Ranked #1 on Google for local dentist, but...

Banned 12 years ago

I'm sorry....I felt compelled to jump in here;

Ya gotta understand ONE THING; WHAT does your Potential Client WANT? and.....how are YOU....gonna provide it for them?

Hey! Whooppeee Fizz! You have a 1st page listing! SO WHAT? WHAT does that mean to people whowant to PAY for what you've done?

So....you have the TOP Listing for...."BEST DENTIST IN PITTSBURGH!"

SO WHAT!

You have to "explain" to potential clients WHY....they should pay YOU for this"service"!

So many of my "students" tellme; Hey! I got this (or that) to the top page!

I respond with.....Great! Now what"?

Ya got to 1st base NOW....how ya gonna git to Home?

Don Alm

Thanks

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Chang47

12 years ago

Thanks for the reply. Actually my main concern is that I feel like I shouldn't try and sell it, because if no one searches for the site, then in the end no one will be happy about it.

Am I wrong to think like that?

Thanks

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AussieT

12 years ago

Are you ranking these dentist sites for a city or for a local town?

You will never get much traffic for a small town. You would need to rank for a large variety of related keywords before you could expect any decent traffic.

Having said that there may still be a market for the site if you can find an ego driven dentist. adjust don't promise him results

Thanks

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Slate Marketing

12 years ago

Maybe you've ranked the wrong keyword phrase? How many exact match searches does Google say it gets every month?

Thanks

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Chang47

12 years ago

Thanks for the suggestions. I looked for the the top 10 biggest cities in my state so I hope that they weren't too small of a town. In the google keyword tool the number was around 70 for exact match.

I guess my best option now at this point would be to set my price lower and see if anybody's interested. I still get some traffic every now and then so that's good!

Originally I was planning to rent out the sites for $500/month, but that crashed and burned. What have worked for people in the past before for around 70 exact visitors? $100/month? $50/month?

Thanks
2 replies

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kemdev 12 years ago

With 70 exact match searches a mont you should be able to comfortably get 30 people a month from that search term. What seethe monthly stats for traffic?

And I feel compelled to ask this.. Are you SURE you're ranking for the keyword? Are you signed into gmail? Are your results personalized in any way? Check your rankings with a 3rd party rank checker without personalized results.
- Thanks
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shockwave

12 years ago

Originally Posted by Chang47

Thanks for the suggestions. I looked for the the top 10 biggest cities in my state so I hope that they weren't too small of a town. In the google keyword tool the number was around 70 for exact match.

I guess my best option now at this point would be to set my price lower and see if anybody's interested. I still get some traffic every now and then so that's good!

Originally I was planning to rent out the sites for $500/month, but that crashed and burned. What have worked for people in the past before for around 70 exact visitors? $100/month? $50/month?

Just for clarification: Are you saying that you are ranking #1 for a term that gets 70 exact match searches per month and you are only getting 1 visitor per month? If that is correct, you've got a major problem.

I think you better go back and check things again (exact match vs. broad/phrase match), logged in to Big G, ...etc.

Thanks

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bwh1

12 years ago

Why you don't offer SEO for businesses and use that domain as proof that you can deliver results?

The amount of searches don't really matter in such a discussion as the client won't go and use a Keyword tool to look for exact match volume.

It's definitely not very good for selling leads but it's a good tool to show authority.

G.

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kemdev

12 years ago

Originally Posted by bwh1

The amount of searches don't really matter in such a discussion as the client won't go and use a Keyword tool to look for exact match volume.

G.

Seriously? Managing expectations aren't important? So we should just make up a number - why not say 1,000 searches? 10,000?

Painting a realistic picture in your prospect's mind is VERY important. No one here is selling millions in additional revenue from search engine placement - but if you lead your prospect to believe that, you're not going to make anyone happy with the results you get.

Thanks
3 replies

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Chang47

12 years ago

Originally Posted by kemdev

With 70 exact match searches a mont you should be able to comfortably get 30 people a month from that search term. What seethe monthly stats for traffic?

And I feel compelled to ask this.. Are you SURE you're ranking for the keyword? Are you signed into gmail? Are your results personalized in any way? Check your rankings with a 3rd party rank checker without personalized results.

I'm completely sure, that would be extremely embarrassing if I made that mistake! That featured is turn off and I also have serp trackers keeping track of them for me so the results are real.

I just got #1 recently so I'm not sure how it'll turn out for the month, but so far I only get 0-1 visitors a day.

