Help! Local Insurance Agent Spending $15/Lead Looking to Build Lead Generation Websites

by Chingo
32 replies
Background:

I am a local insurance agent in a big city. I also work with several surrounding suburbs that I can target if its easier to get leads. I sell Auto/Home/Life.

I only purchase home leads because it is easier to cross sell. Currently paying anywhere from $10-$15/ for non exclusive leads. I have to fight other insurance agencies in order to win their business. I am closing around 25% of these leads which is pretty good. My sale skills are above average so that is not the issue.

I have some experience with internet marketing. I know very little about actually building websites. I can install and work with wordpress but not an expert.

My goal:

My budget for internet leads is currently $1500/month. I would like to use a portion of my budget to start building lead generating websites in order to start getting exclusive leads. I feel that I would be able to double my closing rate with exclusive leads as I am not competing with anyone else.

I will most likely outsource most of the tedious work but would like to know overall what is going on so that I know who to hire for certain tasks.

My Questions:

1. What platform should I use for the lead generating sites? HTML? Wordpress? I would rather use wordpress since I am familiar with it but open to ideas.

2. What should I use in order to get traffic? PPC? SEO? Other? I am aware that this is a very competitive niche.

3. Should I target the big city or try the surrounding suburbs for domain names?

4. What courses or WSO's can help me speed up my learning curve?

I have done some research but it seems that the majority of the information is about getting clients like myself and very little about actually building the lead generating sites.

I can't PM because even though I've been lurking for a while but I have never posted so you must post the information on here.
#$15 or lead #agent #build #generation #insurance #lead #lead generation #local #spending #websites
  • Profile picture of the author ewenmack
    Your answer may not be getting leads off the internet for
    general insurance, like you mentioned.

    It's become a race to the lowest price.

    There are so many search tools which allow the consumer to compare
    available cover prices.

    Your overall strategy may be best to run ads or
    go direct to very highly targeted groups.

    The offer could be driven to a website which gives them more information.

    Now your website becomes the lead capture and sorting mechanism.

    Big difference.

    Best,
    Ewen
    {{ DiscussionBoard.errors[8402137].message }}
  • Ewanmack is right about the ads. Do your best to do some split testing to see what works best. Trying out more and more different things is a good idea. You don't want to be stuck doing just one thing.
    {{ DiscussionBoard.errors[8403061].message }}
    • Profile picture of the author DABK
      Google adwords pay per click varies a lot from city to city

      Chicago home insurance average today is $16, Seattle home insurance is $30.

      $1500 in pay per click at $30 a pop can be good, if conversions at every stage are good. At $16, awesome.

      Organically, $1500 is overkill if you're targeting the main city only... if you're targeting the main city and a handful of suburbs.

      If you target only the main city, say, you target Chicago home insurance, home insurance Chicago, Chicago homeowners insurance, home owners insurance Chicago, home insurance Chicago IL, homeowners insurance Chicago IL... you're dealing with some 300 exact match searches.

      A handful of backlinks from pr1 or higher page (not sites; you can buy some sites that already have that) about home insurance, and you're #1-3... At #3, you get some 60-120 visitors, almost half from outside the area... so some 35-75 good ones, average around 50. At #1, you get almost 3 times as many.

      Targeting the suburbs... depends on how many of them you target... I'd also target the county and the state (i.e., Cook County home insurance and Illinois home insurance... to stay with Chicago). Not because there are people searching using Cook county home insurance or Illinois home insurance but because someone in Morton Grove or Tinley Park, for instance, searching with just home insurance will end up on your site, depending on where in Chicago the site is based.

      Home insurance, besides being more easy to cross sell, it's about 3 times easier to rank for than car insurance and about 4 times easier than auto insurance. So, yes, go with home insurance. (Equal efforts got me #1 with city + home insurance , #19 with city + car insurance, #31 with city +auto insurance... City + life insurance, no effort beyond keyword in title, url and 1 time in body... #16.)
      {{ DiscussionBoard.errors[8404178].message }}
      • Profile picture of the author localseoer
        Originally Posted by DABK View Post

        Google adwords pay per click varies a lot from city to city

        Chicago home insurance average today is $16, Seattle home insurance is $30.

