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ROOFING COMPANY Leads

by Jon Martin
19 replies
Hey Guys,

So I'm messing around with lead generation stuff at the moment. I have a roofing business as a client, whereas I get about $200 per sale I send to them.

What are some good ways for me to generate leads? Craigslist maybe?

Help me brainstorm if you have any ideas at all! Thanks.
#company #leads #roofing
  • Profile picture of the author James Foster
    Buy a mailing list of houses that are coming on 10-15 years old would be my first suggestion.

    If this is a national company, I'd check if there were any areas of the country with bad storms recently (and continually watch the weather channel) and contact people in the area of the bad storms. Many of them may have gotten roof damage.
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    • Profile picture of the author Jon Martin
      Originally Posted by James Foster View Post

      Buy a mailing list of houses that are coming on 10-15 years old would be my first suggestion.

      If this is a national company, I'd check if there were any areas of the country with bad storms recently (and continually watch the weather channel) and contact people in the area of the bad storms. Many of them may have gotten roof damage.
      Great tips - thanks!
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      • Profile picture of the author WPMaker
        Also try online advertising:
        - facebook ads (to more mature people who own houses)
        - google adsense (target local area for cheaper clicks)
        - SEO - search engine optimization (target local area with keywords from adsense)
        - classfield websites (craiglist etc.)

        All of this will not be worth much without a nice and good converting landing page on which you should build a mailing list of potential clients
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        • Profile picture of the author SiL^Er_HunTeR
          • Create a detailed website and be sure to include a phone number and a large amount of contact information
          • Create local listings for the cities in which the roofing company operates
          • Craigslist and other classified ads websites
          • Pay-per-click marketing, such as Google AdWords, but be sure to do a lot of research on keywords before choosing keywords to target
          • Post on forums that are in the home improvement niche, and search for the roofing sections. Post valuable information about roofing and answer people's questions. Add a link to your website or your phone number in your signature, and if people find your posts helpful, they are very likely to contact you or to click on your link!
          Best of luck!!
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          • Profile picture of the author DABK
            In my area, roofs seem to be changed either right after a house is purchased (new owner), right before it's sold (investor) or about 10-12 years after it's sold (home owner).

            So, I'd think that making friends with real estate agents, mortgage brokers, home inspectors, appraisers and investors might be a good idea. Also good: the one mentioned above, buying lists of people who bought a house 10-15 years ago.

            You might also want to make friends with house alarm sales people... offer them a finder's fee kind of deal.
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            • Profile picture of the author webdigitalmarketing
              Do Local listing
              Classifieds,
              Social media

              Help to improve leads
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            • Profile picture of the author Rus Sells
              Making friends with real estate agents, mortgage brokers, investors is the quickest way to get used, abused, and pressured into cutting profit margins so low to get the job it's asinine.

              Roofers who've been down that road before know the deal. Real estate agents are notorious for using roofing contractors to get bids just in order to assure they make a sale. The roofer rarely gets the job and if they do they are expected to do it so cheap that they end up not making the profit margins they should.

              I highly advise not connecting with people in the real estate business.

              Originally Posted by DABK View Post

              In my area, roofs seem to be changed either right after a house is purchased (new owner), right before it's sold (investor) or about 10-12 years after it's sold (home owner).

              So, I'd think that making friends with real estate agents, mortgage brokers, home inspectors, appraisers and investors might be a good idea. Also good: the one mentioned above, buying lists of people who bought a house 10-15 years ago.

              You might also want to make friends with house alarm sales people... offer them a finder's fee kind of deal.
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              • Profile picture of the author SirThomas
                Originally Posted by Rus Sells View Post

                Making friends with real estate agents, mortgage brokers, investors is the quickest way to get used, abused, and pressured into cutting profit margins so low to get the job it's asinine.

                Roofers who've been down that road before know the deal. Real estate agents are notorious for using roofing contractors to get bids just in order to assure they make a sale. The roofer rarely gets the job and if they do they are expected to do it so cheap that they end up not making the profit margins they should.

                I highly advise not connecting with people in the real estate business.
                That's exactly correct! If anything, much better choice for roofers and siding companies would be a connection with insurance companies that deal with "storm" claims etc. Some of my buddies made a nice living of insurance deals.
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              • Profile picture of the author DABK
                In my connection with the world of real estate, the pressure is on speed not on price.

                They need roof fixed/replaced in order to get a loan approved...

