap Homes for sale in Arizona
    Forclosure homes for sale in Arizona

    Would this be good to hit one url/one blog post with? Or woudl you guys write individual blog posts on each of these topics and target each link separately?

    I think if we do them all on one blog post we will get link juice to the main keyword right?
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