        $1500 in pay per click at $30 a pop can be good, if conversions at every stage are good. At $16, awesome.

        Organically, $1500 is overkill if you're targeting the main city only... if you're targeting the main city and a handful of suburbs.

        If you target only the main city, say, you target Chicago home insurance, home insurance Chicago, Chicago homeowners insurance, home owners insurance Chicago, home insurance Chicago IL, homeowners insurance Chicago IL... you're dealing with some 300 exact match searches.

        A handful of backlinks from pr1 or higher page (not sites; you can buy some sites that already have that) about home insurance, and you're #1-3... At #3, you get some 60-120 visitors, almost half from outside the area... so some 35-75 good ones, average around 50. At #1, you get almost 3 times as many.

        Targeting the suburbs... depends on how many of them you target... I'd also target the county and the state (i.e., Cook County home insurance and Illinois home insurance... to stay with Chicago). Not because there are people searching using Cook county home insurance or Illinois home insurance but because someone in Morton Grove or Tinley Park, for instance, searching with just home insurance will end up on your site, depending on where in Chicago the site is based.

        Home insurance, besides being more easy to cross sell, it's about 3 times easier to rank for than car insurance and about 4 times easier than auto insurance. So, yes, go with home insurance. (Equal efforts got me #1 with city + home insurance , #19 with city + car insurance, #31 with city +auto insurance... City + life insurance, no effort beyond keyword in title, url and 1 time in body... #16.)
        I'll have to consider this info myself, thanks for sharing
        {{ DiscussionBoard.errors[8894343].message }}
        • Profile picture of the author BrashImpact
          Chingo,
          so far you have gotten some awesome advice from other warriors with massive experience. I am going to chime in with something a little different.

          If you're truly crushing shared model leads at 25%, (cough) sorry, I am a little shocked at that #, but if you have the stats to back it up in accuracy lets proceed.

          You want or more importantly, would like to have leads of exclusivity not shared, I can tell you right now, the Internet is not where to find them. As Plessard mentioned that's such a Black Hat area unless you have a Massive Authority site you're doomed before you even get started.

          OPTIONS

          #1 - Define who your highest value target is. Simply put, who in your current book makes you the most money. I would go through my entire book first and define WHO and WHAT type of clients bring the highest value per capital on an annual basis.

          You really need to know this before you can even start. Odds are the 80/20 rule or even 90/10 rule will kick in here. 10% of your book will make 90% of your MONEY with the smallest time investment.

          #2 - Figure out what the average cost to acquisition a new Client is within that 10% or 20% high value target window. (EXTREMELY IMPORTANT)

          #3 - Now that you know the Ideal Client for your business, how do we find them and how do we market to them.

          How do they want to be pitched?
          What are their expectations or reality of an Agent? (Think Trusted Advisor)
          Where do they frequent?
          Who do they Run With? (most people associate themselves with like minds)

          Basically What I want you to do is create an Overall Profile of that Perfect Client down to the detail. Once you have done this you can a do couple of things to get clients.

          A - Create a Kick Ass Referral system from within your current client base, my guess no matter what you think, you're extremely weak here. Don't take that personal either, it's typical business fact, don't make it emotional.

          B - Create a Direct Response funnel with a multitude of CONSISTENT TOUCHES to the prospect. I would Use EDDM Postcards to accomplish this within the Desired demographic of your Ideal Prospect. Direct Response is where it's at...

          Also a very exclusive and targeted lists!

          THINGS You will NEED......
          Copywriter
          Graphic Designer
          Production Printer (Someone to Print Post Cards and Print Collateral)
          Access to Lists or Databases
          An Assistant - (Part Time V.A. is Fine)
          Cold Calling (Create an Outsource Team , look at microlancer)
          Exclusive Lists or Data Bases (Infofree.com or Similar or an Expert)


          HIGHLY RECOMMEND: Investing In Oren Klaff's Pitch Mastery, and creating a Pitch Book. I consider it a steal at the $1800 price point, it will more than pay for itself in the first 30 Days... just sayin...

          That should be enough to get you started....

          Robert
          Signature

          {{ DiscussionBoard.errors[8894693].message }}
          • Profile picture of the author ppbiz
            BrashImpact,

            Do you have any further information on setting up a Kick Ass Referral System?
            Signature

            No sig right now...

