Branding and Creating Industry Jargon. What are your thoughts?

Company and brands are two different things. The company is an association. Brand is the product made by the company. The names don't have to be the same, but can if you have a brand big enough so you can concentrate only on that one product.

Do you have a long term business plan done? In case you will expand your services, and most likely you will, "Free Fall Advertising" won't do. I would create a strong and catchy company name and "Free Fall Advertising" brand under that name.

You're over thinking this. With Kleenex, they were first in the consumer's mind for tissues and every one got to calling those tissues "kleenex" (and I s'pose Kleenex played a part in forging that).

Same thing happened with Xerox.

So your service is an advertising medium but your company name could possibly become what that service is called. That's not "confusion." That's "owning the industry"! You should be so lucky.

So say you become Number One and a bunch of imitators pop up, which they will. You still own the placement in the consumer's mind because you were first (if you created awareness) but now it's a different strategy because there are more than just you.

Now you move to become the "market leader."

You do that by being innovative ahead of the others and that's how you keep the lead. Not by your name - but by your moves.

So back to what to call it. The name has to clearly with no doubt send the message of what you do. You'll need to close the doors, shut off all distractions and write out 100 names to get it. So I'm not sold on rip cord or blue sky or free fall. "Space Jump" would be closer, not that I'm suggesting it.

You could probably google terms related to that space jump and see if any ideas come to you.

You got it. Remember you are not selling them you jumping out of a plane with a banner. You are selling them that unique excitement that only this service can provide.

No one will buy "advertise on me as i jump out of a plane". But many may but the package you put together when you show them how it can bring excitement to their brand.

Also let's not compare this to the red bull space jump. The Space Jump was perfectly branded to what Red Bull is and their market it. Red Bull has built a brand around the extreme. Rather that be racing, home made flying, or Space Jumping.

But does their branding give you an idea of where to start? IMO yes. You need to seek out companies that want that same excitement. But ones that haven't defined their brand yet in that way.

A law firm is unlikely to buy this while an energy drink company likely would. A sports retailer would as well. If the brand is about excitement they are your customer. The companies that want to stand out and be different are your customers.

I was going to suggest maybe creating a weekly fall in the vein of I Wear Your Shirt.com but it appears that brand is changing. Sad really as his basic model seemed like a sound business plan even though IMO he charged too little and stuck to his price model too long.

In FL its 13,5
never jumped any where else in the USA. jumped once in the Dominican
and it was a little higher.