I had one of the random brain farts I am prone to having and this question came to mind.
What if you took a shopkeeper and you gave him two options.
Money trees lined up around his shop and he has 100% unfettered access to all of it.
A line of smiling and eager customers lined up around the block ready to stop in their shop and buy something right now.
Assuming that value of Option A and Option B are equal - financially, that is to say if there are $1M on trees, there customers out ready to swipe $1M in purchases, which is more appealing to the business owner?
Any research on this?