            {{ DiscussionBoard.errors[8993774].message }}
  • Profile picture of the author Rearden
    You're closing 25% of shared leads, with everyone and their mother blowing up their phone, all at the same time?

    That rocks man -- at that price, why would you want to change anything?

    In the insurance niches, is there anyone who's skilled, even getting exclusive leads, closing 25% of their leads, especially internet leads?
    Signature
    Final Expense Agent Mentor -- Providing On-Going, Personalized Mentorship And Training From A Real Final Expense Producer To Agents New To The Final Expense Life Insurance Business.
    {{ DiscussionBoard.errors[8404698].message }}
  • Profile picture of the author Huskerdarren
    As Jay Abraham says in his talk about the strategy of preeminence, your competitors and your customers want to make your service and products a commodity. You combat that by becoming the trusted advisor. You can do that through various channels of IM.
    {{ DiscussionBoard.errors[8871438].message }}
    • Profile picture of the author savidge4
      lets flip this around a bit. you are spending $1500 a month for online advertising. What are you getting in return? Throw that number out a year, you are spending $18,000 a year.

      What a man could do with an extra $18,000 in his pocket!

      You will hear in here from top to bottom use PPC "Its Easy" use wordpress "Its Easy". Do you consider what you do for a living "easy'? In the world of "SEO" there is easy - PPC /wordpress or doing SEO right, and developing site that will bring in the traffic on its own.

      You can keep spending $18,000 a year, or you could make the investment, get a website built with proper SEO and pay far less than the $18,000. 1 years worth of Website and SEO at a stretch might be $5000 a year (And that's for the first year due to site build )

      You would save $13,000 in the first year alone!

      You want a mobile capable site, such as html5 with CSS3. You want a blog. With this blog you need to start researching what the top 200 keywords are for YOU. Write 1 blog for each keyword 800 words or better on each. You should think about some nice promo commercial like videos 30 seconds is fine. <- you can do these yourself, if you are so inclined.

      The overall factor in this is finding someone good with SEO or more specifically "page SEO", that can build you an entire site/sites that is optimized.

      Hope that Helps!
      Signature
      Success is an ACT not an idea
      {{ DiscussionBoard.errors[8871548].message }}
  • Profile picture of the author Peter Lessard
    I have some rather significant experience in this niche.

    First let me say that I am completely blown away that you are closing 25% of the leads. I have only ever seen two guys come close to that and I worked with many insurance guys that were at the top of the heap in gross sales numbers. I am confused that if you are closing 25% that the profits are not good enough to just scale and buy twice as many leads from your current source unless you are running into a time bottleneck.

    If that is the case I would test the theory of exclusive leads converting better before building s system on a guess. Spend the money to get some exclusive leads and see if your close rate goes up. I would also point out from experience that a so called exclusive lead often is not really because the prospect often fills out more than one application online.

    In regards to the comments on seo I know from experience that this niche is brutal and very black hat. If you take away someones top spot and they notice, and believe me they will notice, they will have zero issue blasting your site with spam links to eject you to page 10 of the search results.

    I would highly recommend Ewan's advice with a twist.

    He said "Your overall strategy may be best to run ads or go direct to very highly targeted groups. The offer could be driven to a website which gives them more information. Now your website becomes the lead capture and sorting mechanism."

    I suggest doing a hybrid of his idea with Facebook. Figure out who your prime target groups are. Figure out what else they would be interested in. Build or buy pages with followers that engage with this group and while providing valuable, interesting content they like also direct them to your offers that can be housed on WordPress squeeze pages. I am NOT suggesting you just buy Facebook ads and send them off site, this is expensive and you pay each time. I am suggesting you build followings of your ideal candidates and then every 20th post can market to them in a very clever way by offering free reports, how to protect their homes etc.. by sending them to video/copy squeeze pages.

    With PPC you pay and its gone. With seo the rules change daily and an attack sets you back. With followers you market to them forever. It is also important to note that I am still a huge believer in seo and personally damn good at it BUT my experience in the insurance niche has taught me it can be much harder than what the initial indicators suggest and therefore much more expensive to achieve and do properly and then maintain.

