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If you know PPC, what are some ideas for making money?

by krzysiek
4 replies
Hi everyone,

I am going to be jumping into PPC (Google Adwords).

I've spent a fair bit of time reading and learning, and now I am going to jump in and get a campaign started.

I've thought of several ways I could generate income using PPC. These include:

#1 Make a small single product ecommerce store, sell a product that I know inside out. I am already selling the product on eBay but would like to expand. In the future, I would set up more single product ecommerce stores and drive traffic via PPC.

#2 Set up local business websites for lead generation and drive traffic via PPC. Sell leads at fixed price to service providers.

#3 While I do not have stock of my own and not a lot of capital to invest, I could team up with a local company (read as: in my country) and use their photos to make an ecommerce store.

I sell their products at my mark up, keep the difference and they handle order fulfilment. I do not need to hold stock or invest capital upfront. The only investment is money in adwords and setting up a small ecommerce store.

#4 Your ideas and thoughts?

What do you think? What are some other ways one could use their PPC knowledge to generate some income?

Hopefully this will turn out to be a good discussion!
#ideas #making #money #ppc
  • Profile picture of the author Zen Productions
    1. This could be a good idea but Google Adwords is REALLY expensive and should only be used strategically. What niche is this product in? It might be smarter to advertise on other channels.

    2. This sounds so simple but you will blow your money. I do this and I can tell you it is not as easy as it sounds. Many people on here who do not have experience in local ppc think they can just throw up a Google Ad, have an optin box and have the leads rain down on them ..NOPE! Not even close, most of my clients are converting on average of 3% and I'm targeting a pretty narrow area.

    3. Again, as in #1 could be a good idea but I would advertise in other areas. Google Adwords is good for a bunch of things but for a beginner YOU WILL end up spending a lot more then needed. Not only that, what you are describing is a Dropship website which will start becoming few are far between these days (although not impossible). Then, if it isn't a very niche product you are competing with everyone online who sells the same...raising ad prices HIGH.

    Example: Local Molly B sells cool belt buckles. With her permission you set up an awsome e-commerce site (dropping $4000 for at least a decent site, one that people will trust to buy from) and you are selling them for $50 a pop. WHOO!

    Now you know it takes 100 clicks for 1 person to buy from you (this is very generous, a new website that people don't know...it will be closer to 1 out of every 300 clicks).

    If you look on the adwords tool it would cost you anywhere between $160-$210 a day to get you 100 clicks to get you one sale that makes you $50.

    My point being is you are playing with the big boys now by opening up an e-commerce site. There are people who make a living off of selling whatever you are selling online. This is not meant to discourage you, in fact to me it pumps me up. I just wanted to give you a bit of a dose of reality when dealing with paid ads.

    4. A recommendation from me: I learned ppc (virtually most of them) by going to friends businesses and asking them would it be OK if I spent $100 a month on ppc ads for them. Thats right, I used my own money! Then I basically tried everything...learned and was able to know how ppc ads can work for a service/brick and motor/ digital products. Once you get experience you can

    1. Have biz pay you to manage their ppc ads
    2. Create a niche product and sell using ppc ads
    3. Use ppc ads as ONE of the ways to generate leads for businesses (the worst way to generate leads by the way)
    4. Affiliates
    5. E-comerce ( I'm not sold on local businesses ever doing good in ecommerce. Why buy from you when I can buy from amazon?)



    Originally Posted by krzysiek View Post

    Hi everyone,

    I am going to be jumping into PPC (Google Adwords).

    I've spent a fair bit of time reading and learning, and now I am going to jump in and get a campaign started.

    I've thought of several ways I could generate income using PPC. These include:

    #1 Make a small single product ecommerce store, sell a product that I know inside out. I am already selling the product on eBay but would like to expand. In the future, I would set up more single product ecommerce stores and drive traffic via PPC.

    #2 Set up local business websites for lead generation and drive traffic via PPC. Sell leads at fixed price to service providers.

    #3 While I do not have stock of my own and not a lot of capital to invest, I could team up with a local company (read as: in my country) and use their photos to make an ecommerce store.

    I sell their products at my mark up, keep the difference and they handle order fulfilment. I do not need to hold stock or invest capital upfront. The only investment is money in adwords and setting up a small ecommerce store.

    #4 Your ideas and thoughts?

    What do you think? What are some other ways one could use their PPC knowledge to generate some income?

    Hopefully this will turn out to be a good discussion!
    {{ DiscussionBoard.errors[8423562].message }}
    • Profile picture of the author krzysiek
      Hi Zen,

      Thanks for your reply!

      1. When you say to advertise in other channels, what do you mean? Can you give some examples? Are you talking about FB PPC, for example?

      It's all relative, though, right? If I stand to make $130 profit per sale and spend $30-$40 per sale then it's not too bad. Even though eBay chargers me less than that per sale, but there I have to compete with other sellers right beside me.

      2. Generating leads via PPC does sound simple but I agree you probably will blow your money upfront. I intend to lock it down through obviously only using exact match, phrase match, using negative keywords and targeting by geolocation.

      Also, you refer to an optin box -- I am not sure what niche you're in, but the niches I am thinking of would want to steer clear of any opt in box. The niches I am considering are ones where you display the phone number and have it redirect immediately to the businesses phone number. All calls are logged and recorded.

