Stealing door to door vacuum sellers for B2B advertising...

by DaniMc
25 replies
So a vacuum seller came to my door yesterday. A nice young lady, 21 years old.

It hit me that perhaps she would like a job selling simple advertising. I have always noticed that on average, women do a better job at it.

I know she has no REAL sales experience, but told me she has sold 9 vacuums this week! She proceeded to ask "I don't know if that is good or bad?"

If she is willing to hit the street and follow the leads I give her, that might be enough.

I don't know...do you think inexperienced vacuum sellers can quickly make the transition to simple B2B sales?
#advertising #b2b #door #sellers #stealing #vacuum
  • Profile picture of the author Khemosabi
    Hi Dan!

    Yes!!! She is already doing more than a lot of people claim to be doing! I think her running into you (so to speak) was probably one of the luckiest things that could have happened to her!!

    She's already shown that she isn't afraid of meeting people, going out on her own, and taking chances at rejection!

    Keep her!!!!

    ~ Theresa
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  • Profile picture of the author Ron Lafuddy
    I'm going to ask this before Claude gets in here and beats me to it.

    Did she sell you a vacuum, Dan?
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    • Profile picture of the author Khemosabi
      Originally Posted by Ron Lafuddy View Post

      I'm going to ask this before Claude gets in here and beats me to it.

      Did she sell you a vacuum, Dan?

      OOOOOOOOO, Claude's going to be SO mad!!!
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    • Profile picture of the author DaniMc
      Originally Posted by Ron Lafuddy View Post

      I'm going to ask this before Claude gets in here and beats me to it.

      Did she sell you a vacuum, Dan?
      LOL - no - I shut her down right away. I used to sell vacuums too.

      But, the first part of her pitch was good and she delivered it with confidence.
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      • Profile picture of the author Ron Lafuddy
        To answer your question, she'd probably do very well selling advertising.

        When you show her how the business customers will buy repeatedly from her
        over a long period of time, that should get her attention.

        Build that list and stay in contact. It's a golden process.

        Good post, Dan.
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      • Profile picture of the author Claude Whitacre
        Dan; Do you really think she sold 9 vacuum cleaners with in home demonstrations in her first 4 days of the week? (Mon-Thursday) Really? I suppose it's possible she showed it to ten of her relatives, and 9 bought. But I've never seen it. Not in 4 days.

        My record is ten in 5 days, and I was really really good at it. Had years of experience, and had highly qualified referrals.

        My first thought is that she doesn't mind lying to a prospect. My second thought is that she is not experienced enough to know that the lie is not plausible.

        But any door to door vacuum cleaner salesperson with even a few months of experience already has shown that they are one in a hundred.

        The skills would easily transfer.

        I would interview her, but remember that she told you something that is almost certainly not true.


        Originally Posted by Ron Lafuddy View Post

        To answer your question, she'd probably do very well selling advertising.

        When you show her how the business customers will buy repeatedly from her
        over a long period of time,
        that should get her attention.

        Build that list and stay in contact. It's a golden process.

        Good post, Dan.
        Ron; That's actually a great appeal. Another appeal I would use is that business owners are used to buying advertising, and the price she would be charging is what they are used to paying..... Far less resistance to price.
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        • Profile picture of the author DaniMc
          Originally Posted by Claude Whitacre View Post

          Dan; Do you really think she sold 9 vacuum cleaners with in home demonstrations in her first week or so? Really? I suppose it's possible she showed it to ten of her relatives, and 9 bought. But I've never seen it.

          My record is ten in 5 days, and I was really really good at it.

          My first thought is that she doesn't mind lying to a prospect.

          But any door to door vacuum cleaner salesperson with even a few months of experience already had shown that they are one in a hundred.

          The skills would easily transfer.

          I would interview her, but remember that she told you something that is almost certainly not true.
          I figured she was fudging on the numbers - but we all do that sometimes. I think she is two weeks in, going door to door.

          Do I REALLY think she sold 9? No. But even if she has sold two or three in a week, she is far outpacing average.

          I was really encouraged by her willingness to knock doors. You certainly raise a good point and her honesty is something I should keep in mind.