    Also just to look at the numbers very quickly you are paying $1,500/month to get about 125 leads per month. If you can build a locally focused web site being a novice, that depends on only natural seo and drive 125 form submits in the insurance niche per month that include phone number from it you will have achieved something as impressive. Of course that is assuming a stand alone site depending only on seo. If you had multiple touch points such as social, video and a believable or recognizable brand you might get there more easily.
    Signature
    Ready to generate the next million in sales? The Next Million Agency
    {{ DiscussionBoard.errors[8872006].message }}
    • Profile picture of the author ewenmack
      Here's an example of how a lead generation campaign can work.

      Here's a list of war veterans...

      VETERANS OF AMERICA Mailing List

      There is a high chance they have special needs,
      personally and insurance wise.

      You can select by age which means go after the younger ones
      who use the internet more and can capture their contact details
      online.

      And here's an ad which can be converted to a letter,
      courtesy of Craig Garber at kingofcopy.com...



      Very targeted to them.

      Another narrow targeted group are shop owners who have different levels of inventory,
      depending on time of year.

      A special inventory insurance cover that matches
      their special needs and a message all about it
      can drive to it's own landing page.

      You'll likely find them through their own town retailers association.

      Don't think of insurance, think of groups of people who have special needs and creating a message so they know it's only for them.

      Best,
      Ewen
      {{ DiscussionBoard.errors[8872127].message }}
  • Profile picture of the author RedShifted
    Originally Posted by Chingo View Post

    My Questions:

    1. What platform should I use for the lead generating sites? HTML? Wordpress? I would rather use wordpress since I am familiar with it but open to ideas.
    Use wordpress. Its what I use and if its what you're use to there is 0 reason to switch.

    Originally Posted by Chingo View Post

    2. What should I use in order to get traffic? PPC? SEO? Other? I am aware that this is a very competitive niche.
    SEO X100. PPC is too damn expensive and I've always had much better results with SEO. Its cheaper, it does take longer but organic traffic converts better and you can scale it massively without going broke.

    Keep in mind, you don't have to go after the most competitive keywords. Use geotargeted insurance keywords and rank both geotargeted YT videos and pages from your site. I also do G local as well. But I love SEO because its simple. All you need is high quality converting content, then you can rank a lot of local keywords with GSA. More competitive keywords will require some high pr links. I've never used PPC in my life and I'm able to pull in between $5,000-$7,000 a month from my local sites. Other people love PPC but I think its a waste of money. Once you rank with SEO its easy to maintain, its passive, cheap traffic and it will convert really well if you know what you're doing.


    Originally Posted by Chingo View Post

    3. Should I target the big city or try the surrounding suburbs for domain names?
    Everything. I live in the most densely populated state in the US (NJ) and I go after everything. Service + state keywords, service + county + state keywords, service + town + state keywords etc etc. However, I have no idea how competitive insurance is compared to the niches I'm in (home improvement types niches).

    What I personally did was grab this list: List of municipalities in New Jersey - Wikipedia, the free encyclopedia

    I copied the list into excel, then used alt + D + F + F to sort and remove all the towns under a population of 40,000. However, you need to filter differently for different states. Like Florida, if you filtered all the towns under 40,000 you'd be left with very few towns. So it would be smarter to filter under 20,000 instead. Once I have a list of all the towns, I merge the towns with all my service related keywords.

    Then I basically go after everything. It don't bother checking searches in Googles Keyword Tool. I target TONS of keywords that show no data, but cumulatively they generate a ton of traffic. So with local keywords, don't be dissuaded by Googles Keyword Tool. Target all the most populated regions in your state and ignore traffic estimates.


    Originally Posted by Chingo View Post

    4. What courses or WSO's can help me speed up my learning curve?
    None. I've read every WSO about local lead generation and ALL of them sucked. I mean they sucked really bad. Most of them you can find for free on blackhat forums and you can see for yourself, without paying, that they all suck. The couple that weren't shared and I had to pay for... also sucked.

    NONE of them give you a refined methodology for generated traffic. All of them just mention stuff like ppc, adwaps, seo, media buys, etc etc but none of them SHOW YOU how to successfully use any of those strategies. And imho, because I actually do local lead gen, I believe 90% of the WSOs made were created by people who NEVER did local lead gen in their life. Because if they did their methods would be refined. And every WSO on this topic is just generic, rehashed bs that you can find anywhere on Google for free.