Originally Posted by bwh1

Why you don't offer SEO for businesses and use that domain as proof that you can deliver results?

The amount of searches don't really matter in such a discussion as the client won't go and use a Keyword tool to look for exact match volume.

It's definitely not very good for selling leads but it's a good tool to show authority.

G.

Thanks for the suggestion, now would be as good as ever a time to start a portfolio!

Originally Posted by kemdev

Seriously? Managing expectations aren't important? So we should just make up a number - why not say 1,000 searches? 10,000?

Painting a realistic picture in your prospect's mind is VERY important. No one here is selling millions in additional revenue from search engine placement - but if you lead your prospect to believe that, you're not going to make anyone happy with the results you get.

Exactly! That's why I started the thread. This is the first time I ever did something like this so I'm not exactly sure how I should proceed with this.

Well either way, worse comes to worse, I have documented proof that I can rank a site!

Thanks

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mjbmedia

12 years ago

Originally Posted by kemdev

Seriously? Managing expectations aren't important? So we should just make up a number - why not say 1,000 searches? 10,000?

Painting a realistic picture in your prospect's mind is VERY important. No one here is selling millions in additional revenue from search engine placement - but if you lead your prospect to believe that, you're not going to make anyone happy with the results you get.

Why not, that's the way most SEOS do things!!!!!

contentious but true , many rank for the easiest to rank for or what theyre requested to rank for (either way its rarely the really competitive money terms) to show off and BS the prospect/client that its a great job well done, instead of doing a decent job and ranking for the money phrases.

Business owners look at Google and see their site there on page 1 and are happy to pay, unaware there's no money coming from those phrases, they wont realise that for a long time as they don't track where their business really comes from .

Of course I am NOT defending that way of doing things, just being facetious and truthful

Thanks

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Mike

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bwh1

12 years ago

Originally Posted by kemdev

Seriously? Managing expectations aren't important? So we should just make up a number - why not say 1,000 searches? 10,000?

Painting a realistic picture in your prospect's mind is VERY important. No one here is selling millions in additional revenue from search engine placement - but if you lead your prospect to believe that, you're not going to make anyone happy with the results you get.

I never told that you should lie. Where did I say that?

You shouldn't and you don't if you omit the search results for that keyword during your entry pitch.

If he ask how much traffic that domain get's you say the truth. That's a BUY SIGNAL if he asks this and he is interested in your offer, otherwise he even won't bother to ask.

It's not possible to generate more Google searches then there are and it can't get any better than when you are at #1. Agree?

You lead the conversation and when you talk to a guy offering SEO you can offer proof with that #1 listing without to lie and say "Hey, I get 1000 clicks a day" when you actually get 10 a day.

He is living in a village with 50k population so he knows that there aren't 1k potential clients looking for a dentist each and every day.

Point is that you have proof and know what to do to get him to #1 for his area, thats all what matters.

There has been a WSO this week or 2 weeks ago which told us exactly to do this with the sole reason to show of something to ask for a $900+ recurring fee.

G.

Thanks
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kemdev

12 years ago

Originally Posted by bwh1

I never told that you should lie. Where did I say that?

You shouldn't and you don't if you omit the search results for that keyword during your entry pitch.

If he ask how much traffic that domain get's you say the truth. That's a BUY SIGNAL if he asks this and he is interested in your offer, otherwise he even won't bother to ask.

It's not possible to generate more Google searches then there are and it can't get any better than when you are at #1. Agree?

You lead the conversation and when you talk to a guy offering SEO you can offer proof with that #1 listing without to lie and say "Hey, I get 1000 clicks a day" when you actually get 10 a day.

He is living in a village with 50k population so he knows that there aren't 1k potential clients looking for a dentist each and every day.

Point is that you have proof and know what to do to get him to #1 for his area, thats all what matters.

There has been a WSO this week or 2 weeks ago which told us exactly to do this with the sole reason to show of something to ask for a $900+ recurring fee.

G.

A WSO... right. :p

Sure, if you have no other clients or success stories or whatever you might need to rank for a site to show "proof" that you can do it. I get that.

But "proof" that you can rank doesn't mean squat if those rankings don't produce new leads. Which is why it's not only important to target the right terms, but manage your clients' expectations for when the rankings have been achieved.

Thanks
1 reply

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midasman09

Banned 12 years ago

So you've decided to try and get some Bux from Dentists by "selling them Leads";

Here's a suggestion;

Let's say you live in a town like Spokane, WA and you want to find a Dentist to pay you a Nice Fee every month for the "Leads" your system can bring in.