          In fact, I will make sure to call the office she is working at now.

          I know most of the people in these jobs are entry-level sellers. It makes me wonder if they are a good place to source new reps. I know I will be hiring and firing lots of them to get the people I need.
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          • Profile picture of the author Claude Whitacre
            Originally Posted by Dan McCoy View Post

            I was really encouraged by her willingness to knock doors. You certainly raise a good point and her honesty is something I should keep in mind.

            I know most of the people in these jobs are entry-level sellers. It makes me wonder if they are a good place to source new reps. I know I will be hiring and firing lots of them to get the people I need.
            I think the key is finding someone who is willing to cold call. If they are likable, you can usually train them to be successful.

            Using in home salespeople as a source of recruits? You may try an ad targeting salespeople that cold call in person.


            Originally Posted by Aaron Doud View Post

            So the key to recruiting is to find the super stars in industries where their "Greats" don't even make what your average guy makes. Used to love recruiting shoe salesmen and hourly sales people. Especially the part time ones in college. Once they see they can make more full time selling vs. what they wanted to do after college they are sold. Plus if you can offer them part time to test the waters it's a no risk move for them.

            And wow I went off on a tangent there.
            Man, Aaron! You're hitting on all cylinders recently.

            Yup. Good furniture salespeople, and other retail salespeople are working for peanuts. $100,000 a year for a furniture salesman or retail salesperson is a fantasy for most. They are used to a 4% commission, and other salespeople competing for the customer walking in.

            Good stuff.
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            • Profile picture of the author DaniMc
              Originally Posted by Aaron Doud View Post

              .

              Of course if you recruite properly you can actually steal away experienced true Sales Professionals who are simply unaware of how much more they should be making. "Great" is relative. A "Great" Furniture Salesman will likely make 1/2 to 1/4 of what a "Great" Car Salesman will. And he might make 1/10th of what a "Great" insurance or B2B Sales Professional makes. And those guys don't come close to what the true greats make who learn to sell their own brand.

              So the key to recruiting is to find the super stars in industries where their "Greats" don't even make what your average guy makes. Used to love recruiting shoe salesmen and hourly sales people. Especially the part time ones in college. Once they see they can make more full time selling vs. what they wanted to do after college they are sold. Plus if you can offer them part time to test the waters it's a no risk move for them.
              Originally Posted by Claude Whitacre View Post


              Man, Aaron! You're hitting on all cylinders recently.

              Yup. Good furniture salespeople, and other retail salespeople are working for peanuts. $100,000 a year for a furniture salesman or retail salesperson is a fantasy for most. They are used to a 4% commission, and other salespeople competing for the customer walking in.
              Man this is excellent info.

              Do you have any tips for identifying the top sellers?

              Should I just walk into a furniture store and ask who the top seller is? LOL. I think they would know right away why I was there.
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              • Profile picture of the author Claude Whitacre
                Originally Posted by Dan McCoy View Post

                Man this is excellent info.

                Do you have any tips for identifying the top sellers?

                Should I just walk into a furniture store and ask who the top seller is? LOL. I think they would know right away why I was there.
                Dan; I'm drawing a blank, man.

                I know if I was the store owner, I wouldn't be happy if you started talking to my salespeople. And if you acted like a customer...and then I found out it was a recruiting effort (I've had that happen a few times), I'd be pissed.

                I'd just run a display ad in the local paper. Not in the classifieds. You aren't looking for someone who needs a job. You're looking for that great salesperson who doesn't need a job.

                "Attention; Retail salespeople who are making plenty of money where they are working now"

                And then go on with your pitch; No waiting for prospects. No competition with other salespeople. Far higher commission. Quick advancement.


                And use the Chet Holmes ad.....
                Yadda, Yadda, Yadda.....
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                • Profile picture of the author midasman09
                  Banned
                  Wow! You just reminded me of my 1st sales-person for my new "Burglar Alarm" biz.

                  I was living in an apartment and getting ready to start my new Alarm biz and....one evening we hear a knock at the door.