    Originally Posted by Chingo View Post

    I have done some research but it seems that the majority of the information is about getting clients like myself and very little about actually building the lead generating sites.

    I can't PM because even though I've been lurking for a while but I have never posted so you must post the information on here.
    EXACTLY! I'm so glad you recognized that. If you ask me, lead generation course should be 10% about getting clients, and 90% about generating leads. But most courses / threads are 90% about getting clients, and 10% about actually generating leads.

    Thats part of the reason WHY its so hard to teach. Say I wanted to teach people how to rank videos and do geotargeted YT marketing to drive local traffic. I could easily write 50-100 pages just on that 1 topic. Then another 50-100 pages on ranking sites, then another 50-100 pages just about G local.

    So if I ever wrote a book about this topic, it would be a minimum of 200-300 pages long. I could potentially reduce the size to a 100-150 pages, but it would be very hard to do.

    When you learn lead generation, the hardest part of the process is actually GENERATING THE LEADS. The money is IN THE LEADS. The value is IN THE LEADS. There is other useful stuff I could teach people, like hiring a broker. You NEVER hear people on here talking about brokers or using brokers. But when I hired a broker thats when I started making a lot of money. And my earnings are growing every month.

    I basically forward ALL of my leads to 1 broker, he gets calls from 4 different niches. And we don't "sell leads". He gives the leads to companies we work with, then he negotiates a commission on every job that SELLS. So my job is to generate the leads, his job is to monetize them. And this is how you make A LOT of money. We have multiple jobs being sold every week, we're getting 8-15% commissions on these jobs, they are high 4 figure to low 5 figure jobs, so there is a lot of money to be made. And whats cool, it doesn't take a lot of leads to make a lot of money... if you know what you're doing.

    If you're doing lead generation, a broker will REMOVE YOU from the sales process. Because you need to focus 100% on generating leads. Then let the broker monetize them for you. Thats how you really scale the process.

    As far as actually generating leads, that would take way too long to explain. But maybe 1 day I'll write a book about my method.

    -RS
    {{ DiscussionBoard.errors[8993908].message }}
    • Profile picture of the author 9999
      Great information on this thread. Any recommendations on which WP theme to use for these lead generation sites?

      Thanks.
      {{ DiscussionBoard.errors[8994249].message }}
      • Profile picture of the author RedShifted
        Originally Posted by 9999 View Post

        Great information on this thread. Any recommendations on which WP theme to use for these lead generation sites?

        Thanks.
        I personally use suffusion. Its a free theme but its one of the best free themes I've ever come across. And you can customize the hell out of it.
        {{ DiscussionBoard.errors[8994349].message }}
    • Profile picture of the author FormerWageSlave
      RedShifted,

      When you say you "go after everything" could you explain a little more? Are you creating a page for each term? Stick an SEO article on it, let it get indexed, then let Google handle the rest?

      Thanks for sharing!

      Originally Posted by RedShifted View Post

      What I personally did was grab this list: List of municipalities in New Jersey - Wikipedia, the free encyclopedia

      I copied the list into excel, then used alt + D + F + F to sort and remove all the towns under a population of 40,000. However, you need to filter differently for different states. Like Florida, if you filtered all the towns under 40,000 you'd be left with very few towns. So it would be smarter to filter under 20,000 instead. Once I have a list of all the towns, I merge the towns with all my service related keywords.

      Then I basically go after everything. It don't bother checking searches in Googles Keyword Tool. I target TONS of keywords that show no data, but cumulatively they generate a ton of traffic. So with local keywords, don't be dissuaded by Googles Keyword Tool. Target all the most populated regions in your state and ignore traffic estimates.
      Signature

      grrr...

      {{ DiscussionBoard.errors[8994405].message }}
    • Profile picture of the author SirThomas
      Originally Posted by RedShifted View Post

      There is other useful stuff I could teach people, like hiring a broker. You NEVER hear people on here talking about brokers or using brokers.
      Red, we actually did talk about using brokers in the past, but it seems like everyone prefers to be in charge and sell retail. No imagination or business savvy, whatsoever. That's what they learn from WSOs...

