Selling MILLIONS in used office furniture for HUGE COMMISIONS!

by cash89
22 replies
Hey Warriors,

There is somebody that I have done business with in the past who is a used furniture dealer. He buys furniture from large office buildings and businesses that have either closed down or relocated. It's easier for these huge corporations to just leave the furniture where it is and sell it to someone for pennies on the dollar, instead of paying to relocate multiple floors of furniture.

He recently purchased 5 FLOORS with of office furniture with an as is value of over $1.5 million from a large multinational investment firm. Everything from Executive furniture, to cubilcles, room partitions, telemarketing desks etc.

Most of it needs to be sold within 13 days, which is when the building needs to cleared to make room for new tenants. The rest that remains will be transported to a warehouse my associate owns. The more furniture he has to transport, the smaller the margins become. He has now asked for my help in selling and marketing it.

Here are some of the ways i will sell it. I still need more ideas though - My goal is to get the to the building or warehouse to see the furniture and then to have them BUY. We will deliver for a fee.
  • Craigslist posting - This is how they get most of their customers. They usually post 20-25 ads per day locally. I will scale this up. Not sure about posting too far away however because most people will want to come and see the furniture, and shipping to far can get expensive.
  • Sites like LinkedIn, Manta posting/activity - Not sure exactly how to utilize these, but I will look for the right groups, post about 25 times per day, and look for new businesses. Any ideas on people or groups I should target?
  • Email Marketing- I plan on setting up a campaign in mailchimp, having a good email copy written (ANY IDEAS ON WARRIORS THAT CAN HELP?). Also where can I get a good local email list of local businesses.
  • Lead Lists - I want to get some lists of local leads. I'm looking for new small, medium, and large businesses witnin 50-75 miles of MIAMI, FL. Any idea where I can get some good lists?
  • Website - I have started building a website that will get traffic from CL ads, LinkedIn posts, and Email blasts. SEO is in place, but wont show results soon enough.
  • Cold-Calling - I will call businesses in the area to for leads and referrals.
Any other ideas you think would work? TIME IS OF THE ESSENCE!
Anybody have experience doing this or something similar that they could share?


Let's see what we come up with! This process can be repeated for any number of products!
#commisions #furniture #huge #millions #office #selling
  • Profile picture of the author DaniMc
    Cool opportunity. I love stuff like this.

    What if you took videos and photos of each piece? You could sell them farther away.
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    • Profile picture of the author cash89
      Yea but the problem is that its used, some of them are not %100, it's good if people see them first. The major hurdle for this is the shipping cost. Shipping it too far will add up quick. Getting a charge back or asshole customer after that would be a kick in the nuts.

      I'm not against it if I can make it easier.

      As far as photos, we have many pictures. There are at least 1,000 different pieces of furniture, we are using the best pics in for ads and emails.
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  • Profile picture of the author SashaLee
    Hi there,

    I agree with Dan, but it's a stiff timeframe -13 days.

    Any way you can store the items? I know from experience there are TONS of SMBs in America that are interested in low-cost office setup. Used to be one of them meself!

    All the best,
    Sasha
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    • Profile picture of the author henrywilliams13
      Originally Posted by SashaLee View Post

      Hi there,

      I agree with Dan, but it's a stiff timeframe -13 days.

      Any way you can store the items? I know from experience there are TONS of SMBs in America that are interested in low-cost office setup. Used to be one of them meself!

      All the best,
      Sasha
      I agree with you sasha, but there are plenty of office furniture dealers are available in the market. Recently, I purchased Hubzone furniture for my new Seattle office. Hubzone furniture dealers are provide cheap and modern style furniture.

      Thanks
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  • Profile picture of the author DaniMc
    Yeah can you move the furniture to a warehouse?

    If you are in a major metro market - $1.5 mill worth of office furniture is nothing. The problem is that nobody knows you have it.

    1) For that kind of cheddar, you can launch a full fledged used office furniture company.

    2) There are a TON of companies who do this. There are already distribution channels. I think if I had to move it quickly, I would call every single one of them until one agrees to take it off your hands. Selling one at a time will be hard. Selling chunks of it to a few large buyers may be easier.

    3) If you want - you could finance a small portion of the value of the furniture to give you some marketing dollars - but that will take more time.

    I think you should find some channel partners to help you move this stuff. You can still make a hefty profit.
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  • Profile picture of the author TJ Kazunga
    ebay job lots?

    also, don't forget the not for profit market...
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  • Profile picture of the author massiveray
    Contact some local companies that rent offices to people, offer them, a full office setup rather than individual items, off the top of my head it seems like a lot of new businesses would rather buy a furnished office than an empty one.