                  My young wife opens the door and this nice-looking young gal HANDS A BOOK TO MY WIFE.....and says something about the merits of buying the book PLUS signing up for a "Parenting Class" (since we were new parents with our first baby)

                  So....while the young sales gal is still giving her spiel on the Book and program she's selling.....my wife takes the book and.....CLOSES THE DOOR!

                  Well.....obviously, the young Sales Gal is distraught so....she knocks on the door. I realize what just happened....take the book from my wife, open the door and hand it to the young sales gal and....the young sales gal starts talking to me about her NEED to make money and THIS is the ONLY way she could find.

                  So....because I'm just starting up my new Alarm biz....and....thinking that I will NEED salespeople to sell my program.....I ask her to come in and I proceeded to talk her into selling for me.

                  I figured I could save money on "Ads for Sales people" by interviewing this young gal who.....by the way....turned out to be a GREAT Sales Person for my biz and wound up as Sales Mgr.

                  So...thanks for reminding me about "door-to-door" sale people.

                  Don Alm......Pres & CEO of Securitronics Corp
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                  • Profile picture of the author mraffiliate
                    She may not have fudged on the numbers of vacuums she sold. I remember when I started selling used cars, with zero experience in selling, and my first month I sold more cars (20) and car warranties (18) than anyone else including 20+ year used car veterans.

                    I told all my customers that I was new and I had to wear a name badge that was different than everyone else's. It stated below my name that I was "In training". People bought from me because they knew that I was green behind the ears and that I didn't know enough to lie to them. It's all about trust.

                    After my training was over I asked if I could keep that name badge because it helped my sales, but they wouldn't let me.
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                    • Profile picture of the author Claude Whitacre
                      Originally Posted by mraffiliate View Post

                      She may not have fudged on the numbers of vacuums she sold. I remember when I started selling used cars, with zero experience in selling, and my first month I sold more cars (20) and car warranties (18) than anyone else including 20+ year used car veterans.
                      When you were selling cars, were you selling them door to door ...to people who were not interested in a car? In fact, vowed to each other that they were not going to buy from you?

                      Here is what selling cars would be like if it was like selling vacuum cleaners;

                      You would go door to door knocking on stranger's doors. There is no car lot. No advertising. You simply drive to the person's house, and knock on their door. They are not expecting you. They are eating supper. You are interrupting them.

                      You would ask them if you could show them the one car that you have to sell. The one model-color-price. They have never seen a car. They don't know you. They don't know the car company. Five minutes before you showed up, they didn't know what a car was or who you were.

                      They have never driven a car. They all own motorcycles. So you have to show them the benefits of owning a car....your one model of car.

                      You have to teach them how to drive the car, because they have never seen one. Remember, everyone owns a motorcycle.

                      Their motorcycle cost them $5,000-$25,000. Your car costs $150,000. You have to convince them that your idea is worth at least ten times more than they have ever spent on a motorcycle.

                      You have to do all of this in one call. No call backs, No "Shopping around". Two hours. Go!

                      Now...how many cars could you sell in 4 days?

                      That's why the vast...vast majority of vacuum cleaner salespeople quit before 30 days. If you can sell vacuum cleaners door to door....you can do anything.

                      I did that for 25 years.
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                      • Profile picture of the author mraffiliate
                        Originally Posted by Claude Whitacre View Post

                        When you were selling cars, were you selling them door to door ...to people who were not interested in a car? In fact, vowed to each other that they were not going to buy from you?
                        I did not go door to door selling cars but I did sell cars to people that vowed that they were not going to buy a car from me and that they didn't have enough money.

                        Here is what selling cars would be like if it was like selling vacuum cleaners;

                        You would go door to door knocking on stranger's doors. There is no car lot. No advertising. You simply drive to the person's house, and knock on their door. They are not expecting you. They are eating supper. You are interrupting them.
                        I would make cold calls to strangers with no advertising, no car lot, and I would simply call them and they were not expecting my call and I would get them out of bed, interrupt their dinner and other activities.

                        You would ask them if you could show them the one car that you have to sell. The one model-color-price. They have never seen a car. They don't know you. They don't know the car company. Five minutes before you showed up, they didn't know what a car was or who you were.