      I used to do dental sites with just SEO (I no longer want to touch SEO) and had some clients on a fixed monthly. I used to see somewhere between 20-25% calls-to-visitor ratio. That's about 1 in 5 to 1 in 4 calls for every visitor. If this was halved by using PPC traffic (I don't see why it would be, if anything the PPC traffic would be more targeted) then it still would be viable.

      Maybe some niches are tough, though - where you need the leads to fill an opt in form. Thoughts?

      3. You're right, I was referring to a drop ship website. Although, the companies I would connect with would more than likely have never done any such drop shipping. They ideally would only be selling their own products, and I would introduce the idea to them.

      So they would not be your typical drop shipping company. Not that it makes too much difference. The idea would be to "test" it and if it worked out, I would easily source my own products from China, etc as I have plenty of experience.

      Thoughts?

      Originally Posted by Zen Productions View Post

      1. This could be a good idea but Google Adwords is REALLY expensive and should only be used strategically. What niche is this product in? It might be smarter to advertise on other channels.

      2. This sounds so simple but you will blow your money. I do this and I can tell you it is not as easy as it sounds. Many people on here who do not have experience in local ppc think they can just throw up a Google Ad, have an optin box and have the leads rain down on them ..NOPE! Not even close, most of my clients are converting on average of 3% and I'm targeting a pretty narrow area.

      3. Again, as in #1 could be a good idea but I would advertise in other areas. Google Adwords is good for a bunch of things but for a beginner YOU WILL end up spending a lot more then needed. Not only that, what you are describing is a Dropship website which will start becoming few are far between these days (although not impossible). Then, if it isn't a very niche product you are competing with everyone online who sells the same...raising ad prices HIGH.

      Example: Local Molly B sells cool belt buckles. With her permission you set up an awsome e-commerce site (dropping $4000 for at least a decent site, one that people will trust to buy from) and you are selling them for $50 a pop. WHOO!

      Now you know it takes 100 clicks for 1 person to buy from you (this is very generous, a new website that people don't know...it will be closer to 1 out of every 300 clicks).

      If you look on the adwords tool it would cost you anywhere between $160-$210 a day to get you 100 clicks to get you one sale that makes you $50.

      My point being is you are playing with the big boys now by opening up an e-commerce site. There are people who make a living off of selling whatever you are selling online. This is not meant to discourage you, in fact to me it pumps me up. I just wanted to give you a bit of a dose of reality when dealing with paid ads.

      4. A recommendation from me: I learned ppc (virtually most of them) by going to friends businesses and asking them would it be OK if I spent $100 a month on ppc ads for them. Thats right, I used my own money! Then I basically tried everything...learned and was able to know how ppc ads can work for a service/brick and motor/ digital products. Once you get experience you can

      1. Have biz pay you to manage their ppc ads
      2. Create a niche product and sell using ppc ads
      3. Use ppc ads as ONE of the ways to generate leads for businesses (the worst way to generate leads by the way)
      4. Affiliates
      5. E-comerce ( I'm not sold on local businesses ever doing good in ecommerce. Why buy from you when I can buy from amazon?)
      {{ DiscussionBoard.errors[8424069].message }}
  • Profile picture of the author Zen Productions
    One more thing, sorry I always think of other things after I submit something.

    Google Adwords, along with all the others, are just tools or advertising channels. If you have a product I think it would be smarter on trying to go to where your customers already are.

    The belt buckle example again: Instead of spending possible $150 a day on ppc ads where you are hoping they convert. Why not instead look at other marketing channels.

    How my thought process would work when trying to get this product sell:

    1. Is the a belt buckle magazine or custom belt magazine
    2. Are their blogs/websites dedicated to belt buckles or belts.
    3. am I targeting country people with giant belts, or rocker belts. If so, what magazines/blogs can I advertise on.
    4. Does reddit have a subreddit I can advertise on.
    5. What type of local publications are geared towards fasion

    Don't just focus on Adwords (unless you just want to be really good at it, which is cool) focus on the best way to get your message to the people who actually care and is cost effective


    Originally Posted by krzysiek View Post

    Hi everyone,

    I am going to be jumping into PPC (Google Adwords).

    I've spent a fair bit of time reading and learning, and now I am going to jump in and get a campaign started.

    I've thought of several ways I could generate income using PPC. These include:

    #1 Make a small single product ecommerce store, sell a product that I know inside out. I am already selling the product on eBay but would like to expand. In the future, I would set up more single product ecommerce stores and drive traffic via PPC.

    #2 Set up local business websites for lead generation and drive traffic via PPC. Sell leads at fixed price to service providers.

    #3 While I do not have stock of my own and not a lot of capital to invest, I could team up with a local company (read as: in my country) and use their photos to make an ecommerce store.

    I sell their products at my mark up, keep the difference and they handle order fulfilment. I do not need to hold stock or invest capital upfront. The only investment is money in adwords and setting up a small ecommerce store.

    #4 Your ideas and thoughts?

    What do you think? What are some other ways one could use their PPC knowledge to generate some income?

    Hopefully this will turn out to be a good discussion!
    {{ DiscussionBoard.errors[8423592].message }}
  • Profile picture of the author krzysiek
    Anyone else?
    {{ DiscussionBoard.errors[8432859].message }}

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