    Deals that bring in a regular amount (rather than one off sales) are the ones that keep businesses in profit.
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  • Profile picture of the author cash89
    Hey Dan, that's what he does. He is a furniture dealer, he just needs extra help selling since he took on A LOT of extra inventory.

    Massive Ray, Good idea, I will cold call and email office rental companies. Thanks!
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  • Profile picture of the author Aaron Doud
    If this happens to be in IL let me know as I need a desk and if he has the style I am looking for that would be one off his hands.
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    • Profile picture of the author cash89
      Sorry Aaron, South Florida. Suck because I know we would have something you want for over 90% off. Might still be worth it if you go for something higher end, we have a bunch of stuff from the executive suites.

      It really blows my mind how much these huge companies spend and waste on furniture!
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  • Profile picture of the author Aaron Doud
    I will keep you in mind. And in South Florida there should be huge opportunities since many people move to Florida to live the dream and bring their small businesses with them.
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  • Profile picture of the author Matt Lee
    I would pay an outsourcer to post all over relative sections of craigslist 24-7.

    Then I'd setup a local PPC campaign for all "used office funiture" related terms & just saturate the market.

    Next, I'd check into advertising rates on local radio stations. Sometimes you'd be surprised how affordable promoting via radio can be. Hit the lite FM and news radio stations first.

    Then I would reach out to every other used furniture dealer on CL - they'll already have the resources to move and manage it. If' the margins work out for both parties literally 1 person could possibly take all of it off your hands and you look like a pimp!

    Hope it all works out for you I was JUST in Chicago a couple weeks ago and could have checked it out in person. Either way, all the best!
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  • Profile picture of the author Rearden
    This is where I'd use a robo-dialer.
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  • Profile picture of the author NewParadigm
    Target commercial RE owners and agents.
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  • Profile picture of the author Richard Tunnah
    Very cool method..very Jim Straw.
    I agree with others in I'd contact Real Estate agents, local chambers of commerce and title companies. All of these give you a route to parties renting/purchasing office buildings.
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  • Profile picture of the author Lance K
    Would it be possible to have an auction at the current location?

    Have you looked into anything like selling bulk lots via liquidation.com or something similar?
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  • Profile picture of the author Burkett
    Is Palm Beach area close enough ? I know a CEO there who is changing locations (to West Palm) in November, it's possible he needs some things, PM me. Fairly large company.
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  • Profile picture of the author teeds01
    In a perfect world
    - I would reach out to new businesses within a 100 mi. radius. by using Infofree or another service
    - Find these companies furniture needs and wants.
    - Offer quick sales or "rent to own" terms.
    - Set up merchant services so you can hit them for recurring payments on an ACH or credit card transaction - understanding some WILL default. (defaulting on $25 is a lot less than $2500)
    - Take the harder to move inventory to a furniture wholesaler and dump it for what you can get.
    - Hopefully in step 1 you had enough leases to justify your time and you've established residual revenue.
    - By wholesaling the remainder to an individual broker you covered the cost of the acquisition.
    -- Once again perfect world and you have 13 days to burn selling it.
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  • Profile picture of the author Ontealdon
    I prepared a list of Craigslist alternatives for you.
    I am sure they will convert well.

    1) Ebay Classifieds - eBay Classifieds (Kijiji) - Post & Search Free Local Classified Ads.
    2) Backpage - Free classifieds - backpage.com
    3) Kaango - Kaango.com Classifieds
    4) Classifieds Live - Classifieds Live! Free classifieds!
    5) Classified Ads - Classifieds - Free Classified Ads Online
    6) PennySaverUSA - Online Classifieds | PennySaverUSA
    7) American Listed - Family friendly and local Classifieds for sale at AmericanListed.com
    8) AdPost - Free Classifieds @ Adpost.com
    9) OLX - Classifieds, Free Classifieds, Online Classifieds | OLX.com
    10) Zikbay - www.zikbay.com

    My suggestion is to hire a freelancer and let him post your ads on those sites.
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    • Profile picture of the author Marty S
      [DELETED]
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      • Profile picture of the author AffiliateMaven
        That's actually a pretty cool idea for marketing on YouTube. This could go viral.
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  • Profile picture of the author AffiliateMaven
    Wow - that's some cool business model.
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  • Profile picture of the author Jack Gordon
    Too bad you don't have more time...

    At the risk of stating the obvious, most online strategies require more than a couple of weeks to really pay off.

    In your position, I would focus on two things...

    1) Create a simple (ha!) web site loaded with pictures and descriptions of what is available, then use adwords to drive traffic

    2) As someone mentioned above, use radio with strong urgency copy. This is the real deal, in x days this stuff won't be available any longer (or at least at that location/price, be creative)

    Good luck!
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