                        They have never driven a car. They all own motorcycles. So you have to show them the benefits of owning a car....your one model of car.

                        You have to teach them how to drive the car, because they have never seen one. Remember, everyone owns a motorcycle.
                        I would try and sell vehicles that we were trying to push to people that had never driven or owned a car, without them ever hearing of the car company I worked for. I would have to convince them of the benefits of owning a vehicle because the transit system was widely used in my area and less expensive than owning and maintaining a vehicle.

                        I would also have to teach teenagers and some adults how to drive the vehicle. I would spend a day with customers to teach them how to drive.

                        Their motorcycle cost them $5,000-$25,000. Your car costs $150,000. You have to convince them that your idea is worth at least ten times more than they have ever spent on a motorcycle.
                        The transit system or friend and family cost less than $100 a month and I had to convince them to buy a car that cost from $10,000 to over $50,000. I had to convince them that my idea to finance a vehicle that is worth at least 100 to 500 times more than what they have ever spent on transportation including a monthly bill that is hundreds more than they were spending on mass transit.

                        You have to do all of this in one call. No call backs, No "Shopping around". Two hours. Go!
                        I had to do all of this on one 15 minute phone call or one person to person visit

                        Now...how many cars could you sell in 4 days?
                        My best day was 4 cars in one day and more than 10 cars in 4 days.

                        Joe Girard "the best car salesman in the world" averaged 6 cars a day every day for 15 years.

                        The point I was trying to make with this young lady is that when you are brand new to sales "and I believe this is true in her case" that you typically don't prejudge people, where they live, what type of house they have, etc. you don't have past history to crop up telling you why this person may not buy.

                        When you are brand new you go into every situation believing this person will buy and you are not entangled by all the reason and excuses that more experienced salespeople use.

                        A case in point. My 1st week on the sales floor I went outside to the parking lot where we kept the used cars for sale. Just as I walked outside a young women "who appeared to be pregnant and looked like she was 15-16 years old" waved her hand at me and asked if I would help her. She told me that several sales people walked right past here and would not help her. After spending 30 seconds with her she pointed to a car and said "that's the car I want". We went inside, she wrote a check for the full amount, I verified her funds, and out the door she went.

                        Those sales people ignored her because they prejudged her by her appearance. The young lady that said she sold 9 vacuums in one this week is probably telling the truth because she didn't let preconceptions, prejudgements, etc keep her from trying to make a sale.
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                        • Profile picture of the author Claude Whitacre
                          Originally Posted by mraffiliate View Post

                          I did not go door to door selling cars
                          OK. But if you did sell cars door to door, you would see that it's far far harder. And you would be doing what I said in my analogy.

                          And that's why the girls figures were ...um....suspect.
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        • Profile picture of the author AussieT
          However Claude by your own admission - you are overweight, balding and male. She was probably a young very attractive female!

          Originally Posted by Claude Whitacre View Post

          Dan; Do you really think she sold 9 vacuum cleaners with in home demonstrations in her first 4 days of the week? (Mon-Thursday) Really? I suppose it's possible she showed it to ten of her relatives, and 9 bought. But I've never seen it. Not in 4 days.

          My record is ten in 5 days, and I was really really good at it. Had years of experience, and had highly qualified referrals.

          My first thought is that she doesn't mind lying to a prospect. My second thought is that she is not experienced enough to know that the lie is not plausible.

          But any door to door vacuum cleaner salesperson with even a few months of experience already has shown that they are one in a hundred.

          The skills would easily transfer.

          I would interview her, but remember that she told you something that is almost certainly not true.




          Ron; That's actually a great appeal. Another appeal I would use is that business owners are used to buying advertising, and the price she would be charging is what they are used to paying..... Far less resistance to price.
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          • Profile picture of the author Claude Whitacre
            Originally Posted by AussieT View Post

            However Claude by your own admission - you are overweight, balding and male. She was probably a young very attractive female!
            Ha! HAHAHA! Ha! I maybe be bald and fat..but I make up for it by being slow.