      I used to broker leads in many industries, for years. I bought, I sold. and I generated. It can be very profitable for everyone involved, if you choose the right market at the right time. When markets shift, you have to re-adjust or look for new ventures... Technology and regulations can also have a huge impact.

      You're doing a right thing.
      {{ DiscussionBoard.errors[8994412].message }}
      • Profile picture of the author RedShifted
        Originally Posted by FormerWageSlave View Post

        RedShifted,

        When you say you "go after everything" could you explain a little more? Are you creating a page for each term? Stick an SEO article on it, let it get indexed, then let Google handle the rest?

        Thanks for sharing!
        By "everything" I mean all the towns that don't get filtered out. So I basically target every town, township, and county that has a population over 40,000.

        As far as content I don't do whitehat sites. I put A LOT of time into 1 high quality spintax and it takes me about 30-40 hours just to finish it. I do deep spinning and I do my articles so they're as compelling as possible. I go beyond "readable" and make sure the articles properly presell people.

        Then I upload all the articles and plug in the geotargeted keywords using find and replace. And I do a nice and organized silo structure.

        I also publish 20-30 manually written, high quality articles that link to the homepage. Then the geotargeted spun pages link to the manually written pages.

        Afterwards I rank all the long tail pages with GSA. Then the home page gets high pr links along with a careful blend of GSA links.

        And usually within 2-3 months I can get a couple hundred pages ranking in the top 3 of Google.

        Then there are my youtube accounts. I basically do the same thing on my youtube accounts and upload around 100-200 geotargeted videos. Then I spam those videos HARD with GSA. I don't filter any links for my YT videos cause they've never been penalized by spam.

        A lot of people ask how I do my video content and it would take a looong time to explain all the details. But basically, I manually spin all my videos. I record 1 long 15 minute script. And that script is divided into 3 - 5 minute segments. Then each 5 minute segment gets "sliced" into soundbytes using Fl Studio.

        Then I use scrapebox to scrape a few thousand images related to the niche. And I also make some custom made graphics in photoshop (like fake testimonials, call to action graphics for the intro and outro of the video, etc).

        Then I open up power director and import EVERYTHING into the library. All the soundbytes and images.

        Then I create 1 template for 1 video. And I shorten the outro of the video by 1 second the rerender it 9 times. So I get 10 "unique" versions. Then I spin some images around, some sound bytes and do the same thing another 10 times. I do this over and over rendering videos untill I have 100-200 geotargeted videos.

        Then I upload 15 videos to my YT account on day 1. And every 3 days or so I upload another 10-15 videos until the account is slowly filled out with tons of geotargeted videos.

        Then I blast the videos with GSA. And a large % of them rank right above google places in the top 3... since there is very little competition.

        Finally I do a G local account. And my method for G local is not for warrior forum. Theres too much blackhat involved. But I basically order 350 citations from a service on bhw. Then I drip feed well written, fake reviews to insider pages, yellow pages, kudzu, yahoo local and g local. But the reviews are so well done they look realer than real reviews.

        I also link the home page to the G local. After that point its just a matter of consistently drip feeding reviews and ranking all the geotargeted back pages and YT videos.

        Usually around month 2 calls start to roll in. Around month 3 calls really start to roll in. Then everything gets forwarded to my broker. And every job that sells we split commissions on.

        Right now I have this set up for 4 different niches, and its a great way to make money. It does take A LOT of work, and it IS somewhat risky but not as risky as you'd think. I've only had 1 site penalized so far but interestingly enough, its only the homepage that got the penalty. All the long tail pages still rank, all the YT videos, and the G local dropped for primary keywords but still ranks for a lot of keywords. And even though the homepage got sandboxed.... the funnel itself keeps the calls coming in.

        And whats really cool, 9 months ago I started investing my local earnings and began ranking YT videos for Clickbank. And I'm currently making around $200-$400 / week on Clickbank. So now I'm building out a Clickbank funnel along with new local sites.

