What if you gave them these two choices?

25 replies
Guys,

I had one of the random brain farts I am prone to having and this question came to mind.

What if you took a shopkeeper and you gave him two options.

Option A:


Money trees lined up around his shop and he has 100% unfettered access to all of it.

Option B:


A line of smiling and eager customers lined up around the block ready to stop in their shop and buy something right now.

Assuming that value of Option A and Option B are equal - financially, that is to say if there are $1M on trees, there customers out ready to swipe $1M in purchases, which is more appealing to the business owner?

Any research on this?
#choices #gave
  • Profile picture of the author misterme
    Originally Posted by TheBigBee View Post

    Assuming that value of Option A and Option B are equal - financially, that is to say if there are $1M on trees, there customers out ready to swipe $1M in purchases, which is more appealing to the business owner?

    Any research on this?
    I wouldn't know if there's research but I'll share what I've noticed. You've probably noticed this too.

    A person wins a fortune in a lottery. So much money that they can literally retire on the spot and live in wealth the rest of their lives and then some.

    When they're asked what they're going to do with the winnings, many times they mention they'd like to open their own business.

    I'm always in shock when I hear that because we get into business looking to build the amount of wealth equivalent to what they've won - and retire. The reverse.

    Of course there's that wanting to stay active, achieve, feed our interests, self worth, satisfaction and continue working that excites us and can keep us in.

    So I'd say the business owner would usually opt to have customers eager to buy their stuff, continue working.
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    • Profile picture of the author Aaron Doud
      I think it depends on the person.

      There is no right or wrong answer to this. It merely is what their outlook on life is. Some people want to earn it and spend it. Others only earn it and save it to be able to one day live the life they want.

      This is true of everyone including business owners. Many are just waiting for retirement to enjoy life. They work and save for that future. While someone like me works for the moment. I want to enjoy life now.

      Since I enjoy business I would likely take the customers and build onto that as long as I enjoyed the business I ran.

      Originally Posted by misterme View Post

      A person wins a fortune in a lottery. So much money that they can literally retire on the spot and live in wealth the rest of their lives and then some.

      When they're asked what they're going to do with the winnings, many times they mention they'd like to open their own business.
      I think that is an interesting observation of the delayed life mentality. They want to run their own business but don't think they can till they retire. Vs. seeing it as a meas of income equal to or hopefully greater then their job.

      We have a lot of people who delay life and their dreams. It's easier to do that they think. Maybe they are right.

      Thanks for posting that.
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  • For any business of course, taking advantage if the second option is going to be the best option at this point. It all depends on the business. Since I have never researched on this, I guess I haven't ever really noticed this.
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  • Profile picture of the author Claude Whitacre
    Originally Posted by TheBigBee View Post

    Assuming that value of Option A and Option B are equal - financially, that is to say if there are $1M on trees, there customers out ready to swipe $1M in purchases, which is more appealing to the business owner?
    Are you serious? (I'm assuming this is a trick question. I don't mean it's a stupid question)

    1 million in purchases, still means that the business owner has to pay the overhead, employees, and cost of goods. And they have to take the time to work in the business.

    I'd take the money off the trees and use it to open another business.....



    Originally Posted by misterme View Post

    I'm always in shock when I hear that because we get into business looking to build the amount of wealth equivalent to what they've won - and retire. The reverse.

    Of course there's that wanting to stay active, achieve, feed our interests, self worth, satisfaction and continue working that excites us and can keep us in.

    So I'd say the business owner would usually opt to have customers eager to buy their stuff, continue working.
    I think that's it. Lottery winners say they want to start a business...because they aren't business owners...and it looks very good to the uninitiated.

    Retirees want to stay busy and keep their feeling of self worth, I think. And starting a small business is easier than trying to start another career as an employee. Maybe it's also a way to stay active...without having a boss tell them what to do. That's a guess, anyway.


    My step daughter and her husband inherited a large six figure sum when her father died.
    They invested wisely in motorcycles, tattoos, boats, jet skies, a sports car...and a month long vacation. In 3 months, it was gone. A few months later they had to declare bankruptcy.

    Every one of us that has money knows the huge difference between earning a lot of money...and being given a lot of money.
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  • Profile picture of the author Aaron Doud
    I assume he meant equal in profit so 1 million before taxes but after expenses. He was trying to make them equal but yeah worded it a bit wrong.

    Claude that is normally something I would have said. I must be getting nicer now lol
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Aaron Doud View Post

      I assume he meant equal in profit so 1 million before taxes but after expenses. He was trying to make them equal but yeah worded it a bit wrong.