            You bring up a good point. At one time I have a beautiful blonde girl working for me selling vacuum cleaners in people's homes.

            She had a terrible time. Couples didn't buy, single women didn't buy...just single men that she let think were going to um...."date" her.

            It was kind of sad. She was a little too attractive. It was easy for people to talk to her, and they would invite her in their home. But ogling a girl, and giving her $1,500 for a vacuum cleaner you don't want, are two different things. She looked like Pamela Anderson...and dressed like her (in photo shoots)

            Wives would get mad at their husbands for starring. Husbands weren't paying attention to the presentation...

            I told her to dress in loose fitting clothes and not tell people she was single, but was engaged...but it was too late. She had to quit after a few months.

            Plus, the guys in the office were bothering her, and I had to put my foot down a few times.

            I've had other women that were attractive do quite well. But this girl was sexy in the extreme...and in business, it's distracting. Sorry.

            It isn't the same for men. I used to be pretty good looking, when I was selling in people's homes (About 50 is when I started gaining weight and loosing my hair). It didn't help or hurt.
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  • Profile picture of the author Aaron Doud
    I've always believed that a inexperienced "natural" is the best person you can hire for a sales job. As long as you know how to sell and train that is. I'd much rather have a blank canvas with the right attitude and the right aptitude over an experienced "Sales Professional" who has learned how to justify average.

    Of course if you recruite properly you can actually steal away experienced true Sales Professionals who are simply unaware of how much more they should be making. "Great" is relative. A "Great" Furniture Salesman will likely make 1/2 to 1/4 of what a "Great" Car Salesman will. And he might make 1/10th of what a "Great" insurance or B2B Sales Professional makes. And those guys don't come close to what the true greats make who learn to sell their own brand.

    So the key to recruiting is to find the super stars in industries where their "Greats" don't even make what your average guy makes. Used to love recruiting shoe salesmen and hourly sales people. Especially the part time ones in college. Once they see they can make more full time selling vs. what they wanted to do after college they are sold. Plus if you can offer them part time to test the waters it's a no risk move for them.

    And wow I went off on a tangent there.
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  • Profile picture of the author NewParadigm
    Good stuff here. It's always better to find someone you might have to hold back by their belt at times, than it is having someone you need to continually kick in the ass to get going.

    Find cold callers with gumption, along with character, and you have a superstar. So true on various industries just not paying well as others, good trick to recruit those hard working stars in dead end career tracks.

    I owned a food company and hired a broke chef who turned out having natural sales ability, I ended up paying him up to $400k a year in commissions and bonuses.
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  • Profile picture of the author daddykool
    Originally Posted by Dan McCoy View Post

    So a vacuum seller came to my door yesterday. A nice young lady, 21 years old.

    It hit me that perhaps she would like a job selling simple advertising. I have always noticed that on average, women do a better job at it.

    I know she has no REAL sales experience, but told me she has sold 9 vacuums this week! She proceeded to ask "I don't know if that is good or bad?"

    If she is willing to hit the street and follow the leads I give her, that might be enough.

    I don't know...do you think inexperienced vacuum sellers can quickly make the transition to simple B2B sales?
    #####
    Did you buy a vacuum cleaner from her Dan!
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  • Profile picture of the author Aaron Doud
    On the recruiting things. When I used to do it I targeted busier retail stores or small stores where sales was everything. I never got kicked out but I tried to respect the store and the sales person.

    I see it as there are three questions to consider when planning this.

    Single Visit or Multi-Visit? Will you be trying to find someone in one visit or try to observe them over several days or weeks. Single is more time effective but Multi-Visit will give you a better feel for who they are.

    Observation or Secret Shop? Myself I liked a bit of both. Start with observation from a distance. The same as you would do if you were a manager in the store. Stay out of the way and unnoticed and just listen and observe.

    The Secret Shop would be you taking them through the sales process personally. I liked using this after I found a target worth testing. The problem with this is you are maybe taking them away from real sales so it is best used when they are slow or when you truly believe you want to recruit them. Multi-Visit may be needed in this case. Observe when the store is busy. Secret Shop when dead.