Use a TITLE that covers MANY KeyWords AND offers a HUGE INCENTIVE to call....
"24 hour emergency dentist Spokane, wa - Call for FREE Teeth Whitening (555) 123-3456"

Now....I'm assuming you have a "Dentist Video" (Look around for a "Teeth Whitening Video or...make one yourself") Use CallFire or Twilio or any other Phone Service where YOU control the Phone #

Upload to your YT Channel and re-direct the phone # to a Dentist.

This Title has MANY KeyWord grabbers.

1) The whole Title
2) 'emergency dentist Spokane, WA'
3) "dentist Spokane Wa

and....when your video gets on Page 1 for these 3 KeyWords...and consumers see...."FREE TEETH WHITENING!.....you kidding me? There's NO WAY consumers will NOT CALL YOUR NUMBER!

And....what I would do is....direct the Calls to a Dentist....when you see on your CallFire account that there have been calls made....phone the dentist. I'll betcha they #1- don't have a CLUE as to why they're getting calls for the FREE Teeth Whitening and #2 - they'll either ask you HOW they can pay for these Leads or....tell you to cancel!

I'll betcha they will ask you to continue. Why? Because "FREE" Teeth Whitening only costs a dentist about $10 in materials and 1 hour of an assistants time.....PLUS....they can get these "Free Teeth Whitening" patients to "PAY" the "First-Time Patient Fee".....which is usually in the $150 to $190 range and.....the dentist will GLADLY pay little ol' you....$85 per call!

Because he's gonna make $100 and.....get a New Patient to boot!

Heck.....the first time I did this I wondered, "Hey! HOW am I going to get people to Phone MY Dentist? What kind of incentive or motivation can I use to GET PEOPLE TO CALL MY DENTIST?

"FREE TEETH WHITENING" will Swamp you with calls and.....IF YOU DON'T CHARGE A MIN OF $85 PER CALL.....you don't have any "gonzones'".

Now....I've give you the "Secret" to swamping any dentist with new patient calls....it's up to YOU to figure out how to put it together!

Don Alm.....heck, I think I'll give this one another go

[ 1 ] Thanks
2 replies

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midasman09

Banned 12 years ago

Holy Camoly.....I practically hand you a way to make $1700 a mo from dentists ($85 x 20) with a unique program and....no interest!

What....it's too tough to put together? Dentists won't pay $85 per Lead? Dentists won't want to "give away" "Free" Teeth Whitening?

I go news fer ya.....Jeremy Showmaker (Shoemoney) ....one of the TOP net promoters taught me how to do this when FaceBook was just getting started.

The dentists are NOT "losing" a thing! They make $100 per New Patient and their cost is $10 + 1 hour of an assistant's time.....for a New Patient?

Well.....I guess it's too involved for anyone here.

Don Alm......picking up his toys and going home

Oh...."the Shoe" had over 40 dentists in this program last time I looked. His goal was $50,000 a Month. I think he made it.

Thanks
1 reply

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gbarrows31

12 years ago

Originally Posted by midasman09

Holy Camoly.....I practically hand you a way to make $1700 a mo from dentists ($85 x 20) with a unique program and....no interest!

What....it's too tough to put together? Dentists won't pay $85 per Lead? Dentists won't want to "give away" "Free" Teeth Whitening?

I go news fer ya.....Jeremy Showmaker (Shoemoney) ....one of the TOP net promoters taught me how to do this when FaceBook was just getting started.

The dentists are NOT "losing" a thing! They make $100 per New Patient and their cost is $10 + 1 hour of an assistant's time.....for a New Patient?

Well.....I guess it's too involved for anyone here.

Don Alm......picking up his toys and going home

Oh...."the Shoe" had over 40 dentists in this program last time I looked. His goal was $50,000 a Month. I think he made it.

Lazy never produce's results.. There are some lazy people here on WF "Some"
Not me , I sent you a PM

Thanks

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seoblogger1

12 years ago

Originally Posted by midasman09

So you've decided to try and get some Bux from Dentists by "selling them Leads";

Here's a suggestion;

Let's say you live in a town like Spokane, WA and you want to find a Dentist to pay you a Nice Fee every month for the "Leads" your system can bring in.

