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Luxury / High Net Worth social media type sites

by mjbmedia
7 replies
Hi
Anyone know of any SM sites that serve the luxury/HNW clientele.

I know they could go on FB still , but I don't think they would share too much if they did !

Reason for asking, working with a luxury country house retreat in the UK and of course looking to engage with their typical clientele/ target market via SM as one of many avenues.
#high #luxury #media #net #sites #social #type #worth
  • Profile picture of the author Richard Tunnah
    Mike,
    I'd be tempted to say Linkedin. Many senior managers and decision makers for large corporations on there. Average income of linkedin members is well above UK national average (according to Linkedin).
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  • Profile picture of the author NewParadigm
    That'd be a cool idea. Maybe an invite only to make it exclusive to give it some appeal. How would you verify they are HNW?
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    In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt

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  • Profile picture of the author misterme
    I don't know but maybe you could get ideas looking into what SM channels something like the Robb Report uses?
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    • Profile picture of the author mjbmedia
      Originally Posted by misterme View Post

      I don't know but maybe you could get ideas looking into what SM channels something like the Robb Report uses?
      Ive seen this mentioned a few times on here recently, and didn't know what it was, Googled it and do now, so yes great fit for this, thanks, plus US HNW are (or will be even more now) one of their best sources of income
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      Mike

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  • Profile picture of the author digichik
    I would think, that most HNW individual don't use social media, except to promote their businesses or themselves, and I'd think they hire Social Media managers to do that. HNW individuals understand the value of privacy and time is money; sitting on FB is not a very good use of their time, especially when they can network at private clubs, parties, charity and political events. What real need do they have for social media, other than as a marketing tool.
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  • Profile picture of the author staceythewriter
    Hey MJB Media:

    This may be a decent place to start:
    MediaPost Publications Engage:Affluent
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    • Profile picture of the author digichik
      Originally Posted by staceythewriter View Post

      Hey MJB Media:

      This may be a decent place to start:
      MediaPost Publications Engage:Affluent

      Great share. Really interesting articles listed. Each article tends to prove my point, HNW individuals are not really using social media for personal use --

      "For the more upscale $250,000+ or $500,000+ household-income adults, traditional print channels remain strong as far as reach goes, while social media's and websites' reach declines. "

      If you want to target those who aspire to be wealthy, then there may be some SM outlet that would be worth targeting.

      However, if you want to target the REAL HNW individuals, then your best options are traditional marketing resource -- print ads, TV, radio, etc..

      MediaPost Publications Traditional Media Consumption Still Strong 07/03/2013

      My instinct tells me the Robb Report social media channels will be full of posers and teenage boys. To reach RR actual audience you would need access to their mailing list or take out a print ad in the magazine.
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