      Claude that is normally something I would have said. I must be getting nicer now lol
      Actually, my first thought was like yours, so I read it a few times.

      If the question was "Which would you rather have; a million in net profit on sales, or a million in cash?" I'd take the sales, just because there are more people benefiting; My employees, suppliers, customers.

      And I enjoy the action.
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      • Profile picture of the author TheBigBee
        Originally Posted by Claude Whitacre View Post

        Actually, my first thought was like yours, so I read it a few times.

        If the question was "Which would you rather have; a million in net profit on sales, or a million in cash?" I'd take the sales, just because there are more people benefiting; My employees, suppliers, customers.

        And I enjoy the action.
        Aaron definitely pegged me correctly on this one. Thanks for clearing up what was lost in translation!

        The background to this question came about as I saw some promotional material (SEO services) geared towards business owners which showed a graphic of a boat load of cash. Did they do that because it looks good, or thought it looked good? Or did they do that because they tested it to know it works?

        I got to wondering; "hmmmm would an image of a business owner conducting with transactions be more effective than photos of all this cash?" Or, "an image of customers lined up around the block?"

        I have become desensitized to any graphic which promises me the boat loads of cash on it can be mine. But that is just me - I am clueless here, maybe it does work like gangbusters.

        If there were a study done - some sort of an authentic and real study done, that would be a big break through in marketing because you can take that data and race your way to a million in revenue.
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        • Profile picture of the author Claude Whitacre
          Originally Posted by TheBigBee View Post

          Aaron definitely pegged me correctly on this one. Thanks for clearing up what was lost in translation!

          The background to this question came about as I saw some promotional material (SEO services) geared towards business owners which showed a graphic of a boat load of cash. Did they do that because it looks good, or thought it looked good? Or did they do that because they tested it to know it works?

          I got to wondering; "hmmmm would an image of a business owner conducting with transactions be more effective than photos of all this cash?" Or, "an image of customers lined up around the block?"

          I have become desensitized to any graphic which promises me the boat loads of cash on it can be mine. But that is just me - I am clueless here, maybe it does work like gangbusters.

          If there were a study done - some sort of an authentic and real study done, that would be a big break through in marketing because you can take that data and race your way to a million in revenue.
          Very intelligent question.

          The "boatload of cash" will attract the "wishers & dreamers"

          The image of actually doing the thing that makes money will attract the "Doers". A much smaller, but far more profitable group.

          In my funnel, I want the people that actually imagine themselves doing the work. Not the people who skip the work part (in their imaginations) and just immediately go for the image of them resting on a beach with beautiful women at their side.

          The only exception for me, is when I'm selling a service where I do the work. Then I don't care what attracts them.

          But an image where you have customers around the block? That's a very powerful image for real business owners. I think I'll steal the idea.

          A side by side study...from ad to conclusion? Which one generates more net income? Don't know. But if you are wanting to attract clients, I'd not use the "Wishing and dreaming" model. Those people are the pits to work with.
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        • Profile picture of the author DaniMc
          Originally Posted by TheBigBee View Post

          I got to wondering; "hmmmm would an image of a business owner conducting with transactions be more effective than photos of all this cash?" Or, "an image of customers lined up around the block?"
          That's a lot of thinking and wondering.

          Just do a quick test - every aspect of the ad is the same but the photo.

          Then you will know. :rolleyes:
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          • Profile picture of the author Claude Whitacre
            Originally Posted by Dan McCoy View Post

            That's a lot of thinking and wondering.

            Just do a quick test - every aspect of the ad is the same but the photo.

            Then you will know. :rolleyes:
            PFFFFT! That's what I was going to say. Honest.....Swear.....
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          • Profile picture of the author TheBigBee
            Originally Posted by Dan McCoy View Post

            That's a lot of thinking and wondering.

            Just do a quick test - every aspect of the ad is the same but the photo.

            Then you will know. :rolleyes:
            Darn you! I was expecting a "I found this link" from you! :-)

            You're right though. I don't do direct mail or hand out flyers but whatever this "finding" using imagery could be extrapolated to copywriting (email, LinkedIn, direct mail).

            Instead of saying "we make business owners like you more money" can saying "most of our clients have customers lined up around the block!"
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            • Profile picture of the author shane_k
              Originally Posted by TheBigBee View Post

              Instead of saying "we make business owners like you more money" can saying "most of our clients have customers lined up around the block!"

              The answer to this question should come to you through the questions you ask the business owner and the information he gives you.

              After you have asked some good questions and gathered information from them then you will get a sense of which is more important to which business owner.