        In January I made $9,100 in profit. For Febuary ... I'm still not 100% sure cause I'm waiting on the checks for 2 jobs. But it looks like I'll be clearing 5 figures. My main goal right now is to just keep scaling and I want to get my earnings consistently above 5 figures a month. I told myself if I can clear $10k, 3 months in a row... then I'm going to Italy this summer for 2 weeks. I've never been on a plane in my entire life (I'm 31 FFS), I haven't been on vacation in like 3 years.... so I'm really excited.


        Originally Posted by SirThomas View Post

        Red, we actually did talk about using brokers in the past, but it seems like everyone prefers to be in charge and sell retail. No imagination or business savvy, whatsoever. That's what they learn from WSOs...

        I used to broker leads in many industries, for years. I bought, I sold. and I generated. It can be very profitable for everyone involved, if you choose the right market at the right time. When markets shift, you have to re-adjust or look for new ventures... Technology and regulations can also have a huge impact.

        You're doing a right thing.
        Ok cool. I haven't been around much recently so I probably missed the discussions.

        BTW, I hope all is well with you man. Haven't seen you around in a while.
        {{ DiscussionBoard.errors[8994521].message }}
        • Profile picture of the author dondulah
          I am in a similar situation in Metro Detroit as the original poster of this thread. I am not good enough to do this myself. There are some folks on this thread with some expertise. If you are looking for some work can you please PM me? Thanks!
          {{ DiscussionBoard.errors[8995792].message }}
  • Profile picture of the author FormerWageSlave
    RedShifted - Thanks for sharing your expertise. And as someone who has travelled a ton, investing in travel almost always yields a great ROI. Congrats on your success!
    Signature

    grrr...

    {{ DiscussionBoard.errors[8995860].message }}
    • We work with a lot of Insurance agents. Over 1,000.

      I have a suggestion for you. Before you jump all over, learning new tricks, investing lot of money and time (time is money) you may want to consider a consultation from someone that really specializes in Google+ Local to make sure that your existing site and Google Local page are well optimized and getting you all the leads you possibly can right in your home city.

      I see business owners making this mistake all the time. They take energy away from their main site which is already built and COULD be generating leads and put that energy into building all these new lead gen micro sites or chasing other new half baked ideas.

      But if they put that same time and money into their existing site and cleaning up any violations or problems with their Place page, they'd get a 5 times better ROI.

      Too often I see businesses that have a divide and conquer multiple site mentality.

      But with Google "United we Stand" is always a better strategy.

      There are ways to target multiple cities on your existing site that can work really well instead of creating a bunch of new sites. Look at sites like Roto-Rooter and other big national chains. They focus all their energy on one site, even though they target multiple locations. You just need to really know how to design a well optimized LOCAL landing page to rank in cities you are not based in.

      BUT you have a better shot of ranking with your existing site (as long as it's decent and not penalized) then you will at creating a bunch of new sites and dividing up your energy and marketing efforts.

      BUT of course everything I said above depends on your unique situation and there are lots of variables. Still think you should start with your own site and in your own city and get an evaluation to be sure you are milking every lead possible right in your own back yard.
      Signature

      Linda Buquet :: Google+ Local Specialist and Google Top Contributor
      ADVANCED Google+ Local Training :: Also offering White Label Local SEO
      Latest Google Local News, Tips & Tricks

      {{ DiscussionBoard.errors[8995975].message }}
  • Profile picture of the author Chingo
    Bringing this back to life. I have learned so much since I posted this. I am still learning and trying to implement some of these ideas.

    I am still purchasing leads from lead providers but they are getting worse and worse. A lot harder to close. Actually its hard just getting someone on the phone.

    My expertise is in sales. If I can get them on the phone then I am golden.
    {{ DiscussionBoard.errors[9595066].message }}
    • Hey, this is a great thread! I am a firm believer in creating an authority brand... and more so, creating pre eminence in your field.

      One of the things you should do besides a complete online takeover with SEO and Social Media with relevant content... I would also distribute the same content to people who can SELL FOR YOU. (I.E. Real Estate Agents)

      Agree to give them a commission if you make the sale, and the same content you use for social media, you can send to them as PDF files for their customers to read! WIN-WIN Situation.
      {{ DiscussionBoard.errors[9597229].message }}
      • Profile picture of the author Chingo
        Originally Posted by Luis Michael Orts View Post

        Hey, this is a great thread! I am a firm believer in creating an authority brand... and more so, creating pre eminence in your field.