    Random or Targeted? How much research will you do? Will you target certain sales people who sound like they are the best? Or will you just take random shots in the dark that you will find some golden nuggets.

    If you want to target you need to have everyone around you looking for great sales people. They need to want to tell you about their experiences. Then when you have a good target you find out more about them via observation or asking/paying others (such as co-workers) for info.

    A great way to do this if they sell something high end (example: insurance) is to call them. Tell them a friend recommended them and ask for references from other clients. Just like normal references remember to ask them for the negative. "Everyone tells me how great John is. What I would like to know is what do you think he could do better. No one is perfect, we all understand that. So what do you wish John would do differently that you think would make your experience with him even better?"

    Once you have your target you need to observe or secret shop to get a personal feel for them. Just like above.

    How you plan will depend on how many people you need, what they will be paid, the skills they need to start, your training plan, and how much turnover you want.

    Also never be afraid to pay everyone in the "huddle" $5 or $10 to find out who the best sales person is. If they have any traffic at all the best guy will not be in their "huddle" so "buying them lunch" to "settle a bet" you had with your friend works as a way to get a truthful answer.

    And if you know someone who works for a company that is known for great sales people don't be afraid to ask/pay them to tell you who the top salespeople are. At American, where I worked, the list for the whole company was posted in a common area in the back room. It ranked them by commission but only showed their revenue. Fun way to see who sold the higher gross items.
    "How come #3 sold half of what #5 sold?"
    "Cause he sells a lot of high end Kitchen Remodels with Wolf and Subzero that have more profit and thus more commission."
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  • Profile picture of the author misterme
    Originally Posted by Dan McCoy View Post

    So a vacuum seller came to my door yesterday. A nice young lady, 21 years old...

    ...I know she has no REAL sales experience, but told me she has sold 9 vacuums this week! She proceeded to ask "I don't know if that is good or bad?"
    Oh she knows how to sell all right.

    She got you believing she doesn't know how to sell, doesn't know what she's doing and doesn't know if selling nine units is a good thing or not.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by misterme View Post

      Oh she knows how to sell all right.

      She got you believing she doesn't know how to sell, doesn't know what she's doing and doesn't know if selling nine units is a good thing or not.
      You might be right. Playing the innocent new girl may just be how she sells.

      I knew an encyclopedia salesman that always told people it was his third day.
      He sold books for over 25 years. I was with him one day when he saw a couple that he sold several years ago. After he told them it was his third day..they told him "But you said it was your third day last time!"

      He didn't miss a beat; "That was another company. I just started with this new publisher".

      He was a master technician in selling, but he had no character.

      I learned a lot from him, but he wan't a very nice guy.
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      • Profile picture of the author DaniMc
        Originally Posted by misterme View Post

        Oh she knows how to sell all right.

        She got you believing she doesn't know how to sell, doesn't know what she's doing and doesn't know if selling nine units is a good thing or not.
        LOL that is a great point.

        She was fairly attractive and extremely nice and enthusiastic.

        If that is part of her pitch, then she really is good and will do well for me.

        At first I shook her hand, wished her luck, told her how I got started in sales and that it is a rewarding career she should try to stick with. She was very appreciative and thanked me for the encouragement. I closed the door and she left. I then went back out after a few minutes. She saw me as she was leaving a neighbors house and I motioned her back over.

        I asked her if she had ever sold advertising and she was very excited to hear more. I tell you what - the more I think about it, the more I think she would do a great job.
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  • Profile picture of the author bizgrower
    I knew a woman who closed 22 transactions her first month in Real Estate.

    She was attractive, intelligent, enthusiastic, and seemed like a genuinely nice and good person. (And I don't usually like Real Estate Agents. lol)

    She was in her early thirties when she got her RE license. She was probably doing something behind the scenes in Real Estate, perhaps was a broker's assistant, and knew a lot of people to start with that many transactions her first month. Even if she did do a lot of business building as she got her license, that's damn good.

    SO, give your young lady a shot. Can't hurt. Let us know how it goes.

    Dan
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    "If you think you're the smartest person in the room, then you're probably in the wrong room."

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