I am a local insurance agent in a big city. I also work with several surrounding suburbs that I can target if its easier to get leads. I sell Auto/Home/Life.
I only purchase home leads because it is easier to cross sell. Currently paying anywhere from $10-$15/ for non exclusive leads. I have to fight other insurance agencies in order to win their business. I am closing around 25% of these leads which is pretty good. My sale skills are above average so that is not the issue.
I have some experience with internet marketing. I know very little about actually building websites. I can install and work with wordpress but not an expert.
My budget for internet leads is currently $1500/month. I would like to use a portion of my budget to start building lead generating websites in order to start getting exclusive leads. I feel that I would be able to double my closing rate with exclusive leads as I am not competing with anyone else.
I will most likely outsource most of the tedious work but would like to know overall what is going on so that I know who to hire for certain tasks.
1. What platform should I use for the lead generating sites? HTML? Wordpress? I would rather use wordpress since I am familiar with it but open to ideas.
2. What should I use in order to get traffic? PPC? SEO? Other? I am aware that this is a very competitive niche.
3. Should I target the big city or try the surrounding suburbs for domain names?
4. What courses or WSO's can help me speed up my learning curve?
I have done some research but it seems that the majority of the information is about getting clients like myself and very little about actually building the lead generating sites.
I can't PM because even though I've been lurking for a while but I have never posted so you must post the information on here.