        One of the things you should do besides a complete online takeover with SEO and Social Media with relevant content... I would also distribute the same content to people who can SELL FOR YOU. (I.E. Real Estate Agents)

        Agree to give them a commission if you make the sale, and the same content you use for social media, you can send to them as PDF files for their customers to read! WIN-WIN Situation.
        Unfortunately Real Estate Agents cannot take commission from an Insurance agent. It is against the law well at least in the state that I live in. I have to find other creative ways for Realtors to work with me.
        {{ DiscussionBoard.errors[10170548].message }}
  • Profile picture of the author mentat47
    Chingo, I feel your pain. I was in the insurance business, and it's a tough racket. The hardest part is finding good leads, and they all charge an arm and a leg (and a little of your soul) for a bunch of crappy old leads.
    {{ DiscussionBoard.errors[10170558].message }}
  • Profile picture of the author Freebiequeen1999
    I would hope you are going to networking events,making connecions, working Linkedin (and facebook to a degree).Being involved in your local community too JMO. Do some feel good stuff - nice to help but nice to be seen helping - ie, sponsor a little league team or soccer team, participate in local events, charity events etc.


    Sometimes it is not what you know but who you know.
    {{ DiscussionBoard.errors[10170968].message }}
    • Profile picture of the author Chingo
      Originally Posted by Freebiequeen1999 View Post

      I would hope you are going to networking events,making connecions, working Linkedin (and facebook to a degree).Being involved in your local community too JMO. Do some feel good stuff - nice to help but nice to be seen helping - ie, sponsor a little league team or soccer team, participate in local events, charity events etc.


      Sometimes it is not what you know but who you know.
      Yes, I've done all of this. I also work with several Mortgage Brokers and Real estate agents. I just want to have a web presence that will delivery leads on a consistent basis.
      {{ DiscussionBoard.errors[10171824].message }}
      • Profile picture of the author DABK
        Is your Google page done? Is your Facebook Page done? Is your linkedin page done? Is your youtube, vemeo, dailymotion, etc. channel set up? Do you have a video for every keyword + location you're interested in?

        Originally Posted by Chingo View Post

        Yes, I've done all of this. I also work with several Mortgage Brokers and Real estate agents. I just want to have a web presence that will delivery leads on a consistent basis.
        {{ DiscussionBoard.errors[10171843].message }}
        • Profile picture of the author Chingo
          Originally Posted by DABK View Post

          Is your Google page done? Is your Facebook Page done? Is your linkedin page done? Is your youtube, vemeo, dailymotion, etc. channel set up? Do you have a video for every keyword + location you're interested in?
          Website is done.
          Google Page done
          Facebook Page done
          Twitter Setup
          LinkedIn Done

          Have not started with video as of yet
          {{ DiscussionBoard.errors[10171892].message }}
  • Profile picture of the author MarkHarnois
    If you can shell out some money, definitely go and hire any traffic guy who would put your lead generation campaigns on steroids.. one of the fastest ways without having to do it yourself..
    {{ DiscussionBoard.errors[10171489].message }}
  • Profile picture of the author Defacto
    My first step in local lead gen is to look at the competition and see what is working for them on Adwords. I look at the city I am targeting. I look at nationwide companies and I look at other random cites and emulate what is working for them all.
    {{ DiscussionBoard.errors[10172636].message }}
  • Profile picture of the author fasteasysuccess
    If looking for an easy way, wrote this post little while back... did lead generation and sales for health, dental and life this way all day long...

    http://www.warriorforum.com/pay-per-...-4-months.html

    The real key to it all is the targeting, ads and then the marketing/sales system you use to close it.
    {{ DiscussionBoard.errors[10172643].message }}
    • Profile picture of the author Chingo
      Originally Posted by fasteasysuccess View Post

      If looking for an easy way, wrote this post little while back... did lead generation and sales for health, dental and life this way all day long...

      http://www.warriorforum.com/pay-per-...-4-months.html

      The real key to it all is the targeting, ads and then the marketing/sales system you use to close it.
      Thank you. I have started with Pay per Call with some success. I am trying to work different angles
      {{ DiscussionBoard.errors[10310183].message }}

Trending Topics