              Then you adjust your answers and how you "sell them" based upon the information that you have just received through your questions
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            • Profile picture of the author Claude Whitacre
              Originally Posted by TheBigBee View Post

              Darn you! I was expecting a "I found this link" from you! :-)

              You're right though. I don't do direct mail or hand out flyers but whatever this "finding" using imagery could be extrapolated to copywriting (email, LinkedIn, direct mail).

              Instead of saying "we make business owners like you more money" can saying "most of our clients have customers lined up around the block!"
              How about "Imagine a line of customers lined up around the block, ready to buy from you"

              or "What would cause customers to line up around the block...to buy from you?"

              I wouldn't straight out promise a line of customers around the block. It may come back to haunt you.
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          • Profile picture of the author TheBigBee
            Originally Posted by Dan McCoy View Post

            That's a lot of thinking and wondering.

            Just do a quick test - every aspect of the ad is the same but the photo.

            Then you will know. :rolleyes:
            Also I am sticking to video + video SEO. It's expensive to produce videoes for testing. Especially when the goal is to rank in Google.

            Little margin for error for me here
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            • Profile picture of the author vndnbrgj
              Originally Posted by TheBigBee View Post

              Also I am sticking to video + video SEO. It's expensive to produce videoes for testing. Especially when the goal is to rank in Google.

              Little margin for error for me here
              Quit making it expensive.

              Take one video, and make it into three. (For testing/SEO purposes)
              You create Video A.
              Make the length a little longer or shorter, change the music.
              Maybe add a 5 second opener.
              If they are short movies... You can buy a 3 minute track on AudioJungle or somewhere else. Take the first minute of the track and use it for the first video. Take the second minute and use it for video two. Third minute, video three.

              Video A:
              First min of audio
              55 seconds

              Video B:
              Second min of audio
              63 seconds

              Video C:
              Third min of audio
              47 seconds

              By just manipulating the audio and length, YouTube will see it as a different video. Now, you don't have to make another movie to target additional keywords.

              Vid 1: Plumbers In Anytown
              Vid 2: Clogged Drain Anytown
              Vid 3: Water Heater Repair Anytown

              Hope that helps...
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              • Profile picture of the author TheBigBee
                Originally Posted by vndnbrgj View Post

                Quit making it expensive.

                Take one video, and make it into three. (For testing/SEO purposes)
                You create Video A.
                Make the length a little longer or shorter, change the music.
                Maybe add a 5 second opener.
                If they are short movies... You can buy a 3 minute track on AudioJungle or somewhere else. Take the first minute of the track and use it for the first video. Take the second minute and use it for video two. Third minute, video three.

                Video A:
                First min of audio
                55 seconds

                Video B:
                Second min of audio
                63 seconds

                Video C:
                Third min of audio
                47 seconds

                By just manipulating the audio and length, YouTube will see it as a different video. Now, you don't have to make another movie to target additional keywords.

                Vid 1: Plumbers In Anytown
                Vid 2: Clogged Drain Anytown
                Vid 3: Water Heater Repair Anytown

                Hope that helps...
                Not to brag, but I took 5 videos and made 69 "carbon copies" of them targeting 69 keywords. An adjacent video is targeting 1 keyword, for a total of 6 mostly carbon copied videos targeting 70 terms.

                Convincing the YouTube filters that 1 video was actually 50 was a "gamble" that we made which flat out paid off. We learned that you don't have to trick large parts of the meta data.

                You can change the font on three random characters of text within a 60 second live action video, and that video is now unique 3x in the eyes of YouTube.

                YouTube doesn't compare meta data to measure against how similar a video is, YouTube is run by computers who are screening for an exact match in any given binary string (alpha or numeric).

                Things will change. They'll update the algorithm eventually to compare because here comes more "search spam!"

                So as to not self promote - PM me should you want to see this in live action.
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                • Profile picture of the author Claude Whitacre
                  Originally Posted by TheBigBee View Post

                  Not to brag, but I took 5 videos and made 69 "carbon copies" of them targeting 69 keywords. An adjacent video is targeting 1 keyword, for a total of 6 mostly carbon copied videos targeting 70 terms.

                  Convincing the YouTube filters that 1 video was actually 50 was a "gamble" that we made which flat out paid off. We learned that you don't have to trick large parts of the meta data.

                  You can change the font on three random characters of text within a 60 second live action video, and that video is now unique 3x in the eyes of YouTube.

                  YouTube doesn't compare meta data to measure against how similar a video is, YouTube is run by computers who are screening for an exact match in any given binary string (alpha or numeric).

                  Things will change. They'll update the algorithm eventually to compare because here comes more "search spam!"

