"Don't blame the economy if not doing this one thing destroys your offline business..."

Hey Offliners,

One of the things that always concerns me about many offline marketers I talk to is the fact that they don't use any consistent form of paid advertising to consistently get clients.

And it's like I'm talking Greek when I say that they should master one advertising medium that they can count on to get them leads, prospects and clients.

It's really not that difficult to do once you channel your focus and energy, but it does mean you might have to put some other things on the back burner for a few months.

After all, what's more important. Trying to test the new Optimizepress theme against Authority Pro 3 theme while trying to learn Profits Theme...

Or...

Finally figuring out how to get five hot leads a week that turn into two clients the next week like clockwork.

That's why I say that you have to sit down and really focus for the next 90 days on mastering one advertising medium.

It can be facebook, linkedin, youtube, adwords, radio, television, direct mail, newspaper or associations.

It doesn't matter.

Just choose one that you feel comfortable investing your time, energy and money into. Then, look on your hard drive first for the most recent wso's and courses you bought that teach you how to get clients using that medium.

If you don't have a course, then do your research and buy one. Just make sure that the one you buy has the option to get coaching, ad critique or some form of mentoring after your purchase.

You don't have to buy that right away, but it's nice to know it's there if you need it.

Plus, if you're like me, then you probably like to watch the video while you're setting things up so that you can just pause it step by step.

Then you need to start running test ads, setting up campaigns and driving traffic to your landing pages.

I know it seems a little bit risky to say just try one, but that's really what you have to do.

And I say that it really doesn't matter which one you choose, because all of the advertising mediums above are being used right now to build million dollars consulting practices by consultants who have taken the time and focus to master the medium.

You just have to pick one that fits your tech. level, budget and comfort level and then go all out to master it.

I'll take it one step further than most and say that you must do everything in your power to master one paid advertising medium versus a free medium.

Here's why:

I've found out time and time again, the free methods are usually only attractive to you because they're free.

You don't have to break the bank trying to master a paid advertising medium, but don't tell me that you can't find five or ten dollars a day to run a paid advertising campaign.

See, the truth is that when you're limiting yourself to free strategies, every Tom, Dick and Harry marketer is doing the same thing as you.

Yes, free methods (or as close to free as you can get, but still costing time) like putting up ads on Craigslist, emailing companies that are posting on freebies and cold calling business owners can all work.

But, are those methods producing a predictable, consistent and steady flow of high quality leads that recognize you as a coveted authority in your area?

No, no and no.

Why not?

Well, think about it. You're always chasing them. You're always emailing them. You're always calling them.

They're not seeking you out.

The funny thing about using paid advertising is that many prospects will still have that "I found you" perspective when they contact you.

In most cases, it doesn't even matter that you were advertising to get in front of them. They just know that they reached out to you first, so in their mind, you're the expert they're calling or emailing.

It's very different than you chasing them.

Mastering a paid advertising medium also gives you a competitive advantage to some degree because most consultants will not use paid advertising.

So, set aside some time today to pick one paid advertising medium that you want to own in your local area and then go about learning how to master it.

Now, go close some deals,

Chris