                Originally Posted by Rus Sells View Post

                Making friends with real estate agents, mortgage brokers, investors is the quickest way to get used, abused, and pressured into cutting profit margins so low to get the job it's asinine.

                Roofers who've been down that road before know the deal. Real estate agents are notorious for using roofing contractors to get bids just in order to assure they make a sale. The roofer rarely gets the job and if they do they are expected to do it so cheap that they end up not making the profit margins they should.

                I highly advise not connecting with people in the real estate business.
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                • Profile picture of the author Rus Sells
                  You're exactly right and in my world (being a roofing contractor) they want it done by hacks so they don't have to pay as much for it.

                  I stress again, don't hook your roofing clients up with real estate agents or investors. You'll end up ruining your reputation because they'll hate you for it.

                  Originally Posted by DABK View Post

                  In my connection with the world of real estate, the pressure is on speed not on price.

                  They need roof fixed/replaced in order to get a loan approved...
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              • Profile picture of the author tallman
                Originally Posted by Rus Sells View Post

                Making friends with real estate agents, mortgage brokers, investors is the quickest way to get used, abused, and pressured into cutting profit margins so low to get the job it's asinine.

                Roofers who've been down that road before know the deal. Real estate agents are notorious for using roofing contractors to get bids just in order to assure they make a sale. The roofer rarely gets the job and if they do they are expected to do it so cheap that they end up not making the profit margins they should.

                I highly advise not connecting with people in the real estate business.
                You are "spot-on" with that assessment. In 15 years in the roofing business, we have received dozens upon dozens of calls from RE agents and brokers. I can count on one hand, the number of roof replacements projects we have performed from those "leads".

                After banging my head against a wall for years, we now, politely let the agent/broker know we charge for the estimate/proposal. However, if we do secure the project, we deduct it from the proposal price.

                It should be mentioned, we don't do too many of these estimate/proposals anymore, using this approach, but we don't waste time either.
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  • Profile picture of the author NewParadigm
    Homeowner associations and association management companies. Make large deals. Same goes with unorganized neighborhoods, use a "group buy" approach for homeowners to get their neighbors in on a great deal.

    My 'hood just did a deal to get 50 homes painted for a good discount but big revenue for the painter. We'll be doing roofing next.
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  • Profile picture of the author ATAC
    I have been doing the same for a couple of years now .
    First I always work selling the lead NEVER the sale...
    This is big because 'You can not rely on someone else to close the deal and to tell you if it was sold or not.
    Too much room to rip you off.

    I would suggest going back and setting the deal up that you get paid per lead otherwise you are working for FREE.
    Second you want to sell your leads to more then one source, This is how you sell them on the sale per lead .. You tell them you are working with a couple other roofing companies and you can I am offering to sell leads to the highest bidder if you want in make me a Offer to what a lead is worth and I will send you your leads according to your bid...

    Now once you fix that mess that you started here is how you generate the leads
    there is a guy on fiverr that will make your ad click-able on Craigslist create a sales funnel giving away free info to your perspective lead.

    Second method you will need a deposit up front but you should be giving away a few free leads to get one from all your lead buyers then you can go over to opt-intelligence and buy them for Low and sell for High.

    Do not forget to change your arrangement otherwise you are working for free been there done it ....
    Best of luck I hope this helped
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  • Profile picture of the author bsummers
    You can try cold calling. It is by far one of the most effective way of generating leads.
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  • Profile picture of the author qnatalee
    I think Craigslist is best. I did same type of campaign before.
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  • Profile picture of the author xlfutur1
    You could find a neighborhood where the houses were built in the late 80s, early 90s, then use EDDM to target them. New subdivisions go up fairly quickly, so you'd be hitting houses with roughly the same age of roof. 1000 postcards through EDDM would be fairly cheap to test anyway.
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    • Profile picture of the author cruisinman
      EDDM is carrier route based. Can't drill it now any more specific than by route.

      Originally Posted by xlfutur1 View Post

      You could find a neighborhood where the houses were built in the late 80s, early 90s, then use EDDM to target them. New subdivisions go up fairly quickly, so you'd be hitting houses with roughly the same age of roof. 1000 postcards through EDDM would be fairly cheap to test anyway.
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      • Profile picture of the author DABK
        In my area, there are many carrier routes where most, if not all, of the homes were built by one or two builders over a period of 2 or 3 years. So, though you're right that all houses on the route get the mail, it's possible to choose routes that fit the bill.

        Originally Posted by cruisinman View Post

        EDDM is carrier route based. Can't drill it now any more specific than by route.
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