not getting closes? try a Lead Generating Magnate
If you wish to perform lead generation advertising for instance. advertise in hope of getting experienced potential customers call or otherwise respond, then you definitely need to use a LGM; a "thing" you provide as an motivation for reply. most of the time, they are educational in nature, for example reports, guides, books, tapes, although they may be some other gifts. It ought to be obvious that the more desirable the LGM, the greater the reaction.
In most cases, a LGM that is "good to go" for this business will work better than one
that is not. For instance, the insurance company offering a free road atlas as a gift-with-appointment would much better served by providing a free workshop video that shows "5 secrets that can help turn lower your rates by 20%"
- Jonathan Webb
P.S. just because you cold call, doesnt mean you cant use a LGM, it can be apart of your pitch. people trust those who educate them. and trust = more sales.
In most cases, a LGM that is "good to go" for this business will work better than one
that is not. For instance, the insurance company offering a free road atlas as a gift-with-appointment would much better served by providing a free workshop video that shows "5 secrets that can help turn lower your rates by 20%"
- Jonathan Webb
P.S. just because you cold call, doesnt mean you cant use a LGM, it can be apart of your pitch. people trust those who educate them. and trust = more sales.