Use a TITLE that covers MANY KeyWords AND offers a HUGE INCENTIVE to call....
"24 hour emergency dentist Spokane, wa - Call for FREE Teeth Whitening (555) 123-3456"

Now....I'm assuming you have a "Dentist Video" (Look around for a "Teeth Whitening Video or...make one yourself") Use CallFire or Twilio or any other Phone Service where YOU control the Phone #

Upload to your YT Channel and re-direct the phone # to a Dentist.

This Title has MANY KeyWord grabbers.

1) The whole Title
2) 'emergency dentist Spokane, WA'
3) "dentist Spokane Wa

and....when your video gets on Page 1 for these 3 KeyWords...and consumers see...."FREE TEETH WHITENING!.....you kidding me? There's NO WAY consumers will NOT CALL YOUR NUMBER!

And....what I would do is....direct the Calls to a Dentist....when you see on your CallFire account that there have been calls made....phone the dentist. I'll betcha they #1- don't have a CLUE as to why they're getting calls for the FREE Teeth Whitening and #2 - they'll either ask you HOW they can pay for these Leads or....tell you to cancel!

I'll betcha they will ask you to continue. Why? Because "FREE" Teeth Whitening only costs a dentist about $10 in materials and 1 hour of an assistants time.....PLUS....they can get these "Free Teeth Whitening" patients to "PAY" the "First-Time Patient Fee".....which is usually in the $150 to $190 range and.....the dentist will GLADLY pay little ol' you....$85 per call!

Because he's gonna make $100 and.....get a New Patient to boot!

Heck.....the first time I did this I wondered, "Hey! HOW am I going to get people to Phone MY Dentist? What kind of incentive or motivation can I use to GET PEOPLE TO CALL MY DENTIST?

"FREE TEETH WHITENING" will Swamp you with calls and.....IF YOU DON'T CHARGE A MIN OF $85 PER CALL.....you don't have any "gonzones'".

Now....I've give you the "Secret" to swamping any dentist with new patient calls....it's up to YOU to figure out how to put it together!

Don Alm.....heck, I think I'll give this one another go

Yes, and that would also be ILLEGAL to advertise that.

You can't just go around saying you can get free products/treatment from a company when you have nothing agreed with them.

You're so full of BS it's unreal with all of the drivel you post on these forums, all untried, untested and fanciful nonsense.

Thanks

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internetmarketer1

12 years ago

Originally Posted by bwh1

I never told that you should lie. Where did I say that?

You shouldn't and you don't if you omit the search results for that keyword during your entry pitch.

If he ask how much traffic that domain get's you say the truth. That's a BUY SIGNAL if he asks this and he is interested in your offer, otherwise he even won't bother to ask.

It's not possible to generate more Google searches then there are and it can't get any better than when you are at #1. Agree?

You lead the conversation and when you talk to a guy offering SEO you can offer proof with that #1 listing without to lie and say "Hey, I get 1000 clicks a day" when you actually get 10 a day.

He is living in a village with 50k population so he knows that there aren't 1k potential clients looking for a dentist each and every day.

Point is that you have proof and know what to do to get him to #1 for his area, thats all what matters.

There has been a WSO this week or 2 weeks ago which told us exactly to do this with the sole reason to show of something to ask for a $900+ recurring fee.

G.

I think that idea is perfect! Show them that you know what you are doing considering that you really do! All you have to do is look at the bright side; you know how to rank a website.

Thanks

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Bayo

12 years ago

Originally Posted by bwh1

Why you don't offer SEO for businesses and use that domain as proof that you can deliver results?

The amount of searches don't really matter in such a discussion as the client won't go and use a Keyword tool to look for exact match volume.

It's definitely not very good for selling leads but it's a good tool to show authority.

G.

Great feedback.

This is what I did when SEO was all the craze a couple of years ago and I'd grabbed Dentist related keyword rich domain names for all the key areas N,W,S and E of where I operate.

'Stuck' with these domain names but not doing much with them I went for the authority approach because the sites ALL ranked in the top 3 on page 1 of Google. The selling point was on what was possible and then what could happen if the sites were owned by them which included directing traffic to their site, using the site as an add-on etc.

So there are different ways you could go about this and proving authority is one way.

Bayo

By the way, in my area the population is around 75k, so it shows that anything is possible with some creativity

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Rus Sells

12 years ago

This is the thing, people aren't always looking on Google the services they need. You're real task is to put them in front of where the "MOST" people are looking for them. It's not always Google.

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Dotcomcodex

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Fernando Veloso

12 years ago

You're not seing the true value of the site - even with 30 visitors a moth. Those visitors aren't searching for a 1€ product.