                  So as to not self promote - PM me should you want to see this in live action.
                  Your problem will come when viewers (usually competitors) report your videos as duplicates.

                  Me? I use different background music, change the timing by 1%, Use a different text font, or arrange the contact information in a different order, And add a few seconds on at the end of the video...usually with just the contact information and music. These really are different videos, at least in Google's eyes, and Youtube's.

                  I use different channels too. It's harder to see the similarities if they aren't all on the same channel.


                  Good stuff. Yeah, Different titles, different text in the descriptions...different keywords...Viola! More videos show up for similar searches.
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                  • Profile picture of the author TheBigBee
                    Originally Posted by Claude Whitacre View Post

                    Your problem will come when viewers (usually competitors) report your videos as duplicates.

                    Me? I use different background music, change the timing by 1%, Use a different text font, or arrange the contact information in a different order, And add a few seconds on at the end of the video...usually with just the contact information and music. These really are different videos, at least in Google's eyes, and Youtube's.

                    I use different channels too. It's harder to see the similarities if they aren't all on the same channel.


                    Good stuff. Yeah, Different titles, different text in the descriptions...different keywords...Viola! More videos show up for similar searches.
                    Claude,

                    Just out of curiosity - how would a competitor go about reporting the dupes? I like your channel separation idea. I was torn between "lots of vids on one channel to build channel authority" vs. "a handful per channel."
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                    • Profile picture of the author vndnbrgj
                      Originally Posted by TheBigBee View Post

                      Claude,

                      Just out of curiosity - how would a competitor go about reporting the dupes? I like your channel separation idea. I was torn between "lots of vids on one channel to build channel authority" vs. "a handful per channel."
                      There is a little flag on the right side.
                      It is located under the number of views, and whether people like the video or not.

                      Once you click the flag, you get a variety of options to choose from.
                      The most common would be to just flag it as spam.
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                    • Profile picture of the author Claude Whitacre
                      Originally Posted by TheBigBee View Post

                      Claude,

                      Just out of curiosity - how would a competitor go about reporting the dupes? I like your channel separation idea. I was torn between "lots of vids on one channel to build channel authority" vs. "a handful per channel."
                      The other big advantage of having several channels is that you can link one video to another video on another channel. You can use videos as "Video responses" to videos in your other channels.. You can comment on the other channel's videos. All this creates Dofollow links in Youtube.

                      But...between using channels, use ccleaner.com to get rid of the cookies.

                      And comment on other videos too, to blur your footprint.
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                      • Profile picture of the author TheBigBee
                        Originally Posted by Claude Whitacre View Post

                        The other big advantage of having several channels is that you can link one video to another video on another channel. You can use videos as "Video responses" to videos in your other channels.. You can comment on the other channel's videos. All this creates Dofollow links in Youtube.

                        But...between using channels, use ccleaner.com to get rid of the cookies.

                        And comment on other videos too, to blur your footprint.
                        I think we will go ultra white hat with comment stuff and literally pay real people per comment, lol.

                        Also, Claude, I've been trying to PM you but it isn't working, I was going to share this with you - I think all Warriors would get value anyway.

                        PM

                        "Today, I freaked out when I discovered that "yay, my most precious keyword is on page 4 already!!"

                        Then I panicked when I saw the number was wrong. I couldn't leave it the same, had to change it and figured, "oh boy, this is when Google takes it down to re-rank later."

                        Nope! All is fine!

                        Why am I sharing?

                        Because this little symbol ™ has been known to boost click through rates by up to 26%.

                        So, if you were to edit the titles of your vids to include that symbol, you'd get more clicks!

                        In your first video, I'd pop a ™ right after the last character of the very first word of the title.

                        Let me know the results if you try!!"
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  • Profile picture of the author Mwind076
    My opinion:

    Since cash trees do not exist, there couldn't possibly be research on the two options. With that said, you could always just do a test of flyers/cards one with each picture and see which results in more responses.

    Personally I would go with the customers lined up picture, since business owners want customers and not fake cash trees
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  • Profile picture of the author mjbmedia
    trees outlive people and they (mostly) re-flower every year and don't move location of their own free will, so a row of money trees will produce year after year with a little amount of TLC and wil lalso possibly reproduce more trees (provide the local council/authority don't come cut them down) , people have a habit of dying, moving on and changing their purchasing habits
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    Mike

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  • Profile picture of the author samguy
    great info on this thread thanks a lot
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  • Profile picture of the author abelamorales
    Take the $1M up front and move to Costa Rica where I can donate 15% of my money to kids that really need it. Then, I'll start a business and live the good life.

    ...Wishful thinking....
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