30 x 10% conversion = 3 new customers @ 1000€ each (or more, depending of the whole treatment).

If a dentist thinks this is too much, you need to explain it all over again, cause this is the reality. In some months they'll have 5 or 8 NEW customers thanks to your site. Ask them to multiply those figures. It can be hard, but they'll understand.

Thanks
1 reply

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Hogre

12 years ago

Originally Posted by Fernando Veloso

You're not seing the true value of the site - even with 30 visitors a moth. Those visitors aren't searching for a 1€ product.

30 x 10% conversion = 3 new customers @ 1000€ each (or more, depending of the whole treatment).

If a dentist thinks this is too much, you need to explain it all over again, cause this is the reality. In some months they'll have 5 or 8 NEW customers thanks to your site. Ask them to multiply those figures. It can be hard, but they'll understand.

Fernando,

Please, point me to the portal to the parallel universe where these conversions are a reality.

Ain't no way in hell his site is going to get those conversions.Of he 30 visitors he gets per month, maybe one will call.That's not a customer but a prospect.The dentist may close one in five (which is realistic). So, the reality is pretty grim with those traffic volumes.

If the OP intends to charge $50 per month, then sure, go for it.

Thanks
1 reply

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Rus Sells

12 years ago

Hey man! What's wrong with you!

If they are searching for how to remove a porcupine quill out of an ear lobe and his site is the one that addresses that specific problem then that site should be converting all 70 of those visitors! 100%. :rolleyes:

Originally Posted by Hogre

Fernando,

Please, point me to the portal to the parallel universe where these conversions are a reality.

Ain't no way in hell his site is going to get those conversions.Of he 30 visitors he gets per month, maybe one will call.That's not a customer but a prospect.The dentist may close one in five (which is realistic). So, the reality is pretty grim with those traffic volumes.

If the OP intends to charge $50 per month, then sure, go for it.

Thanks
1 reply

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Dotcomcodex

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DABK 12 years ago

In small cities, you don't target one keyword only, you target all of them, you get to be #1 for all of them.

You might even have to rank #1 for keywords from a nearby city.

Or improve the meta description, the title.
- Thanks
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Craig Allen

12 years ago

I would like to mention about one more thing here. If I remember correctly, google chrome has a build in feature that remembers your searches and filters the search results for you. It depends how you were checking your rankings. By using software, online tool or just writing particular keywords in the search field ? All I'm trying to say here is that maybe you're mistaken with the ranking your website has.

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Brian Lett

12 years ago

What @Craig Allen said was exactly what I was thinking as I read through this thread. Google will use your computer's cache to customize results for you. Therefore, if you are checking your results from Google Chrome on your computer, these may not be the same rankings that the general public is seeing.

There are a couple ways to check this:

1. Use a software such as Accurank Tracker or Rank Tracker.

2. Clear your browser's cache and run the search again. Make sure that you are not logged in to Google.

3. Use Google's Incognito Window and run your search. Make sure that you are not logged in to Google.

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EmmaGraham

12 years ago

I don't really agree with much of what has been said above. You said it correctly yourself Chang47 - what the heck am I supposed to do now, when there doesn't appear to be anyone searching for it?

I'd take what you've done here as an accomplishment and then do the same thing for every profession/trade in your local area, if you can, which sounds as if it will be easy, and then you'll have a business for life servicing all of the businesses in your local area. It could definitely be doable by the sounds of it too.

Should think about that... it could open up loads of doors for you.

~ Emma

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k60mall

12 years ago

The 70 searches are probably marketers checking out the keyword. I wouldn't try to rank for a keyword with Lowe searches just for that reason.

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davidbatchelor

12 years ago

Originally Posted by Chang47

I started ranking sites for dentists around my area last month in hopes of selling them. The good news is that I was able to get 2 of my sites to #1, above all the other dentists, google places, yelp, etc.

But the problem now is that after I put in Google Analytic to see how many visitors I get, I don't get any visitors. Maybe 1 at most if I'm lucky.

So what should I do now? If anything, I learned that I should have targeted larger cities.

Thanks for any advice!

That's awesome.

What was your strategy to get to page 1?

Thanks

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David Batchelor

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NateOlsen

12 years ago

My experience in local is people are looking for the first set of address's and phone number's they wan't to know #1 how close are they to them, number two how to call and setup an appointment so it could help if you put the phone number in the Title tag but then you would need some type of phone tracking to prove results hope this helps

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Ranked #1 on Google for local dentist, but...

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